Great Ideas for your Small Business: Free Up Your Sales Force “Most salespeople love to sell but hate to generate their own leads,” said the co-owner of a financial planning firm in Orlando. “So we invest a great deal of time and money for telemarketers to generate leads. This frees the salesmen to do what … Read more
Great Ideas for your Small Business: Put Your Company Name on Everything When they first started making “rack Sacks,” plastic bag holders, Exhifix Inc. didn’t have much money to spend on advertising. That’s why they printed their company name and phone number on every product. As a result, it became very easy for people to … Read more
Great Ideas for your Small Business: Set Up a Strong Referral Network Unlike the folks at big companies, small business owners are usually eager to help each other out by making referrals. Entrepreneurs really believe that “what goes around, comes around.” While many referrals are made informally by word-of- mouth, some entrepreneurs take it a … Read more
Great Ideas for your Small Business: Use Food as a Selling Tool Food is a powerful sales tool. everyone needs to eat, so take advantage of tasty treats whenever you can. This is a simple idea that really works. Bright Star Resorts, which rents vacation homes and condominiums in Central Florida, hosts a monthly barbecue … Read more
Great Ideas for your Small Business: Market to Callers on Hold “We put over 100 customers on hold every day,” said Elie Wade, president of Mortgage Makers in Oklahoma City, Oklahoma. Wade turned that annoying waiting time into a marketing opportunity by signing up for a service that produces the messages callers hear while on … Read more
Great Ideas for your Small Business: Take Advantage of Co-op Advertising Do you ever wonder how local merchants get their name and address in the corner of glossy ads for a car, computer, or watch? They do it through what’s called “co-op advertising,” and this form of cost-sharing has given small business owners a marketing … Read more
Great Ideas for your Small Business: Ask for a Deposit For many entrepreneurs, making a sale is easy. The tough part is getting paid. But without steady cash flow, even the strongest business will starve. In 2000, small businesses buffeted by the recession began asking customers for deposits before they started the work or filled … Read more
Great Ideas for your Small Business: Expand Your Vendor Network Is your business overly dependent upon one or two suppliers for the things you need on a regular basis? What would happen if your primary supplier called today and said he or she unexpectedly ran out of the materials you need? What would your employees … Read more
Great Ideas for your Small Business: Create an Employee Stock-Ownership Plan When a small business owner wants to cash out or pull some equity out of his or her business, there are several options. One of the best options for both employers and employees is an employee stock- ownership plan, or ESOP. ESOPs allow business … Read more
Great Ideas for your Small Business: Set Up a SIMPLE Retirement Plan Until recently, a business as small as Grassland Media in Madison, Wisconsin, had few pension plan options for its owners and three employees. The nearly twenty-year-old company, founded by Stu Stroup, makes industrial videos for a variety of clients. “We had been interested … Read more
