- Market validation
- business model
- Founding team
Organizing an event can be an overwhelming and daunting task, especially for people who lack expertise in this area. When planning an event, one has to manage various tasks like finding vendors, selecting the perfect location, planning suitable dates, and working within the budget. All of these tasks can cause stress and frustration for individuals or businesses.
To give you an example, meet Sarah. Sarah is the head of the marketing department of a renowned multinational company. His boss gave him a task to organize a corporate event for the shareholders of the company. However, Sarah has never planned an event before, and she feels pressured to make the event a big success. Despite countless hours of research and planning, she still doesn’t know if she’s covered everything she needs. In the end, Sarah feels stressed and her event is far from perfect.
The problem is that event planning can be stressful and time-consuming for individuals and businesses, with a lack of expertise in event planning leading to errors and hiccups in the process.
This problem is widespread and affects businesses of all sizes and people who want to organize any event, from weddings to conferences. Events are essential to society and business, and they aim to bring people together for a specific purpose. However, many people struggle to organize them effectively due to a lack of time, expertise or resources.
This problem is extremely relevant because it affects a large number of people, and there is a significant market opportunity for those who can provide a solution.
The current solution for this problem is to hire an event planner. However, this is not always an accessible option for smaller events or individuals with smaller budgets. Additionally, when hiring an event planner, there is often a lack of personalization, and event planners may not understand or adequately address the unique vision of the event.
The problem with event planning exists because many businesses and individuals lack the expertise and resources to plan events on their own, and current solutions aren’t always personalized, accessible, or affordable.
Solution / value proposition
The problem of event planning being stressful and time-consuming has been troubling individuals and businesses for quite some time. Our event planning platform offers a complete solution to this problem, providing users with an intuitive and streamlined online platform where they can plan their events from start to finish.
We provide our users with all the tools they need to create amazing events whether they are planning a birthday party, corporate event or wedding. Our platform offers users access to a wide range of ready-made event packages, each tailored to specific types of events, so users can find the perfect package for their needs with ease.
Our platform is so good that once a client uses it, they won’t go back to traditional event planning methods. Our platform simplifies the entire event planning process for users, from finding the perfect venue to selecting vendors, catering and entertainment – we’ve got it all covered.
With our platform, users can easily create and send invitations, manage RSVPs, and track their customers’ dietary requirements and preferences. After the event is over, our platform provides users with an easy way to thank their guests and gather feedback about the event.
Our platform is designed to make event planning stress-free and enjoyable. We take care of all the Nitty-Gritty details so our users can focus on having the right time at their event. By offering a single, all-in-one event planning platform, we provide an amazing customer experience, making event planning a breeze.
Our team is constantly working to improve the platform and add new features to improve the user experience. We are committed to creating the best possible event planning experience for our users, taking the pain of planning and making it a fun experience.
- Does this really solve the problem discussed? Yes, our platform provides a complete solution to the problem.
- Is the solution so good that the customer will do anything to get it? Yes, our platform simplifies the entire event planning process and provides a single, all-in-one solution, which makes it irresistible to users.
- How will the customer feel after using the solution? After using our platform, customers will feel relieved, satisfied and happy to have an amazing event planning experience.
- Is the solution amazing? Yes, our platform gives users everything they need to create amazing events, making it an amazing solution.
According to a recent report by Market Research Future, the online services market industry is expected to grow at a CAGR of 25% from 2020 to 2027. The total addressable market size is estimated to be around 5 billion by 2025.
Our addressed market is focused on providing online services in the fields of web design, digital marketing and content creation. Currently, the average revenue per client is around ,500 per project. Our sales cycles are typically 4-8 weeks, depending on the complexity of the project.
Starting a business in the online services market is a good idea due to the growing number of companies looking to establish an online presence. With the growth of e-commerce and the growing demand for digital marketing, our services will be in high demand.
The market is indeed growing, with Covid-19 accelerating the transition to digital services. Many businesses have had to pivot an online presence due to the pandemic, which makes our offerings even more essential.
Customers are willing to pay a premium for high quality online services. Our research shows that companies are willing to pay up to ,000 for a web design project and up to ,000 for a full digital marketing campaign.
Our online services marketplace generates revenue through a commission-based model by taking a percentage of each transaction as a fee. Our platform connects customers to a wide range of service providers, offering services such as web development, digital marketing, graphic design and content creation.
Our commission rate is set at 10% of the transaction value, providing an industry competitive rate. We also offer premium membership options for service providers who wish to increase their visibility on our platform, generating additional revenue through subscription fees.
Our revenue is directly tied to the volume of transactions on our platform, and we aim to drive growth by expanding our user base and offering a diverse range of services. We are focused on creating a seamless user experience for customers and service providers, ensuring high satisfaction rates and a positive brand reputation.
- Revenue: Our revenue depends on the volume of transactions on our platform. We expect to generate million in revenue in the first year, with projected growth of 20% year over year.
- Products: Our platform offers a diverse range of online services for clients, including web development, digital marketing, graphic design, and content creation. Service providers can also offer customized services to meet unique customer needs.
- Membership: Premium membership options are available for service providers, providing additional revenue through subscription fees. We aim to expand our premium membership offers in the future to attract higher quality service providers to join our platform.
Our business strategy is centered on creating a reliable and user-friendly platform that connects customers with high quality service providers. Our advanced matching algorithm ensures that clients are matched with service providers based on their specific needs and requirements. By providing transparency and accountability throughout the transaction process, we aim to create a brand of trust in the industry, attracting a wide range of customers and service providers to our platform.
In our market, we face various competitors who offer similar services to ours. Our competition includes established event planning companies, freelancers and DIY event planners.
One of our main competitors is the XYZ event company. They have been in business for over a decade and have an extensive network of vendors and professionals who work with them. They offer a full event planning service, catering to clients with varying budget ranges. However, they lack personalized services and often have a cookie-cutter approach.
Another competitor is ABC Freelance Event Planner. They are known for their flexibility and willingness to work around clients’ schedules to ensure their needs are met. However, they don’t have the same level of expertise and resources that we bring to the table. They also have a limited network of vendors that work with them.
Despite the competition, we differentiate ourselves by offering exceptional personalized services that meet the specific needs of each client. Our team provides high quality services with our vast network of professionals and suppliers. We pride ourselves on our attention to detail and expertise in event planning.
What sets us apart are our unique selling propositions, which include:
- Customization: We believe in tailoring our services to each client’s unique vision and requirements. Our personalized service ensures that client expectations are met, leading to a stress-free and successful event.
- Competence: Our team is experienced in event planning and management, offering solutions to all aspects of an event. From budget management to vendor selection and event design, we have the answers to every question.
- Competitive Pricing: Our network of suppliers and professionals allows us to offer discounted rates and competitive pricing, ensuring customers get the most value for their money.
- Exceptional Customer Service: We pride ourselves on providing exceptional customer service, meeting customer needs throughout the planning process. We are with them every step of the way, leading to a stress-free planning experience.
Our primary target customers include individuals and businesses looking to host safe and intimate events. Our competitors, mostly established companies, steal our customers through their brand name recognition and established reputation. However, we plan to distinguish ourselves and win new customers by providing exceptional personalized services and offering unique event experiences. We think there’s enough pie for all of us, and we’re here to claim our share.
Our founding team is made up of three experienced professionals in the event planning and management industry. Our shared passion for creating personalized and successful events led us to form this company.
John Smith – John holds a degree in Hospitality Management and has worked in event planning for over 5 years. He specializes in vendor management and event logistics. John’s proven track record includes organizing large scale weddings and corporate events, managing multiple venues and driving event profitability.
Jane Doe – Jane has a degree in public relations with a specialization in event planning. She has 2 years of experience as an event planner and specializes in customer service, event design and marketing. Jane has organized several successful events, working with prestigious clients and collaborating with vendors and venues.
Michael Johnson – Michael has a degree in Business Administration and has spent over 3 years in event planning and management. He specializes in budget management, event planning and execution. Michael has successfully organized corporate galas, fundraising events and corporate training sessions.
As a team, we have successfully organized and executed several events for clients in various industries, ranging from corporate events to social gatherings. Our combined skills and expertise make us a strong team that values customer satisfaction and success.
Our goal is to provide comprehensive event planning services that exceed our clients’ expectations. We aim to eliminate the stress and uncertainty associated with event planning by offering personalized and personalized services that meet the needs and preferences of each client.
Our team brings a variety of skills and experience to the business, ensuring that we are well equipped to handle any event planning challenge. We have a strong network of vendors and professionals that we rely on to provide the best possible event planning services.
Although we have a wide range of skills, we recognize that there may be areas where we lack expertise. However, we are committed to continuous learning and development to ensure that we can provide the best possible services to our customers.
We are convinced that we are the right team for the challenge. Our passion for event planning, combined with our skills, experience and dedication to the business, positions us to succeed and deliver exceptional event planning services to our clients.
The pull slide is a critical slide in our pitch pitch because it signifies our accomplishments and provides evidence of our potential success. We are proud to share our growing success with our investors and demonstrate how we are on track to achieve our goals.
Our pulling steps include:
- We launched successfully and have seen a steady increase in the number of users on our platform.
- Our growth metrics show a steady increase in the number of transactions, with a current average of 100 transactions per week.
- We experienced a 50% month-over-month growth in our Gross Merchandise Value (GMV), showcasing the popularity and sustainability of our platform.
- Our customer acquisition cost (CAC) is lowering, proving that our marketing channels are more efficient and that our customers are willing to pay for our services.
- We have an average lifetime value (LTV) of 3 months, and we currently have a 20% month-to-month retention rate , indicating that customers are satisfied with our services and are more valuable over time.
We continually measure and analyze our metrics, and these milestones prove that we are making progress towards our goal of creating a market-leading online services marketplace. Additionally, our assumptions regarding our customer acquisition and retention costs are proving true, and we are moving into the product market, as we have seen several customers who like using the platform.
Additionally, we have seen massive growth in the market, with more people favoring the online market over traditional businesses. Our platform offers a solution for those who don’t like the traditional way of finding services, and it offers convenience and value.
We will continue to build on these measures, focus on what is essential and improve our market to provide excellent service to customers and service providers.
Our online services marketplace is seeking million in funding to complete our product development and release a beta. We believe our platform has the potential to revolutionize the gig economy by offering a new approach to connecting freelance professionals with potential buyers.
The million raised will go towards:
- Product Development: 0,000 will be allocated for finalizing the product and performing user testing to ensure an excellent user experience.
- Marketing: 0,000 will be invested in marketing campaigns to attract new users and grow our customer base.
- New Employees: We plan to use the remaining funds, 0,000, to hire additional team members, including developers, marketers, and analysts, to help us achieve our goals.
With this seed funding, we will achieve several critical milestones:
- Complete product development and release a beta version within six months
- Establish a strong presence in our target markets by acquiring 10,000 users in the first year
- Generate million in revenue within the first 18 months
We believe this is an exceptional investment opportunity, and our team is committed to delivering a high quality product and returning to our investors. Thanks for your consideration.
Pitch Deck Template that gets you funded!