Winning the Game: Pitch Deck Tips for Video Game Companies

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  • Issue
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  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Imagine you’re an avid gamer who just bought a game you’ve been waiting months to play. You start the game but the excitement fades when you encounter various technical issues like lagging or freezing. You search online for solutions, but you can’t find anything that works. You feel frustrated and your gaming experience is ruined.

This is a common problem faced by many gamers. The lack of reliable technical support and player assistance leads to a suboptimal and frustrating gaming experience . Whether it’s faulty hardware, slow internet speeds, or software glitches, gamers often have to troubleshoot themselves or rely on unreliable online forums and advice. In many cases, they end up abandoning a game or console completely.

What is the relevance of the problem?

The video game industry is estimated to be worth 9 billion by 2022, indicating a growing demand for gaming content and services. With the increasing complexity and sophistication of video games, the need for reliable technical support is increasingly critical to delivering a high-quality gaming experience. However, the majority of video game publishers and developers have failed to provide this service, leading to long wait times and unresolved support tickets.

What is the current solution for the problem?

The current solution for players facing technical issues is to seek help from the customer support teams, either via phone calls, online chat, or emails. However, this is often a long and frustrating process, with many players waiting days or even weeks for a response. Additionally, standard customer support teams are not equipped with the specific technical knowledge needed to resolve game-related issues, leading to ineffective solutions for gamers.

Why does the problem exist?

There are several reasons why the problem of inadequate technical support exists in the gaming industry. First, gaming companies often prioritize developing and releasing new games over providing adequate support to existing ones. Second, providing quality technical support requires a team of dedicated professionals with deep knowledge and experience in the field. This can be an expensive and time-consuming process for smaller game companies. Finally, the lack of regulatory standards or technical support requirements in the gaming industry allows companies to skimp on this critical aspect of their business.

Solution / value proposition

Our video game company provides a unique gaming experience that solves the problem for gamers looking for high quality and challenging games. Our games are designed to provide an immersive adventure, engaging the player in a storyline while providing challenging gameplay.

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We’ll cater to players of all ages and experience levels with our diverse selection of games. Our games will have innovative features, such as interactive user interfaces, advanced AI, and detailed 3D graphics.

With our games, players will enjoy an experience that is out of this world. Our game worlds are incredibly detailed, with rich landscapes that will make players feel like they’re inside the game itself. Our solution is unique and innovative, so much so that gamers will be willing to go the extra mile to experience our games.

Our games will provide players with a sense of empowerment and achievement. Players will feel accomplished when they complete a difficult quest or mission, and it will fuel their desire to keep playing.

We’ve spent a lot of time and resources developing a top-notch game engine, and it will make our games look amazing. With this game engine, we can develop games faster and cheaper. Savings that we can pass on to our customers.

  • Does this really solve the problem discussed? Our video games solve the problem of gamers looking for high quality and challenging games by providing them with innovative, immersive and challenging games. Our games are designed to cater to players of all experience levels and age groups, providing a truly unique solution.
  • Is the solution so good that the customer will do anything to get it? Yes, our games will deliver an immersive and innovative gaming experience, leaving gamers wanting more. The customer will undoubtedly do everything to have the opportunity to experience our games.
  • How will the customer feel after using the solution? The customer will feel empowered and accomplished after playing our games. Our games will provide challenging gameplay that will make the player feel accomplished when completing a quest or mission.
  • Is the solution amazing? Absolutely. Our innovative game engine and game design will deliver a unique gaming experience that is unparalleled in the industry.

Market validation

Our video game company aims to target a large and rapidly growing market of video gamers around the world. The gaming industry has been booming and the global video game market size was valued at USD 152 billion in 2019, and it is expected to grow at a compound annual growth rate of 12.9% from 2020 to 2027, reaching more than 300 billion USD by by 2025, according to Grand View Research. The total addressable market size will exceed 0 billion by 2025 , and this indicates huge growth potential for our business.

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Our target market is specifically for young adults between the ages of 18 and 35 who are passionate about and willing to spend big bucks on the latest video games. People in this age group are known to have stable sources of income and tend to spend their free time gambling, making it a lucrative market for us. Our market research has revealed that our potential market size is at least 30 million players worldwide, with an average annual revenue per customer of 0 .

Starting a business in video game development is a great idea because of how the market has developed, especially with the introduction of new gaming technologies like Virtual Reality (VR) and Reality Augmented (AR), which create new opportunities for developers to create unique, engaging and immersive gaming experiences. Rather than releasing a game that is familiar to the player, we plan to focus on creating a new, innovative game experience that players can enjoy.

The video game market is growing rapidly around the world, and the game industry is expected to grow even faster than the traditional entertainment industry. The rise of mobile games has contributed significantly to the growth of the industry, and video game developers are taking this opportunity to create more innovative and immersive games. As a result, now is the perfect time to start a video game company, given the continued growth of the industry, and we will seek to capitalize on this trend by creating the best gaming experiences for our customers.

Our market research shows that our target customers are willing to pay a premium for quality games, ultimately contributing to the success of our business. We plan to offer different bundles and subscription plans, including in-game purchases, which will help us generate additional revenue streams, and we expect to generate continued revenue for years to come.

  • TAM: 0 billion by 2025
  • Target Market: 30 million gamers worldwide with average annual revenue per customer of 0
  • Sales cycles: 3-6 months for major releases and 1-2 months for in-game promotions
  • Market growth rate: 12.9% CAGR from 2020 to 2027

business model

Our video game company provides premium gaming experiences by developing and publishing high quality video games. Our business strategy focuses on two main sources of revenue: selling video games and offering in-game purchases.

  • Game Sales: Our team of skilled developers create and produce original video games for various platforms including PC, mobile and consoles. We will use a combination of digital and physical distribution channels to sell our video games, including online marketplaces, retail stores and direct-to-consumer sales. Our pricing strategy will be based on market research and analysis, ensuring that we offer competitive prices for our products. We expect to generate 60% of our revenue from game sales.
  • In-Game Purchases: Most of our video games will have in-game purchase options. This feature allows players to purchase virtual goods, such as skins, weapons, and upgrades, to enhance their gaming experience. game. Our pricing strategy for in-game purchases will be based on revenue share, and it will depend on the platform we distribute. The sum of our projected revenue from in-game purchases and advertising is 40%.
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We will also generate revenue through game merchandise sales. Our video game theme characters and storyline are very interesting, we have received many comments and requests for merchandise items including t-shirts, sportswear and toys. We intend to use online platforms and retail stores to sell these merchandise items, targeting gamers and pop culture enthusiasts.

In addition to this, we plan to sell licenses of our video games to media production companies. This is a relatively untapped market, and our experience suggests that our video game adaptations can be monetary benefits for specific media production companies.

Our financial projections indicate total sales of .5 million in our first fiscal year. We plan to increase it by 10% year-over-year, with a significant growth rate projected in the third year of operation.


Our video game business faces competition from established game development studios and independent game developers. Some of the major competitors in our market include:

  • EA Games : EA Games is a well-established game development company that has produced several critically acclaimed titles over the years. They have a large team of experienced developers and access to significant resources, allowing them to create high-quality games with impressive graphics and gameplay. However, they are known to release games with significant bugs and issues, which often need to be fixed later.
  • Ubisoft : Ubisoft is another well-known game development company that produces a variety of game genres. They are known for their open-world game design that encourages exploration and creativity. However, they have been criticized for reusing similar mechanics in their games.
  • Indie Developers : The indie game development scene is thriving, with many smaller studios and developers creating unique and innovative games. They often have smaller budgets and teams, but they compensate by creating more artistic and experimental games.
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While our competitors have their strengths, we set ourselves apart by delivering a unique gaming experience that focuses on player choice and immersion. We prioritize storytelling and world building to create a game that truly feels alive. Unlike EA and Ubisoft, we aim for a more personalized approach to game development, where we take our players’ feedback seriously and use it to improve the game in future updates.

Our USPs include our focus on customization and player choice, as well as the depth of our storytelling. We also aim to better optimize the performance of our game, providing more stable and bug-free gameplay than our competitors. In addition, we offer a competitive price compared to the big companies in the market, which makes our game accessible to a wider audience.

We believe that our competitors primarily steal our customers through their established brands and reputations. However, with our unique approach to game design and the quality of our product, we believe we can attract players who are looking for a new experience and a higher degree of player agency.

Founding team

Our founding team is made up of four passionate and experienced people with a shared vision to change the video game industry. We believe that our diverse backgrounds, skills and experiences are what give us a competitive edge in this business.

John Doe , our CEO, has over a decade of experience in the video game industry. John started his career as a game developer and held senior positions at several successful game companies. He has a proven track record of developing and launching high-quality video games, and his expertise will be crucial in building our game portfolio.

Jane Smith , our COO, brings a wealth of experience in project management and operations. She holds a master’s degree in business administration and has managed several projects in the gaming industry. Her skills in organization, process optimization and leadership ensure that our team operates efficiently and successfully.

Leslie Brown , our CTO, is a technical specialist with over 12 years of experience in game development. Leslie has developed several games and has a deep understanding of technology and game engines. Leslie’s expertise in the technical aspects of game development will be crucial to our success.

Michael Lee , our CMO, is an industry innovator with over ten years of experience in game marketing. Michael has led successful marketing campaigns for several major game releases and has an extensive network of contacts in the gaming industry. Michael’s experience and background in gaming marketing will be invaluable in building our brand and attracting customers.

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Together, our founding team is made up of people with diverse yet complementary skillsets that allow us to take a holistic approach to game development. We are all passionate about video games and believe that our common goal is to create entertaining and immersive games that will captivate millions of gamers. We recognize that there may be skills we lack, but we are willing to learn and adapt, and we know we have the skills to overcome any challenges that arise in our business.

We think we are the right people for this challenge. We all have a proven history of success and expertise in our respective fields, which we are confident will translate into the success of this business. We are excited to work together to create engaging and entertaining games that will leave a lasting legacy in the industry.


Our video game business has made significant progress over the past few months. Our user base has grown exponentially and we have reached various milestones that indicate huge potential for our business. We have a clear understanding of the metrics we need to improve and focus to achieve our goals. These critical drivers for growth include engagement, retention, and acquisition.

User Growth

Our user base has tripled in the last two months, with an average of 10,000 new registered users per week. Our focus on mobile games has paid off tremendously, and we are now seeing a 40% increase in our user base each month.

Retention and Engagement

Retention and engagement are the most important drivers for growing our business, and we’re pleased with the results. Our retention rate for users who engage with our games for more than two hours, has increased by 60% since our last report. Additionally, our Daily Active Users (DAU) increased by 35%, indicating significant engagement and interest in our games.

Customer Feedback

We value feedback from our customers, and are pleased to report that our users are extremely satisfied with our products. Since our last update, we’ve received over 2,000 direct feedback responses, with an average rating of 4.5 stars out of 5. Many users have expressed that they love our games, and some have even shared how they spend hours playing them every day.

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Market growth

We continue to see a significant increase in overall gaming market growth. The industry is expected to reach a CAGR of 12% between 2021-2026, with a market size of 5 billion by 2025. Our focus on mobile games has given us access to a wider audience, and we are convinced that there is room for growth in this market segment.


Monetization strategies are essential for any business, and we’re happy to report that we generate revenue from ads, in-app purchases, and subscriptions. Our revenue has increased 30% since our last report, with a projection to reach 0,000 by the end of the year.

Future goals

Our primary goal is to continue to grow our user base, engagement and retention metrics. We plan to achieve this by implementing personalized content and marketing strategies. Additionally, we are exploring new genres and platforms to expand our reach, including augmented reality and virtual reality. We believe that these initiatives will allow us to access new markets and further develop our business.

  • Goal 1: Increase user engagement and retention by 20% over the next six months.
  • Objective 2: Expand into emerging markets targeting Latin America and Southeast Asia over the next nine months.
  • Goal 3: Launch a Q2 2022 augmented reality game to reach a new audience.

Fund raising

We are seeking million in seed funding to complete our product development and release a beta version of our video game.

The funds will be spent primarily on product development, marketing and new hires. Specifically, we plan to allocate 65% of the funds towards product development to ensure the quick and efficient delivery of a beta version of the game. Additionally, 25% of the funds will go towards marketing efforts and the remaining 10% will be used to hire key personnel.

With these funds, we will be able to achieve several key milestones. First, we will be able to finalize game development and release a beta version, giving players a taste of our product. Second, we will be able to expand our marketing efforts to increase user acquisition and awareness of our game. Finally, we will be able to hire key personnel, such as a user acquisition expert and a game designer, to further stimulate our growth and development.

Winning the Game: Pitch Deck Tips for Video Game Companies

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