Great Ideas for your Small Business: Use Food as a Selling Tool Food is a powerful sales tool. everyone needs to eat, so take advantage of tasty treats whenever you can. This is a simple idea that really works. Bright Star Resorts, which rents vacation homes and condominiums in Central Florida, hosts a monthly barbecue … Read more
Great Ideas for your Small Business: Do Good for Your Community One of the easiest ways to draw attention to your business is to do something good for your community. Small business owners across the country are coming up with terrific ways to contribute and make a positive impression at the same time. You don’t … Read more
Great Ideas for your Small Business: Use Coupons to Attract Customers On a balmy spring evening, i took myself out to the local movie theater. Standing outside the door was a young man in a Häagen-Dazs apron. He was passing out coupons offering a “double feature”—a free scoop of ice cream when you bought one … Read more
Great Ideas for your Small Business: Create an Active Database If you look at the piles of business cards on your desk and just see a mess—look again. What you’re really looking at is potential income. No matter how small your business may be, you should be creating and updating a database. With simple software, … Read more
Great Ideas for your Small Business: Set Up a Dealer Network Consumers are accustomed to buying cars, tires, and computers through authorized dealers – and other businesses can benefit from a similar sales model. David Usher, who died in a kayaking accident in March 1997, was a brilliant entrepreneur. A former paper salesman, he began … Read more
Great Ideas for your Small Business: Market to Callers on Hold “We put over 100 customers on hold every day,” said Elie Wade, president of Mortgage Makers in Oklahoma City, Oklahoma. Wade turned that annoying waiting time into a marketing opportunity by signing up for a service that produces the messages callers hear while on … Read more
Great Ideas for your Small Business: Take Advantage of Co-op Advertising Do you ever wonder how local merchants get their name and address in the corner of glossy ads for a car, computer, or watch? They do it through what’s called “co-op advertising,” and this form of cost-sharing has given small business owners a marketing … Read more
Great Ideas for your Small Business: Build Up Your Credit Lines Having a personal credit line or two is a great cushion for the times when you are a little short on cash—if a client doesn’t pay on time, or you decide at the last minute that you really must rent that exhibit space at … Read more
Great Ideas for your Small Business: Locate the Right Space Entrepreneurs cringe at the thought of leasing office space. It’s scary and expensive and takes time to do. That’s why so many of us work at home until we get thrown out by our loving families. The Applegate Group, founded in the cozy den of … Read more
Great Ideas for your Small Business: Use Frequent Flier Miles for Meetings Futurist david snyder flies more than 150,000 miles a year, giving speeches and consulting for private and government clients. To build up frequent flier miles, he flies first class and books his own tickets, although his clients reimburse him for travel expenses. Every … Read more
