Great Small Business Ideas to Start: Clear strategy Developing strategy is often over-elaborate and over-complicated. Strategy is simply about understanding where you are now, where you are heading, and how you will get there. It involves tough choices in three areas: who to target as customers, what products to offer, and how to implement the … Read more
Great Small Business Ideas to Start: Empowerment When employees at all levels of a company are empowered to make the decisions they feel are necessary, individual job satisfaction, corporate efficiency, and productivity soar. The idea Rosabeth Moss Kanter, Harvard Business School professor, argues that companies can improve performance by allowing employees to make decisions without … Read more
Great Small Business Ideas to Start: Precision marketing Decide who your ideal customers are—then decide where they go, what they do, and what they want. Use this information to target them precisely at key points in their everyday lives. The idea Precision marketing involves asking four questions—who, what, when, and how—to create a sharply effective … Read more
Great Small Business Ideas to Start: Business-to-business marketing An organization marketing products or services to other businesses (to use either in the production of their final products or to support their operations) is known as business-to-business (b2b) marketing. By differentiating this from consumer marketing you can better understand the unique demands of b2b marketing and … Read more
