Great Ideas for your Small Business: Attend Charity Events to Make Contacts Dust off your tuxedo or evening gown – it’s time to socialize with the leaders of your business community. One great way to meet the “who’s who” of your town is to buy a ticket to a local charity event where you can … Read more
Great Ideas for your Small Business: Make Your 800 Line Ring An 800 line is a great way to boost sales, especially if you serve customers in a wide area. If you can’t get an 800 number, try 888 or 877, which are also toll-free for callers. Here are five tips to generate more calls: … Read more
Great Ideas for your Small Business: Become Politically Active Dal lamagna has sold millions of tweezers. In 1996 he was busy selling himself. “Hi, I’m Dal LaMagna, and I’m running for Congress,” LaMagna said, handing out campaign flyers to sunbathers on Tobay Beach on Long Island. “LaMagna— rhymes with lasagna.” LaMagna, a successful entrepreneur, spent … Read more
Great Ideas for your Small Business: Have a Theater Party When eric schwab moved his advertising specialties company out of his home, he needed a novel way to entice clients to visit the new location. “We partnered with the Civic Theatre of Central Florida for the opening night preview of Forever Plaid,” said Schwab. He … Read more
Great Ideas for your Small Business: Ask for Two Business Cards Whenever you meet a new, interesting person, always ask for two business cards. Why? Because you want to keep one and pass the other along to someone else who might benefit from this person’s products or services. I learned this tip from a veteran … Read more
Great Ideas for your Small Business: Generate Publicity in Your Community Most small business owners, at least at first, can’t afford to hire a professional public relations person. But you don’t need expensive consultants to attract publicity. You can do it yourself if you do some- thing noteworthy—and then focus on obtaining coverage by your … Read more
Great Ideas for your Small Business: Promote with Prepaid Phone Cards Phone cards have been popular in europe since the mid-1980s when British Telecom first issued them to make it easier for customers to call home from Germany and France. But they took another ten years to take hold in America. “We in the United … Read more
Great Ideas for your Small Business: Put a Pig in Your Window Iris fuller, founder and president of Fillamento in San Francisco, cried for two hours after attending a retailing seminar by Peter Glen. They were tears of joy and inspiration. “He made such a difference in the way we do what we do,” said … Read more
Great Ideas for your Small Business: Produce an Infomercial If you think marketing your product via an infomercial is a quick and easy way to make mil- lions—think again. Industry experts say only one product in twenty actually hits the big time. Although consumers bought more than $1.5 billion worth of products via infomercials in … Read more
Great Ideas for your Small Business: Give to Charity Even if you can’t write a big check, as a business owner you can raise your community pro- file by making personal contributions of goods or services to your favorite charities. In addition to benefiting others, your contribution might also help your business when it comes … Read more
