Great Small Business Ideas to Start: Web presence
Despite every organization being online, the fundamentals of developing an effective website and presence online are often neglected. The best websites display at least eight out of ten key attributes.
If your website does ten things well, it will succeed. One organization that has an impressive and varied website with something for everyone. It focuses on the 10 Cs:
- Customer c are.
- Community and culture.
- Convenience and ease.
- Connectivity (connecting with other sites and connecting with users).
- Cost and proﬁtability.
- Capability (dynamic, responsive, and ﬂexible).
Ten factors exert a signiﬁcant—often decisive—impact on the success of an organization’s online activities. Clearly, some will be more important than others. Some factors are constantly important—notably capability and convenience—whereas other issues assume a greater signiﬁcance at certain times (for example competitiveness, while always in the background, may assume a sudden and striking importance).
- Content: the need to develop compelling, credible, and customer- focused information. Content needs to be appropriate, add value, stimulate and capture interest, entertain or inform, be accessible and appropriate to the target audience, embody the brand, and, above all, engage the customer—ensure that the customer is impressed enough to want to return.
- Communication: the need to engage customers. Customers like to be listened to, and online they expect dialog and interaction.
- Customer care: providing customers with support and conﬁdence. Federal Express took the issue of customer support and turned it into a major source of competitive advantage online. FedEx empowers its customers to ﬁnd out the status and location of their packages by logging onto its website. This provides support, conﬁdentiality, and ease of use. It also engages customers, by meeting their needs.
- Community and culture: the need for contact and interaction. People like people: they like to interact, and they are essentially social beings, sharing interests and valuing what they have in common.
- Convenience and ease: the need to make things easier for current and potential customers.
- Connectivity: the need to connect with other sites and users online. The issue of connectivity has two sides. First is the need for users and customers to be connected—physically and emotionally—with your business. Second is the need for sites to connect via a web that actually adds value for the customer and drives trafﬁc for the business.
- Cost and proﬁtability: the need to reduce waste, improve ﬁnancial efﬁciency, and drive proﬁts.
- Customization: the value of the internet to supply products and services that are personalized for the customer is vital in a range of industries.
- Capability: the need to ensure that your site remains dynamic, responsive, and ﬂexible.
- Competitiveness: the need to be distinctive.