Great Business Ideas: Valuing instinct

Great Small Business Ideas to Start: Valuing instinct Personal qualities such as instinct, experience, and intuition can be used to defy market research and create a previously untapped niche in the market. The idea Market research is often hailed as the main factor that should drive decision making. However, instinct, personal experience, and intuition are … Read more

Great Business Ideas: Leading “top-down” innovation

Great Small Business Ideas to Start: Leading “top-down” innovation Direct action should be taken by senior management to harness the knowledge and ideas of employees to ensure consistent and high-quality innovation. The idea The word “innovation” conjures up the image of a process that is spontaneous, unpredictable, and unmanageable. The innovation literature abounds with stories … Read more