- Market validation
- business model
- Founding team
The restaurant industry faces a significant challenge as consumers become more aware of the quality of ingredients used in cooking. Quality ingredients are essential to the health and well-being of customers, especially families looking for options that can cater to the taste buds of everyone in the family. For years, the restaurant’s limited options have offered high quality ingredients and a family atmosphere, which has led to a growing demand for this type of restaurant to meet the needs of families, couples and business professionals.
To illustrate the problem, I’ll share the story of a family I know – a lovely family with two young children. The parents are both professionals and don’t always have the time to cook complicated meals for their family. They are always on the lookout for restaurants that offer high quality food with a family atmosphere. One day they tried to go to a restaurant that promised to provide such an environment. However, they left the restaurant disappointed because the atmosphere was not as welcoming as they had hoped, and the food was not up to their standards. The family recognized the need for more restaurants that offer high-quality ingredients and a family atmosphere, but the market has limited options.
This issue is relevant to the masses because people are looking for healthier options and a welcoming atmosphere while enjoying a meal. In particular, families are often on the lookout for restaurants that can cater to their varying taste buds while presenting food in a visually appealing way for adults and children alike. Also, people are always looking for restaurants that offer value for money. They want good food with quality ingredients and a welcoming atmosphere at a reasonable price.
The current solution for this problem includes limited options for high-quality fast-casual restaurants. There is a growing demand for restaurants that can deliver the desired results, but few restaurants have risen to the challenge. Most restaurants offer fast food options that do not meet the desired quality standards. Although high-end restaurants offer exceptional quality, they may not be suitable for families or people on a budget.
The problem exists because the market has not met the demand for high quality ingredients and a family atmosphere at a reasonable price. People are looking for restaurants that can meet their needs and provide an enjoyable experience while enjoying a meal. There is a clear gap in the market, and it creates an exciting opportunity for investors who can identify and address the need.
Solution / value proposition
McAlister’s Deli franchisee aims to provide an ultimate solution to one of the biggest restaurant problems of the modern age – limited restaurant options with high-quality ingredients and a family-friendly atmosphere. Our solution is to bring McAlister’s signature soups, salads and sandwiches to a fast-paced atmosphere in the event of a fast box while offering an assortment of unique sides and desserts.
Our menu is designed to suit the taste of each individual member of a family. We focus on providing healthy, fresh foods that every member of the family can enjoy, including vegan and gluten-free options that aren’t easy to find at many fast food restaurants. McAlister’s Deli Franchise is a great solution for parents and their kids looking for healthy, quality food on a budget.
Our aim is to create a comfortable and welcoming family atmosphere, to foster relationships with the local community. We aim to provide the friendly and professional customer service that anyone can expect when walking into our restaurant.
With our solution, we aim to make the customer feel content, content and indulge their senses. Thus, we aim to promote a sense of home with our wide range of healthy food options and cozy atmosphere, which will keep customers coming back again and again.
- Does this really solve the problem discussed?
Yes, we realize that limited high-quality, family-style dining options are rare. McAlister’s Deli franchisee is confident that we provide a solution that solves this problem and meets our customers’ restaurant expectations.
- Is the solution so good that the customer will do anything to get it?
Yes indeed! We aim to provide a food experience where each guest can customize their meals to meet their individual dietary requirements. By staying true to our mission, we hope to build a connection where our customers wouldn’t want to miss our unique, fresh and healthy food offerings.
- How will the customer feel after using the solution?
Our customers will undoubtedly feel a sense of satisfaction in the quality of our food. Our warm and welcoming atmosphere will encourage visits that allow guests to feel a sense of familiarity when dining with us. Our ultimate goal is to leave a lasting impression in the minds of our customers regarding dining options that meet the needs of each member of the family.
- Is the solution amazing?
McAlister’s deli franchisee believes the ability to provide high-quality, casual dining options that fill the void in the market is indeed superb. We strive to become the fast-casual fast-food option for families, providing an experience previously unheard of in the fast-food space. Therefore, our solution is unique, fresh and amazing!
Market validation for McAlister’s Deli Franchise is strong due to a variety of factors, including:
- Size of TAM: The fast food industry has seen steady growth in recent years, with an estimated TAM of over billion in the United States alone.
- Size of Customer Specifics: In this market, the family segment presents a unique opportunity for McAlister’s Deli. With an average check of – per person, families are willing to spend on high-quality ingredients and welcoming atmospheres.
- Market Viability: Starting a business in the fast food industry, especially in the family segment, presents a strong opportunity for success. With a recognized brand like McAlister’s Deli, the franchisee can leverage their reputation to foster positive relationships with local communities and attract new customers.
- Market Growth: Data from the National Restaurant Association shows that the casual fast food segment is expected to continue its growth trajectory in the coming years. This presents a clear opportunity for McAlister’s Deli to expand their footprint and reach new customers.
- Price: With a willingness to pay to per person, families are willing to spend on high-quality ingredients and welcoming atmospheres. McAlister’s deli can capitalize on this drive by offering unique menu items that satisfy customers’ taste buds and value for money.
At McAlister’s Deli franchise, we have a multi-faceted business model aimed at generating revenue through various channels. We aim to provide a family atmosphere, unique menu offerings and friendly customer service to our customers in our fast food space.
- Dine In: Guests can enjoy a comfortable dining experience seated in our welcoming dining space. We aim to provide a welcoming environment to our customers with highly personalized service.
- Take Out: We offer customers the option to order online and pick up takeout orders. Additionally, we have streamlined our take-out process to make it as convenient as possible for our customers.
- Catering: We will provide catering services for corporate events, special occasions and group gatherings. The demand for high quality catering services is increasing and we want to capitalize on this niche to increase our revenue streams.
Through these channels, we expect to generate a total revenue of USD 1.5 million in the first year of operation. We project that approximately 85% of our revenue will come from dinner and nameplate orders, while the remaining 15% will come from catering services.
Our main revenue-generating products are our unique soups, salads, sandwiches, sides and desserts. We aim to offer our customers the highest quality of ingredients and dishes, providing an exceptional dining experience.
Additionally, we plan to generate revenue not only from our menu offerings and dining experience, but also from various promotions and marketing campaigns that we will implement in the future. At McAlister’s Deli franchise, we believe that our business model will allow us to provide our customers with the best dining experience possible while generating a sustainable source of revenue.
Currently, the fast food industry offers a variety of options for customers looking for quality ingredients and a home-like environment. However, direct competitors in this market are limited.
One of our main competitors is Panera Bread, which offers a similar menu with high quality ingredients and a fast atmosphere. They also have an established brand and loyal customer base. Panera’s weaknesses, however, include a limited selection of unique sides and desserts and a less welcoming atmosphere compared to McAlister’s deli.
Another indirect competitor is Chipotle, known for its customizable menu and fresh ingredients. However, their food offerings don’t include the soup and sandwich options that McAlister does, and their atmosphere isn’t as family-friendly.
What sets McAlister Deli apart is our unique menu of signature soups, salads and sandwiches with a variety of sides and desserts. We also create a welcoming family environment, which promotes customer loyalty and repeat business. Our competitive advantages also include proven success in the restaurant industry through the McAlister franchise program and partnerships with local businesses for restaurant services.
We believe that our position in the market compared to our competitors is unique, which allows us to attract a wider range of customers. Additionally, our focus on providing high quality, casual dining options with a warm and welcoming atmosphere positions us to stand out from our competitors in the market.
Our USPs include a unique selection of customizable portions and desserts, a welcoming atmosphere, and a proven franchise program that ensures long-term success. These USPs allow us to differentiate ourselves in the market and gain a competitive advantage over our competitors.
Based on our market research, we identified that our customers could be robbed by local restaurants that offer a similar menu and a warm, welcoming atmosphere. Therefore, we plan to employ targeted marketing strategies and local business partnerships to ensure that our customers remain loyal to the McAlister deli brand.
- panera bread
- Local restaurants
Our founding team consists of professionals with a wealth of restaurant industry experience and proven track records of success. With our combined expertise, we believe we are the right team to take on the challenge of launching a McAlister deli franchise. Below are brief biographies of key members of our team:
- John Smith – A seasoned restaurant operator with over 15 years of experience owning and managing successful franchise concepts. John holds a Bachelor of Business Administration from the University of Georgia and is a Certified Franchisee with McAlister’s Deli. His extensive knowledge of the restaurant industry and expertise in running successful franchises make him a great addition to our team.
- Samantha Johnson – A culinary expert with over a decade of experience in the food service industry. Samantha holds a Bachelor of Culinary Arts from Johnson & Wales and has managed several high end restaurants and food services. His experience in menu development, food preparation and kitchen staff management will ensure that our franchise delivers delicious, high quality food that meets our customers’ needs.
- Michael Lee – A marketing professional with over 8 years of experience promoting successful restaurant concepts. Michael holds a bachelor’s degree in marketing from the University of Michigan and has led successful marketing campaigns for several restaurant chains. His expertise in branding, social media and local marketing will ensure our franchise is well positioned to attract and retain customers.
- Michelle Kim – A financial expert with over 10 years experience in the restaurant industry. Michelle holds a Masters in Business Administration from Harvard University and has successfully managed the financial operations of several restaurant chains. His expertise in financial analysis, budgeting and forecasting will ensure that our franchise is profitable and well managed.
Our goal is to provide the community with a high quality, fast food experience that offers unique menu offerings and a family atmosphere. We believe in fostering relationships with our customers and the local community and providing friendly, professional customer service.
While our team is highly skilled, we recognize the need to constantly evolve and learn to stay ahead of the competition . As such, we are committed to continued education and personal and professional development.
We believe that our combined experience and expertise make us the right people for the challenge of launching and operating a successful McAlister deli franchise. We are excited for the opportunity and look forward to building a successful business together.
Traction / Milestones
Our traction so far is proof that our business will succeed. We have reached several important milestones which have increased our confidence in the idea and shown that we are heading in the right direction.
- We secured a prime location for the new Deli McAlister franchise. This location is in an easily accessible area, has a high traffic flow, and is in a high income area. We believe this location will be ideal for attracting customers and generating revenue.
- We have completed training and certification through McAlister’s franchise program. It gave us a deep understanding of the processes and systems needed to run a successful McAlister deli franchise. We believe this training will enable us to provide top-notch service to our customers.
- We have partnered with local businesses for catering services. This will allow us to tap into the growing demand for special event catering options. We believe this will be an important revenue stream for the franchise and will help us achieve profitability sooner.
Our previous assumptions are holding true and we are moving towards realizing product market adjustment. We have seen an increase in customer interest and engagement in the local community, which has given us confidence that we are on the right track.
Our metrics show that we have been successful in acquiring and retaining customers. We’ve also seen market growth for high-quality, casual dining options with unique offerings. With our unique menu offerings and family atmosphere, we are confident that we can capture a significant share of this market.
We believe now is the right time to invest in our franchise. With our prime location, established partnerships and proven franchise model, we are well positioned to achieve profitability within the first year of operation. There is also potential for expansion into additional locations, which will further increase our revenue streams and growth potential.
In order to launch our McAlister deli franchise, we are seeking 0,000 in seed funding to cover start-up costs. The funds will be used to cover franchise fees, equipment purchases and initial inventory, as well as marketing and hiring costs.
With the funds, we will be able to secure the perfect location for our franchise and invest in the necessary equipment. Additionally, we will be able to launch a comprehensive marketing campaign to introduce our brand to the local community.
Our goal is to achieve profitability within the first year of operation and begin planning for expansion into additional locations.
Specifically, we will use the funds as follows:
- Franchise fee: 25%
- Equipment purchases: 30%
- Initial inventory: 20%
- Marketing: 15%
- Hiring: 10%
With these funds, we will be able to achieve the following milestones:
- Secure a prime location: We will be able to secure a highly visible location with high foot traffic – a crucial success factor in the restaurant industry.
- Launch a comprehensive marketing campaign: We will invest heavily in marketing to introduce our brand to the local community and differentiate ourselves from competitors in the market.
- Build strong relationships with local businesses: We will provide catering services for local events and build strong relationships with local businesses in the community.
We are confident that with our experienced founding team and the right resources, McAlister’s deli franchise will thrive in the fast-paced fast-dining market and provide a unique dining experience for customers.
Pitch Deck Template that gets you funded!