Great Small Business Ideas to Start: Experiential marketing Holding gatherings to celebrate and promote your product can be a lively, effective way to get customers involved with and attached to your brand and services. The idea The idea of using themed parties to promote products challenges the assumption that potential customers are simply passive viewers … Read more
Great Small Business Ideas to Start: Keeping your product offering current Maintaining awareness of the latest market news, consumer concerns, and cutting-edge technologies will stimulate sales and build a loyal client base. The idea One of the most effective ways to keep your company current and cutting-edge is to cultivate an awareness of changing consumer … Read more
Great Small Business Ideas to Start: Outsourcing It is often possible for businesses to delegate non-core operations to external partners specializing in that operation. This can be cost- effective and allow firms to take advantage of a specialist company’s expertise and its economies of scale. The idea Outsourcing is not simply purchasing services from another … Read more
Great Small Business Ideas to Start: The tipping point The spread of products or ideas and the decline of others are rarely understood. Writer Malcolm Gladwell has developed the idea of the “tipping point”: a compelling theory about how an idea becomes an epidemic. The “tipping point” is the dramatic moment when everything changes simultaneously … Read more
Great Small Business Ideas to Start: Corporate social responsibility By making decisions that take into account potential social and environmental issues, companies can increase their popularity and revenue while decreasing hostility from regulators and local communities. The idea Although the benefits of corporate social responsibility (CSR) have long been known by community-minded companies, recent years … Read more
Great Small Business Ideas to Start: Building a learning organization Being open and keen to learn, develop, and improve is a defining characteristic of a successful leader. It is also a common feature of a successful, dynamic organization—but what does it really mean? The idea Beware organizations that feel a need to proudly tell you … Read more
Great Small Business Ideas to Start: Valuing instinct Personal qualities such as instinct, experience, and intuition can be used to defy market research and create a previously untapped niche in the market. The idea Market research is often hailed as the main factor that should drive decision making. However, instinct, personal experience, and intuition are … Read more
Great Small Business Ideas to Start: Bumper-sticker strategy A firm should be able to summarize its business and approach in a single concise statement. The idea Quick and effective communication is viewed by many as a cornerstone of modern business. In light of this, it seems natural that many organizations have developed a way of … Read more
Great Small Business Ideas to Start: Partnering With commercial partnerships, firms can pool resources and achieve complex goals that might otherwise have been out of their individual reach. The idea By organizing a corporate partnership it is possible to use your competitor’s resources—such as transport networks, physical structures, raw materials, knowledge, and customer reputation—to realize … Read more
Great Small Business Ideas to Start: Increasing accessibility By offering flexible opening hours, businesses can differentiate themselves and attract customers with varying lifestyles. The idea As society changes, lifestyles have developed and diversified. An increasing demand for convenience and freedom has overtaken the market in recent years, providing competitive advantage for corporations that cater to … Read more
