Great Business Ideas: Business-to-business marketing

Great Small Business Ideas to Start: Business-to-business marketing

An organization marketing products or services to other businesses (to use either in the production of their final products or to support their operations) is known as business-to-business (b2b) marketing. By differentiating this from consumer marketing you can better understand the unique demands of b2b marketing and increase the likelihood of success.

The idea

Business marketing may appear to be a small niche within the larger field of advertising. However, it is an area of surprising significance—more than $60 million is spent daily by companies such as GE, DuPont, and IBM to support their operations. Arguably, the potential of business marketing exceeds that of consumer marketing: the purchases made by businesses, government agencies, and institutions account for more than half of the economic activity in industrialized countries.

As a discipline, business marketing has seen an impressive growth in popularity, with more than half of marketing majors now choosing to begin their careers in business marketing rather than consumer marketing.

In practice

To achieve success in business marketing, it is useful to understand how its methods differ from those of traditional consumer marketing:

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