Farm Pitles for Funding: How to Win Investors

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


The pig farming industry faces a serious problem due to the lack of effective waste management systems . Pig farms generate a substantial amount of waste, which poses significant health and environmental risks. Waste contains high levels of nitrogen, phosphorus and other harmful elements, which can contaminate water sources and cause air pollution. Moreover, this waste is an attractive food and breeding ground for pests such as rodents, flies and mosquitoes, which can also become a health risk.

This issue is relevant because pig farming is a crucial industry that provides food and employment opportunities for many people around the world. According to the United Nations, pork is the most consumed meat in the world, with an estimated production of more than 118 million metric tons in 2020. With the growing demand for pork and other pork products, the pressure to manage the waste produced by these farms will only increase.

The current solution to this problem is Waste disposal via landfills, incineration or transportation to other sites . However, this approach is expensive, inefficient and harmful to the environment. Transporting waste to other sites also poses significant health risks, as it can spread disease to other animals and humans.

The root cause of the problem is the lack of sustainable waste management practices and technologies in industry. Many pork producers are either unaware of or unable to implement effective solutions to this problem. Additionally, there is little government regulation on hog waste management practices, resulting in significant environmental and health risks.

Solution / value proposition

At Pig Farm, we understand the challenges farmers face in effectively caring for and tracking their livestock. Traditional methods of tracking pigs can be stressful, time-consuming and expensive for farmers. Our solution is a smart ear tag that helps farmers track the location, health and behavior of their pigs in a stress-free way.

Our smart ear tag is equipped with several sensors that monitor the health and behavior of pigs, such as their body temperature, heart rate and activity level. Data from these sensors feeds into our mobile app, which uses machine learning algorithms to quickly detect health or behavioral issues.

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But our smart ear tag is more than just a monitoring device. It also provides a stress-free way for farmers to locate their pigs. Our ear tag uses Bluetooth Low Energy (BLE) technology to create a virtual perimeter around the pig farm. Farmers can install the perimeter from our mobile app, and when a pig leaves the perimeter, the ear tag sends an alert to the farmer’s smartphone.

Additionally, our ear tag helps farmers save money by increasing efficiency. By knowing the behavior and health of their pigs, farmers can optimize their feeding schedules, reduce waste and save on veterinary costs. We aim to provide farmers with a complete solution that improves their productivity, reduces stress and saves money.

We believe our smart ear tag is a game-changer for pig farmers. Our technology is user-friendly, reliable and effective in solving the problem of inefficient livestock tracking.

  • Our solution takes the stress and frustration out of pig tracking
  • It is equipped with several sensors that monitor the health and behavior of pigs
  • Sensor data is transmitted to our mobile app
  • Our mobile app uses machine learning algorithms to quickly detect any health or behavioral issues
  • Our smart ear tag uses Bluetooth Low Energy (BLE) technology to locate pigs and create a virtual perimeter
  • It increases efficiency, optimizes feeding schedules, reduces waste and saves on veterinary costs
  • We aim to provide farmers with a complete solution that improves productivity, reduces stress and saves money

All in all, our solution is so good that the customer will do anything to get it. Farmers cannot afford to continue using traditional methods that are time consuming, stressful and generate high costs. With our smart ear tag, farmers have access to real-time information about the health and behavior of their pigs, ultimately helping them save valuable time, money and resources. Our solution is amazing because it solves an important problem and provides a complete solution that is easy to use and cost effective.

Market validation

According to a recent report, the global pig farming market is expected to reach USD 24.3 billion by 2026 growing at a CAGR of 2.8% from 2019 to 2026.

  • The pork farming industry is a key contributor to the food industry, and pork is the most consumed meat globally, accounting for around 38% of total meat consumption .
  • The market is highly specialized, with specific demographics and target audiences. In our business plan, we have categorized our target audience into two key segments – individual pig farmers and commercial pig farming companies.
  • Revenue per customer will vary based on their specific requirements. However, average hog farming business earnings are estimated at million per year , while individual farmers typically earn ,000 to 0,000 per year .
  • The pork farming sector is a great business opportunity due to the skyrocketing demand for pork, a rich source of protein and other nutrients. According to the recent Animal Feed and Nutrition report, broiler and other non-ruminant feed markets are expected to grow at a CAGR of 4.16% from 2019 to 2026.
  • The market is growing and it is expected to continue growing for the foreseeable future. According to the United States Department of Agriculture (USDA), U.S. pork exports in 2019 reached about 26% of overall pork production, and Canada is the largest overseas market for U.S. pork.
  • Customers in this industry are willing to pay premium prices for pig health, efficient production and quality feed. According to online surveys, farmers are willing to spend ,000 to ,000 per pig to ensure a healthy pig breed and a favorable harvest.
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business model

Revenue from our hog farm will be generated through the sale of live hogs and pork products. We have developed a three-step process (breeding, rearing and slaughtering) to ensure that our pigs are healthy and of high quality, which will help us generate maximum revenue.

Breeding: We have developed a controlled breeding program to ensure that our piglets come from high quality, healthy stock. We will also provide breeding services to other hog producers, which will generate additional revenue.

Husbandry: We will raise our pigs in spacious, clean and well-ventilated facilities, which will reduce the risk of disease and stress. Our pigs will be fed a balanced diet to ensure good health and growth. We will also use sustainable farming practices to further reduce stress and promote good health.

Slaughter: We will partner with a USDA certified slaughterhouse to ensure the highest quality standards, safety and humane practices. We will also offer personalized processing services to other pork producers, which will generate additional revenue.

Our revenue projection is estimated at .2 million from the sale of live pigs, 0,000 from pork products and 0,000 from breeding services and custom processing services. This makes our projected revenue total of ,200,000.

In terms of products, our farm will generate revenue primarily through the sale of live pigs and pork products such as pork chops, bacon, ham and pork belly. In addition, we will offer value-added pork products such as sausage, smoked meat and cured meat.

  • live pigs
  • Pork products:
    • pork ribs
    • Bacon
    • ham
    • Pork belly

  • Value-added pork products:
    • Sausage
    • Smoked meat
    • Salted meat

  • Breeding Services
  • Custom processing services
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Overall, our business model is designed to ensure the high quality standards for our pigs and pork products, which will help us maintain a steady source of revenue while supporting the growth of the pig farming industry. pork.


In the pig farming industry, several players are competing for market share. Major competitors include:

  • Smithfield Foods: One of the largest pork producers in the world, Smithfield Foods has strong brand recognition and economies of scale.
  • Tyson Foods: A multinational corporation specializing in meat processing and pork production. They have a strong distribution network and market presence.
  • Hormel Foods: A global food company focused on pork and meat products, Hormel Foods has an established brand with a reputation for quality and innovation.

While these competitors have a strong market presence, they also have several weaknesses that we can capitalize on:

  • They may have a limited focus on sustainable and humane farming practices.
  • They may have a lack of personalized attention to individual customers, especially small and medium-sized businesses.
  • Their products may not be as fresh or high quality due to mass production techniques.

To differentiate ourselves from our competitors, we plan to focus on these key areas:

  • Quality: We are committed to providing high quality pork products through sustainable and humane farming practices.
  • Personalized attention: We believe that every customer deserves personalized attention, regardless of size or market share.
  • Freshness: We will focus on freshness, with our pigs being processed locally and delivered fresh to our customers.
  • Transparency: We will maintain transparency in our farming practices and be open about our production methods.
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Our Unique Selling Propositions (USPS) are:

  • Our Commitment to Sustainable and Humane Farming Practices
  • Our focus on personalized attention to each client
  • Our delivery of high quality and fresh pork products
  • Our transparency in agricultural practices

The main competitors that could steal our customers are Smithfield Foods, Tyson Foods and Hormel Foods. They might do this by undercutting our prices or offering superior products or services. However, we believe that our focus on sustainability, freshness, personalized attention and transparency will allow us to stand out from the competition and capture a significant share of the market.

Founding team

At Pig Farm, we believe that our team is challenged to make our adventure a huge success. Our main goal is to provide high quality pork products while minimizing our impact on the environment. We firmly believe that we can achieve both goals with our combined skills and expertise.

Our team includes:

  • John Doe: Our CEO and Founder, John has a degree in Agriculture Management and over 10 years experience in the pork industry. He has a proven track record in managing pig farm management and is passionate about finding innovative ways to reduce our environmental impact.
  • Jane Smith: Jane is our CFO and has over 15 years of finance and accounting experience. She has a keen eye for detail and is responsible for making sure our finances are in order and we stay within budget.
  • Bob Johnson: Bob is our operations manager and has over 20 years of experience managing hog farms. He is responsible for ensuring that we have the equipment and infrastructure necessary to provide top quality pork products.
  • Sarah Lee: Sarah is our Chief Marketing Officer and has a degree in Marketing and Communications. She has experience developing and executing marketing strategies across various industries and is passionate about promoting sustainable agricultural practices.

The past experiences of our team members have equipped us with the necessary skills to face business challenges. We are confident that we have the right mix of skills, knowledge and experience to execute our vision successfully. We are committed to building a sustainable pork farm that produces high quality pork products while minimizing our impact on the environment.


At Pig Farm, we measure our success by looking at our growth in sales and user base. We are happy to report that we have seen a 15% increase in sales month over month since our launch six months ago. Additionally, we have seen a 5x increase in our user base , which is a positive sign that our product is gaining momentum in the market.

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One of our critical drivers for growth is customer acquisition cost (CAC), which is currently at . We were able to keep our CAC in check with targeted marketing campaigns on social media, blogs and email newsletters. A lower CAC helps us achieve profitability faster and sets us apart from our competitors.

Another essential metric we track is Customer Lifetime Value (CLTV), which is currently 0. This means we can invest in both customer acquisition and retention to drive growth. With a churn rate of only 2%, we are confident in our ability to keep our customers satisfied and engaged with our product.

We have also received positive feedback from our customers, and 97% of them would recommend our product to others, indicating a high level of satisfaction. We believe this customer satisfaction will lead to more organic growth and word of mouth referrals.

In terms of market growth, the pork industry is expected to reach 5.8 billion by 2027. By emphasizing sustainable and environment-friendly practices, we are securing a significant share of the market with our innovative pig farming practices.

  • In the next quarter, we plan to hire two additional team members to support our growing customer base and increase our production capacity.
  • We are also exploring new partnerships with retailers and restaurant chains to expand our reach and distribution channels.
  • Our goal is to achieve a 20% month-to-month growth rate in sales and a 10x increase in the user base by the end of the year.

Our growth metrics confirm that we are on track to achieve our goals and establish the hog farm as the industry’s leading sustainable hog farming solution.


Our hog plug needs 0,000 in seed funding to expand our operations and increase our production capabilities. With your investment, we can achieve our milestones and position ourselves as a leader in the pork industry.

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Fund allocation

We plan to allocate funds as follows:

  • 50% – Expansion of facilities and equipment
  • 20% – hire additional staff and increase salaries
  • 15% – Marketing and advertising campaign
  • 10% – Research and development of new feeding and breeding techniques
  • 5% – miscellaneous expenses and operational costs

The expansion of our facilities and equipment is a crucial part of our plan to increase our production and meet the growing demand for high quality pork products. We will use the funds to build new barns and install modern feeding and watering systems that will improve the living conditions of our pigs and reduce our operating costs. We will also use the funds to buy new tractors, harvesters and other agricultural equipment.

Hiring additional staff and increasing salaries will allow us to attract and retain experienced agricultural workers and ensure that our operations run smoothly. We will also provide training and development opportunities for our staff to improve their skills and knowledge.

Marketing and advertising will be a key part of our plan to increase our revenue and market share. We will use the funds to launch a comprehensive advertising campaign that will target local and national customers and showcase our high quality pork products.

Research and development is an essential part of our plan to stay ahead of the competition and maintain our position as a leader in the pork industry. We will use the funds to research new feeding and breeding techniques that will improve the quality and taste of our pork products.


With the funds, we plan to achieve the following milestones:

  • Complete construction of new barns and installation of modern power and watering systems
  • Double our production capacity and increase our market share
  • Launch a comprehensive marketing and advertising campaign that will increase our revenue by 30%
  • Develop and implement new feeding and rearing techniques that will improve the quality and taste of our pork products

We are confident that with your investment we can achieve these milestones and position our pig farm as the best player in the pork industry.

Farm Pitles for Funding: How to Win Investors

Pitch Deck Template that gets you funded!

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