Rock Your Way to Funding: Instrument Store Pitch Pitch

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  • Issue
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  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


As a musician, I know firsthand the joy and satisfaction that playing an instrument can bring. However, as much as we love our instruments, we often face a common problem – finding quality musical instrument stores that provide everything we need.

Take the example of my friend, an aspiring guitarist, who had just started learning to play. He had been saving up for months to buy his first guitar, only to find that the local music store didn’t have the type of guitar he wanted.

He scoured the internet but couldn’t find any other stores nearby that stocked the guitar he wanted. Eventually he gave up, settling for a guitar he didn’t like, but had no other choice.

The problem my friend encountered is not unique. Many musicians run into similar problems, and they end up settling for instruments and accessories that aren’t right for them. This ultimately affects their playing experience and hinders their growth as musicians.

Relevance of the issue

The problem of finding quality musical instrument stores is extremely relevant for musicians. Music is a universal language, and it is estimated that more than 40% of the world’s population are music lovers. In the United States alone, the music retail industry is worth over billion.

Despite this huge market, many musicians still struggle to find stores that provide quality instruments at affordable prices. This often forces them to settle for inferior instruments or spend more money in stores further away.

Current solution for the problem

The current solution for finding musical instruments and accessories is primarily through brick and mortar stores and online retailers. Although online retailers have the advantage of convenience, they often lack the personal touch that a brick-and-mortar store provides.

Most brick-and-mortar stores, on the other hand, do not have a wide range of instruments and accessories, which leads to the problem of being content with inferior instruments. As a result, most musicians end up browsing multiple stores and websites to find the perfect instrument or accessory.

Why does the problem exist?

The problem of finding quality musical instrument stores exists due to several factors. One of the main factors is the lack of specialized music stores that cater to the varying needs of musicians.

Many stores specialize in one type of instrument, which limits the range of instruments and accessories available. This leads musicians to visit several stores to find all the instruments and accessories they need.

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Another factor is the lack of knowledge among store staff. Many times store staff are not musicians themselves, which makes it difficult for them to relate to customer needs and provide adequate advice when purchasing instruments and accessories.

By identifying these gaps, our musical instrument store seeks to provide a one-stop shop for musicians, where they can find everything they need under one roof.

Solution / value proposition

As music lovers, we understand that finding the perfect musical instrument can be an overwhelming process, with limited options and a lack of customization. We solve this problem by providing a one-of-a-kind musical instrument store that offers a wide range of high-quality instruments, personalized services, and an immersive experience for every customer.

Our store blends state-of-the-art technology and craftsmanship to provide bespoke instruments that meet the unique needs and desires of each individual customer. We offer comprehensive consultations with our experienced staff, who guide clients through the selection process and help them discover their perfect instrument.

  • We’ve partnered with top instrument makers and craftsmen to offer an in-depth selection of top-quality instruments, catering to all playing levels, styles and budgets.
  • We offer custom instruments that cater to each customer’s unique preferences and playing styles. We use state-of-the-art 3D printing and modeling technology to bring their vision to life and provide instruments tailored to their specific needs.
  • Our store offers hands-on workshops, masterclasses and live performances, providing a fully immersive experience for customers and helping them develop their skills and creativity.

We are confident that our store’s personalized approach and customer-focused services will revolutionize the musical instrument industry, making our customers feel valued and satisfied with their music-making experience.

Our solution is amazing because it meets the unique needs of customers while providing high quality, well-designed instruments. Our immersive experience and personalized services set us apart from traditional music stores, making us the go-to store for music lovers and professional musicians.

Market validation

The musical instruments industry is worth billion , with a projected growth rate of 2.8% annually through 2025. The total addressable market size for our musical instruments store is estimated at 1.5 billion dollars .

One of the significant specificities of our addressed market is the high value of the lifetime of a customer. On average, a customer spends around ,000 per year on buying, renting and repairing musical instruments. Moreover, the sales cycles of this market are relatively long, with an estimated time frame of two to three weeks, providing an opportunity for cross-selling and cross-selling.

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Starting a musical instrument store is a great idea as the market is growing and relatively stable. The need for musical instruments has always been there, and it will continue to be as long as people care about music. Also, the increase in disposable income led to an increase in spending on hobbies, which led customers to invest more in musical instruments.

The market for musical instruments is growing, especially in the online sector, indicating an increased interest in music among Millennials and Gen Z customers. Online musical instrument sales increased billion , accounting for over 1/5 of the total musical instrument industry.

Customers are willing to pay a premium price for exceptional services, unique products, and musical instrument rentals. Our research shows that our target customers are happy to pay an average of per hour for instrumental lessons, while renting the musical instrument can generate an income of up to 0 per month .

With statistics showing a growing market and high lifetime value of a customer, investing in our musical instrument store presents a lucrative opportunity to tap into a relatively untapped market.

business model

The business model of our musical instrument store is focused on providing a wide range of musical instruments, accessories and repair services to our customers. We generate revenue through the sale of instruments, including guitars, drums, pianos, and brass and wood instruments, as well as specialty accessories like guitar strings, necks, and reeds.

Our store revenue is calculated by taking the total number of sales and subtracting the cost of goods sold (COGS). Our pricing strategy is based on market research and ensures competitive pricing while maintaining profitability. We also offer repair services for musical instruments at a competitive price, which has proven to be an additional source of revenue for our business.

The product range of our store is carefully curated, taking into account popular instruments and current music trends. We also offer exclusive offers on certain products, which generate additional revenue. Our business strategy includes providing a welcoming environment for our customers and providing exceptional customer service. Our knowledgeable staff are always on hand to help customers choose the perfect instrument and accessories for their needs, creating customer loyalty and repeat business.

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We plan to generate revenue through our online store, which is currently under development. This will allow customers to purchase products and services from our company without leaving their homes. Our online store will allow us to reach a wider audience and increase sales and revenue. In addition, we plan to offer music lessons for beginners, generate other sources of income and attract more customers.

  • Revenue generation:
    • Sales of musical instruments and accessories
    • Specialized repair services
    • Online Store
    • Music lessons for beginners

  • Total income:
    • Annual revenue will be calculated by taking total sales and subtracting cost of goods sold and expenses.

  • Products that will generate income:
    • Guitars
    • Drums
    • Pianos
    • Brass and wooden instruments
    • Specialty accessories like guitar strings, drumsticks and reeds

Our business model is centered on providing exceptional products and services to our customers while maximizing our profitability. We believe that our carefully selected product line, competitive pricing and exceptional customer service will ensure the continued success and growth of our business.


Our market research has identified the following main competitors: Storer A, Storer B and Storer C. These stores offer musical instruments and similar equipment, as well as repair and maintenance services.

  • Store One has a strong reputation for its wide selection of musical instruments and accessories, as well as its knowledgeable and helpful staff. However, they have limited hours of operation and their repair services are often backed up, resulting in long wait times.
  • Store B is known for its competitive prices and frequent sales, but they have limited inventory and a somewhat disorganized store layout, which makes it difficult for customers to navigate.
  • Store C is a smaller, local store that prides itself on personalized customer service and a carefully curated selection of unique instruments. However, they have limited hours and a smaller variety of instruments compared to our store.

What sets us apart from our competitors is our focus on both quality and variety. As well as offering a wide range of musical instruments and equipment, we provide professional repair and maintenance services, as well as music lessons suitable for students of all ages and skill levels. Our store also houses a performance space where local musicians can showcase their talents and build a sense of community among our customers.

Our Unique Selling Points (USPS) include:

  • High quality instruments from reputable brands at competitive prices.
  • A large inventory of instruments and equipment available for purchase and rent.
  • Professional and timely repair and maintenance services to maintain the instruments at their best.
  • Personalized music lessons for students of all ages and levels with experienced and passionate instructors.
  • A welcoming community space for local musicians to gather, perform and engage with our store and customers.

We recognize that our major competitors are stealing from our customers primarily by offering lower prices, but we believe that our USPS and exceptional customer service will continue to attract and retain loyal customers. Ultimately, we are confident that we will emerge as the premier destination for musical instruments, equipment and services in our market.

Founding team

Our team includes experienced and knowledgeable musical instrument professionals who share a passion for music and creating a musical ecosystem for budding musicians. We have a track record of turning visions into successful businesses and have the skills to build a successful musical instrument store.

John Smith – CEO

John has over ten years of experience in the music industry and has a strong background in business administration. He holds a degree in music production and has worked as a music producer in several renowned music studios. John is also the founder of a successful music streaming app which has been used by millions of music lovers around the world.

Sarah Williams – CFO

Sarah is a seasoned finance expert with over fifteen years of experience managing finances and performing financial analysis for various businesses. She holds a degree in Business Administration and has worked as a CFO for several notable corporations, where she was responsible for analysis, forecasting and risk management.

Mark Johnson – CMO

Mark is a highly motivated marketing expert with over twelve years experience in the music industry. He holds a degree in marketing and has worked for several major music labels, music festivals and events, managing their marketing and brand strategies.

James Lee – CTO

James is a talented software engineer with over ten years of experience developing robust and scalable software solutions. He holds a degree in computer science and has built several mobile apps for music lovers.

We believe our team has the skills and expertise to build a successful musical instrument store. We have a shared passion for music and creating a musical ecosystem for aspiring musicians, making us the right people for the challenge at hand. We aim to provide a one stop shop for aspiring musicians to acquire quality musical instruments, accessories and music lessons.

Our team is built on diversity, with each member bringing their skills and experiences that complement each other, ensuring that we are well equipped to meet any business challenges that may arise. We are confident that our team’s proven track record and shared passion for music will drive our journey to success.


Our musical instrument store has made significant progress since its inception. In the first quarter, we experienced a 35% growth rate in sales compared to the previous quarter. This growth trend continued in the second quarter, with sales increasing by 20% . We expect a higher growth rate in the third quarter as our marketing team implements new strategies to reach a wider audience.

Our website traffic has also grown steadily, with a 45% increase in unique visitors from the first to the second quarter. Additionally, our retention has been excellent, with an 80% retention rate for our Q1 customers. This shows that our company is not only able to acquire new customers, but also retain them for future sales.

To further gauge our product market fit, we conducted a customer satisfaction survey in Q2, with 90% of our customers rating their experience with our store as excellent. This high satisfaction rate gives us the confidence to continue to provide high quality products and services to our customers.

We have also been keeping a close eye on our Customer Value (CLV) and are happy to report that this has been steadily increasing as well. In the first quarter, our CLV was 0 , and has now increased to 0 in the second quarter, indicating that we are not only retaining customers but also earning more revenue over time.


  • First quarter: launched our website and online store, which was the main driver of our growth.
  • Second term: Established partnerships with several local music schools, leading to increased brand awareness and new clientele.
  • Third Quarter: Plan to expand our product line and offer more accessories, such as music stands and instrument cases, to provide one-stop shopping for our customers.
  • Fourth Quarter: Aim to reach 1,000 total customers and expand our marketing efforts to reach new audiences for sustained growth in the coming year.


As we move closer to our new line of exclusive musical instruments, we are seeking a .5 million seed fund to complete the product development cycle, hire additional staff, and bolster our sales and marketing efforts. marketing.

The money we will raise will be divided into three key areas. First, 0,000 will go towards product development, including purchasing raw materials, testing prototypes, and hiring additional developers and technicians to help with the process. Second, 0,000 will be allocated to enable us to hire the right people and effectively market our products. This will include hiring additional customer service staff, sales representatives and people to help with our marketing campaigns to ensure we can reach our audience effectively. The final 0,000 will be placed on overhead for setting up our new storefronts, which will include commercial space rental and assets such as interior decor, inventory systems and training staff.

With this fundraiser, we will accelerate the growth of our business to reach certain essential milestones. We intend to complete the product development cycle over the next 12 months, reaching out to new customers and markets, increasing our brand reach and building ongoing relationships with our customers. We plan to open three new stores in major cities over the next two years, which will be filled with our exclusive musical instruments. By the end of the third year, we expect to reach million in revenue, expanding our product line to include related accessories, and exploring international markets, such as Europe and Asia.

Fund allocation

  • 0,000 for product development
  • 0,000 for sales and marketing
  • 0,000 for setup, locations and overhead

Milestones achievements

  • Completion of the product development cycle within the next 12 months
  • Build ongoing relationships with our customers
  • Open three new stores in major cities over the next two years
  • Achieve million in revenue by the end of year three
  • Expand our product line to include related accessories
  • Explore international markets, such as Europe and Asia

We believe our exclusive range of musical instruments will be a game changer in the industry and we look forward to making a significant impact in this market. We appreciate your interest in our pitch deck and look forward to hearing from you. Thank you for your time and consideration.

Rock Your Way to Funding: Instrument Store Pitch Pitch

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