Great Business Ideas: Have a Theater Party

Great Ideas for your Small Business: Have a Theater Party

When eric schwab moved his advertising specialties company out of his home, he needed a novel way to entice clients to visit the new location. “We partnered with the Civic Theatre of Central Florida for the opening night preview of Forever Plaid,” said Schwab.

He used the plaid theme for everything: the invitations, balloons, and decorations for the Open House/Theater Party. It was scheduled on a Wednesday night for maximum attendance.

While Schwab threw a lively party and raised his company profile, the theater benefited by having an audience full of happy patrons on preview night and by selling ticket subscriptions.

And according to Schwab, not only did lots of people dis- cover his new location, but they also couldn’t stop talking about his creative marketing approach.

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