Great Small Business Ideas to Start: Resource building The key to success lies in viewing the essentials of business (such as people, customers, cash, ideas, skills, reputation, and others) as resources that accumulate or decline. By taking a resource-based view you will make decisions that are dynamic and forward-focused, rather than historically based. The idea … Read more
Great Small Business Ideas to Start: Learning together Responding to changes in business markets is best achieved with a willingness to learn and develop ideas as part of a group, creating an “intensive learning culture.” The idea Nokia, the world-renowned cellphone technology company, was, in the late 1980s, a nearly defunct diversified conglomerate, mostly known … Read more
Great Small Business Ideas to Start: Business-to-business marketing An organization marketing products or services to other businesses (to use either in the production of their final products or to support their operations) is known as business-to-business (b2b) marketing. By differentiating this from consumer marketing you can better understand the unique demands of b2b marketing and … Read more
Great Small Business Ideas to Start: Redefine your audience Finding new audiences for your product can allow you to broaden your sales potential and escape crowded markets. The idea Do you think you know who the best people are to target with your marketing? Think again. Reconsidering who may be interested in your products opens … Read more
Great Small Business Ideas to Start: Keeping your product offering current Maintaining awareness of the latest market news, consumer concerns, and cutting-edge technologies will stimulate sales and build a loyal client base. The idea One of the most effective ways to keep your company current and cutting-edge is to cultivate an awareness of changing consumer … Read more
Great Small Business Ideas to Start: Being spaces Creating places where people want to be—whether to socialize, relax, or simply carry out everyday activities such as reading or working—can become a profitable product. The idea At first glance, this concept appears similar to “brand spaces.” However, there is a crucial difference: “being spaces” make the … Read more
