Financing your sports bar: a winning pitch.

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Imagine a Friday night. You and your friends are looking for a place to watch the big game and grab some drinks. You go from one sports bar to another, but they all seem to be missing something. One has good drinks but poor food, while the other has great food but doesn’t show the game you want to watch.

This is the problem we aim to solve with our sports bar. Sports fans often have to visit several bars to find a place that meets all their needs. This experience is frustrating, long and costly. We want to create a go-to sports bar that has it all in one place.

The issue is highly relevant because sports have universal appeal, and millions of people enjoy watching and playing them. According to Statista , the global sports market is estimated to be worth 8.5 billion in 2021. This market has consistently shown growth over the past decade and is expected to continue.

The current solution for this problem is fragmented. Customers have to visit multiple bars, harden the high cost and inconvenience of transportation. This is why the market is open to innovative solutions. Our sports bar aims to provide an all-in-one solution for sports fans that meets their food, drink and entertainment needs.

The problem exists for several reasons. Sports bars are often designed around a particular sports team, league or theme, catering to specific customer groups. The result is a fragmented market, where no single sports bar caters to everyone. Additionally, the quality of food and drink in sports bars is often poor. People need a place that offers a good balance between good entertainment and great food and drink. This is where our sports bar comes into the picture.


Solution / value proposition

Our sports bar offers a complete entertainment and dining experience for sports fans. We understand the problem customers face when going out to watch sports games. They often have to choose between a good view of the TV screen or good food and drink. Most sports bars usually focus on the food or sports atmosphere, but not both.

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Our solution is to provide both. We’ve strategically placed several screens all around our bar, so you don’t miss a moment of the action, whether you’re sitting at the bar or relaxing in one of our comfortable lounge chairs. We also offer an upscale food and drink menu that caters to all tastes, from classic staples to unique mouth-watering dishes that you can only find at our bar. Our Value Proposition Is that we offer the complete package under one roof that does not sacrifice the quality of sports atmosphere or food and beverage.

Our bar has undergone extensive research and development to create a clean, modern design with a sports theme that embodies the excitement of game days. We have also taken into consideration the demographics and preferences of the area to deliver a menu which presents the best flavors of the region.

We are confident that our sports bar solves the problem that many sports fans face and provides a unique and unforgettable experience that customers will want to come back for.

How customers feel

After a visit to our sports bar, customers will feel satisfied, uplifted and well taken care of. Our bar is designed to provide a fantastic experience for our customers. They can get together, share great food and drink, and watch their favorite teams play on big screens without ever feeling cramped or crowded.

Additionally, we have carefully selected and trained our staff to be welcoming, friendly and to provide excellent service. We understand that our customers want more than great food and drink; They want an experience they will remember and talk about for days to come.

Proof of concept

We conducted extensive market research and identified a clear gap in the sports bar industry. The area has limited sports bars, and most of them focus on sports or food and drink. Our solution is unique in this aspect, providing a complete package that cannot be found anywhere else.

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We have secured a prime location, and have already begun to attract interest from potential customers, including sports enthusiasts, young adults and families.

  • We have developed an extensive menu that caters to a wide range of tastes and preferences.
  • We sourced the best quality ingredients from local suppliers.
  • We have carefully designed and decorated our bar to provide a unique, comfortable and modern atmosphere.

We believe that our strategy, combined with our commitment to excellence and customer service, will be enough to make our sports bar a complete success.

Market validation

The market validation of our sports bar is very positive. According to reports, the sports bar industry in the United States is growing rapidly, with an estimated revenue of billion in 2020.

  • Our TAM (Total Addressable Market) includes sports fans and home team supporters in the surrounding area, which is estimated to be at least 50,000 people.
  • In terms of revenue per customer, the average sports bar customer spends around per visit, with some spending up to on food and drink on game nights.
  • Sales cycles in this industry vary with the schedule of sporting events, with some days and weekends being busier than others.

Starting a sports bar in this market is a wise move due to the growing popularity of sporting events, the high demand for entertainment, food and drink among sports fans and the huge potential for growth and profitability.

Additionally, sports bars are known for their ability to attract larger crowds at sporting events, which has led to an increase in the number of people visiting sports bars over the years.

Add to that the fact that people now prefer to gather with friends and family in sports bars instead of watching games alone at home, and it’s clear that now is an opportune time to invest in this market. .

The sports bar industry is also growing due to the growing demand for healthy and nutritious food options. In our case, our menu includes vegetarian, vegan and gluten-free options to accommodate customers with varying dietary restrictions.

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According to market research, customers in this industry are willing to pay premium prices for quality, convenience, and service. Our Sports Bar is strategically located to attract a steady stream of returning customers, and we aim to provide excellent, high quality, personalized service.

business model

Our sports bar generates revenue through a combination of food and beverage sales, event hosting and merchandise sales. Our pricing strategy is competitive with other sports bars in the area, and we plan to target a variety of customers, from sports fans to casual diners looking for an enjoyable experience.

Our main source of income comes from food and beverage sales. We offer a diverse menu that includes classic bar foods, burgers and wings, but we also incorporate healthier options for more health conscious customers. We offer a wide selection of beverages including beer on tap, cocktails and soft drinks. Our menu is competitively priced to attract customers while generating significant revenue.

In addition to food and beverage sales, we plan to host events to increase revenue. We will be offering private party rentals and community events. Private party rentals will include events such as birthdays, corporate events or parties, where we will provide a personalized experience for guests while generating additional revenue. Community events range from trivia nights, karaoke events, and vision parties. These events will create a unique experience that will encourage customers to continue to visit us.

We will also generate revenue through merchandise sales. We will be selling branded merchandise such as hats, hoodies and glassware. Selling merchandise will provide an additional revenue stream, increase brand awareness and create a sense of community among our customers.

Our projected revenue for the first year of operation is million, with revenue steadily increasing in subsequent years due to growth in our customer base and event hosting revenue. We believe that our diverse sources of income will provide stability and a significant return on investment for our investors.


In the sports bar industry, competition is tough, with many establishments competing for customer attention. However, we have identified the major players in our market:

  • Sports Bar A: A large establishment with a wide variety of menu options and multiple screens for watching the games. However, the service is slow and the atmosphere lacks the essence of excitement.
  • Sports Bar B: This establishment is trendy and modern but expensive, with most menu items above our target market range.
  • Sports Bar C: This establishment caters to a younger audience and is known for its lively atmosphere. However, their menu lacks variety and the quality of service is inconsistent.
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While each of the competitors has their strengths and weaknesses, our sports bar intends to set itself apart by leveraging our Unique Selling Points (USPS):

  • Variety: We offer a wide range of menu options, including vegetarian and gluten-free choices, accommodating for different dietary preferences.
  • Service: We focus on creating a warm and welcoming atmosphere, with exceptional service that surpasses most of our competitors.
  • Location: We have secured a prime city center location with easy access to major transport links and close to a bustling sports centre.
  • Ambience: We’ve invested heavily in the ambience we offer, striking the perfect balance between sports and leisure, with comfortable seating and multiple screens.

Our target market is people between the ages of 21 and 45 who want to socialize, watch live sports and enjoy great food and drink at an affordable price. While we recognize that other sports bars might do what we intend to do, we believe our distinct customer experience will set us apart, creating a clientele that appreciates our unique USPS. We aim to capture our competition customers by providing a superior experience that integrates our USPS into all aspects of our business.

Founding team

Our team is committed to making our corporate sports bar a huge success. We have carefully selected people who have the education, experience and accomplishments to meet the challenges the company will face.

  • John Smith, Co-Founder and CEO – John graduated from XYZ University with a Bachelor of Business Administration. He has over 10 years of restaurant and bar management experience, where he has demonstrated leadership and financial management skills. He has led the opening of two profitable bars in the past and has won two awards for his management success.
  • Jane Doe, Co-Founder and CFO – Jane holds a Masters in Finance from ABC University. She has over five years of experience as a financial analyst, where she honed her analytical and forecasting skills. She will oversee the company’s financial strategy and keep track of expenses and budgets.
  • Mike Davis, Co-Founder and COO – Mike graduated from Def University with a bachelor’s degree in hospitality management. He has seven years of experience in the food industry, where he gained extensive knowledge of operations management, supply chain management and customer service. Mike will take care of day-to-day operations, inventory management and customer experiences.
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Our goal is to create a sports bar that provides customers with great food, drink and viewing experiences. We share the same vision to bring a fun and entertaining atmosphere to sports fans and those who love a good time. As a team, we are passionate about bringing people together and creating memorable moments.

We assessed our skills and noticed that we lack experience in legal operations and marketing. However, we will hire exceptional professionals in these areas to complement the skills of our team.

Our combined expertise and knowledge of the food and beverage industry, financial management and operations management make us the right people for the challenge. Our shared passion and goal to create a high energy and welcoming sports bar will ensure our success.


As a sports bar, we understand the importance of statistics and metrics. Likewise, we measure all aspects of our business to ensure sustainable growth. We have identified key growth drivers, and we are keeping a close eye on the following metrics:

  • Monthly Sales Growth: Our monthly sales have grown an average of 15% per month since we started operating, exceeding our initial estimates. By the end of the year, we expect to have recorded sales of .5 million.
  • Customer Feedback: We continuously collect feedback from our customers through various channels. Our customer satisfaction rate is 90% and we are working to push it higher.
  • Repeat Customers: We have a high percentage of repeat customers, with 30% of our customers visiting our sports bar more than once a week.
  • Online Presence: Our social media and website traffic has grown steadily. Our Instagram page has garnered over 10,000 followers, and our website averages 3,500 monthly unique views.
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Our positive traction shows that our business model is working and that our customers are satisfied with our service. Our goal is to continue to evolve and refine our operations to provide our customers with an even better experience.

Fund raising

In order to bring our vision of a unique Mediterranean restaurant to life, we are seeking million in funding. This will cover our start-up costs and initial operating expenses, which include renting a prime location, purchasing equipment and inventory, hiring staff, and marketing efforts to generate interest. consumers.

With your investment, we plan to accelerate our business expansion and achieve our milestones, including:

  • Secure a loyal clientele through our exceptional food and atmosphere in the first year of operation.
  • Generate consistent revenue through take-out, delivery and restaurant services, with expected year-over-year growth.
  • Introducing new menu items and expanding our options to meet the changing needs of our customer base.
  • Expand our business to other locations in the United States and around the world, with the potential to franchise our concept.

We believe our approach and unique value proposition make us a strong player in the competitive Mediterranean restaurant market. By investing in our business, you will join a team of experienced restaurateurs and operators who are passionate about delivering an exceptional dining experience while creating a healthy and sustainable business model.