Great Ideas for your Small Business: Rent a Financial Genius Ward wieman, founder of management Overload in Santa Monica, California, helps small, fast-growing companies manage rapid growth. To manage his own cash flow, he says, “I rent a financial genius once a month.” Relying on this kind of outside expertise helps him keep track of … Read more
Great Ideas for your Small Business: Sell Stock in Yourself Do your customers love your products? Then maybe they love your company enough to invest in it. Small companies with loyal customers and growing potential are likely candidates for an alternative form of financing called the direct public offering, or DPO. “Ninety-five percent of the … Read more
Great Ideas for your Small Business: Become a Profit Enhancement Officer We’re all familiar with ceos, but ever hear of a “PEO”? A PEO is a “profit enhancement officer,” and that’s what every business owner should be, according to Barry Schimel, a Maryland CPA who quit doing tax returns to devote his life to boosting … Read more
Great Ideas for your Small Business: Work the Phones or Walk the Floor Elaine petrocelli, co-owner of book Passage in Corte Madera, California, was named bookseller of the year in 1997 by Publishers Weekly. She’s done many things to deserve the honor, including battling nearby chain stores head-on and continually emphasizing customer service. Book Passage … Read more
Great Small Business Ideas to Start: Brand spaces Developing stylish areas that are decorated and designed to appeal to your target market, even if they do not sell your core products, will reinforce your image and help customers appreciate the distinctiveness of your products and brand. The idea One of the trendiest new ideas in … Read more
Great Small Business Ideas to Start: The rule of 150 Coworkers find socializing, teamworking, and associated activities (such as innovating, collaborating, and sharing knowledge) much easier to achieve when they are placed in groups of less than 150. In this way, larger corporations gain the benefit of smaller groups that are often closer, more energetic, … Read more
