Great Small Business Ideas to Start: Selling online Selling online is a fast, flexible, and highly effective way to reach customers and increase revenues. Online sales are growing at a phenomenally fast rate—and yet the first online sale occurred as recently as 1994 in America. What are the lessons, and how can a business increase … Read more
Great Small Business Ideas to Start: Resource building The key to success lies in viewing the essentials of business (such as people, customers, cash, ideas, skills, reputation, and others) as resources that accumulate or decline. By taking a resource-based view you will make decisions that are dynamic and forward-focused, rather than historically based. The idea … Read more
Great Small Business Ideas to Start: Empowerment When employees at all levels of a company are empowered to make the decisions they feel are necessary, individual job satisfaction, corporate efficiency, and productivity soar. The idea Rosabeth Moss Kanter, Harvard Business School professor, argues that companies can improve performance by allowing employees to make decisions without … Read more
Great Small Business Ideas to Start: Innovations in day-to-day convenience Everyday life provides people with a large number of small challenges. By considering potential solutions to these challenges, it is possible to develop a new product that will be used regularly by many people. The idea Creating innovative products for day-to-day convenience combines the financial … Read more
Great Small Business Ideas to Start: Redefine your audience Finding new audiences for your product can allow you to broaden your sales potential and escape crowded markets. The idea Do you think you know who the best people are to target with your marketing? Think again. Reconsidering who may be interested in your products opens … Read more
Great Small Business Ideas to Start: Partnering With commercial partnerships, firms can pool resources and achieve complex goals that might otherwise have been out of their individual reach. The idea By organizing a corporate partnership it is possible to use your competitor’s resources—such as transport networks, physical structures, raw materials, knowledge, and customer reputation—to realize … Read more
Great Small Business Ideas to Start: Information orientation Given that billions of dollars are invested each year in IT software and hardware, we might expect managers to know exactly how information technology improves their organization’s results. Exactly what is the connection between the billions invested annually in IT, and improvements in productivity and performance? Information … Read more
Great Small Business Ideas to Start: Using customer information Seamlessly gathered information can be used to save costs, to provide a tailor-made service to individual clients, and to sell more—often using the internet. The idea The American online retailer Amazon.com has redefined bookselling. Its culture appreciates the potential of technology, with the company using information … Read more
