Evaluating a Franchised Restaurant Business: Considerations and Methods


Franchised restaurants are growing in popularity and profitability, making them a lucrative investment for many entrepreneurs. According to the National Restaurant Association, the restaurant industry is expected to generate 9 billion in sales in 2020. With the industry growing steadily, investing in a franchised restaurant business may be a good idea, but the valuation of the business is essential before making any other investment decisions. In this blog post, we’ll discuss the various valuation considerations and methods to help you accurately value a restaurant franchise business.

Comparison of valuation methods

When it comes to evaluating a franchise restaurant business, there are several methods to consider. Each method has its advantages and disadvantages, and the method used will depend on the specific circumstances of the business.

Evaluation method Benefits The inconvenients
Income approach
  • Based on historical and projected company revenue
  • Well suited for established businesses with stable revenue streams

  • Relies on assumptions about future earnings, which may be unpredictable
  • May not be appropriate for businesses with fluctuating income

Market approach
  • Based on comparable sales data from similar companies in the same industry
  • Provides real-world market value

  • May overlook unique aspects of the business
  • This depends on the availability and accuracy of comparable sales data

Asset-based approach
  • Based on the value of company assets, including equipment, inventory and real estate
  • Provides core business value

  • Does not account for intangibles such as brand recognition and goodwill
  • May not accurately reflect the true value of the business

Discounted cash flow method
  • Based on the present value of expected future cash flows
  • Well suited for businesses with significant growth potential

  • Relies on assumptions about future cash flows, which may be unpredictable
  • May not be appropriate for businesses with fluctuating income

Multiple of discretionary earnings method
  • Based on a multiple of the company’s discretionary earnings, which includes the owner’s salary and other non-essential expenses
  • Well suited for businesses with a high degree of owner involvement

  • May not reflect the true value of the business if the owner’s salary is higher or lower than industry standards
  • Not well suited for businesses with significant growth potential


Franchise Agreement Terms

One of the most important factors when valuing a franchise restaurant business is the terms of the franchise agreement. The terms of the franchise agreement will dictate the value and resale value of the franchise restaurant. Therefore, it is essential to evaluate the terms of the agreement before making an assessment or assessment.


  • Review the length of the franchise agreement as it can impact the resale value of the restaurant.
  • Understand the territory clause to assess if there is room for expansion in your area.
  • Evaluate franchise fees and royalties to determine the impact on valuation.

Financial analysis of franchise restaurants

Another crucial factor when evaluating a franchise restaurant is to perform a financial analysis. This analysis will provide insight into the restaurant’s financial performance and profitability, which can help determine the selling price.


  • Obtain the franchise restaurant’s financial statements, including balance sheets, income statements, and cash statements.
  • Perform trend analysis to assess the restaurant’s financial performance over time.
  • Calculate restaurant net profit and revenue, apply industry multiples, and compare net present value to similar restaurant transactions in the area.

Market conditions

Market conditions play an important role when valuing a franchise restaurant business. As a result, competition, clientele, and location will affect the restaurant’s valuation and value.


  • Research the competition to determine their market share and offerings.
  • Assess customer base by analyzing demographics, preferences, and seasonality.
  • Evaluate the location to determine its visibility, accessibility and foot traffic.

Valuation Methods for Franchise Restaurants

There are different methods for valuing a franchise restaurant, including asset-based, revenue-based, market-based, and discounted cash flow. Each method has its own advantages and disadvantages, and it is best to use a combination of methods to arrive at a reasonable and accurate assessment.


  • Use the asset-based method to value the restaurant’s tangible assets, such as inventory, equipment, and property.
  • Apply the income-based method to assess the restaurant’s net present value, capitalization rate, and multiple earnings.
  • Use the market-based method to compare the value of the restaurant to similar restaurants in the area.
  • Use the discounted cash flow method to estimate the restaurant’s future cash flows and adjust for risk and uncertainty.

Brand recognition and reputation

One of the most important factors to consider when valuing a franchise restaurant business is brand recognition and reputation . The popularity and reputation of a franchise brand can have a significant impact on the value of a franchise restaurant business. Customers often associate the quality of food and services with the franchisor’s brand. As a result, a restaurant with a strong, well-established brand often has a significant advantage over its competitors.

When evaluating a franchise catering business, it is essential to consider brand reputation to determine potential sale value. Franchise restaurants with a reputable brand can fetch a higher selling price than those with a lesser-known brand. Brand quality determines revenue and profit, which is an important factor in evaluating a franchise restaurant business.

Here are some tips to consider when evaluating the brand reputation of a franchise restaurant:

  • Review the franchisor’s history and their branding strategies.
  • Research the franchisor’s track record in the industry and the market share they hold.
  • Investigate the franchise restaurant’s social media presence and online reviews for franchisor branding.
  • Observe how customers react to the franchise restaurant’s marketing campaigns for brand value and association.

Market saturation and competition

One of the most important factors to consider when valuing a franchise restaurant business is market saturation and competition. Over-expansion of a franchise in a particular market can lead to intense competition, which can negatively impact a franchise restaurant’s profitability and valuation.

When evaluating the franchise restaurant, it is essential to consider the position of the franchise in the market and the level of competition in the area. A highly competitive market will reduce the selling price of the franchise restaurant, while a less crowded market can increase the resale value of the restaurant franchise.


  • Check competitors in the area and compare prices and services to understand the market.
  • Research market demographics to ensure franchise business aligns with local tastes and preferences.
  • Consider potential new competition that could enter the market and affect franchise valuation.

Valuation methods for franchise restaurants can vary, but the most common involves a comprehensive financial analysis of franchise restaurants. This type of analysis will help assess the franchise catering revenue, profit margins, and potential growth opportunities.

Factors affecting the value of franchise restaurants include location, competition, brand reputation, lease terms, and management team. All of these factors are essential to accurately assess the appraisal value of franchise restaurants.


  • Look for franchisees with strong brand recognition, which can help attract and retain customers.
  • Review the lease terms of the franchise restaurant business, as lease agreements can have a significant impact on business valuation.
  • Evaluate the competence and experience of the management team, as well as employee retention rates, which can influence the profitability of franchises.

Valuing a franchise business can be difficult, but by carefully considering market saturation, competition, and other factors mentioned above, a fair valuation of the franchise restaurant can be made. A thorough financial analysis can also provide insight into potential growth opportunities that can enhance the value of Future Franchise Restaurant.

Location and accessibility

When it comes to valuing a franchise restaurant business, location and accessibility should be among the top factors to consider. The restaurant’s location can be a significant contributor to its success and, therefore, its value. The restaurant’s proximity to schools, hospitals, residential areas and other local businesses can increase its profitability and demand. Accessibility is also crucial, as easy access to parking, public transport and major highways can make the restaurant more appealing to customers.

Commonly used franchisee restaurant valuation methods:

There are several methods used to value franchise restaurant businesses. Here are some of the most commonly used:

  • Revenue-Based Approach: This valuation method involves analyzing the restaurant’s financial statements, including revenue, expenses, and profit, to determine its value. The restaurant’s future earnings potential is considered and a multiple is applied to calculate its value.
  • Comparable Selling Approach: This approach involves looking at the selling prices of similar franchise restaurants and using those prices as a benchmark for valuation. This requires a deep understanding of the market and the ability to compare and analyze the differences between similar restaurants.
  • Asset-Based Approach: This method involves valuing a franchise restaurant business based on its assets, including equipment, fixtures, and inventory. The value of these assets is used as a starting point to determine the overall value of the business.


  • Consider all the factors that can impact the restaurant, such as competition, customer demographics, and economic trends when valuing a franchised restaurant.
  • Make sure all financial statements and records are up to date and accurate to get an accurate valuation.
  • Consult a professional appraiser or broker to perform a thorough valuation analysis.
  • Consider the resale value of the restaurant when investing in a franchise restaurant business to ensure it will provide a declining return on investment.
  • Remember that the brand and reputation of the franchise can influence the value of the restaurant, so consider the franchisor’s track record when evaluating a franchised restaurant.

In conclusion, valuing a restaurant franchise business can be difficult, but assessing location and accessibility, as well as using proper valuation methods, can help determine its value. It is essential to consider all relevant factors and seek professional advice during the assessment process to make an informed decision.

Assessment methods

Income approach

One of the commonly used methods for valuing a franchise restaurant business is the revenue approach. This is to assess the expected future cash flows of the business and revalue them to determine the value of the franchise restaurant. The revenue approach can provide an accurate assessment, given the earning potential of the franchise restaurant.


  • Considers the potential revenues and profits of the franchise restaurant
  • Helps you identify areas of the franchise restaurant that require more investment
  • Accurate assessment of future revenue prospects for the franchise restaurant

Income Disadvantage Approach:

  • Requires accurate future revenue projections
  • Relies on accuracy and reliability of data used to determine future earnings
  • Not suitable for franchise restaurant short-term evaluation

The revenue approach generally involves three steps. First, you need to estimate the expected cash flow from the franchise restaurant business. It involves forecasting future income and expenses based on past trends and other factors such as location and competition. Second, determine the discount rate to use for the cash flow reduction. This rate should reflect the risk associated with investing in the franchise restaurant. Finally, calculate the net present value (NPV) of the expected cash flows by exceeding them at the present value using the determined discount rate.

For example, suppose you are evaluating a franchise restaurant that generates 0,000 in annual revenue and has a steady growth rate of 10% per year. Using the revenue approach, you can project franchise restaurant revenue over the next several years and calculate the NPV of expected cash flows. Based on the projected growth rate and other factors, you can determine a discount rate of 7%. Using this discount rate, you can then calculate the net present value of expected future cash flows.

Overall, the revenue approach is a valuable tool in assessing the value of a franchise restaurant business. However, you must back up the estimates and projections with reliable and accurate data to ensure an accurate assessment.

Market approach:

One of the ways to evaluate a franchise restaurant business is through the Market Approach . This method involves comparing the franchise restaurant business of subjects to similar businesses that have been sold in the market. When conducting a market approach, a valuation expert begins by identifying comparable sales, which are other franchise restaurant businesses that share similar characteristics such as location, size, menu and menu. sales volume.

Advantages of the market approach:

  • This method is relatively easy to understand and implement, even for those without financial expertise.
  • It provides real data on current market trends and conditions, which can be used to adjust the value of the franchise restaurant business accordingly.

Conscious of the market approach:

  • It can be difficult to find comparable sales that have the same financial and operational characteristics as the topics franchise restaurant industry.
  • Comparable sales data may not always be available or reliable, particularly in niche markets or areas with limited transaction activity.

For example, let’s say a franchise restaurant business owner wants to determine the value of his business using the market approach. The valuation expert should identify similar franchise restaurant businesses that have recently sold in the same geographic area, with the same menu, sales volume and size. The adjuster then compares the subject to comparable sales and makes adjustments based on any differences found in their financial performance and operating characteristics.

Asset-based approach

One method to value a franchise restaurant business is through the asset-based approach. This method values the business by calculating the total value of its assets, such as equipment, inventory, and property.

Advantages of the asset-based approach:

  • Easy to understand and calculate
  • Useful for businesses that have valuable physical assets
  • Offers minimal value to the business

Disadvantages of asset-based approach:

  • Does not take into account the earning potential of the business
  • May not reflect the true value of the business
  • Neglects intangible assets such as brand value and customer loyalty

For example, suppose a franchise restaurant has equipment worth 0,000, equipment worth ,000, and property worth 0,000. The total value of the business assets would be 0,000. However, this method does not take into account the earning potential of the business or other intangible assets.

The asset-based approach is a simple and straightforward method to value a franchise restaurant business. However, this should not be the only method used to determine the value of the business. It is essential to consider other approaches and factors, such as the company’s cash flow and customer base when assessing the franchise restaurant’s value.

Valuation of franchise restaurants using the discounted cash flow method

The valuation of a franchise restaurant business involves many factors, including cash flow generated by the business, market demand, competition, and overall industry trends. One of the most popular valuation methods used in the restaurant industry, especially for franchise businesses, is the discounted cash flow (DCF) method.


  • The DCF method considers future cash flows rather than past or present performance of the business.
  • It explains the time value of money, or the fact that cash today is worth more than money tomorrow, by considering inflation and other economic factors.
  • The DCF method provides a more accurate valuation compared to other methods because it considers the specific characteristics of the company.

The inconvenients:

  • This requires many assumptions about future cash flows, which are not always accurate.
  • The method depends on the discount rate, which can vary depending on market conditions and investor preferences.
  • DCF valuation can be complex and time-consuming, requiring the assistance of experienced financial analysts.

The DCF method involves estimating the future cash flows generated by the restaurant franchise business and discounting them to their present value using a discount rate. This rate should reflect the cost of capital or required rate of return investors expect to invest in the business.

For example, a restaurant franchise business generates 0,000 in cash flow per year, and an investor requires a 10% return on investment. Showing the cash flows over a period of five years would give:

  • Year 1: 0,000 / (1 + 0.1) = ,910
  • Year 2: 0,000 / (1 + 0.1)^2 = ,644
  • Year 3: 0,000 / (1 + 0.1)^3 = ,131
  • Year 4: 0,000 / (1 + 0.1)^4 = ,301
  • Year 5: 0,000 / (1 + 0.1)^5 = ,092

The sum of these present values would be the estimated value of the franchise restaurant business, which in this case is 9,078.

Although the DCF valuation offers a more detailed and accurate estimate of the value of a franchise restaurant, it is also essential to consider other factors that can affect the value of the business, such as the strength of its brand. , location, customer base and market competition. The valuation of a franchise restoration is a complex process, and it is crucial to seek advice and information from financial experts to arrive at a reliable and accurate valuation.

Valuing a Franchise Restaurant Business Using the Multiple of Discretionary Profits Method

When it comes to evaluating a franchise restaurant business, there are different methods to consider. One of the most popular methods is the multiple of discretionary earnings method.

This method involves valuing a restaurant’s discretionary earnings and applying a multiplier to calculate business value. Discretionary earnings refer to the restaurant’s net income before taxes, interest, depreciation and amortization, including the owner’s salary.

Here are some advantages and disadvantages of using the multiple of the discretionary earnings method:


  • It is a simple and easy to apply method.
  • It focuses on the restaurant’s financial performance, which is a critical factor in determining its value.
  • This is a common industry practice, making it easier to compare the valuation of similar companies.

The inconvenients:

  • It does not take into account other factors that may affect the restaurant’s value, such as its location, competition, or brand power.
  • The multiplier may vary depending on industry and market conditions, which may make the final valuation less accurate.

Let’s see an example to see how this method works:

Suppose you want to value a franchise restaurant that generates 0,000 in discretionary profits per year. You research the market and find that similar restaurants are selling for a multiple of four.

Multiplying 0,000 by four gives you a total trade value of ,000,000. However, you also need to consider other factors that may affect the final sale price, such as the restaurant’s lease agreement, the condition of the equipment, and franchise fees.

Using the multiple of the discretionary earnings method is a great way to quickly determine the value of a restaurant. However, it is important to remember that this method only provides an estimate and should be used in conjunction with other valuation methods for a more complete analysis.


Valuing a franchise restaurant business requires careful consideration of various factors, such as the terms of the franchise agreement, brand recognition, market saturation, competition, location, and accessibility. Although there are several methods for valuing such a business, the income, market, assets, discounted cash flow and multiple discretionary earnings approach are commonly used. By using these valuation methods, a potential investor can make informed decisions and maximize their return on investment.

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