4 steps to start a business in 2021

my image

The evolution of business creations despite the health crisis In France, despite the health crisis, nearly 850,000 businesses were created in 2020, i.e. 35,000 more than last year. This 4% increase is a new record. 1,071,900 creations in 2022 is a 2% increase compared to 2021 and its record year (+17% / 2020). This is … Read more

love and marketing

Love and marketing go hand in hand.

At first glance, marketing and love are two radically opposed concepts. The first concept aims to promote and sell products or services through communication and persuasion techniques . The second is a feeling of affection , tenderness and attachment towards a person. Unlike marketing, love is a basic human need. How then to explain their … Read more

Artificial Intelligence, what is it?

Artificial intelligence, more commonly known as AI , is the set of methods and techniques that allow a machine to simulate human intelligence, particularly in terms of reasoning, learning, perception, planning, pattern recognition and natural language understanding. There are two types of AI, namely weak AI (also basic AI), used in specific tasks like speech … Read more

The supermarket, between alienation and socialization?

A supermarket aisle.

All those who have never set foot in a hypermarket do not know the social reality of today’s France. The hypermarket as a great human meeting place, as a show. Annie Ernaux, Look at the lights my love Analyzing the supermarket as a witness to a society may seem superficial, and yet, nothing could be … Read more

Why use ESCadrille?

The iconic ESCadrille jacket.

Escadrille , what a funny name isn’t it? You might mistake our real identity and think that we are a group of planes or a remake of the air force. Nay, ESCadrille Toulouse Junior Conseil is in fact a family of Junior-Entrepreneurs who will be totally devoted to your project. Here are some good reasons … Read more

Healthtech & Medtech

Healthtech and Medtech.

There are many terms related to health technology. But two of them particularly stand out: Healthtech and Medtech. Although they have similarities, there are differences between the two terms. Healthtech The HealthTech sector is currently the most dynamic sector of the healthcare market. It generally refers to technologies used to improve the quality of life … Read more

Social networks and business

Social networks and business.

Tools of our daily life, social networks are essential for many people today. They are also a major asset for your business, we explain. The history of social networks On March 12, 1989, Tim Berners-Lee founded the internet. This allowed people all over the world to communicate and stay in touch. These two “objectives” are … Read more

You need market research!

There are several reasons for wanting market research. Are you creating your business? Launch a new product? Do you want to increase your business activity? Or do you specialize or diversify? A market study will then allow you to have an overview of the opportunities and actions to be put in place to get started, … Read more

Evin Law and Marketing, the paradox of wine!

Louis De Funès a glass of wine in his hand in "The wing or the thigh" by Claude ZIDI

Alcohol abuse kills more than three billion people every year. Smoking, meanwhile, kills more than 8 million people each year, according to a report by the World Health Organization (WHO). In response, several measures have been, and still are, taken to try to dissuade consumption. In particular the Évin law , which entered into force … Read more

A Communication Strategy?

Are you keen to start your business? To develop your visibility? It’s a chance, the core business of ESCadrille Toulouse Junior Conseil is precisely to support entrepreneurs, VSEs-SMEs or Key Accounts, on the development of their communication strategy. All this to allow you to improve your image. What is a communication strategy? It is a … Read more