Craft Your Perfect Hop Pitch: How to Secure Farm Finance

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


For many craft beer breweries, acquiring high-quality hops is expensive and time-consuming . Although hops are a vital ingredient in beer that gives it its distinctive taste and aroma, they are not always readily available in the quantities needed. This makes it difficult for breweries to maintain consistent quality in their beers and meet growing public demand.

A real-life example of this problem is Dave, a craft beer enthusiast who recently opened his own brewery. Dave discovered that sourcing hops is a difficult process that requires a lot of time and money. He has to search for hop distributors, deal with the uncertainty of hop prices, and often settle for lower quality hops due to limited selection. This has made it difficult for Dave to produce the high quality beer he wants his brewery to be known for, and he knows other new breweries are likely facing the same problem.

This issue is particularly relevant today, as the demand for craft beer continues to grow. It’s no longer a trend, but a staple in the beer industry. However, without consistent access to quality hops, breweries will struggle to keep pace with demand, leading to a loss of market share and revenue .

Currently, the solution to this problem is for breweries to rely on hop brokers . These brokers have access to a wide variety of hops and can coordinate the buying and delivery process, but often at a high cost. This adds to the already high cost of hops and makes it difficult for small breweries to run a profitable business.

One of the main reasons this problem exists is that hops grow best in certain geographic regions, making it difficult for many breweries to access them. Additionally, the demand for high-quality hops far exceeds the available supply, driving up prices and creating a competitive market. Accordingly, it is necessary to find a better and more efficient way to acquire hops.

Solution / value proposition

Our hop farming solution addresses the main problem of hop scarcity in the craft beer industry. We aim to produce high quality hops that are readily available to small brewers at an affordable price. Our hop farming operations will ensure a steady supply of quality hops to meet the needs of small breweries and beer lovers.

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We have designed our hop farming system using the latest scientifically approved technologies and methods. Our hops are grown indoors in a controlled environment, ensuring optimal growing conditions and yield. This approach allows us to expand our production without compromising quality and consistency.

We have also designed a unique pricing model that allows us to offer our hops at a significantly lower price than our competitors. We sell our hops directly to brewers, cutting out middlemen and reducing costs. This approach allows us to provide the highest quality hops at a price that small breweries can afford.

After using our hops, our customers will feel satisfied with the quality and taste of their beer. They will have access to locally grown, high-quality hops, reducing the environmental impact of long-distance transport. With our hops, small brewers will be able to produce beer that can compete with big brands, driving innovation and creativity in the craft beer industry.

Our solution is not only good; it’s incredible. We have received positive feedback from craft beer enthusiasts and small-scale brewers who have tested our hops. We have also secured several partnerships with local breweries, indicating the potential for growth and expansion.

In addition to our innovative hop farming solution, our experienced team of agricultural experts, scientists and businesses are dedicated to ensuring the success and growth of our operations. We are committed to providing the highest quality hops to small breweries and beer lovers, changing the craft beer industry the best.

Market validation

The market validation of our hop farming business is extremely promising, with a Tam of .3 billion in the United States alone. The craft beer industry has grown steadily over the past decade, with a compound annual growth rate of 15.1% between 2015 and 2019, increasing the demand for high-quality hops.

Additionally, we have identified a specific segment of the market that is underserved – small independent craft breweries. These breweries generally have fewer resources than larger companies and struggle to secure a stable supply of quality hops. Our value proposition is to provide these breweries with fresh, locally sourced hops, enabling them to increase the quality of their beers and differentiate their products from competitors.

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Starting a hop farming business is a good idea because we have little competition in our target market, and there is a growing demand for local hops. Furthermore, we have identified a cost gap in the hops market compared to other similar crops. Our hop farming business is both sustainable and profitable, making it very attractive to investors.

Another benefit of entering the agricultural hops market is that it is growing at an astonishing rate, and there are no signs of this growth slowing anytime soon. Additionally, the craft beer industry is undergoing a significant shift towards sustainability and local sourcing, which positions our business to thrive in the marketplace.

  • We anticipate that our customers will be willing to pay an average of per pound for hops, depending on the variety.
  • We have identified that the sales cycle in our industry is approximately four months, with the greatest demand between April and July for the Northern Hemisphere and October-December for the Southern Hemisphere.
  • Our specific market segment is worth approximately 0 million per year in sales in the United States alone, with room for growth both geographically and in consumer segments.

In conclusion, the market validation of our hop farming business is very promising, with unique market opportunities and high potential growth rate. There is a clear need for locally sourced, high quality hops, especially in small craft breweries, and we offer a unique solution that fills this gap in the market.

business model

At Hops Farming, our business model is structured to deliver sustainable growth and profitability through our diverse revenue streams. We understand that to generate significant revenue, we need to focus on our core strengths and business strategy.

How will you generate income?

We generate revenue through the sale of hops to local breweries and the production of hop pellets for other brewing companies. Additionally, our farm offers educational tours and tastings for visitors to learn about our agricultural processes and products.

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What is the total amount of income?

Our projected revenue for the first year is 0,000, with a 25% increase in revenue for each subsequent year. We believe this growth will come from developing long-term relationships with our customers and expanding our social media outreach to attract new business.

What products will generate revenue?

  • Hops: Our main stream of income is the sale of locally grown hops to breweries in the surrounding area.
  • Hop Pellets: We also produce hop pellets by processing hops, providing another source of income for our farm.
  • Tours and Tastings: We offer tours and tastings to generate revenue from visitors who want to learn about our farming and brewing methods.

Overall, our business model is designed to be flexible to adapt to changes in the market and continue to generate profitable revenue streams. We believe that through our strong relationships with our customers and continued commitment to quality, we will be able to meet and exceed our projected revenue goals.


Our competitors are other hop farming operations in the area including Hop Haven Farm, Fresh Hop Co. and Hopscotch Hops.

Hop Haven Farm is well known for their organic hops and has a loyal following. However, they have limited distribution and higher prices compared to other competitors.

Fresh Hop Co. Offers a wider selection of hop varieties and has a strong online presence. However, their prices are also higher than other competitors and some customers have reported quality control issues.

Hops Offer competitive prices and have a larger distribution network, but their harvest times may be less predictable and their customer service has been reported as lacking.

Our key points of differentiation are our focused approach to sustainable agriculture , our commitment to local partnerships and our reliability in delivering a consistent, high quality product.

  • Our sustainable farming practices set us apart from our competitors. We use minimal pesticides and fertilizers and our hops are grown using natural irrigation methods, reducing our environmental impact.
  • Thanks to our local partnerships, we are able to provide our customers with fresh, locally sourced hops. Our partnerships with local breweries and homebrew stores allow us to distribute our product more efficiently and effectively.
  • We focus on the consistency of our product. Our hops are harvested at the same time every year, which allows us to offer a consistent product to our customers. We also have a rigorous quality control process to ensure our product is of the highest quality.
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We see our position in the market as a hop supplier for local breweries and homebrew stores. Our sustainable farming practices, local partnerships and focus on consistency will set us apart from competitors and attract loyal customers.

In terms of who is stealing from our customers, we have identified larger hop farming operations with lower prices as potential threats. However, we believe our focus on sustainable practices and local partnerships will continue to attract customers who appreciate quality and environmental responsibility.

Founding team

Our founding team is comprised of experienced professionals in the hops farming industry with a combined experience of over 40 years. We have assembled a team of passionate individuals who share a common goal of producing the highest quality hops for craft beer enthusiasts across the country.

John Smith , our CEO, has spent the past 15 years managing and operating hop farms in the Pacific Northwest, the largest hop growing region in the world. He holds a degree in Agricultural Science from the University of Oregon and has extensive experience in raising, growing and processing hops.

Jane Doe , our COO, brings a diverse background in business strategy and management to the team. She has years of experience forming and scaling startups in the agriculture and food industries. His passion lies in building sustainable businesses that benefit the local community.

Mark Johnson , our head brewer, is a master brewer with over 20 years of experience creating award-winning beers. He has worked for renowned breweries across the country, including Sierra Nevada and Stone’s Brewing, and has won several awards for his beers in regional and national competitions.

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Kate Lee , our Sales Manager, has over 10 years of sales and marketing experience, particularly in the craft beer industry. She has built relationships with craft brewers across the country and has a proven track record of connecting hop farmers with brewers in a mutually beneficial partnership.

Together, our team has the experience and skills to successfully navigate the challenges of the hop farming industry. We hold ourselves responsible for producing the highest quality hops using sustainable and environmentally friendly practices.

We believe that our collective passion, experience and commitment make us the right people for the challenge of developing a successful and sustainable hop farming business.


Our hop farming business has made impressive progress since the start of our operations. Our metrics indicate that we are moving in the right direction and are poised for significant growth. Our early successes include:

  • We managed to grow 5 acres of hops on our farm which exceeded our initial yield expectations. We now produce hops in quantities large enough to supply local breweries and homebrewers.
  • We have secured contracts with five breweries and have been approached by several other people interested in our hops. We are currently negotiating contract agreements and are confident that we will have long term partnerships with these breweries.
  • We have received positive customer feedback and referrals from our existing brewery partnerships. Our customers have said they appreciate the freshness and quality of our hops, which are a key ingredient in their beer.
  • We have kept our production and operating costs low and streamlined our processes to ensure maximum efficiency on our farm. This has resulted in a healthy profit margin and strong cash flow for our business.

Our traction indicates that our customers are satisfied with our product and we are successfully meeting market needs by supplying high quality hops to local breweries. Our progress is significant and proves that our initial assumptions about the demand for locally grown hops were correct. We are moving closer to adjusting the product market and streamlining our operations, which will lead to even more growth for our business.

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As we continue to evolve our operations, we plan to invest in the development of more efficient farming techniques, while considering expanding our product offerings. We believe our traction and early successes position us well to continue to capitalize on the growing demand for locally sourced craft beer ingredients, and we are excited about the future of our business.

Fund raising

Our Hops Farming start-up is seeking 0,000 in funding to launch our operations and establish ourselves in the market. With this capital, we intend to:

  • Acquire and maintain appropriate land ownership for hop farming and processing,
  • Acquire and maintain the necessary equipment for hop farming and processing,
  • Recruit and train additional staff to ensure efficient operation and growth,
  • Establish and maintain marketing and promotional efforts to reach potential customers and partners,
  • Implement new technologies to improve productivity, durability and product quality.

These steps will allow our company to establish ourselves in the market and develop a reliable production process for our high quality hops. With this funding, we will be able to meet the growing demand for locally sourced, high quality hops.

Our ultimate goal is to become one of the leading suppliers of hops, and this funding will allow us to lay the foundations to achieve this goal. Over the next three years, we aim to:

  • Establish stable partnerships with local breweries to supply them with our hops,
  • Introduce new grape varieties and explore innovative farming and processing techniques,
  • Develop a reliable and efficient logistics system that can efficiently distribute our hops to customers and partners around the world,
  • Expand our operations to meet customer demand and explore new markets.

We are confident that with our experience in the agriculture industry and our innovative approach to hop farming, we can achieve these goals and create a successful and profitable business.

Craft Your Perfect Hop Pitch: How to Secure Farm Finance

Pitch Deck Template that gets you funded!

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