Acquiring and building loyalty are therefore two key concepts necessary for the good economic health of a company . Loyalty allows you to secure part of your activity thanks to a clientele already adept at your service. However, in times of strong competition, building loyalty is no longer enough . However, your activity must remain … Read more
Discover in this article the entire ecosystem that ESCadrille Toulouse Junior Conseil has built year after year. This set allows us today to propose a real differentiating offer to our customers, and this at all levels of their development. We are a pioneer Junior-Enterprise in this approach. Our approach In a desire to deepen our … Read more
What is impact entrepreneurship? Impact entrepreneurship is an emerging trend in the business world. It encourages the creation of companies whose main objective is to solve social and/or environmental problems. It is therefore a new form of business whose main mission is to convey a positive impact on society. These entrepreneurs are working to develop … Read more
Nowadays, no company can do without the use of data to ensure long-term growth . Thus, they must equip themselves with a genuine “data culture”. Data must make it possible to optimize and improve the performance of all of the company’s internal processes, where some of them are sometimes overwhelmed by the large amount of … Read more
Pitching is a fundamental skill to acquire during your entrepreneurial journey . Indeed, to evolve you will sometimes need outside help. Whether financial (grants, loans, etc.), skills or partnership, for example, you will have to win over your audience to obtain this precious help. But pitching also means being able to sell your project at … Read more
ESCadrille went last weekend to the National Summer Congress 2023 organized by the National Confederation of Junior-Enterprises (CNJE). For two days, the Junior Entrepreneurs were able to meet and train among themselves or with Movement partners: BNP Paribas, Alten, EY, Engie and Saint-Gobain. For the record, the CNJE is an association law 1901 created in … Read more
Starting a business is not a dauntingly easy task, it requires the use of rigorous methods to ensure lasting entrepreneurial success. In this article, we propose to demystify business creation and explore the essential steps to ensure solid growth for your project. An inspiring story Before getting to the heart of the matter, I would … Read more
The CNIL (National Commission for Computing and Liberties), declared Google Analytics illegal on February 10, 2022 because this solution does not comply with the GDPR (General Data Protection Regulation). Digital marketers are then faced with a new challenge: how to effectively migrate to the new version of Google Analytics? An unprecedented situation Behind this story … Read more
Today’s markets are increasingly competitive. Companies constantly want to improve the profitability of their structure, in particular via the positioning they have on the market. To achieve these objectives, it is essential to identify all the characteristics of the market in question. This is where market research comes in. In short, market research is an … Read more
Today, it is the reference medium for Grandes Ecoles and businesses: Planète Grandes Ecoles . Co-founded by Dorian ZERROUDI, Benjamin HAUTIN and Abdelwakil BENABDI, this media is driven by the transmission of knowledge and equal opportunities . It was created to meet the needs of students after their passage in the preparatory class . It … Read more
