Pitch Perfect: Gain Funding with your SaaS Pitch mobile app

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  • Fundraising


There are more than 5.22 billion unique mobile users worldwide, which means that more than 70% of the world’s population has a mobile device. This makes a mobile app a perfect tool for increasing business efficiency and streamlining processes, especially for small businesses. However, building a mobile app can be an expensive and complicated process, often requiring technical expertise that most small business owners don’t possess. This has resulted in a lack of mobile applications for small businesses, creating a significant problem for entrepreneurs who rely on technology to run their businesses.

This is especially relevant today as businesses have had to adapt and pivot more than ever due to the pandemic. Many have been forced to rely on technology solutions to keep their businesses running, but may lack the time, knowledge or financial resources to develop a mobile application that perfectly matches their unique requirements. As a result, businesses experience reduced efficiency, productivity, and profitability, which can eventually lead to business failure.

Currently, the main solution for businesses that require a mobile app is to hire developers, which can be expensive, with estimates ranging from ,000 to 0,000, depending on the complexity of the app. This is often out of reach for small businesses, which do not have the necessary capital or technical expertise. As a result, small businesses are left with limited options, such as using pre-built apps that are often generic and don’t meet their unique business needs. This results in a suboptimal user experience and can negatively impact customer engagement, providing a significant disadvantage to owners who rely on their mobile apps to drive growth.

This problem exists because the mobile app market is very competitive and small businesses are often left behind. Competition is so fierce that even established companies can be outweighed by newer, more innovative companies. Additionally, technological advancements have led to the creation of more sophisticated mobile applications, leading to higher costs and complexity. The problem is compounded by the lack of knowledge of technology and trends among small business owners.


Solution/value proposition

Our mobile application SaaS business provides an innovative solution to the problem of inefficient customer data management by small and medium-sized businesses. With the rise of digital transformation and online channels, businesses generate a massive amount of customer data every day that needs to be managed effectively.

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Our solution is a cloud-based mobile application that allows small and medium businesses to:

  • Collect customer data efficiently
  • Store customer data securely in the cloud
  • Analyze customer data to better understand customer behavior and preferences
  • Engage with customers through targeted communication and personalized offers
  • Integrate with existing business tools like customer relationship management (CRM) systems and marketing automation tools

The mobile app is easy to use and can be accessed from anywhere, allowing businesses to manage their customer data efficiently and effectively on the go.

Our solution is unique because:

  • We offer a comprehensive solution that covers the entire customer data management process from data collection to analysis and communication.
  • We use advanced analytics and machine learning algorithms to provide businesses with actionable insights into their customer data.
  • We offer integrations with popular business tools that improve the efficiency of the customer data management process.
  • Our pricing model is flexible and affordable for small and medium businesses.

Our solution addresses a critical need for businesses wanting to improve their customer engagement and retention rates. By using our mobile app, businesses can better understand their customers’ preferences and behaviors, allowing them to provide targeted offers and communications that resonate with their customers.

The customer will feel empowered and in control after using our solution.

They will have a complete view of their customers’ behavior and preferences, allowing them to adapt their communication and marketing strategies accordingly. This will lead to increased customer loyalty and repeat business, resulting in higher revenue and profitability for the business.

Our solution is truly amazing because:

  • We enable businesses to better understand their customer data that was previously inaccessible.
  • We provide a comprehensive solution that covers the entire customer data management process.
  • We use advanced analytics and machine learning algorithms to provide actionable insights into customer data.
  • Our solution can be accessed from anywhere, improving the efficiency and flexibility of the customer data management process.
  • We offer flexible pricing that is affordable for small and medium sized businesses.

Market validation

The mobile app SaaS market is a rapidly growing market with a Tam of 5 billion in 2021, according to Statista. This market is expected to grow at a compound annual growth rate of 26.7% from 2021 to 2028. With more and more businesses moving into the digital world, the demand for mobile applications is on the rise, making it a attractive market for startups.

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In terms of details, the average revenue per customer for mobile app SaaS companies is around 0 per month. However, this may vary depending on the size of the company and the number of users. Sales cycles can also vary, but can typically range from 3 to 6 months.

Starting a mobile app SaaS business is a good idea due to the growing demand for mobile apps in the market. According to App Annie, worldwide app usage has increased by 30% year-over-year since 2019. This indicates that mobile apps are becoming a primary mode of engagement in our daily lives. Additionally, the recent pandemic has caused a shift in consumer behavior towards digital channels, including mobile apps.

The SaaS mobile application market is growing rapidly with no signs of slowing down. According to a report by Marketsandmarket, the market is expected to reach .4 billion by 2022, growing at a CAGR of 21.6% during the forecast period (2017-2022).

Customers are willing to pay for high-quality mobile apps, with the average cost ranging from ,000 to 0,000 for custom mobile apps. With the right features and functionality, customers are willing to pay a premium price for mobile apps that meet their business needs.

  • Total addressable market: 5 billion
  • Average revenue per customer: 0 per month
  • Sales cycles: 3-6 months
  • Projected Market Size: .4 billion by 2022
  • Pricing Range: ,000 to 0,000 for custom mobile apps

Business model

Our mobile application SaaS business aims to generate revenue through a subscription model. Our target market is small and medium-sized businesses who want to create and maintain their own mobile application without investing in the necessary infrastructure and expertise. Our business strategy is to provide a friendly and affordable service that meets the needs of these businesses.

Our subscription model is tiered, offering different levels of service and features for different prices. The total revenue we expect to generate is 0,000 in the first year, increasing to million by the third year of operation.

  • Basic Plan: Our Basic Plan includes building a mobile app with standard features like a splash screen, push notifications, and analytics. This plan generates 0 per month per customer.
  • Standard Plan: Our Standard Plan includes additional features like social media integration, geo-fencing, and in-app purchases. This plan generates ,000 per month per customer.
  • Premium Plan: Our premium plan includes all the features of the standard plan plus custom design and development, API integration, and priority support. This plan generates ,500 per month per customer.
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Our business model is designed to be scalable and efficient. By using a subscription model, we can generate recurring revenue and build long-term relationships with our customers. Our goal is to become the go-to provider of mobile app SaaS services for small and medium-sized businesses, and we believe our business model will enable us to achieve this goal.


In the mobile app SaaS industry, we face competition from a number of established brands and emerging startups, including Adobe Creative Cloud , Canvas , Figure , Invite , Sketch , and Zoho Creator .

What sets our platform apart from these competitors is our focus on simplicity, accessibility, and customization. While many of our competitors have complex and expensive software packages, our platform offers an easy-to-use interface that can be tailored to meet the needs of each individual user.

Our platform also offers a range of pricing options that make it accessible to everyone, from small businesses to large enterprises. Unlike our competitors who offer rigid pricing structures, we provide a range of packages and customization options that ensure our customers only pay for what they need.

Our platform’s user interface is highly customizable, making it easy for users to create and design their own mobile apps with little to no coding experience. This sets us apart from competitors like Adobe, Figma and Sketch, which require more technical expertise to use.

One of our unique selling points (USPS) is the strong integration capabilities of our platform. Our platform allows for seamless integration with third-party software and APIs, allowing users to easily connect their applications to a range of third-party services and providers.

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We view our platform as competition in the affordable, user-friendly, and highly customizable segment of the market. Our research has revealed that our target customer base is unhappy with the rigidity and complexity of many of our competitors’ offerings, which positions us well to capture market share.

The main competitors that pose a threat to our customer base are Adobe, Inviting and Sketch, which offer similar user-friendly and customization-focused mobile app design solutions. To counter this threat, we will focus on leveraging our USPs, offering competitive pricing and providing exceptional customer support and services.

  • Competitors:
    • Adobe Creative Cloud
    • Cloth
    • Figure
    • Invite
    • Sketch
    • Zoho creator

  • USPS:
    • Customizable user interface
    • Affordable prices
    • Strong integration capabilities with third-party software and APIs

Founding team

Our team consists of seasoned professionals with diverse backgrounds, but with a common passion to revolutionize the mobile application industry. We are confident that our team has the right mix of skills and experiences to make our business a huge success.

Amy Johnson – CEO

  • Amy holds a bachelor’s degree in computer engineering and a master’s degree in business administration from Stanford University.
  • She has over 15 years of experience in mobile app development and has worked for leading technology companies such as Google and Apple.
  • Amy has a proven track record of successfully launching innovative mobile applications that have had a significant impact on the market.

Michael Lee – Chief Technology Officer

  • Michael holds a bachelor’s and master’s degree in computer science from MIT.
  • He has over 10 years of experience in software engineering and has worked for industry giants like Amazon and Facebook.
  • Michael is an expert in systems architecture and has led the development of several high-performance software systems.

Sara Kim – Chief Marketing Director

  • Sara holds a bachelor’s degree in marketing and a master’s degree in business administration from Harvard University.
  • She has over 12 years of marketing experience and has worked for leading companies such as Coca-Cola and Procter & Gamble.
  • Sara specializes in developing marketing strategies that drive user acquisition and retention.

John Park – financial director

  • John holds bachelor’s and master’s degrees in finance from the Wharton School of the University of Pennsylvania.
  • He has over 15 years of experience in finance and has worked for major investment banks such as Goldman Sachs and JP Morgan.
  • John is an expert in financial modeling and has a proven track record of raising capital for early-stage startups.

As a team, we share a strong passion for mobile application development and seek to revolutionize the industry with our innovative solutions. We believe our diverse skills and experiences make us the right team to face the challenges of the evolving mobile application landscape. We are committed to making our business a massive success and are driven by the impact we will create in the industry.


In the mobile application business, we have made significant progress in recent months:

  • We have achieved user base growth of 50% in the last six months.
  • We’ve seen a clear increase in monthly active users, with a 30% increase last quarter.
  • We have established partnerships with major telecommunications providers, such as Verizon and AT&T, which have helped us grow our reach and brand recognition.
  • We successfully launched several new features, which were well received by our user community and increased engagement.
  • We improved our customer acquisition cost by 20% while increasing lifetime value by 15%, showing that our financial metrics are moving in the right direction.

All these measures prove that our company is growing and heading in the right direction.

Additionally, we gained valuable insights and learned important lessons along the way:

  • Our assumptions about our target market have been validated and we see a clear product market fit.
  • Our users love our product, and we have received positive feedback from various channels, including social media, ratings & reviews, and customer support tickets.
  • We have identified Churn as an important metric for our business, and we are constantly improving our product based on the user feedback that has taken place.
  • We have seen massive market growth, especially in emerging markets such as India, South East Asia and Latin America. We are well positioned to benefit from this growth in these regions.

In conclusion, our metrics and milestones show that the mobile app SaaS business is on the right path to success. We have identified critical drivers for growth and are constantly measuring and improving our metrics to build on our success and make our users happy.

Fund raising

Our mobile app SaaS business is currently seeking million in seed funding to complete our product development and release a beta version. Our investment opportunity is a unique chance to revolutionize the mobile application industry and offer innovative solutions to customers.

Funds will be allocated as follows:

  • Product Development (40%): The majority of the funds will be used to complete our product development and deliver a fully functional mobile application with advanced features that will improve the user experience.
  • Marketing (30%): To meet the needs of our customers and increase adoption rates, we will allocate a significant amount of funds to promote our mobile application to a wider audience through targeted marketing campaigns.
  • Team Expansion (20%): In order to efficiently manage our growing business, we plan to use some of the funds to hire new team members with expertise in different areas of the mobile app industry.
  • Equipment and Infrastructure (10%): We will invest in the equipment and infrastructure necessary to support the development and deployment of our mobile application.

We are confident that with this funding we will achieve several important milestones:

  • Beta Launch: At the end of Quarter 2, we plan to launch a beta version of our mobile app for user testing and receive feedback from initial users.
  • Increased Adoption Rates: Our marketing campaign is expected to increase our mobile app adoption rates by 25% in the first three months following beta launch.
  • Establish partnerships: We plan to use part of the funds to establish partnerships with companies complementary to our mobile application, which will increase our market share.
  • Revenue Generation: At the end of the first year, we expect to generate million in revenue from our mobile application.

By investing in our company, you will not only support the development of innovative mobile application solutions, but also participate in the lucrative and fast-growing mobile application industry.

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