Great Small Business Ideas to Start: Bumper-sticker strategy A firm should be able to summarize its business and approach in a single concise statement. The idea Quick and effective communication is viewed by many as a cornerstone of modern business. In light of this, it seems natural that many organizations have developed a way of … Read more
Great Small Business Ideas to Start: Partnering With commercial partnerships, firms can pool resources and achieve complex goals that might otherwise have been out of their individual reach. The idea By organizing a corporate partnership it is possible to use your competitor’s resources—such as transport networks, physical structures, raw materials, knowledge, and customer reputation—to realize … Read more
Great Small Business Ideas to Start: Increasing accessibility By offering flexible opening hours, businesses can differentiate themselves and attract customers with varying lifestyles. The idea As society changes, lifestyles have developed and diversified. An increasing demand for convenience and freedom has overtaken the market in recent years, providing competitive advantage for corporations that cater to … Read more
Great Small Business Ideas to Start: Being spaces Creating places where people want to be—whether to socialize, relax, or simply carry out everyday activities such as reading or working—can become a profitable product. The idea At first glance, this concept appears similar to “brand spaces.” However, there is a crucial difference: “being spaces” make the … Read more
Great Small Business Ideas to Start: Brand spaces Developing stylish areas that are decorated and designed to appeal to your target market, even if they do not sell your core products, will reinforce your image and help customers appreciate the distinctiveness of your products and brand. The idea One of the trendiest new ideas in … Read more
Great Small Business Ideas to Start: Measuring employees performance Recent research suggests that the average company spends 40 percent of its revenues on people-related expenses (human capital costs), and 92 percent of financial directors think human capital has a “huge” impact on customer satisfaction and profitability. However, only 16 percent of companies have any real … Read more
Great Small Business Ideas to Start: The Employee – Customer – Profit chain S ears provides one of the best examples of employee practices connecting directly with organizational performance. The employee–customer–profit chain (a variation on the service profit chain) makes explicit the links between cause and effect. By enabling employees to see the implications of … Read more
Great Small Business Ideas to Start: The experience curve In creases in production allow workers to become more experienced—and firms with experienced workers are able to reduce their costs and increase their revenues. The idea In the mid-1960s, Boston Consulting Group (BCG) noticed that a manufacturer of semiconductors was able to cut unit production costs … Read more
Great Small Business Ideas to Start: Highlighting unique selling points (usps) Products should have at least one USP: a factor that differentiates and elevates them above their competitors. The idea The idea of a “unique selling point” seems to underpin the very nature of competition. It suggests that every product should have an effective, direct, … Read more
Great Small Business Ideas to Start: Clustering By setting up in “industry centers” where similar businesses are clustered together, firms gain instant access to a large and varied range of benefits. The idea The idea of clustering seems counter-intuitive. It suggests that firms should pay high real estate prices to be positioned close to their … Read more
