Tech store needs funding? Make your pitch deck flawless!

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Many small and medium businesses in our community struggle to find reliable and cost-effective computer hardware solutions. One such company is John, the owner of a small accounting firm. John desperately needed a new computer to replace his old one, which was slowing down and becoming increasingly unreliable. He spent hours browsing the internet and visiting electronic stores, trying to find a computer that suited his needs and budget.

Despite his best efforts, John soon realized that finding a reliable, affordable computer wasn’t as easy as he thought. He encountered a variety of issues, such as high prices, limited options, and poor customer service. Plus, he didn’t know how to set up and maintain his new machine, leading to costly mistakes and frustration.

The problem that John and many other small business owners like him face is that they don’t have access to a reliable and affordable source of IT hardware and support services. This can lead to significant productivity losses, security risks and financial burdens, which can threaten the survival and growth of their businesses.

What is the relevance of the problem?

The issue we are addressing is highly relevant to small and medium businesses in our community. According to a survey by the National Small Business Association, 44% of small businesses consider technology critical to their success, and 37% of small business owners spend more than 6 hours per week dealing with IT issues. This shows that small businesses rely heavily on IT hardware solutions to operate, but often face significant challenges finding and purchasing the right tools.

What is the current solution for the problem?

The current solution for small business owners like John is to rely on large electronics retailers or online marketplaces to purchase computer hardware. It can be a long and frustrating process, as they often have limited options, high prices, and poor customer service. Alternatively, some small business owners choose to build their own computers, which can be a daunting and complicated task that requires specific technical skills and knowledge.

Why does the problem exist?

The problem of limited access to reliable and affordable IT hardware solutions is largely due to the lack of specialized providers in the market. Most electronics retailers and online marketplaces focus on consumer products, which are not suitable for small businesses that need a high level of customization, flexibility, and support. Additionally, small businesses often lack the technical expertise to set up and maintain complex IT systems, which can lead to inefficiencies, security risks, and costly mistakes.

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Solution / value proposition

Our computer hardware store provides a one stop shop for all computer hardware needs, ensuring that our customers can get everything they need under one roof. We offer a full line of computer hardware products, including personal computers, laptops, computer peripherals and other accessories.

We differentiate ourselves by ensuring that our products are of the highest quality, and our customers receive personalized service that meets their needs. We have a team of highly qualified technicians who offer expert advice to customers and help them choose the best products for their needs. In addition, we offer repair services for computers, laptops and other computer hardware.

Our store has an online store that allows customers to easily access our products from the comfort of their homes. We offer fast and efficient delivery services to ensure that our customers receive their orders promptly to minimize downtime and disruption to their work.

Our computer computer store aims to solve the problem of customers who should visit different stores to purchase computer hardware products. By providing a one-stop shop, we save our customers time and eliminate the stress of having to search for different products in different stores.

Our solution is so good that our customers won’t want to go to any other store for their computer hardware needs. We offer quality products that meet the specific needs of our customers, and our personalized services ensure that our customers leave our store satisfied.

After using our solution, customers will feel a sense of satisfaction and relief that they have found a reliable and professional store that meets their needs. They will have access to the best quality computer hardware products that are essential for their work, and they can rest assured that they will receive the right advice and support from our team of experts.

We think our computer hardware hardware is amazing, and we are confident that our customers will find it to be the best solution for their computer hardware needs.

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Market validation

Our computer hardware solutions are aimed at businesses and individual users in need of high quality hardware and reliable support service. In the United States, our target market includes approximately 1.7 million businesses, including enterprises, small and medium-sized businesses, and individual customers. TAM Global for IT Hardware Solutions is expected to be worth 8.7 billion by 2022.

  • Our addressed market includes:
  • Businesses that require advanced IT hardware solutions for their day-to-day operations, including servers, laptops, and peripheral devices.
  • Individual users interested in high performance gaming PCs and custom builds.
  • Organizations with a need for efficient data backup and recovery.

Starting a computer hardware store right now is a great idea due to the increased demand for digital products and services in the post-pandemic era. According to research from Gartner, global shipments of devices (PCs, tablets and mobile phones) are expected to total 2.4 billion units in 2021, a 14.2% increase from 2020.

The computer hardware industry has seen steady growth over the years, and revenue generated in the sector is expected to reach .6 trillion by 2025 (source: Statista). The need for advanced and secure IT hardware solutions is on the rise as businesses increasingly shift to automation, remote working, and cloud computing.

  • In terms of price, our research shows that customers in our target market are willing to pay a premium for reliable, durable and efficient products. The specific price will depend on the products and services offered, but we aim to price our products at market rates while providing top quality and after-sales support.
  • Finally, our team has conducted extensive research on our competitors in the IT hardware solutions market. While there are several notable companies in the industry, we have identified specific gaps, such as inadequate customer support and limited customization options for individual customers, which we can fill and appeal to potential customers in our market. target.

business model

Our IT Computer Store operates on a retail-based model. We sell a full line of computer hardware, including desktops, laptops, printers, monitors, and accessories in-store and online. Our business strategy is to provide high quality customer service and competitive pricing to build long-term relationships with our customers.

Revenue generation

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We generate our revenue from the sale of computer hardware and accessories in-store and online. We also provide repair and maintenance services for computers, which generate additional revenue. Our diversified revenue stream ensures consistent revenue growth.

We projected our total revenue to be million in the first year of operation. Assuming a growth rate of 10% per year, we project our revenue to be million in the third year of operation.

Product range

Our main product line is computer hardware, including desktops, laptops, printers, monitors and accessories. We source our products from reputable manufacturers to ensure quality and provide our customers with a wide selection of options. We also offer repair and maintenance services for computers, which amplify our service offerings.

  • Desktops – We offer a variety of desktop computers for personal, business or gaming use, both pre-engineered and custom-built to meet specific customer needs.
  • Laptops – Our laptops range from lightweight devices for the daily commute to high-performance devices for gaming or business use.
  • Printers – We offer a wide range of printers, from inkjet to laser printers, to meet the different needs of our customers.
  • Monitors – Our monitors come in different sizes and resolutions suitable for personal or business use.
  • Accessories – We offer a range of accessories including keyboards, mice, cables and adapters.

Overall, our diverse product line allows us to cater to a broad customer demographic, ensuring consistent revenue growth.


Our competition in the Computing Computing Computing market consists of several major players including Best Buy , Micro-center , and Amazon . These companies offer a full range of computer hardware and electronic products both online and offline.

Best Buy has a well-established brand and a strong retail presence, with many stores across the country. They are well known for their competitive pricing and extensive product range, but their customer service has been criticized for being impersonal and unhelpful at times.

Micro Center is a popular choice for tech enthusiasts, with expert staff and a wide range of products. However, their stores are limited in number and less accessible to customers who do not live near a location.

Amazon has a massive online marketplace with unparalleled product selection and fast delivery options. However, customers may find it difficult to find the right products due to the number of options available, and returns may be an issue with third-party sellers.

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As a smaller, independent company, we aim to differentiate ourselves by offering personalized customer service and expertise. Our staff are highly trained in all aspects of computer hardware and can provide expert advice and support to our customers. We also offer competitive pricing and a user-friendly online store to make the shopping experience as convenient as possible.

Our USPs include our personalized service, expert staff, competitive pricing and extensive product line. We pride ourselves on building lasting relationships with our customers and providing excellent after-sales support, something our larger competitors may lack.

A potential threat to our business is online retailers like Amazon, which dominate the online market and can lure customers in with lower prices. However, we believe our personalized approach and expert advice will continue to attract clients who appreciate the human touch.

Founding team

Our team is made up of highly qualified and experienced individuals who are passionate about the computer hardware industry. We have a deep understanding of the market and are committed to providing our customers with quality products and exceptional services. Our team consists of:

  • John Doe – Co-founder and CEO. John holds a degree in computer science and has over 10 years of experience in the management of computer hardware stores. He has a solid background in sales and marketing and has helped several companies achieve significant growth.
  • Jane Smith – Co-Founder and Chief Operating Officer. Jane has a degree in business administration and has worked in several administrative roles. She is proficient in operations management and has a proven track record of achieving operational excellence.
  • Robert Johnson – Co-Founder and Chief Technology Officer. Robert holds a degree in Computer Engineering and has over 15 years of experience in software development. He is an expert in software development for computer hardware and has several patents to his name.
  • Samantha Lee – Co-Founder and CFO. Samantha is a Certified Accountant and has held several accounting roles. She has extensive experience in financial management and has helped several companies achieve financial success.

We chose our team members based on their skills, experience and passion for the industry. We aim to provide our customers with the best possible service and we are committed to achieving our vision.

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Our goal is to become the IT hardware store for businesses and individuals. We want to provide our customers with the latest technology and the best possible service. Our team is committed to achieving this goal and is willing to work tirelessly to make it happen.

Although we have a strong team with diverse skills, we recognize that there might be skills we lack. However, we are committed to identifying and addressing gaps in our team to ensure our business succeeds.

We think we are the right people for the challenge. Our team has a proven track record of success in the hardware industry and has the skills, experience and passion to take this business to the next level. We are excited about the opportunities ahead of us and are committed to making this adventure a huge success.


Over the past year, our computer hardware has experienced significant sales growth, with a 200% increase in revenue over the previous year. We have also seen a steady increase in website traffic, with a current average of 10,000 unique visitors per month, with an average session length of four minutes.

Our customer base is growing, with an 80% retention rate from our new customers. Additionally, customer satisfaction is a top priority, and we have maintained a 4.5 star rating on customer reviews and received positive feedback from our customer service team.

We also launched a loyalty program which has seen significant customer engagement with over 5,000 members in the program over the past six months.

Our growth metrics include daily active users, weekly active users, and monthly active users. We have seen steady growth in each of these categories, with a significant increase in monthly active users, which aligns with our customer retention rate.

Market trends have shown an increase in the demand for computer hardware due to the rise in remote workforces and virtual learning systems. We took advantage of this trend and saw an opportunity in this growing market.

  • 200% increase in revenue over the past year
  • 10,000 unique visitors per month with an average session length of four minutes
  • 80% retention rate of first-time customers
  • 4.5 star rating on customer reviews and positive feedback from the customer service team
  • 5,000 loyalty program members in the last six months
  • Steady growth in daily, weekly and monthly active users
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Our traction slide shows that our business is heading in the right direction, proving that our assumptions are true and that we are making progress towards product market adjustment. Our satisfied customer base is a testament to our ability to execute and our ability to save money and time. The increase in demand for computer equipment is an opportunity for us to expand our operations and achieve sustainable revenue growth.

Fund raising

We are looking to raise million in seed funding to support the completion of our product development and release a beta.

Funds will be spent on a full range of activities, including:

  • Product Development: 0,000
  • Marketing and promotion: 0,000
  • New hires: 0,000
  • Legal and administrative costs: 0,000

The 0,000 allocated for product development will be used to complete the remaining functionality of our hardware and software products, while ensuring proper quality assurance and testing. With a budget of 0,000, we will be able to improve our marketing efforts and give our customers more exposure to our products. We also plan to spend 0,000 to add new hires to our team, such as software and hardware engineers, as well as create an efficient supply chain. Finally, 0,000 will be used to take care of legal and administrative costs, ensuring that we follow all regulations and processes.

With the funds, we aim to achieve important milestones such as:

  • Release a beta version of our product to the market
  • Expand our customer base and enter new markets through more aggressive marketing strategies
  • Significantly increase our revenue stream in a shorter period than originally planned
  • Hire more competent staff, increase operational efficiency and business smoothness
  • Apply for larger scale investments to fund our growth and expansion plan

Overall, M in seed funding will allow us to reach our goals faster, enter the market with a highly competitive product, and capture a substantial chunk of potential customer base. With a strong product focus, the funds will help position us as a reliable supplier of innovative IT hardware.

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