Great Business Ideas: Innovations in day-to-day convenience

Great Small Business Ideas to Start: Innovations in day-to-day convenience

Everyday life provides people with a large number of small challenges. By considering potential solutions to these challenges, it is possible to develop a new product that will be used regularly by many people.

The idea

Creating innovative products for day-to-day convenience combines the financial benefits of being a first mover with the reward of creating a product that is used every day by many people.

An example of an innovation in day-to-day convenience occurred in 1938, when Lazlo Biro, while working as a journalist, noticed that the ink used in newspaper printing dried quickly. He worked with his brother, the chemist Georg Biro, to produce a pen with a rotating socket that picked up ink as it moved. The BIC version of this innovation is now a ubiquitous possession, with 14 million pens sold every day.

Another example of the drive for everyday convenience is the BlackBerry device. The BlackBerry first made headway into the mobile communications market by concentrating on a portable email device, but now incorporates text messaging, cellphone, web browsing, and other wireless services. An impressive participant in the all-in-one convenience trend in modern technology, the BlackBerry is now a common reference in popular culture and a favorite of businesspeople across the world. However, it is possible that BlackBerry did not innovate as far as it could have, with a storm of legal controversy surrounding originality. Regardless of this, both Biro and BlackBerry provide an important lesson: push creativity to its limits and fi nd a way to provide simple, ubiquitous convenience.

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In practice