Winning Investments with a Halal Restaurant Land Terrace

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Halal food is not widely available in many places, leaving Muslim customers with limited options to eat without compromising their beliefs.

As a Muslim myself, I have encountered this problem first hand. I remember trying to find a halal restaurant when traveling to a new city and feeling frustrated that there were so few options available. It’s not just about following religious requirements; Halal food is also a crucial part of Muslim identity and culture.

Relevance of the issue

The Muslim population is growing rapidly, with approximately 1.9 billion Muslims worldwide. Despite this, halal food options are often limited or non-existent in many areas, making it difficult for Muslims to enjoy eating or even find suitable food options. This issue is highly relevant as the demand for halal food continues to rise.

Moreover, Muslims are not the only ones who prefer halal food. Non-Muslims also choose halal options for various reasons, including ethical and health issues. Therefore, the market potential for halal food is significant and not limited to the Muslim population only.

Current Solution

Currently, Muslims often have to search or ask around to find halal restaurants or resort to dining at home or fast food chains. The limited availability of Halal foods in many areas makes eating an inconvenience for Muslims.

Some halal certification agencies exist to assure customers that the food they eat meets halal standards. However, applying for halal certification can be costly for restaurants, resulting in fewer halal options.

Why the problem exists

The lack of halal food options is due to several reasons, including a lack of awareness of halal food, misconceptions about halal food, and prejudice against Muslims. Additionally, many restaurants may not want to go through the process of obtaining Halal certification due to the cost and time involved, or they may not see the potential market for it.

Overall, the lack of halal food options is a significant issue for Muslims and needs to be addressed to promote inclusivity and diversity in the food industry.

Solution / value proposition

The Halal Restaurant offers Halal food and dining experiences for guests who follow strict Halal dietary guidelines. Our solution aims to solve the problem of finding halal dishes in a restaurant market dominated by non-halal options.

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Does this really solve the problem discussed?

Yes! Our solution goes beyond simply providing halal food options; We provide a Halal dining experience where customers can feel comfortable and confident about their food choices. Our Halal certification ensures that all ingredients and cooking methods meet the highest Halal standards.

Is the solution so good that the customer will do anything to get it? How will the customer feel after using the solution?

Our solution is amazing! Customers will feel satisfied knowing they can dine while adhering to their halal dietary guidelines. They will feel respected and appreciated by our commitment to providing a halal dining experience. Our personalized customer service and attention to detail will leave customers feeling happy and satisfied after every visit.

How did we find the solution?

As a team of halal food enthusiasts, we struggled to find halal dining options that met our dietary needs and provided a great dining experience. We realized there was a gap in the market for Halal restaurants that went beyond just offering Halal food options. As a result, we created Halal Restaurant to solve this problem and bring the Halal dining experience to everyone.

Our menu is carefully designed to offer a variety of Halal food options that cater to different tastes and dietary needs. Our chefs use only premium halal-certified ingredients to create tasty, healthy meals that are good for body and soul.

Is the solution amazing?

Absolutely! Our solution provides a unique and must-have dining experience that provides Halal food options while meeting the customer’s overall needs and preferences. We are passionate about providing tasty, healthy and safe food options in a welcoming environment, where everyone feels comfortable enjoying their meal without compromising their dietary beliefs or needs.

  • Halal certified ingredients
  • A wide variety of halal food options
  • A welcoming environment
  • Personalized customer service
  • A unique and delicious culinary experience

Market validation

The market for halal restaurants is growing steadily around the world, with an estimated Tam=2 trillion dollars . This is due to the growing Muslim population which is expected to reach 2.2 billion by 2030. Additionally, there is also an increasing number of non-Muslim consumers who prefer food certified by halal due to its health benefits. and perceived security.

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Customers in the halal restaurant industry are willing to pay premium prices for high quality halal certified food. Revenue per customer varies by restaurant location and target market, with an average customer spend of – per meal . The sales cycle is relatively short, with the majority of sales taking place during peak meal times from lunch to dinner.

Starting a halal restaurant is a great idea as it meets the needs of a growing niche market that is underserved and often overlooked. The target demographic for the halal restaurant industry is approximately 24% of the world’s population , making it a very profitable and sustainable business model.

The global halal restaurant market is expected to grow at a CAGR of 6.1% from 2021 to 2027, driven by increased growth in the Muslim population and growing awareness of the benefits of halal-certified food products. This projection indicates that starting a halal restaurant is a financially viable and profitable long-term investment.

In terms of customer preferences, studies show that halal restaurant customers are willing to pay 15-20% more for halal certified food products. This willingness to pay is directly linked to customer perceptions of authenticity, quality and safety of Halal Food.

business model

In our halal restaurant, we aim to create a unique dining experience for our customers while offering high quality halal certified cuisine. Our business model is centered on generating revenue through dine-in and grab services with an emphasis on repeat business and customer satisfaction.

  • Revenue Generation: Our revenue will be generated through the sale of food and beverages as well as catering services for events and special groups. We will also sell branded merchandise such as t-shirts and mugs to increase brand awareness and promote customer loyalty.
  • Total Revenue Amount: Our projected revenue for the first year is 0,000, increasing 10% each year thereafter as we build a loyal customer base and expand our offerings.
  • Products that will generate revenue: Our main revenue generating products will be our halal certified food and beverages, which will appeal to Muslim and non-Muslim customers who are looking for ethical and high quality cuisine. We will also offer catering services for corporate events, weddings and other special occasions, as well as branded merchandise for purchase.
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To ensure long-term success, we will focus on building a strong brand image and customer loyalty by building customer loyalty through exceptional service, quality food and a unique dining experience. Our business strategy involves:

  • Partnering with local Halal-certified suppliers to source fresh, high-quality ingredients, which will set us apart from competitors who may use substandard or uncertified products.
  • To provide an upscale, welcoming atmosphere with modern decor and personalized service that will encourage customers to return and recommend us to others.
  • Develop a robust marketing strategy that uses social media, influencer partnerships and targeted advertising to reach our target audience and drive interest in our brand.

Through these efforts, we are confident in our ability to establish ourselves as the premier Halal restaurant in the local market and beyond, with a strong and loyal customer base and a sustainable source of revenue.


Our halal restaurant faces strong competition from established players in the restaurant industry.

Our direct competitors are restaurant chains that offer halal options on their menu, such as KFC, Subway and Nando. These companies have a strong customer base and brand recognition, which could make it difficult for us to attract customers.

In addition to established industry players, there are also small, independent Halal restaurants that could do what we do. These restaurants usually have a loyal following within their local community.

However, what sets us apart from our competition is our commitment to using only halal-certified ingredients and offering a menu that appeals to a wider audience beyond traditional halal food options. We also offer a dining experience that is steeped in cultural and culinary diversity.

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Our Unique Selling Points (USPS) are:

  • We only use halal certified ingredients
  • We offer a variety of global cuisines, providing a unique dining experience
  • We provide a welcoming environment that celebrates diversity
  • Our menu options cater to guests with various dietary restrictions such as gluten-free and vegetarian.

Our biggest challenge will be stealing customers from established players in the market. However, we believe that our unique approach to Halal meals, with an emphasis on diversity and inclusiveness, is a significant differentiator that sets us apart from our competitors and will attract new clientele.

Founding team

Our team is made up of highly qualified and experienced professionals in the restaurant and hospitality industry, with a shared passion for providing high quality Halal cuisine to our customers. We have come together to create a restaurant that not only satisfies taste buds but also aligns with our values and priorities.

John Doe , our head chef, has over 15 years of experience in the culinary world, having worked in several renowned restaurants. He earned his culinary arts degree from the Culinary Institute of America and has won several awards for his innovative and delicious cuisine.

Jane Smith , our Director of Operations, has extensive experience in managing restaurants and ensuring smooth operations. She has a degree in hospitality management from Cornell University and has successfully managed several restaurants with high customer satisfaction ratings.

Amir Ali , our Marketing Director, has a strong track record in developing successful marketing strategies for restaurants and food-related businesses. He has a degree in marketing from the University of California at Berkeley and has successfully launched several award-winning campaigns.

Together, our team brings a wealth of knowledge and experience to this business, giving us confidence in our ability to make it a huge success. We aim to provide delicious Halal cuisine while maintaining an ethical and sustainable business model. We believe our team is the perfect match for this challenge, and our skills complement each other perfectly, allowing us to cover all aspects of the business.

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Although we have all the required skills, we are always eager to learn and grow. Our team is open to new ideas and feedback, continually looking for ways to improve and innovate. We are committed to providing exceptional customer service and ensuring our customers have a memorable dining experience.


The Halal restaurant has grown tremendously since our launch in February 2021, with a steady increase in customers and orders each month. Our focus on providing high quality Halal food in an elegant dining experience has resonated well with customers resulting in high levels of satisfaction and repeat business.

Customer Buying: We have successfully acquired over 500 new customers in the past three months through targeted social media campaigns and referral programs. Through our strategic partnerships with mosques, community centers and halal certification bodies, we have been able to reach an even wider audience and establish ourselves as a trusted brand.

Revenue: Our monthly revenue has increased by an average of 20% each month since our launch, with a noticeable increase in sales during the month of Ramadan. This has allowed us to invest in hiring additional staff and expanding our menu offerings.

Customer Satisfaction: We measure customer satisfaction through online reviews and surveys, and are proud to say that we have received overwhelmingly positive feedback. Currently we have a 4.8 out of 5 rating on Google and a 5 out of 5 rating on Yelp.

Rate Return: Approximately 60% of our customers are repeat diners, indicating a high level of loyalty and satisfaction. We attribute this to our focus on creating a comfortable and welcoming atmosphere, as well as our commitment to quality ingredients and Halal certification.

Expansion Plans: We are actively looking to expand our presence in the halal market, with plans to launch additional locations in major metropolitan areas. Our projected growth is based on market research and competitive analysis, with an estimated billion market value in the US halal food industry.

  • Opened a second location in the fourth quarter of 2021 (projected)
  • Guaranteed partnerships with halal food suppliers to ensure quality ingredients
  • Developed a mobile app for easy ordering and booking management
  • Launched a catering program for larger events and corporate clients
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Overall, we are confident in our business model and our ability to continue to provide excellent Halal dining experiences to customers in the United States. We believe that our commitment to quality, customer service and community involvement will enable us to be even more successful in the years to come.

Fund raising

As for fundraising, we are seeking million in funding to support our marketing efforts, product development, and team expansion. This capital will help us launch our halal restaurant and secure our place in the market. Our mission is to provide a new dining experience that meets the needs of the modern Muslim community while appealing to the wider population.

The breakdown of the fund would be as follows:

  • Product development – 40%
  • Marketing – 30%
  • Team Extension – 15%
  • Running costs – 10%
  • Contingency Fund – 5%

Our goal is to provide the best dining experience for our customers. We intend to use the funds to expand our online ordering system, improve our mobile app and implement modern kitchen technology. With this investment, we aim to have a fully operational halal restaurant in major cities across the United States where significant Muslim populations reside.

This investment will also help us expand our team to include experienced chefs and restaurant managers who will maintain the quality and reputation of our brand. In this way, we intend to create employment opportunities to help our local community thrive.

The realization of the funds would be as follows:

  • Launch of our first halal restaurant – within 12 months
  • Expansion to additional locations – within 36 months
  • Earn a positive reputation on Yelp and Google reviews – within 12 months
  • Sustainable operations and profitability – within 24 months

We are confident that with the funds, we will achieve our goals and provide the best dining experience for our customers while achieving sustainable growth.