Perce de pitch Perfection: Secure Funding for your bar all day

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet John. John is a hardworking professional who has just finished a long day at work. He wants to enjoy a good meal and a drink to relax before going home. However, every restaurant or bar he visits is overpriced, crowded, or with mediocre food. He often decides to skip the exit entirely and come home hungry and frustrated.

This is a common scenario that many people can relate to, and it highlights the problem we are trying to solve. The problem is the lack of a quality bar and restaurant that offers great food, drink and atmosphere at an affordable price.

This problem is very relevant because people want to have fun after a long day without breaking the bank. Going out to a bar or restaurant isn’t just about satisfying hunger or thirst; It is a social and relaxation experience that people cherish and crave. However, most establishments today fail to meet these expectations. This leads to disappointment and dissatisfaction, both for customers like John and for restaurant owners who see a drop in business.

Currently, the solution to this problem is limited. The only options available are to settle for inferior experiences or splurge on expensive establishments that cater to an upscale clientele. There is a significant gap in the market for a quality affordable bar and restaurant that offers great food, drink and atmosphere.

The problem exists because most restaurants and bars prioritize profit margins over customer satisfaction. Many settle for mediocre food and drink, as they may charge high prices due to location or brand reputation. Others ignore the importance of creating a comfortable and welcoming environment for customers. This disconnect between what customers want and what establishments offer creates a market inefficiency that we aim to address.

Solution / value proposition

The day bar restaurant offers a solution to the common problem of finding a versatile and comfortable dining experience that caters to diners all day. Our innovative solution offers both late night lounge and early morning breakfast services under one roof, eliminating the need to hop around town looking for different types of meals. Our beautiful and trendy design, music and relaxing atmosphere will provide a unique and unforgettable experience that sets us apart from our competition. As a result, we are confident that we can become a one-stop-shop for guest entertainment, comfort and catering needs.

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Our value proposition is based on providing solutions to the three main frustrations customers face when deciding where to dine: variety, convenience and affordability. With the all day bar restaurant, our guests enjoy all day breakfast, fresh and healthy lunch, dinner and late night drinks all under one roof. Our “Pay-once” policy for unlimited seats provides convenience and affordability, which guarantees repeat business and increased customer satisfaction. We also offer customizable food options for people with dietary restrictions to ensure inclusivity.

Our guest will leave our restaurant feeling fulfilled, energized and refreshed, thanks to our carefully crafted menu and comfortable dining experience. The unique atmosphere of our restaurant will incite feelings of excitement, comfort and pleasure. Our beautifully decorated space, excellent service, and memorable experiences will provide them with a sense of exclusivity, and our well-curated music will provide the perfect ambiance for an enjoyable dining experience.

Our solution is not only practical but also innovative. We strive to continually improve the dining experience by using modern technology in our ordering and payment processes. Our newly developed online ordering and delivery service is streamlined to ensure prompt delivery and complete customer satisfaction. Our personalized approach to customer service is beneficial in generating customer loyalty and word of mouth referrals, which we believe will be key to our success.

  • Does this really solve the problem discussed? Yes, this solves the inconvenience of jumping around town for different meals.
  • Is the solution so good that the customer will do anything to get it? Yes, the convenience of having a one-day dining option under one roof is very appealing to customers.
  • How will the customer feel after using the solution? Thrilled, energized and refreshed, and the restaurant’s unique atmosphere will incite feelings of excitement, comfort and pleasure.
  • Is the solution amazing? Absolutely, we provide customers with a unique dining experience that is fashionable, comfortable and affordable.

Market validation

The restaurant industry is a dynamic and ever-changing market with a substantial total market (TAM) of approximately 9 billion in 2021. Additionally, the restaurant label’s TAM is expected to reach .2 billion. dollars the same year (Forbes) .

Our target market is young urban professionals from cities with high incomes and a fast lifestyle. Revenue per customer is expected to be around per visit (Restaurant Industry Annual Report, 2019). The restaurant industry is very competitive with several established chains and individual businesses. However, there is a trend towards more innovative food concepts and the demand for unique customer experiences.

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Our all-day bar restaurant offers a different dimension to the dining experience with an emphasis on an all-day dining menu and cocktail bar. The concept is aimed at the millennial generation who are looking for a social commitment and a desire for authenticity and creativity in their dining choices. The concept allows for a variety of customer preferences with vegetarian, gluten-free or low calorie food options. We aim to establish a distinctive brand identity and provide excellent customer service that enhances the dining experience.

The market is growing with the foodservice industry expected to reach over .2 trillion by 2026, growing at a CAGR of 3.1% (compound annual growth rate) from 2021 to 2026 (Statista) . Additionally, spending on dining is becoming a regular part of people’s lives and their entertainment budgets with an estimated 78% of consumers dining in for meals every week. (National Restaurant Association)

Our market research shows that our target customers are willing to pay a premium for a unique dining experience with excellent service and quality food. We aim to provide affordability, with finger foods and drinks priced between and and mains ranging from to .

  • The restaurant industry’s TAM in 2021 is 9 billion, and it’s expected to grow to over .2 trillion by 2026
  • Revenue per customer should be around per visit
  • There is a trend towards more innovative food concepts and demand for unique customer experiences
  • Our target customers are young urban professionals in high-income, fast-living cities
  • Our concept is aimed at millennials who are looking for social commitment and want authenticity and creativity in their dining choices.
  • About 78% of consumers dine in for meals every week, with spending on eating out catering steadily becoming a part of people’s lives and entertainment budgets
  • Our target customers are willing to pay a premium for a unique dining experience with excellent service and quality food
  • We aim to provide affordability with finger foods and drinks priced between – and mains ranging from –

business model

Our business model in the All Day Bar Restaurant is to create a unique dining experience for our customers by providing high quality food and beverages. To generate revenue, we will have multiple revenue streams from various products and services.

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Our main source of income will come from food and beverage sales. We offer a diverse menu that includes breakfast, lunch and dinner options. Plus, we have a bar that serves craft cocktails, beer, and wine. To ensure consistent revenue, we will have a loyal customer base and attract new customers through marketing and events.

We also plan to generate income through catering events such as weddings, corporate events and social gatherings. This is a lucrative market segment that values quality food and service.

Additionally, we will generate revenue from sales of merchandise such as T-shirts, hats, and other branded items. These products will serve as a form of advertisement and also generate additional revenue for our business.

Finally, we plan to offer unique experiences such as cooking classes and wine tastings. These events will generate additional revenue and provide our customers with a valuable experience they cannot get elsewhere.

Our total amount of revenue will depend on the success of our business, but we aim to generate a substantial amount of revenue through our multiple revenue streams.

Overall, our business strategy is to create a memorable dining experience that keeps customers coming back. We aim to provide quality food and beverages, exceptional service and unique experiences that set us apart from other restaurants. With these strategies in place, we are confident in our ability to generate revenue and become a successful business.


Our main competitors in the one-day catering market are:

  • Restaurant chains and fast food outlets: These restaurants often have a set time for their meal services and can be crowded with limited seating options for customers. However, they are generally below our menu and limited in their alcoholic beverage offerings.
  • Cafes: Cafes offer breakfast and lunch options and are popular for coffee breaks but may not serve dinner options. However, they are generally not known for their liquor choices.
  • Other restaurants: Although diverse in their offerings and themes, restaurants that only serve meals at certain times often have less flexibility to accommodate customers who want a meal outside of regular hours.

What sets us apart from our competition is our operating extensions, making us the only one-day dining option available in the area. Additionally, we focus heavily on our cocktail and beverage menu, offering unique and creative options that our competitors do not have.

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Our Unique Selling Points (USPS) are:

  • 24 hour operation with an emphasis on guest comfort and convenience.
  • A wide range of food and drink options to suit all taste buds.
  • Creative and unique alcoholic beverages not often found in the area.
  • Flexible seating options designed for solo and group diners.
  • A variety of events and entertainment options including live music, DJs and trivia nights.

Our main concern is losing customers to competitors who offer cheaper options or unique themes. To avoid this, we are continually updating and modifying our menu, introducing new drinks and dishes to keep our offerings fresh and exciting. We also plan to collaborate with local businesses to promote our brand and build a strong following in the region.

Founding team

Our founding team is comprised of highly experienced and passionate individuals with a shared vision to create a bar and restaurant experience that is unmatched in the industry. We bring a variety of skills and expertise to the table, allowing us to take on challenges with a well-rounded perspective.

John Doe , our CEO, graduated from the best business school in the country with a degree in hospitality management. He has over 10 years of experience in the management of upscale bars and restaurants, consistently driving growth and profitability. John is a natural leader and has exceptional skills in financial analysis and strategy development.

Jane Smith , our COO, has over 15 years of experience in the food and beverage industry. With a degree in Culinary Arts, Jane has an eye for detail and an exceptional ability to balance a creative touch with operational efficiency. She has a proven track record of managing large teams and launching successful restaurants in tough markets.

Michael Johnson , our Chief Marketing Officer, has over 8 years of digital marketing experience for the hospitality industry. He has a deep understanding of consumer behavior and effectively leverages technology to engage with the target audience. Michael successfully launched several marketing campaigns for major restaurant chains, resulting in significant revenue growth.

Samantha Lee , our Executive Chef, brings a wealth of culinary experience to our team. With a culinary arts degree and extensive experience working in Michelin star restaurants, Samantha has the creativity and expertise to deliver a unique and exceptional menu. She has a passion for local, sustainable and seasonal ingredients, bringing an innovative approach to menu development.

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David Kim , our Managing Director, has over 15 years of experience in the management of high end bars and restaurants. David has a proven track record of delivering exceptional customer experience and implementing innovative service strategies to increase customer retention. He brings an unparalleled work ethic and a passion for hospitality to our team.

Together, our team has a shared goal in creating a bar and restaurant experience that exceeds expectations. We are committed to creating a space where customers feel welcome, relaxed and excited to return. The skills of our team complement each other, ensuring that we have all the skills necessary to meet any challenge. We believe our team is the right one for this challenge, and we are committed to delivering exceptional results for our investors and clients.

Traction / Milestones

At All Day Bar Restaurant, we have already made significant progress since our launch. We have achieved the following milestones:

  • Opened our doors to the public and earned rave reviews for our menu and atmosphere
  • Implemented a customer loyalty program to encourage repeat visits
  • Expand our online presence through social media and email marketing campaigns
  • Partnered with local event planners to host private functions and increase brand recognition

Our sales have increased steadily, with a growth rate of 25% month-on-month. We are confident that this trend will continue, given the positive feedback we have received from our customers and the strong market demand for our concept. Our metrics show that we are making progress towards our goal of achieving product market adjustment.

We have also conducted surveys and feedback sessions with our customers to ensure that we meet their needs and preferences. We have found that customers love our high quality ingredients, creative menu offerings and welcoming atmosphere. Our efforts to provide exceptional customer service have also been positively received.

Market trends also indicate massive growth in the food and beverage industry. We are confident that our focus on providing a unique experience and high quality offerings will position us for success in this market.

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Our primary growth drivers include customer retention and acquisition. We continually refine our marketing strategies to attract and retain customers. In addition, we implement data analysis tools to better understand the preferences and habits of our customers. This will allow us to tailor our offerings to more effectively meet their needs.

Overall, the positive traction and milestones we have achieved have demonstrated our potential as a successful restaurant business. With your investment, we can continue to build on this momentum and achieve even greater milestones in the future.

Fund raising

As we continue to grow and grow our all day bar restaurant, we are looking to raise 0,000 in seed funding to push us to the next level of development.

Funds raised will be used primarily for product development, marketing and hiring new employees.

  • Product Development: 40% of funds will be allocated to product development, including building our kitchen space and purchasing equipment needed to expand our menu offerings.
  • Marketing: 30% of funds will be spent on marketing to increase brand awareness, attract new customers and expand our reach in the local community.
  • New Employees: The remaining 30% of funds will be used to hire additional staff to help expand our catering services, including hiring new cooks, bartenders and servers.

With the funds we raise, we plan to achieve several key milestones:

  • Expand our Deal menu to include vegan and vegetarian options, as well as options for those with dietary restrictions.
  • Launch a targeted and effective marketing campaign to attract new customers.
  • Expand our reach in the local community, building partnerships with local businesses and community organizations.
  • Hire additional staff to provide top notch customer service and manage increased customer volume.
  • Invest in the latest technologies to improve our operations and manage our supply chain more efficiently.

In summary, by raising 0,000 in seed funding, we will achieve our development goals, expand our services to attract new customers, and position ourselves as a key player in the local restaurant industry. With your investment, we can make our vision a reality and establish the bar restaurant of the day as a go-to destination for locals and tourists alike. Thank you for considering our investment opportunity.

Perce de pitch Perfection: Secure Funding for your bar all day

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