Starting a shoe store? Here's what it will cost!

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Shoe stores have made significant progress over time. With advances in technology, the cost of opening and operating a store has dropped significantly. But that being said, it is still very expensive compared to other companies. Starting a shoe store always requires significant planning, spending, and strategies for success. Granted, starting a shoe store can be expensive and risky, but if you do your research and are willing to work hard, it can be a rewarding endeavor.

According to the latest statistics from the National Shoe Retailers Association (NSRA) and the National Shoe Manufacturers Association (NSMA), the US shoe sales market was worth over 8 billion in 2020 , with annual growth of 6.6%, which should continue in 2021.

So if you are attracted and ready to join the sports and outdoor shoes market, how much money do you need to open a shoe store? Let’s take a look at the different expenses you need to consider.

start-up costs

Opening a shoe store requires a significant investment to cover the cost of inventory, employees, rent, and utilities. On average, start-up costs range from ,000 to ,000 depending on store size.

Costs Average amount (USD)
Lease of store premises ,000 – ,000
Assessors and inventory storage ,000 – ,000
Staff salaries 0 – ,000
Installation of the security system – ,000
Internet and POS system configuration 0 – ,000
Advertising and marketing expenses 0 – ,000
Office supplies – 0
Advertising mailers 0 – ,000
Booth and lounge materials ,000 – ,000
TOTAL ,000 – ,000

These costs can vary depending on the location and size of the store, as well as the time and budget allocated to launching the store. It is important to research the locations thoroughly, in order to understand the local market and the competition. Additionally, getting a business loan or working with a business partner will make it easier to fund the launch of the store.

Lease of store premises

When planning to open a shoe store, a major cost will be the cost of renting a storefront. Depending on geographic location, these expenses can vary significantly. In the United States, the average cost of commercial rent for retail space in a busy area ranges from – per square foot .

It’s important to keep in mind when looking for a space that the listed rent is usually not all you will end up paying. Additional costs such as insurance, property taxes and maintenance fees may also be included in the total cost of location rental. Additionally, depending on the size of the store and the amount of inventory you plan to carry, it is likely that you will also need to rent storage space and/or a shipping/receiving area where the goods can be delivered.

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Depending on the location of the store, another major factor in a rent calculation includes the length of the lease. For some locations, landlords may require a lease term of 5 years or more in order to obtain a lower monthly rate, while in other locations it may be easier to negotiate a monthly lease.

When you complete a rental agreement, it will be helpful to have a lawyer review and explain the details of the agreement and what your obligations are to the landlord. Also, it is important to read the fine print to ensure you understand the implications of the agreement and any restrictions (i.e. use of space, signage, collective obligations, etc. .) which can be included before signing the lease.

Assessors and inventory storage

Any business is likely to incur an initial cost, not to mention ongoing costs as the business continues to grow. When it comes to starting a shoe store, these costs can include buying and standard accessories, stocking your inventory, and ensuring your store is up to regulatory standards. It is important to understand the costs associated with starting a shoe store in order to plan wisely.

Fixtures: The first step in starting your shoe store is to purchase fixtures. These are the items you will use to display items for sale, such as shelves, racks, and clothing forms. The cost of purchasing and installing retail devices will vary depending on the type, size and complexity of the items. Prices start at around ,000 and can go up to ,000 or more, depending on the fixtures you purchase.

Inventory: In addition to retail appliances, you will need to purchase inventory or the shoes you plan to offer for sale. The cost of buying inventory will depend on the type of footwear you plan to carry, such as designer, everyday/casual, athletic, or dressy. Prices vary widely depending on the brands and styles you choose, but can start at a few hundred dollars and go up to several thousand more expensive designer shoes.

Additional Costs: There are also additional costs associated with starting a shoe store, such as purchasing point-of-sale computers and software, insurance, and even more if your store will also offer repair services. . It is also important to consider the cost of labor for running your store and advertising/promotion. According to the US Small Business Administration, initial start-up costs for a shoe store can range from ,000 to ,000, depending on the size and scope of the business.

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Staff salaries

When starting a shoe store, it is important to consider the costs associated with staffing. Finding and hiring the right people can be a difficult task, and on top of that there are the associated costs of their salaries. Salaries for full-time employees depend on the person’s experience and their job description, although the National Employment Law Project suggests employers in the retail industry pay a minimum of $ per hour and more depending on local regulations. On average, salaries in 2019 for a store manager in the United States were ,260 per year, while salespeople earned an average of ,931 each year, according to the Bureau of Labor Statistics.

It is important to remember that salaries are base pay only and do not include the cost of employee benefits such as health insurance and pension plans, as well as other mandatory items such as overtime and paid vacation. All of these must be added to the total cost of an employee’s compensation.

It goes without saying that the best employees are worth the investment if the store is going to be successful, but the importance of controlling costs must be considered. There are several ways to do this, such as offering incentive bonuses for achieving goals, offering vacation benefits, or offering flexible hours and part-time overtime.

Installation of the security system

As part of your investment in opening a shoe store, you will need to consider the additional costs associated with installing a security system. Depending on the type of security system, installation costs can vary quite a bit. According to the latest report from Statista, the average cost of installing a security system starts at around ,000 and can go up to almost ,000 or even more in some cases. This cost usually includes all components such as cameras, motion sensors, control systems and other accessories.

The exact cost of a security system installation will depend on several factors. For example, the complexity of the system, the type of technology involved, the number of sensors and cameras you need, and the size of the store will all play a part in the overall cost. The company you choose to install the system will also have an effect on the price, as some companies may charge more than others. It’s important to research the different options and design a system that fits your budget.

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In addition to the initial costs for installing the security system, it is important to consider the monthly costs associated with the system. Depending on the company, additional charges may apply for security system monitoring and maintenance and any repairs or upgrades that may be required in the future. Be sure to ask about any additional costs that the chosen security system may incur before making a final decision.

Internet and POS system configuration

No matter what type of business you’re starting, it’s important to have the right technology setup right from the start. For businesses that sell shoes, it’s especially important to plan for the costs associated with setting up an internet and point-of-sale (POS) system. You need to have an efficient system that helps you manage sales, track inventory, and accept payments.

Many small businesses opt for an all-in-one POS solution to manage different aspects of their retail stores. The costs for this setup will vary depending on the features and capabilities you choose. Generally speaking, the cost of setting up an all-in-one POS system can range from ,000 – ,000 . Once setup is complete, the ongoing costs associated with this system can be quite low.

In addition to the cost of the POS system itself, internet setup costs must be considered. This requires setting up an internet connection, potentially installing additional equipment such as routers and switches, and also setting up a reliable connection that can handle the demands of a retail store. The average setup cost here will depend on the speed of the connection and the type of equipment, but it will not be less than the cost of setting up the POS system. On average, setting up the internet connection for the store will cost around 0-0 , depending on local market conditions.

When setting up a store, it is essential to consider the costs associated with the POS system and the internet connection. By budgeting for these costs and having the right setup from the start, any store – no matter if it sells shoes or any other product – can maximize their sales and profits.

Advertising and marketing expenses

The retail world has become increasingly competitive in recent years, and an effective advertising and marketing campaign is essential for any business wishing to compete in the modern retail environment. When you start a shoe store, your advertising and marketing expenses will go a long way in helping the store gain the exposure it needs to make it a success.

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First and foremost, you will need to think about your advertising budget. This can be broken down into two main costs – paid advertising and traditional marketing. Paid advertising includes things like newspaper ads, television ads, and radio spots, while traditional marketing could encompass catalogs and brochures, mailings, promotional materials, and other forms of direct marketing.

In terms of paid advertising, the cost will depend on the type of advertising you use. For example, a TV ad can cost anywhere from ,000 to ,000 or more, depending on its reach and length of time. Newspaper ads can range from a few hundred to a few thousand, while radio spots can also range from a few hundred to a few thousand.

When it comes to traditional marketing, the costs can be more varied. Catalogs and brochures can cost a few thousand to produce, mailings can cost between .50 and .00 per household, and promotional materials can range from a few hundred to a few thousand. It is also important to consider other marketing costs such as cost of goods, design and layout costs, commercial printing costs, postage and any related fees or taxes that may be applicable.

Moreover, there are plenty of modern digital marketing options as well. These include social media ads, sponsored links, blog posts, email campaigns, and more. Digital advertising costs can range from a few hundred to a few thousand, depending on the reach of the campaign and the platforms used.

The exact cost of advertising and marketing for your shoe store will largely depend on the size and your ambitious campaign, as well as your overall budget for the business. According to Statista, the average annual spending on advertising and marketing by retail companies in the United States in 2020 was .1 billion. This averages out to around ,000 per retail e-commerce activity, although this will vary depending on the size of the business and the scope of the advertising and marketing campaign.

Office supplies

Setting up a shoe store means starting with the basics and one of the most important items is office supplies. Every business needs office supplies in order to run smoothly, but the cost of office supplies can vary greatly depending on the specific needs of the business. Here is a breakdown of the different office supplies new shoe store owners should consider:

Office supplies:

  • Office – 0 to 0
  • President – to 0
  • Storage system (eg filing cabinet) – to 0
  • Desktop/Laptop – 0 to ,500
  • Printer – to 0

Writing Supplies:

  • Pens – to
  • Pencils – to
  • Markers – to
  • Paper – to 0
  • Astateler – to
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Office services:

  • Internet service – to 0/month
  • Phone service for business – -0/month

In addition to standard office supplies, you may need to purchase additional software like accounting and customer relationship management (CRM) software. The cost of software can vary greatly depending on the features and services you need, but typically you should budget several hundred dollars for these services.

Finally, you may need to purchase other office-related items, such as paper shredders, shredding bags, paper clips, and document folders. These items can range in price from to , depending on the type and quantity you need.

In total, the cost of office supplies for a new shoe store can range from a few hundred to several thousand dollars. It’s important to take the time to shop around and compare prices to make sure your business can get the best possible deal on the office supplies it needs.

Advertising mailers

If you’re looking to start a shoe store, ad mailers can be an effective way to reach potential customers. The cost of mailer advertising can vary depending on the size of your mailing list and the quality of senders you intend to send. The average cost of printing, data processing and postage for ad mailers can range from .10 to .80 per piece.

Printing Cost : You will need to factor in the cost of printing the actual senders. Printing can vary from .02 to .60 per piece in cost, depending on the number of colors used, paper weight and auction size.

Information Processing: You will also need to include the cost of data processing, which is preparing your names and addresses for mailings. It can range from .02 to .12 per coin.

Postage: Finally, you will need to consider the cost of postage, which can range from .05 to .12 per piece if you want the expedites to arrive at the post office with your address printed on the envelope. If you want to save money, you can also opt for bulk shipping, which can cost as little as .02 per piece.

Overall, the cost of ad senders can range from .10 to .80 per piece. Keep in mind that these costs do not include any design or production fees that may apply to senders. Also, if you’re considering using a streaming service, be sure to shop around to get the best bang for your buck.

Booth and lounge materials

Opening a shoe store requires a lot of thought and preparation, such as securing capital, finding the right location, and ordering display fixtures. The cost of hosting a trade show booth is another necessary expense that needs to be considered. These costs often vary depending on the show and what type of material you want for the booth.

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You should be prepared to spend between ,000 – ,000 USD for trade show booths and materials. The total amount depends on the size of the stand, the selection of exhibit materials and the number of people calling your stand. Here are some of the basic costs associated with setting up a booth at a trade show:

  • Booth Space: Trade show booth space costs an exhibitor about 0 to 0 per square foot.
  • Rental Booth Muisoning: This typically includes projectors, carpeting, display fixtures, and other furniture for the exhibit. Rental prices range from ,000 to ,000.
  • Shipping: Depending on the distance from your warehouse, you may need to pay for shipping your booth materials, as well as return shipping.
  • Installation and dismantling: It is important to consider the work for the installation and dismantling of your exhibition. It usually costs thousands of dollars.
  • Graphics, signage and other materials: This includes brochures, flyers, business cards, banners and other promotional materials. Costs here typically range from 0 to ,500.

From the moment you book the space at the end of the show, the cost of a trade show booth can get quite expensive. With thoughtful budgeting and planning, your store will be off to a good start with a stand that lives up to its reputation.


It is very clear from the information above that the cost of opening and running a shoe store can be quite significant. Investing in blue chip stocks and having a reliable POS system can help you control costs, while maintaining high customer satisfaction.

Organizing a team of dedicated personnel and having a good security system in place will provide additional protections against theft and removal. Finally, having a targeted strategy that speaks to your target audience can also help your store stand out in the market.

The final cost to start and run a shoe store depends on the specific location, the management team and the amount of investments that are placed by the business owner. Whether you decide to invest in an established business or enter the shoe market with a new venture, the cost of establishing a shoe store is an important part of setting up the business.

All things considered, it’s safe to estimate the total cost to start a shoe store at around ,000-0,000 .