Unlock financing for your Domino's Pizza franchise: Master

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


The problem we are trying to solve is the below market quality and service of pizza delivery. A recent study found that over 70% of customers are unhappy with the quality of pizza and customer service they receive from their local delivery services . This leads to a gap in the market with high demand for a quality and personalized pizza experience.

Many pizza delivery chains don’t focus on fresh, quality ingredients and often rely on pre-made frozen dough and canned toppings. This not only compromises the taste but also the nutritional value of the food and is not suitable for customers looking for a healthier option. Additionally, they often have wide delivery ranges , which make the pizza cold and stale by the time it arrives, leading to a disappointing experience for the customer.

Take the example of Johnston, a hard-working professional who finishes his day late in the evening. She wants to enjoy a fresh and delicious pizza to relax after a long day, but the only option available near her house is a chain that often offers unsatisfactory pizza, which does not meet her expectations. She feels disappointed, bored and dissatisfied because she is hungry and looking forward to a better experience.

The issue is highly relevant , as the pizza delivery market in the United States alone exceeds billion, indicating the high demand for food. It is also relevant as customers are looking for healthier options, convenience and an overall better experience that is currently lacking in the market.

The current solution for the problem is inadequate, as the majority of market players do not focus on quality and personalized service , and therefore, cannot meet customer expectations. In the crowded market, a unique solution is needed to stand out.

The problem exists because pizza delivery chains are primarily focused on maximizing profits, which translates into cutting costs on ingredients and delivering pizza in the fastest and cheapest way possible. Customer service and quality take a back seat, causing them to lose customers who are looking for a better overall experience.

Solution / value proposition

Our solution Domino’s Pizza Franchisee addresses the problem of the pizza delivery market lacking fresh, quality ingredients, personalized service and often has a wide delivery range. We are committed to providing fast delivery, fresh pizza and excellent customer service with a wide range of pizza varieties. Our team guarantees the freshest ingredients for quality assurance, ensuring that our customers receive delicious pizzas every time they order.

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Additionally, we offer a loyalty program that rewards customers for frequent visits, giving them discounts or exclusive offers. Our loyalty program is designed to make customers feel special and appreciated, which creates a strong emotional connection that can lead to long-term customer retention. We believe this will not only differentiate us from our competitors, but also create enthusiastic brand ambassadors who will help us grow our business through word of mouth marketing.

When customers use our service, they will feel satisfied and satisfied with the high quality pizza, exceptional customer service, and personalized offers. Our goal is to create an exceptional customer experience that will keep customers coming back to our franchise again and again, making us their pizza delivery option.

Our solution is amazing, and we are proud of our unique offerings such as fresh ingredients, varied pizza varieties and a loyalty program, which will make us stand out in the crowded market. Our goal is to provide an exceptional customer experience that will make our customers feel valued and appreciated, which would likely lead to long-term customer relationships.

Market validation

In the United States, the pizza delivery market is a highly fragmented billion industry. Many market players lack differentiation, resulting in an unsatisfactory experience for customers. As a result, our Domino pizza franchise is an opportunity to create competition and close the gap in the market.

Our rollout plan identifies a high traffic business district with local demand for delivery services. We have conducted extensive market research to understand our Total Addressable Market (TAM), which we estimate to be approximately million in annual revenue in our target geographic location.

  • Our specific market is customers who value fresh, high quality pizza and exceptional customer service.
  • We anticipate a high sales cycle for repeat customers who appreciate quality service and expect prompt delivery.
  • Our customer’s willingness to pay is proven by the success of Pizza Premium franchises, such as Papa John’s or Pizza Hut.
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We believe now is the right time to start a business in the market because:

  • We have identified an unresolved customer need regarding the quality and consistency of pizza delivery service.
  • The market is growing, but has yet to be dominated by a premium player emphasizing the personalized touch we provide in the form of our loyalty program and local delivery services.
  • It is possible for us to win over disgruntled customers from other pizza franchises by emphasizing our differentiators, such as high quality ingredients and personalized service.

Our extensive market validation has led us to the conclusion that we can build a successful and thriving business that provides a unique, high quality experience for our customers.

business model

Our business model focuses on providing fresh, quality pizza with exceptional customer service through our franchise model. Our franchisees will be responsible for the management and operation of their individual stores.

The main source of income for our business will be pizza sales. We will have different sizes and types of pizzas on our menu that will cater to different preferences, cravings and dietary restrictions of our customers. Customers who participate in our loyalty program will generate additional revenue for the business.

Our business will follow the franchise model, which is to charge an upfront fee from franchisees, which covers the cost of store opening setup, training and advertising. Additionally, we will charge a percentage of gross sales as a royalty fee. These fees will cover our overhead costs, provide a return on investment for our shareholders and lead to staggering growth for our business over time.

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How will we generate revenue?

  • Primary income source: pizza sales
  • Source of secondary income: Loyalty program participation
  • Franchise fees and royalty fees

What is the total amount of income?

Our company’s total revenue mainly depends on the number of franchises we have opened and the sales volume of each franchise. We estimate that each franchise will generate approximately 0,000 in revenue per year. In the first year of operation, we estimate an initial revenue target of ,200,000, which should increase over time as we open more franchises.

What products will generate revenue?

Our main source of income will be generated through the sale of pizzas. Our menu includes pizzas of various sizes and types, including gluten-free and vegetarian options, as verified by Domino’s Pizza franchising requirements. A secondary revenue stream will be generated by customers participating in the Customer Loyalty Program. Franchise fees and royalty fees will also generate revenue for our business.


In the pizza delivery market, our main competitors are pizza companies such as Domino’s Pizza, Pizza Hut, Papa John’s and Little Caesar’s. These companies are known for their fast delivery times, wide range of pizza varieties, and use of high-quality ingredients.

However, some competitors are lacking in some areas where we excel. For example, some of our competitors do not provide personalized customer service or deliver quality, fresh ingredients. This is where we come in. Our Domino’s Pizza Franchisee will stand out in the crowded market because of our unique offerings.

What makes us better?

  • We will use fresh, high quality ingredients for our pizzas to ensure quality assurance and great taste.
  • Our store will offer a loyalty program that rewards customers for frequent visits with discounts and exclusive offers.
  • We will provide excellent customer service and delivery services within a certain range for the convenience of our customers.

What are our USPs?

  • Use of fresh and high quality ingredients for our pizzas
  • A wide range of pizza varieties that are not used to meet the taste of each customer
  • Personalized customer service that will leave a lasting impression on our customers
  • A loyalty program that rewards customers for frequent visits with discounts and exclusive offers
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Who is stealing from our customers and how?

We believe competitors who lack quality ingredients, a wide range of pizza varieties, and lack of personalized services are stealing our customer base. The delivery market is very competitive, which is why it is essential for us to differentiate ourselves from our competitors. We are confident that our unique offerings and passionate team will make us stand out from the rest of the competition.

Founding team

Our founding team is the backbone of this business and consists of professionals from diverse backgrounds, all passionate about providing quality pizza and exceptional customer service.

John Doe, CEO: John brings over a decade of experience in the hospitality industry, having managed several successful restaurants. He holds a degree in Culinary Arts and Business Management from XYZ University, which he put to good use in developing our unique menu and implementing efficient operating procedures.

Jane Smith, COO: With over fifteen years of experience in franchise ownership, Jane knows the ins and outs of running a successful business. His expertise in operations and marketing has been instrumental in the development of our franchise model and brand strategy.

Mike Brown, CFO: Mike is a finance expert with years of experience in financial analysis and consulting for small businesses. He holds a degree in Accounting from ABC University and was instrumental in securing funding for our business.

Together, our team has a proven track record of success, with each member bringing unique skills to the table. We share a passion for delivering fresh, delicious pizza and top-notch customer service, and are dedicated to making our business a success.

Our goal is simple – fill the gap in the pizza delivery market by offering fresh ingredients, diverse pizza varieties, and a loyalty program that rewards our customers for their loyalty. We believe that by providing quality services and products, we can establish a strong foothold in the crowded market and become a go-to choice for pizza lovers.

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Although we believe we have the skills and experience to make our business a success, we are always open to learning and growing as a team. We recognize that challenges will arise and we are committed to working together to overcome them. We believe our passion, dedication and expertise make us the right team for the challenge and we are excited to bring our vision to life.

Traction / Milestones

Our Domino’s Pizza franchisee is making exceptional progress toward achieving our goals. We identified a location in a busy commercial district with high foot traffic. After careful market research, we have determined that this area requires delivery services and we are delighted to fill this gap with our quality pizza and exceptional customer service.

We have received positive feedback from our potential customers and have already started to build a loyal customer base. Our unique value proposition, which highlights fresh ingredients, varied pizza varieties and a loyalty program, was well received by those we interviewed.

We have reached some critical milestones in our journey, which has instilled confidence in our team and potential investors. We have finalized partnerships with reliable suppliers to ensure that our ingredients are always fresh and up to our high quality standards. We also secured a franchise agreement with Domino’s Pizza, allowing us to benefit from their existing brand recognition, operational support and advertising efforts.

Additionally, we are proud to say that we have identified our target audience and started investing in lead generation campaigns to attract more leads.

To measure our success, we have implemented specific KPIs, which we monitor regularly. These include in particular the following:

  • Number of pizzas sold
  • Customer retention rate
  • delivery time
  • Net promoter score

We are optimistic about our growth potential over the coming months. We forecast a 20% increase in sales for the first six months of operation, with an additional 10% increase in the last quarter of the first year. We also plan to double our number of stores over the next two years, expanding our franchise into new territories.

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Our traction slide paints a clear picture of our progress to date, which should reassure potential investors of the viability of our business plan. We are confident that with the right funding, we can continue our upward trajectory and become a competitive player in the bustling pizza delivery market.

Fund raising

We are looking for a total of 0,000 to cover all start-up costs, including store renovations, equipment purchases, and advertising costs for our launch. We are confident that with your investment, we can deliver an exceptional customer experience and high quality fresh pizzas that will make us stand out in the crowded market.

Breaking the funds, we will allocate 40% of the investment to stock renovation, 35% to the purchase of equipment, and 25% to advertising costs for our launch. The renovation of the store is essential for us to create a welcoming atmosphere for our customers. The purchase of equipment such as ovens and delivery scooters is necessary to ensure that we can provide a fast and reliable delivery service. Investing in advertising will allow us to reach our target audience and attract customers to our agency store.

With the funds, we aim to achieve several milestones. First, we’ll get a location in the business district with high foot traffic and local demand for delivery services, which we’ve already identified. Second, we will complete the renovation of the store and the purchase of the necessary equipment. Third, we will launch an advertising campaign to promote our unique offers.

We are confident that completing these steps will help us establish our Dominos Pizza franchisee as a competitive player in the market and attract more customers through our doors. Thank you for considering our application for funding, and we look forward to building a successful business together.

Unlock financing for your Domino's Pizza franchise: Master

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