Score big with our Business Pitch Deck from Sport Academy – Get Fund

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Parents are increasingly looking for environmentally friendly learning environments for their children, but the options currently available are limited. Let me introduce you to Sarah. Sarah is a mother of two and a fitness enthusiast. She is concerned about the health and well-being of her children, and that includes their physical activity and exercise. However, in today’s world, kids are mostly glued to their screens, and much of their playtime is spent indoors.

It’s not only unhealthy, but also fails to provide the opportunities to engage with nature, be creative, and learn valuable lessons that outdoor activities provide. Sarah realizes this and seeks out an after-school program that provides athletic coaching and a healthy, safe environment for the children.

What is the relevance of the problem?

This issue is not only relevant for Sarah, but also for many parents who want their children to stay active, develop social skills and learn new things. Children who spend most of their time indoors, and in front of screens, are at risk of developing health issues including obesity, weakened immunity and mental health issues. Such a lifestyle can lead to long-term health consequences, which is why getting children outdoors and engaged in sporting activities is vital.

What is the current solution for the problem?

The current solution is indoor play areas or the creation of in-home programs that do not provide the same level of trained outdoor physical activity. Although they may provide a temporary solution, they do not address the underlying problem of keeping children active and healthy or responding to learning new skills, improving coordination and engaging with the community.

Why does the problem exist?

The problem exists because the focus has shifted from outdoor activities to screens and technology. This, combined with a lack of available programs and opportunities for children to engage in organized sports activities, has led to an unhealthy and sedentary lifestyle. Additionally, parents’ busy schedules, lack of access to safe outdoor spaces, and limited options for quality sports coaching also contribute to the problem.

  • Now that we’ve highlighted the problem we’re trying to solve, let’s dive into our solution on the next slide.
  • We are confident that our sports academy will offer the perfect solution to this problem with our unique approach to outdoor sports activities and trained sports coaches.
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Solution / value proposition

Our sports academy offers a unique approach to sports training for young athletes, aiming to solve the problem of the limited resources available for the training of young people in non-professional sports.

Our program is designed to provide a comprehensive approach to athletic training that addresses physical conditioning, nutrition, and mental preparation. We have aligned our training techniques for various sports like soccer, basketball, volleyball, and martial arts. We believe that personalized attention is the key to success, so we keep the coach to student ratio low to provide individualized coaching and attention to detail .

Our academy’s curriculum focuses on creating a culture of discipline and accountability. We believe in the importance of hard work, dedication and goal setting that extends beyond the playing field. Therefore, we employ a team of expert trainers, sports doctors, dietitians and psychologists who work hand in hand to design a unique program for each student.

We are passionate about sport and its impact on the physical and mental development of young people. Our approach is based on hands-on sports training that not only conditions the body but also builds self-esteem and team spirit. We believe sports training should be a fun and enjoyable experience with the goal of achieving success.

how did we get there

Our journey began with the identification of a significant gap in sports training for young athletes. With so few resources available and limited attention given to non-professional sports, we saw the need to create a program that could cater to young athletes looking to improve in their chosen discipline.

  • We hired a research team to collect data on the need for sports training for young athletes.
  • We consulted experienced coaches and sports professionals for information and ideas for our program.
  • We have designed a unique curriculum that addresses the physical, mental and nutritional aspects of sports.
  • We’ve hired expert coaches, sports doctors, dieticians and psychologists to make sure we deliver on our promise of personalized attention.

Our program not only solves the problem of the limited resources available, but we also ensure that our students receive Olympic-quality training and attention in a fun, yet goal-oriented environment.

customer value

Our program offers value beyond physical training. We believe that sport can inspire a lifelong love of health and physical activity. By providing children with a holistic approach to sports, we reinforce core values such as discipline, teamwork and goal setting, which has led to increased self-esteem and confidence. .

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Our goal is to help young athletes develop the skills, discipline, mental toughness needed to perform at their best and most importantly, become better human beings. We believe our program can help shape future champions while providing lifelong value and benefits to our young students.

Our solution is not only amazing, but it’s also a fundamental solution to a long-standing problem, paving the way for the next generation of successful athletes.

Market validation

Our market research reveals a significant opportunity in the sports training market. According to a recent report by Grand View Research, the global sports training equipment market was valued at USD 5.9 billion in 2020 and is expected to grow at a CAGR of 4.8% from 2021 to 2028. This represents a Tam of over 11 billion USD by 2028 .

Our goal is to provide specialized sports training for young athletes, aged 10-18. Our target market includes parents who are willing to invest in their children’s athletic development and have the financial means to do so. Our research shows that competitive athletes and those striving to reach the next level are willing to spend an average of ,000 to ,000 per year on sports training programs.

We believe this is the perfect time to enter the market due to the growing demand for youth sports training programs. With the rise of professional sports and social media, young athletes are more motivated than ever to pursue their dreams. Additionally, there is a growing recognition of sports as beneficial to physical and mental health, which has led parents to prioritize sports training for their children.

The demand for sports training for young people is indeed increasing. A report by the Aspen Institute found that high school sports participation increased by 1.8% between 2011-2019. In addition, families are looking for specialized, high-quality sports training programs, as evidenced by the success of established competitors such as Nike Sports Camps and IMG Academy.

Our research shows that our target customers are willing and able to pay competitive rates for a high quality athletic training program. We have conducted market surveys and our results indicate that parents are willing to pay an average of 0-00 per month for our services. This validates our business model, as our monthly fees are between 0 and ,500, based on the type and frequency of training sessions.

business model

Our Sport Academy business aims to provide high quality sports training and development programs for children and adolescents. Our mission is to cultivate and improve the skills of young athletes and build a foundation for their success in sports. We pride ourselves on our fundamental principles and the academic correlation that accompanies learning through the practice of sport.

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Revenue generation: Our revenue model relies on several sources, including:

  • Monthly Tuition Fees: We charge a monthly fee for participation in our training and development programs.
  • Sponsorships and Partnerships: We explore partnerships with local businesses and organizations, seeking sponsorships for our programs and securing donor funds to supplement our income.

Revenue Projections: We expect to generate approximately 0,000 in revenue in our first year of operation, with a significant portion of that revenue coming from our monthly tuition. As we expand our programs, we expect our revenue to grow, with projected revenue growth of 20% in year two.

Products: Our programs are designed for a range of ages, from 5 years old to 18 years old. We offer intensive training and development programs in the following sports:

  • Basketball
  • Football
  • Soccer
  • Gymnastic
  • Tennis
  • Athletics

Conclusion: Our revenue model should drive consistent and sustainable growth, which will allow us to continue to innovate and expand our programs. We believe that with our unique approach to sport development, we can create an impact in the lives of young athletes, while increasing our brand reputation and securing a strong financial future for our Sport Academy business.


In the sports academy market, several competitors offer services similar to ours. These competitors include:

  • Academy A: Provides youth sports training for a range of sports including basketball, football and soccer. They are well known for their flexible scheduling options, but feedback from parents indicates that their coaches don’t provide enough individual attention.
  • Academy B: Specializes in individual athletic training for athletes preparing for high level competition. They have a reputation for producing successful athletes, but their services are limited to a small, elite group of clients.
  • Academy C: Provides team sports training for youth leagues, focusing on building team cohesion and improving individual skills. They are known for their experienced and knowledgeable coaches, but slot competition can be fierce during busy seasons.

While these competitors offer similar services, Our Sports Academy stands out with our personalized training approach and flexible scheduling options.

At our sports academy, we believe that personalized training is essential to success. Our coaches provide individual attention to each athlete, building workouts tailored to their unique strengths and areas for improvement. This approach not only helps athletes develop their skills faster, but it also fosters a sense of confidence and self-efficacy that can carry over into other areas of their lives.

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Plus, we offer flexible scheduling options to accommodate the busy lives of our athletes and their families. Many of our competitors have rigid training schedules that may conflict with school, work, and other extracurricular activities. At our Sport Academy, we prioritize convenience and accessibility, allowing our athletes to fit into their lives in a way that works for them.

Our Unique Selling Points (USPS) include:

  • The personalized training approach of our coaches
  • Flexible scheduling options to accommodate busy lives
  • Accessibility and convenience for families

We understand that our competitors can steal potential customers by offering highly specialized convenience, training or cost. However, we are confident in our ability to position ourselves as a premium athletic academy that prioritizes individual attention and personalized training over mass training. We think our focus on building skills in a fun and healthy way will become very appealing to families looking for the best bang for their buck.

Founding team

Our Sport Academy Business team is made up of people who are passionate about sport and business. We believe that our unique combination of education and experience will allow us to build a successful business in the sports industry.

John Smith , our CEO, holds an MBA from Harvard Business School and has over 10 years of sports management experience. He previously worked with major league teams and has a proven track record of increasing revenue and profitability.

Samantha Lee , our COO, has a degree in Sports Administration and 5 years of experience managing youth sports programs. She is passionate about creating a positive and inclusive sports culture that focuses on development as well as progress.

Tom Brown , our CMO, has extensive marketing experience and previously worked for major sports brands such as Nike and Adidas. It provides valuable insight into creating effective marketing strategies that will attract customers and increase brand recognition.

David Kim , our CFO, has a degree in accounting and over 7 years of financial management experience. He has previously worked for several sports organizations and has an in-depth understanding of sports-related financial transactions.

Together, our team has a diverse skill set that includes sports management, administration, marketing and finance. We are confident that we have the right people with the skills necessary for the challenge of building a successful sports business.

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Our goal is to create a sports academy that not only focuses on athlete development but also creates positive and impactful experiences for the community. We believe in promoting sport as a tool for personal and social development, and our program will reflect these values.

While we recognize that there may be areas where we lack expertise, we are committed to filling those gaps through partnerships and collaborations with experts in those areas. We believe our team has the necessary skills and drive to overcome any challenge that may arise.

Thank you for considering our team and our vision of the Sports Academy business for investment. We are excited about the opportunity to have a positive impact on the sports industry.


Our athletic academy has made great strides over the past year, with significant progress and milestones that demonstrate our viability and potential for continued growth. Our key metrics continue to improve as we build our brand and expand our services to reach a wider customer base.

Over the past year, our sales have continued to grow at an impressive rate, with an 82% increase in monthly revenue since our launch. This growth is driven by a mix of new customer acquisition and continued engagement with our existing customer base. Our customer acquisition cost has decreased by 15% over the past six months, indicating that our marketing efforts are becoming more effective.

We are proud to announce that we have achieved a 96% Customer Satisfaction Rate Based on our most recent survey. This score is a testament to the hard work our team puts into providing the best possible experience for our customers. Additionally, our customer retention rate is 87% , indicating that our efforts to build a loyal customer base are paying off.

Our sports academy is also gaining widespread recognition in the community. We were recently featured in a local newspaper and were invited to speak about our company and our mission at a local industry conference. These opportunities have helped us build our brand and generate new leads.

Recently, we have identified significant growth opportunities in several key areas. First, we plan to expand our services to additional locations in the coming years, with plans to open three new academies over the next three years. We have secured partnerships with several local schools which will help us reach new customers and build our reputation in the industry. Additionally, we are exploring the possibility of developing a line of merchandise to sell to our customers and other sports enthusiasts.

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Overall, our traction over the past year has been impressive, demonstrating our ability to execute on our vision and grow our business in a sustainable way. We are delighted to continue to build on this momentum and are confident that our sports academy will become a leading provider of sports training and education in our market.

Fund raising

As we seek to expand our innovative sports academy into new markets, we are seeking million in Series A funding to support our growth goals.

Funds raised will be allocated to several key areas including:

  • Market expansion: We plan to use a significant portion of the funding to open three new locations in strategic markets where there is high demand for our services. This includes securing new leases, hiring new hires, and equipping each location with necessary equipment and resources.
  • Product Development: We are committed to continually improving our offering to stay at the forefront of innovation in the Sports Academy industry. We will dedicate a portion of the funds to developing new programs, programs and technologies for our students, as well as upgrading our existing facilities to meet the highest quality standards.
  • Marketing and brand awareness: We will allocate funds to increasing our marketing efforts, including hiring a dedicated marketing team and investing in targeted digital and social media campaigns to expand our presence and reach new clients.

The milestones we plan to achieve with this funding include:

  • Opening of three new Academy locations in key markets in the next 18 months
  • Develop new curricula and programs that align with the latest sports and fitness trends, and integrate technology to create a more immersive and engaging learning experience for our students
  • Grow our market share and customer base through targeted digital and social advertising campaigns and cultivate partnerships with key local influencers and organizations in our target markets

We believe that with the right support, our sports academy has the potential to become a leading provider of innovative sports and fitness programs for children and young adults. Thank you for considering our investment opportunity.