Agitation Investors: Making a Killer Sports Chase Pitch

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Sport hunting has been a popular activity for hunters and outdoor enthusiasts, but there is a significant problem affecting this segment of the market. Sport hunters lack a reliable, centralized platform to research, book and organize guided hunting trips. This leads to missed opportunities, inefficient bookings, and unnecessary expense. Consider John, an avid sport hunter who has been planning a hunting trip for months. John must navigate multiple websites and spend hours researching suitable guides or outfitters, getting references, checking availability and comparing prices. Even after making all this effort, there is no guarantee that John will get the quality of service promised or if the guide will be someone he can trust. This long and frustrating process is a problem faced by many sports hunters, and there is no effective solution on the market.

The relevance of this issue is significant, with the sport hunting industry contributing billions of dollars annually to the economy. According to the USFish and Wildlife Service, 12.5 million people participate in hunting activities each year, spending an estimated .6 billion. With a federal excise tax levied on firearms, ammunition, and hunting gear, it creates an important source of revenue for conservation efforts. Unreliable or inefficient booking mechanisms can result in lost revenue for outfitters and guides.

Currently, sport hunters rely on word-of-mouth referrals or extensive research to book guided hunting trips. Independent reservations, communication problems between guides and clients, and a lack of transparency on pricing and reservation agreements exist. This increases the potential for fraud and miscommunication, which can lead to an unsatisfactory customer experience .

The problem exists due to the decentralized nature of the hunting industry, which makes it difficult to aggregate and organize relevant information in one place. Additionally, a lack of technology infrastructure for booking and communication leads to inefficiencies and missed opportunities. Finally, the high degree of specialization required in the sport hunting industry makes it difficult for the average hunter to conduct their own research and find suitable guides or outfitters.


Solution / value proposition

Our sport hunting business will revolutionize the hunting experience for hunters and hunting lodges by providing them with revolutionary products and services. We have created a unique hunting app platform that will change the way hunters organize and operate hunts. With our app, hunters can easily connect with each other, join hunting groups and organize hunting trips. They can also access all the information they need about the animals they want to hunt and the best equipment to use, all in one place. Our platform also offers GPS mapping, weather reports and more, to help hunters plan their hunts with ease and accuracy.

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Our core product, however, is our smart hunting gear . We’ve created guns and scopes that use advanced technologies to improve accuracy and make hunting safer. Our smart technology will give hunters the ability to track, aim and shoot with a higher degree of accuracy than ever before, virtually eliminating the risk of missed shots and dangerous hunting mishaps. We also provide smart backpacks, which feature built-in wireless charging, gear storage compartments and easy access to essentials.

We understand that hunters want to care for the animals they hunt, which is why we’ve also created a revolutionary line of safe and humane hunting products . Our products include tranquilizer guns, which work quickly and effectively with minimal pain, reducing the suffering of the hunted animal.

With our smart hunting technology and human products, hunters will be able to enjoy their hunting experience in greater detail, with less stress and more success.

Our customers will feel an immense sense of pride when using our products, knowing that they are part of a new wave of hunting that prioritizes humanity and conservation while enjoying the exhilarating excitement of hunting. They will know that they are not just shooting animals, but doing so with the least possible stress on the hunted animal.

Our solution is not only amazing, but has the potential to be the best in the hunting market. With our advanced technology and our focus on customer satisfaction, we are confident that we will succeed and become the leading hunting supplier.

Market validation

The sport hunting business is entering a market with significant potential for growth and profitability. According to a recent report by Grand View Research, the hunting industry is expected to reach a market size of .7 billion globally by 2028. This represents a compound annual growth rate of 3.2 % from 2021 to 2028. This is a significant market size and shows that there is a huge opportunity for our business to grow and capture a large share of this market.

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In our specific niche, there is a growing demand for outdoor hunting experiences that provide unique and authentic experiences. Our target audience is ultra-high end enthusiasts, who are willing to spend large sums of money on exclusive hunts in remote locations. In this sense, we have a high Revenue per client and will be able to offer high-end personalized services to our clients.

The hunting industry is a demographic that has a unique culture and longstanding tradition. Our company is well positioned to meet this resolute market demand with our specialized services that deliver personalized and authentic hunting experiences . Our competitors offer no specialized services compared to our high-end personalized hunting expeditions and our master-guided hunts which target the most exotic species. We have a competitive edge in this niche due to our exceptional knowledge of product quality, professional hunting trips and great hunting destinations.

The hunting industry is definitely growing as we have witnessed an increase in demand even in the midst of a pandemic. Since outdoor activities are significantly more favorable than indoor activities, the demand for hunting services has only increased in recent years. Therefore, it can be concluded that the hunting business navigates positive industry trends and a supportive environment .

A key advantage of the hunting market is that customers are willing to pay a premium for a high quality product. Our specialty hunting services are welcomed to those who are willing to spend significant resources on unique, premium experiences. We have already conducted preliminary studies in the area and gained knowledge that our clientele has an annual disposable income of over 0,000. This means that we are positioned to offer a premium product that brings exceptional value and quality to our customers.

business model

Our sport hunting business operates on a hybrid model of retail and guided hunting services. We generate revenue through two main sources:

  • Retail Sales: We sell hunting gear, firearms and ammunition through our physical store and website platform. Our retail sales generate approximately 40% of our total revenue.
  • Guided Hunting Services: We offer guided hunting experiences for our clients, which include accommodation and meals, as well as hunting guides and equipment. Our guided hunting services generate approximately 60% of our total revenue, with the cost varying depending on the type of hunting experience.
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Our business strategy focuses on creating a bespoke hunting experience, and we do this by:

  • Build strong relationships with our customers, learn their preferences and tailor hunting experiences to match their expectations.
  • Maintain a detailed marketing funnel: We use SEO, social media and email marketing to communicate with potential customers and maintain engagement. We also offer discounts and loyalty programs to encourage repeat business.
  • Streamlined customer service: We aim to provide a seamless online shopping experience, with clear and accurate product descriptions, easy checkout procedures and fast shipping. Our guided hunting services also offer personalized support to ensure that our clients receive top quality service at all times.

Our total revenue is subject to seasons, our sales peak between September and December when hunting season begins, and we expect to generate .5 million in revenue in our first year of operation, with an estimated return of 20 % (after production) within the same time .

In conclusion, our business model ensures that we have a diverse range of sources to generate revenue. Guided hunting experiences offer higher profit margins, while our retail sales provide recurring revenue without the cost of labor for our hunting guides.


Our sport hunting business enters a market with direct and indirect competition. Direct competitors include outfitters and guides that provide similar hunting experiences, and indirect competitors include other activities that might drive potential customers away, such as fishing or camping.

One of our direct competitors is X Outfitters , which offers similar guided hunting trips in the same geographic region. X Outfitters has been in business for over ten years and has established a strong reputation for delivering high quality experiences to their customers. However, they mostly focus on more traditional hunting methods and don’t offer the same level of technology integration as we do.

Another direct competitor is Hunting Services , which offers a similar hunting experience but caters more to an older clientele. Their prices are considerably higher than ours, and they don’t offer as many customizable hunting packages. However, they have established valuable relationships with landlords in our target region.

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Our unique value proposition is our implementation of technology to enhance the hunting experience for our customers. Our proprietary hunting app allows customers to track their progress, communicate with guides and other hunters, and receive real-time updates on weather and hunting conditions. Additionally, our Customizable Hunting Packages allow individuals to personalize their experience, allowing for greater flexibility than our competitors can provide.

Our USPs include our integration of technology and our focus on customizable hunting packages. These factors allow us to differentiate ourselves from the competition and provide a unique value proposition to our customers.

In terms of customer loss, we recognize that indirect competitors, such as fishing or camping, could draw potential customers away from our business. We plan to mitigate this by emphasizing the unique experience and challenge that hunting provides, as well as promoting the benefits of being in the wild and away from technology.

Founding team

Our commercial sport hunting team includes highly experienced individuals with proven track records in their respective fields. We firmly believe that our exceptional skills and experience make us the right team to overcome the challenges and make this adventure a huge success.

Alex Spencer, CEO: Alex holds a Bachelor of Business Administration degree from Harvard University and over 15 years of experience in the hunting and outdoor industry. He founded his own hunting gear store, which grew massively and became a household name in the industry.

Emma Lee, COO: Emma is a highly motivated and experienced operations expert with over 10 years of experience managing multiple concurrent projects in fields as diverse as nonprofits to e-commerce. She spent the last five years of her career in e-commerce where she scaled business operations and logistics in a startup.

John Smith, CTO: With a bachelor’s degree in computer science, John is highly skilled in software development and project management. He has extensive experience in the technology industry, including serving as a lead developer and COO at a highly successful software development company in Silicon Valley.

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Mark Jenkins, Chief Hunting Advisor: Mark has over 20 years experience in the hunting industry, and with his unrivaled passion and knowledge of the outdoors, he has dedicated part of his life to promoting ethical hunting and wildlife conservation. He advises on all matters related to hunting and is committed to ensuring that our customers have a safe and enjoyable hunting experience.

Purpose: Our shared passion for hunting and preserving the great outdoors has brought us together as a team, and it’s a driving force behind our sport hunting business. With an unwavering aim to provide the most excellent hunting experience possible, we intend to create opportunities for hunters to enjoy and appreciate the beauty of nature.

Skills: We have a highly experienced, diverse and skilled team, bringing expertise from various fields including technology, logistics, business and the hunting industry. We believe that these skills allow us to effectively meet any challenge and make informed strategic decisions.

Conclusion: With a highly motivated team of professionals and a common passion that binds us together, we firmly believe that we have the right mix of skills, competencies and experience to take our adventure to great heights. We are confident in our ability to make a significant impact in the hunting industry and provide a remarkable experience for our customers.


The traction slide is where we present our evidence of success and provide investors with the data that proves we are headed in the right direction. We have compelling metrics that show our progress, and we believe these will increase investor confidence in our business.

  • Beta testing success: We have just completed a successful beta testing phase for our sport hunting business. During this phase, we were able to collect data and feedback from our customers that allowed us to improve our product.
  • Growing User Base: Our user base has grown steadily since we launched our product. We’ve seen an 80% month-over-month increase in active users since launch.
  • Positive Customer Feedback: Feedback from our customers has been overwhelmingly positive. We have a 4.8 out of 5 star rating on our website from customer reviews.
  • Customer Buying: Our cost of customer acquisition (CAC) has steadily declined as our business has grown. It currently costs to acquire a new customer, up from when we launched.
  • Partnerships: We have established partnerships with several leading manufacturers and retailers of hunting equipment. These partnerships have allowed us to increase our product offerings and improve our overall brand credibility.
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We are delighted with the progress we have made so far, and believe we are on track to achieve our next level of growth. Our traction metrics demonstrate our ability to execute on our business plan and prove that the timing is right for a sport hunting business like ours.

Fund raising

As a sports hunting company, we are delighted to present our investment opportunity to potential investors. We are seeking to raise million in seed funding to accelerate our growth and bring our product to customers.

The funds will be used to enhance development , expand our marketing efforts , and hire additional staff members to support our growth. With these resources, we will be able to bring our unique hunting software to market.

Using seed funding will provide the funds needed to accelerate our product development and improve our software. The funds will be used to develop new features that will improve the user experience and attract more customers to our platform. With the additional funding, we are also expanding our marketing efforts, hiring additional staff, and expanding our market reach.

Our target milestones for seed funding include achieving a substantial increase in our user base, expanding our product offerings, and increasing our revenue streams. We plan to use a significant portion of seed funding to enhance our marketing efforts through targeted campaigns and partnerships with hunting associations and organizations.

  • Expand product development by adding new features to the platform.
  • Scale marketing and advertising efforts to increase market reach.
  • Hire additional staff members to support product development and customer support.
  • Partner with hunting associations and organizations to grow our user base.

We believe that with the infusion of seed funding, our business can achieve significant growth and become a leading supplier in the sport hunting industry. We anticipate a 3x ROI in three years, making this a lucrative investment opportunity for interested investors.