Secure Funding Now: Create an Irresistible Dating Service

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet Jane, a 30-year-old working professional living in a big city. Jane is looking for love, but after a few bad experiences with dating apps, she has lost hope. The problem for Jane, and many like her, is that current dating apps don’t accurately match users with compatible partners.

Why is this problem relevant?

With the rise of technology, dating has become more convenient, but it has also become more complicated. There are countless dating apps out there, and users are overwhelmed with options, making it difficult for them to find someone compatible. On top of that, dating app algorithms are often based on superficial characteristics, such as age and location, rather than values and interests.

What is the current solution for the problem?

The current solution for Jane and others like her is to use dating apps and hope for the best. But this method leads to frustration, disappointment and wasted time. Traditional dating services cost thousands of dollars and are not accessible to the average person.

Why does the problem exist?

The problem exists because today’s dating apps and services are designed to make money, rather than solving the problem of finding a compatible partner. They prioritize quantity over quality and do not take into account the complexity of human relationships. Moreover, the algorithms used by these applications are often outdated and not based on the latest research in psychology and relational sciences.

  • People don’t have the tools to find compatible partners
  • Dating apps prioritize quantity over quality
  • Dating app algorithms are outdated and not based on the latest research in psychology and relationship science


Solution / value proposition

The problem of finding love and meaningful relationships in today’s fast-paced world can be overwhelming. Our dating service provides a one-stop solution that helps individuals find their perfect match while meeting the challenges of modern dating. We leverage technology to personalize the dating experience for our users, helping them connect with like-minded people.

By using our platform, users can create a detailed profile that showcases their personality, interests and values. Our algorithm then matches them with compatible partners based on their preferences and behavioral patterns. This personalized approach to dating eliminates the need for endless scanning and browsing through profiles.

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Our solution is designed to deliver a superior dating experience that is convenient, engaging and efficient. We offer various features, such as in-app messaging, video calling, and organized date ideas to help our users connect and get to know each other better.

Our goal is not just to find a match, but to create meaningful relationships that stand the test of time. We provide personalized dating advice and support to our users, ensuring they have the tools they need to succeed in their romantic endeavors.

Our solution is so good that our customers will not only be willing to use it, but also recommend it to their friends and family. They will feel confident and empowered knowing they have access to a platform designed to help them find love in a safe and supportive environment.

Our solution is amazing because it provides a seamless and efficient way for individuals to find love and meaningful relationships. Our focus on personalization, innovation, and support sets us apart from other dating services, making us the go-to choice for anyone looking for love.

Market validation

The dating services industry is estimated to be around billion in the United States alone. The industry’s TAM is expected to reach over billion by 2025 due to the increase in online communication during the Covid-19 pandemic.

One of the market details addressed is revenue per customer. According to one study, on average, online dating service customers spend 3 a year on membership fees and additional services. In addition, the sales cycle in the industry is relatively long, customers often remain subscribers for months or even years.

The idea of starting a dating service business holds promise due to the increasing preference of individuals to find partners online. As social distancing measures have spread, more and more people have turned to online dating services as a way to meet new people. Additionally, dating services that use advanced algorithms to match potential partners are becoming increasingly popular due to the convenience and efficiency they offer.

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The market for dating services is growing rapidly. According to a report by Ibisworld, the industry grew at an annualized rate of 4.8% in the five years to 2021. The report also forecast continued industry growth, with global revenues expected to reach 3.2 billion by 2025.

Dating service customers are generally willing to pay for the convenience and efficiency of the services. A survey found that 44% of Online Daters are willing to pay for extra features on dating apps, while 5% said they are willing to pay more than per month for top dating services .

  • Industry TAM expected to reach over billion by 2025
  • Customers of online dating services spend 3 a year on average
  • The industry grew by an annualized rate of 4.8% over the five years to 2021

business model

Our dating service generates revenue through subscription fees and premium features. We offer a Freemium model where users can access basic features of the app for free, but we have to pay subscription fees to unlock premium features. Additionally, users can purchase credits to unlock specific premium features or access more matches.

  • Subscription Fees: We offer three different subscription plans that range in price from to per month, depending on the length of subscription. This generates a predictable and stable revenue stream for the business.
  • Premium features: Users can purchase credits to unlock specific features, such as the ability to see who has liked their profile or message non-matches. Each feature has a different credit price, with packages ranging from to . This creates an additional stream of revenue for the business.

In total, we plan to generate million in revenue in our first year of operation. We believe the combination of subscription fees and premium features will create a stable and sustainable revenue stream for the company.

Our product offerings include:

  • Basic Features: Users can create a profile, set preferences, and browse potential matches for free.
  • Subscription Features: Premium subscribers get access to additional features, such as the ability to see who’s liked their profile, message non-matches, and get priority queue placement of game.
  • Credit Features: Users can purchase credits to unlock specific premium features, such as the ability to send virtual gifts or to see who has viewed their profile.
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We believe this hybrid business model will provide an attractive value proposition for users, while generating significant revenue for the company. Long term, we plan to expand our product offerings to include additional premium features and explore new monetization opportunities.


In the dating services industry, many established players provide both online and offline services to their clients. and eHarmony are two of the biggest players in this market, as they have a long history and a large customer base. Both services offer comprehensive online dating platforms, with focused on providing a more casual dating experience, while Eharmony emphasizes serious, long-term relationships.

Another notable competitor is Buzz , which is known for its unique user interface where women initiate conversations with their matches. Additionally, Bumble offers a wide range of features, including friend finder, professional networking, and dating, all in the same app.

While each of these competitors offers their own unique take on online dating, we believe our service stands out in several key ways. Our USPS includes :

  • Personalized Matching Algorithm : Our algorithm matches users based on their unique personality traits, interests, and relationship goals, ensuring they are matched with compatible like-minded people on a deeper level.
  • Virtual Dates : In response to the pandemic, we incorporated virtual dates into our platform, allowing users to connect with each other in a safe and convenient way.
  • Real-Time Feedback : Our service provides real-time dating feedback, allowing users to learn more about themselves and their dating patterns, and improve their chances of finding a successful relationship.

We believe our service fills a gap in the market by bringing together the convenience and accessibility of online dating with the personal touch of a traditional matchmaking service. Although our competitors offer similar services, we believe our personalization, virtual dating, and real-time feedback features set us apart from the crowd.

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Our main competitor concern is the potential for larger platforms with more resources to copy our features and integrate them into their own services. However, we believe our unique approach to the dating services industry, combined with our user-centric focus, will enable us to maintain a strong market position and continue to grow our customer base.

Founding team

Our team is made up of experienced entrepreneurs and experts in technology and customer service, all passionate about revolutionizing the dating industry. We are convinced that our skills and our shared values make us the right team for the challenge.

  • John Smith, CEO: With a degree in business and over 10 years of experience in the dating industry, John has a proven track record of successfully launching and growing businesses. He co-founded a popular online dating service that now boasts millions of subscribers and is committed to harnessing cutting-edge technologies to connect people in even more meaningful ways.
  • Jane Doe, CTO: As a seasoned software engineer and data security expert, Jane brings a wealth of technical expertise to the team. She oversaw the development of several web and mobile apps, including a dating app that reached over a million downloads. His focus on user experience and scalability will be critical to the success of our platform.
  • Steve Johnson, COO: With a background in operations and supply chain management, Steve keeps all aspects of the business running smoothly and efficiently. He managed large teams and complex projects, demonstrating a knack for streamlining processes and minimizing costs. He believes in the power of strong partnerships and will help negotiate and maintain relationships with strategic partners.

Together, our team shares a vision to create a dating service that puts user experience first, using the latest technology to deliver personalized matches and meaningful connections. We believe that our diverse backgrounds and complementary skills make us a great team, equipped to meet any challenge that comes our way.

Our goal is to disrupt the dating industry and create a service that truly empowers users to find love and form meaningful relationships. We are committed to meeting the challenges of online dating from the front lines, using innovative technology, rigorous testing and ongoing feedback from our customers to improve and refine our platform.

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Although we are confident in our abilities, we recognize that there are skills that we do not currently possess. To mitigate this, we have already begun building relationships with consultants and advisors who can provide specialized expertise in areas such as marketing and advertising, user research, and legal compliance.

We are excited about the journey ahead of us and the impact we believe we can make. We are committed to building a corporate culture that prioritizes collaboration, transparency, and a willingness to learn and grow. With our team in place, we are confident that we can meet and exceed our goals.


Showing traction is key to attracting investor attention and confidence. Our dating service has made significant progress in the following areas:

  • User Growth: We saw a 53% month-to-month increase in registered users, reaching 25,000 users in just five months.
  • Revenue: Our monthly recurring revenue increased 70% month-over-month, and our customer lifetime value increased 25%.
  • User Engagement: Our user engagement metrics have been consistently high, averaging six daily logins per user.
  • Market Fit: We surveyed our users, and 90% of respondents indicated high satisfaction with our platform, with 70% indicating they would recommend our service to a friend.

These measures show that we are progressing and gaining ground in the market. We are well on our way to achieving our goal of becoming the go-to platform for dating and relationships.

The following key drivers have contributed to our growth:

  • Targeted Marketing: We have invested heavily in targeted marketing campaigns which have helped us reach our ideal customer base.
  • Product Development: We implemented new features and functionality based on user feedback.
  • User Retention: We have implemented a customer retention program to drive engagement and loyalty.

As we continue to execute our strategy, we remain focused on these key metrics and drivers to sustain our growth and achieve our long-term goals. We are confident in our ability to scale the business and drive continued success.

Fund raising

Our dating service is seeking to raise million in seed funding to expand its reach and improve its matchmaking capabilities.

  • Product Development: We plan to invest 40% of the funds in product development to improve user experience, develop more efficient algorithms and create new features to differentiate our service from others in the market.
  • Marketing: Another 30% of the funds will be allocated to marketing efforts. Our goal is to grow our user base and increase brand recognition through targeted advertising, social media promotions and influencer partnerships.
  • New Employees: We plan to use 20% of funds to hire new talent, including engineers, designers, and customer service representatives. These new hires will be critical to executing our roadmap and scaling our platform.
  • Miscellaneous Expenses: The remaining 10% of funds will be used for miscellaneous expenses, such as legal fees, office space, and software subscriptions.
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With this funding, we aim to achieve several key milestones:

  • Double our user base: We plan to use marketing funds to attract new customers and increase our user base from 50,000 to 100,000 by the end of the year.
  • Improved Matching Algorithms: With new product development funds, we aim to improve our matching algorithms to increase the accuracy of our matches and improve the overall user experience.
  • Increased user engagement: Through new feature development efforts, we aim to increase user engagement and satisfaction, which has resulted in longer subscription periods and higher user retention rates. students.
  • International expansion: With this funding, we plan to make our service global by expanding our platform to new countries and regions and attracting users from diverse cultures and backgrounds.

We believe that with the right funding and execution, our dating service can become a top player in the industry, delivering a more efficient and personalized matchmaking experience for users around the world.