Counting the Costs: Starting an Event Agency

Related Blogs

  • Starting an Event Agency Business – 12 Steps to Success
  • Events Agency Business Model Canvas
  • How to run a successful event agency
  • Boost Your Event Agency Profits: Strategic Sales Tactics That Work!
  • What are the strengths, weaknesses, opportunities and threats of the activities of event agencies. SWOT analysis.
  • Maximize financing options for your event agency


If you want to become the next successful event marketer, the first step is to open your own event agency. But launching your business requires careful planning and consideration, especially when it comes to your budget. It is important to do your research and find out exactly how much it costs to open an event agency.

The event marketing industry is growing at a rapid pace. According to Statista, the global event management market was worth approximately US.3 billion in 2020 and is expected to reach US.2 billion by 2024. This means more opportunities for aspiring entrepreneurs to break into industry and start their own events agency. But it’s important to understand the costs associated with doing so.


start-up costs

Opening/starting/launching an event agency can have a myriad of associated costs which can be broken down into different categories. Below is a list of average start-up costs in USD associated with opening an event agency and a total for the process.

Category Cost (USD)
Website building and design ,000 – ,000
Events and Marketing Software – 0 per month
Insurance and license 0 – 00 per year
Office location / space / equipment 0 – ,000
Administrative costs and office supplies 0 – ,000
Labor and professional expenses 0 – ,000
Networking and Advertising – 0
Event equipment and supplies 0 – ,000
Transport and logistics costs 0 – ,000
Total ,000 – ,000

Website building and design

When starting an event agency, creating an online presence is critical to its success. This includes building a website with a unique professional design to cater to customers and industry professionals. The average cost to build and design a website is around ,000-12,000, with most companies spending around ,500 to create a quality custom website.

Building an online platform for your business involves various services and fees, such as website hosting plans, domain registration, design, installation, and maintenance. Each of these components adds to the overall cost of building and designing the website.

Website Hosting Fees

Website hosting fees usually cost around -50 per month. It covers storage space for the website and other services, such as technical and customer support, script installation, security monitoring and updates.

READ:  Tracking and Calculating Key Performance Indicators for Buffalo Wild Wings Franchises

Domain name registration

Domain name registration involves purchasing a domain name for your website. It usually costs around -25 per year.

Website design fees

Website design fees include graphic design, copywriting, photography, and user interface design. It usually costs ,500 to ,000, but can vary depending on the complexity of the design and the number of web pages to integrate.

Installation and maintenance

Installation and maintenance costs typically cost between 0 and ,500 per year. It includes services, such as ongoing maintenance, security protection, updates, and backups.

Additional charges

There may also be additional costs associated with building and designing the website, such as optimizing and customizing existing themes, integrating third-party plugins, and implementing payment gateway. It is best to consult an expert for an estimate of the final costs.

Website creation and design is an essential part of opening an event agency and can have a huge impact on the success of the business. With careful planning and budgeting, you can create and design a website that meets your needs without going over budget.

Events and Marketing Software

Events and Marketing Software provides the platform to create and launch events, manage registrations and promotions, and generate insights. Cloud-based platforms, such as Bizzabo, offer extensive marketing capabilities combined with event registration and online ticketing tools.

These tools come at a cost. According to Statista, in 2019 the average event software spend per event was ,000. This may include the cost of using the software, marketing costs, promotional efforts, license fees, and personnel costs.

Subscriptions for event software can range from per month, to thousands of dollars per month. Costs depend on the type of software, platform capabilities, and how many people it needs to access the software. For example, Bizzabo offers plans ranging from USD to 9 USD per month, with annual discounts available. Eventzilla offers plans ranging from USD to 9 USD per month.

For event planners, the cost of event software often pays for itself. The combination of software and event marketing costs provides the platform to create and promote events and grow audiences. For larger events, organizations often invest in hotel software, for ticket management, check-in solutions, and lead tracking solutions.

When choosing an event software provider, organizations should consider their budget, needs, and metrics for success. Questions to ask include:

  • What is the total cost of implementation, training and support?
  • What is the cost for each additional user?
  • What additional costs will likely be encountered?
  • What features are available? Will they add value to the organization?
READ:  Skipping Your Way to Funding: The Ultimate Travel Agency Bridge

Insurance and license

If you’re thinking of starting an event agency, one thing you need to consider is insurance and licensing. Obtaining the appropriate insurance policies and licenses will help protect your business against potential liability claims. It’s important to know that each state or jurisdiction has its own licensing requirements, and it’s best to make sure you follow all necessary regulations.

Based on Statistical Information in USD (United States Dollar) Below is an estimate of the costs associated with insurance and licensing:

  • General liability insurance: 0 – 00 per year
  • Commercial property insurance: 0 – 00 per year
  • Commercial license: – 0 per year
  • Employers Liability Insurance: 00 – 00 per year

Additionally, you may need to obtain additional licenses and permits depending on the type of event being held. For example, if you are hosting outdoor events, you may need to have a permit from the local Zoning Commission.

It is also important to note that the cost of insurance and licenses will vary depending on the type of event being held. For example, an event featuring alcohol may require additional insurance and licensing. So, depending on the type of events offered, you can expect to pay more for insurance and licensing.

Office location / space / equipment

When budgeting for an event agency, one of the main considerations is the cost of office location, space, and equipment. The size and type of workspace you choose will impact the cost of setting up the event agency – it’s not limited to the actual rent and construction cost.

The cost of office location and space depends on the location, size and quality of the space. Renting a location in a big city or a major mall can be much more expensive than a smaller, less traveled city. The size of the space is also a factor – larger spaces tend to cost more per square foot, and you’ll likely need to purchase office furniture and equipment that matches any existing space.

You will also need to purchase or rent any necessary office equipment for the event agency, such as computers, printers, and other technology items. According to the Bureau of Labor Statistics (BLS), the cost of office equipment and supplies averages ,706 per establishment in 2019. Depending on the type and scope of events business you are starting, the cost of office space, equipment and supplies can range from a few thousand dollars to tens of thousands of dollars.

READ:  How lucrative are climbing gyms? 7 FAQs answered!

In addition to the cost of office space and equipment, you will also need to consider any utilities, insurance, and other necessary expenses associated with running the business. Depending on your location and the types of events you will be hosting, the costs can be significant. The Bls estimated that total “other expenses” for event management companies came to ,744 per establishment in 2019.

By considering all potential costs when planning a new event agency, entrepreneurs can develop realistic and achievable budgets. Taking the time to properly assess event agency start-up costs ahead of time will give businesses the best chance of success.

Administrative costs and office supplies

The cost of launching an event agency can vary greatly, depending in part on the configuration of the agency’s work environment and the start-up costs associated with each activity. The costs of setting up an office and equipment, such as computers and telephones, should be included in the start-up budget. Other administration costs to consider include software subscriptions, administrative supplies, and marketing services.

Initial office setup costs should cover furniture, computers, telephones, copiers and Internet access. It is estimated that the typical small office setup with basic equipment can cost up to ,000 in the United States. In addition to installation costs, there will be ongoing costs for office supplies, such as stationery, internet, and telecommunications bills, which are estimated to be around ,000 per year.

Software and administrative supplies:

Software such as bookkeeping, bookkeeping, and management tools can also be extremely important in running an event agency. Therefore, a significant budget should be allocated for software and administration supplies. In the United States, software and administration supplies are estimated to cost ,500 in the first year of business, which includes productivity software for office and event planning itself.


All companies must allocate a budget for marketing activities, including the event agency. In the United States, the estimated cost of marketing an event agency is around ,000 in the first year, which covers website design and registration, branding, and advertising.

Summary of administration costs and office supplies:

  • Cost of small office setup with basic equipment: up to ,000 (US).
  • Ongoing costs for office supplies: approximately ,000 per year.
  • Cost of software and administration supplies: approximately ,500 in the first year.
  • Cost of marketing an event agency: approximately ,000 in the first year.
READ:  Business and Personal Finance: The Basics of Cash Flow

Labor and professional expenses

There are a number of costs associated with starting an event agency. Some of the major costs associated with setting up an event agency include labor and professional fees. Labor and professional costs can be divided into two main categories – personnel and service costs.

Personnel costs:

  • Employees and Contractors – Depending on the size of the event and the number of people needed to plan and run the event, staff costs can range from a few thousand dollars to tens of thousands of dollars per event.
  • Travel Costs – Business owners and event planners may need to travel to vendor sites, event locations, and other areas related to their events. Travel costs may include transportation, accommodation and meals.
  • Health insurance and benefits – Depending on the company, personnel costs may also include health insurance and other benefits. These costs can add up quickly and should be accounted for when budgeting for staff costs.

Service charge:

  • Vendor Costs – Depending on the event, the services of vendors may be required. These may include catering, decoration, entertainment, sound and lighting, security, etc. Costs for sellers can vary widely so it’s important to shop around and compare prices.
  • Marketing and Advertising – Event agency owners may need to advertise their services and the events they host. Advertising and marketing costs can include web design, social media campaigns, and traditional print advertising. Depending on the scope of the advertising campaign, these costs can range from a few hundred dollars to tens of thousands of dollars.
  • Professional fees – Depending on the type of events you are planning, you may need professional services like accounting, legal advice, etc. Costs for these services can vary widely, but typically start at around 0 per hour.

When budgeting for your event agency, it’s important to factor in all labor and professional expenses. Although costs can vary widely, the average start-up cost for a small event agency is between ,000 and ,000.

Networking and Advertising

When launching an event agency, one of the biggest costs will come from networking and advertising. These costs may include finding connections, advertising your events, attending industry conferences and exhibitions, building relationships with partners, and more. Depending on your approach and budget, these costs can range from a few hundred dollars to hundreds of thousands of dollars.

READ:  Great Business Ideas: Sell Stock in Yourself

For businesses, networking has become an integral part of the competitive landscape. Without it, your event agency is likely to remain unknown and unprofitable. As such, it is necessary to budget for networking and advertising costs. Networking or advertising costs may include networking events, attending or sponsoring conferences or trade shows, and advertising.

The cost of networking events, such as dinners or cocktail parties, can be quite high and range from several hundred to several thousand dollars. Events such as conference and trade show sponsorships can work even more with costs ranging from ,000 to 0,000 and more. Although sponsoring an event may seem expensive, the potential return on investment can be worth it. Advertising costs can also add up quickly and range from a few hundred to several thousand dollars.

Distribute and advertise your event agency intelligently to get the most bang for your buck. Connect with industry professionals, including other event agencies, venues and potential partners to get the most out of your networking budget. Using digital marketing and social media can be an effective and affordable way to promote your events. That said, partnering with a traditional media agency can be beneficial in ensuring your message is heard and seen by the right people.

Ultimately, the cost of networking and advertising is an investment in the success of your event agency and can provide returns with increased visibility, higher quality events and improved relationships within the events industry.

Event equipment and supplies

When it comes to event planning, equipment and supplies can be a major expense for an event agency. Depending on the scope and scale of the event, equipment costs can range from relatively minor to thousands of dollars. Generally speaking, event agencies need supplies like tables, chairs, decorations, lighting, audio/visual equipment, staging, and sound supplies.

Tables and chairs . Tables and chairs can be expensive, the cost of chairs alone averages to several hundred dollars. Tables can cost hundreds to thousands of dollars. Generally, the size and quantity of tables and chairs required depends on the size and scope of an event.

Decorations . Decorating an event can also add significantly to event costs. Depending on the design elements desired, items like fabric draping, plants, centerpieces, banners, table covers, and specialty lighting can range from hundreds to hundreds of thousands of dollars.

Audiovisual equipment . Audio/visual equipment can also add considerable expense. This can include things like projectors, television screens, lighting systems, microphones, speakers and mixers, and a variety of accessories. All of these things can add up quickly and can range from thousands to hundreds of thousands of dollars.

READ:  Unlocking the Secret to Loan Success: Learn the Different Types and How to Qualify

Staging and sound supplies . Staging is required for most events. Staging can range from elaborate structures to pre-made stages available for rental. Costs can range from hundreds of dollars to several thousand. Additionally, sound supplies are usually required, ranging from basic PA systems to more elaborate sound systems that encompass entire stages. Based on various factors, the cost of sound supplies can range from several thousand dollars to tens of thousands.

Transport and logistics costs

When starting an event agency, you will need to consider the cost of transportation and logistics costs to ensure successful event planning. According to a survey in 2020, the median cost of transportation and logistics in the United States was .86 billion .

In addition to the cost of transportation, you will need to consider other logistical costs such as fuel, labor, and insurance. Fuel expenses are estimated to be .55 per mile . These expenses can quickly add up for long-distance sites or multiple trips. When hiring additional labor to transport materials, it is important to consider wages and any other benefits the person may require. Insurance is another important factor to consider when transporting materials as it protects the business against future damage. It is estimated that insurance can cost anywhere from ,000 to ,000 per vehicle.

Finally, you will need to factor in the cost of packing materials when transporting materials to events. Depending on the type of material transported, these costs can range from 0 to ,000 . Using efficient shipping and transportation methods can also help reduce these costs.


Opening and running an event agency is no small business. It takes time, energy and capital to be successful. The cost of opening and launching an event agency can range from a few thousand dollars to well over ,000. It all depends on the specific industry, the services offered and the quality of execution.

However, the potential benefit of a successful event agency can be worth the investment. With the right strategy, commitment and professional team in place, launching an event agency can be a lucrative opportunity. It can open the door to growth, connections, and a dynamic career in the event marketing industry.