Great Small Business Ideas to Start: Flexible working Allowing employees to be flexible about exactly where and when they work can lead to significant improvements in performance and job satisfaction. The idea Sophisticated laptops, wireless internet, a post-baby boomer generation demand for a healthier work–life balance, and possibly a shortage of alarm clocks, have resulted … Read more
Great Small Business Ideas to Start: Information dashboards and monitoring performance O ne of the biggest challenges in business is to avoid information overload, focusing instead on fin ding and using the right information, at the right time. This can be achieved using a simple “dashboard” approach. The idea An information dashboard is simply a … Read more
Great Small Business Ideas to Start: Experiential marketing Holding gatherings to celebrate and promote your product can be a lively, effective way to get customers involved with and attached to your brand and services. The idea The idea of using themed parties to promote products challenges the assumption that potential customers are simply passive viewers … Read more
Great Small Business Ideas to Start: Keeping your product offering current Maintaining awareness of the latest market news, consumer concerns, and cutting-edge technologies will stimulate sales and build a loyal client base. The idea One of the most effective ways to keep your company current and cutting-edge is to cultivate an awareness of changing consumer … Read more
Great Small Business Ideas to Start: Outsourcing It is often possible for businesses to delegate non-core operations to external partners specializing in that operation. This can be cost- effective and allow firms to take advantage of a specialist company’s expertise and its economies of scale. The idea Outsourcing is not simply purchasing services from another … Read more
Great Small Business Ideas to Start: The tipping point The spread of products or ideas and the decline of others are rarely understood. Writer Malcolm Gladwell has developed the idea of the “tipping point”: a compelling theory about how an idea becomes an epidemic. The “tipping point” is the dramatic moment when everything changes simultaneously … Read more
Great Small Business Ideas to Start: Corporate social responsibility By making decisions that take into account potential social and environmental issues, companies can increase their popularity and revenue while decreasing hostility from regulators and local communities. The idea Although the benefits of corporate social responsibility (CSR) have long been known by community-minded companies, recent years … Read more
Great Small Business Ideas to Start: Building a learning organization Being open and keen to learn, develop, and improve is a defining characteristic of a successful leader. It is also a common feature of a successful, dynamic organization—but what does it really mean? The idea Beware organizations that feel a need to proudly tell you … Read more
Great Small Business Ideas to Start: Valuing instinct Personal qualities such as instinct, experience, and intuition can be used to defy market research and create a previously untapped niche in the market. The idea Market research is often hailed as the main factor that should drive decision making. However, instinct, personal experience, and intuition are … Read more
Great Small Business Ideas to Start: Bumper-sticker strategy A firm should be able to summarize its business and approach in a single concise statement. The idea Quick and effective communication is viewed by many as a cornerstone of modern business. In light of this, it seems natural that many organizations have developed a way of … Read more
