Poudal Power: Finance your bike shop dream with a killer

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Have you ever experienced the frustration of searching for the perfect bike, only to find that the retail store near you didn’t have the model, size or color you wanted? Or maybe the store had what you were looking for, but the sales rep didn’t give you the right advice, making you feel like you were wasting your time and money. This experience is all too common for many bike enthusiasts and commuters today.

Also, with the rise of online shopping, traditional bike retail stores are losing the battle to stay relevant. Consumers are now more likely to buy from online retailers than visit brick-and-mortar stores, leaving many bike shops struggling to survive. Many retail bike shops miss sales opportunities by not offering online sales, and those that often have complex and confusing websites.

The inconvenient and frustrating nature of brick-and-mortar retail stores and the slow adoption of online practices by bike shops is a real problem for bike buyers and retailers, and it is hampering the growth of the bike industry.

Relevance of the issue

The issue of limited product availability, poor customer service, and slow adoption of online practices by retail bicycle stores is a significant issue as the bicycle industry is growing. More people are looking for environmentally friendly and healthy transport options, and commuting by bicycle is a popular choice. The global bicycle market is expected to reach USD 117 billion by 2027, growing at a CAGR of 6.1% during the forecast period.

The relevance is also evidenced by the growing number of online bicycle retailers occupying the market. A report by Ibisworld indicates that the growth in online sales of bicycles and accessories accounts for around a quarter of total industry revenue. Therefore, solving the problems faced by traditional retail bicycle stores is essential to remain relevant and competitive in today’s market.

Current solution for the problem

Currently, bike buyers have limited options when it comes to purchasing high quality bikes that meet their needs. These options include traditional retail bike stores, online retailers, and mass keeper stores. However, online bike retailers often have a better selection of bikes at more affordable prices, and brick-and-mortar retail bike stores offer better service and expert advice.

Despite their shortcomings, online retailers are still taking over significant market share from traditional retail bike stores. Therefore, traditional retail bicycle stores need to solve the current problem to stay competitive.

Why does the problem exist?

The main reason for the existence of the problem is the slow adoption of online practices by retail bike stores. The bike industry is somewhat reluctant to move to the online market due to past growth patterns and the value of brick-and-mortar stores in bike culture. The industry often sees e-commerce as insecure and complicated, and it also has warranty and customer service concerns. Additionally, online practices require bike shops to invest in technology, which takes time and money.

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Additionally, traditional retail bike stores often face mounting challenges to stay relevant in the face of online competition. They often lack the skills and knowledge to run an e-commerce business successfully, leading to poor online user interfaces and a general lack of online presence. This, combined with limited product availability and poor customer service, is the main reason for their struggle to stay afloat.

The issue is significant as bike enthusiasts and commuters struggle to find the perfect bike, and retail bike stores struggle to keep up with demand for high-quality bikes. To solve the problem, traditional retail bicycle stores will improve their customer service, adopt online practices, and sell high-quality bicycles suitable for all types of customers.

Solution / value proposition

At our retail bike store, we are passionate about making cycling fun, comfortable and easy for everyone. Our solution to the problem of limited access to high-quality bikes and personalized customer service is a one-stop-shop for all things cycling. Our store offers a wide range of bicycles and accessories, from leisure and commuter bikes to road and mountain bikes, at various price points to meet different customer needs.

Our highly trained and experienced sales team is dedicated to providing personalized advice and top-notch customer service. We offer free bike fitting services to ensure a comfortable and safe cycling experience for our customers. Our store also serves as a hub for cycling enthusiasts to share information and resources and participate in group rides and events.

Our solution truly solves the problem of limited access to high quality bicycles and personalized customer service by offering a diverse range of bicycles and accessories and personalized advice and services to each customer. We believe customer satisfaction is key to our success and have made it our mission to provide every customer with an enjoyable cycling experience.

Client experience

We believe that the customer experience is at the heart of our solution. Our customers will feel empowered and confident in their cycling experience by having access to a wide range of bikes and accessories and personalized advice on selecting the perfect bike for their needs. They will also have peace of mind in their purchase knowing that our highly trained and experienced sales team will provide top notch customer service and free bike fitting services to ensure a comfortable and safe cycling experience.

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Additionally, our store serves as a hub for bike enthusiasts to connect with like-minded individuals and participate in group rides and events, fostering a sense of community and belonging to our customers.


Our solution is innovative in that it offers a diverse range of bikes and accessories and personalized advice and services, meeting the specific needs of individual customers. We believe this level of customization and customer service is unique in the retail bike market and is a key differentiator from our competitors.

Additionally, our store doubles as a hub for bike enthusiasts, offering group rides and events and fostering a sense of community among cyclists, further distinguishing us from retail bike stores. traditional.

Founding team

Our founding team includes experienced cyclists, retail and customer service specialists and marketing experts, bringing a combined 30 years of experience to the table. We are passionate about cycling and dedicated to providing high quality bicycles and personalized customer service to all customers.

Traction / Milestones

Our retail bike shop has already gained traction within the local community and partnered with local cycling groups and organizations. Our sales team has received positive feedback from customers, many satisfied with their purchase and overall experience at our store.

Going forward, we plan to expand our operations by expanding our product line and services and partnering with local businesses and organizations to promote cycling and healthier lifestyles.

Fund raising

We are looking for an investment of 0,000 to fund our initial expenses on operations, marketing and staff. Our sources of revenue will derive from the sale of bicycles, accessories and services, including repair and maintenance services and group riding events.

Investors who share our passion for cycling and delivering top-notch customer service and innovation in the retail bicycle market are welcome to join us in our mission to deliver an experience of fun, comfortable and easy cycling for everyone.

Market validation

The bicycle market is a growing industry, with consumers looking for greener and more affordable transportation options. The total addressable market (TAM) for retail bicycle stores is estimated at .1 billion, based on a 2021 market research report from Ibisworld.

According to our research, the average revenue per customer is estimated at 0, with sales cycles ranging from one to two years. However, the pandemic has accelerated demand for bicycles, leading to shorter sales cycles and higher revenue per customer.

Starting a retail bicycle store is a good idea as there is a growing demand for bicycles as a mode of transportation and recreation. Additionally, the rise of e-bikes has created a new revenue stream as they become increasingly popular with consumers.

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The market is growing, with a projected compound annual growth rate (CAGR) of 4.4% from 2021 to 2028. This growth can be attributed to several factors including awareness and increased adoption of sustainable transportation, popularity electric bikes and The rise of bike-sharing programs.

Customers are willing to pay a premium for high quality bikes and accessories. Our research indicates that the average customer is willing to spend 0 to ,000 on a new bike, with additional expenses for accessories such as helmets and locks. Electric bikes command even higher prices, with some models costing as much as ,000 or more.

  • The MPR for retail bicycle stores is estimated at .1 billion.
  • The average revenue per customer is estimated at 0, with sales cycles ranging from one to two years.
  • The market is growing, with a projected CAGR of 4.4% from 2021 to 2028.
  • Customers are willing to pay a premium for high-quality bikes and accessories, with some e-bikes costing as much as ,000 or more.

business model

Our business model revolves around selling high quality bicycles and offering a range of services to our customers. We operate on a traditional retail model and generate revenue through product sales and service fees.

Product sales

Our retail store sells various types of bicycles, from road bikes to mountain bikes, electric bikes and children’s bikes, at competitive prices. We also stock a range of cycling accessories including helmets, gloves and cycling tools. Our store prides itself on carrying high quality brands that appeal to a wide range of customers.

We have developed strong relationships with our suppliers, ensuring that we can offer our products at reasonable prices. Sales revenue is driven by our marketing strategies, which include advertising in local publications, mail/email campaigns to existing customers, and social media advertising.


In addition to selling products, our business model includes a range of service offerings for our customers.

  • Repairs and Maintenance: We provide repair and maintenance services to our customers to ensure their bikes remain in peak condition.
  • Custom Builds: We offer custom builds for customers who want a bike to suit their specific needs and preferences.
  • Rentals: We provide bike rentals for customers who want to try out a bike before making a purchase or tourists visiting the area.
  • Courses: We host a range of courses, from bike maintenance to group rides, to further develop our customer base and provide educational opportunities.

Revenue generated from services is an important part of our total revenue. Repair and maintenance services are particularly high and we aim to sell these services when a customer comes in for a purchase or tune-up.

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Total income

In the first year, we aim to generate .2 million in revenue, with a 60/40 split between product sales and service revenue. We expect to achieve this through robust marketing, service offerings and competitive pricing.

Our long-term goals include expanding our product line, offering more specialized services and opening additional stores in other areas.


In the retail bike store market, there are several competitors, ranging from small mom and pop shops to large national chains. Our main competitors include:

  • Bikes ABC: A national chain that offers a wide range of bikes and accessories.
  • XYZ Cycles: A local bike shop specializing in custom builds and repairs.
  • 123 Bikes: An online retailer that ships direct to consumers.

All of our competitors have their strengths and weaknesses. ABC Bikes has a great selection of bikes and accessories, but their customer service can be lacking. XYZ Cycles has a loyal following due to their expertise in custom builds, but their prices are higher than competitors. 123 Bicycles offers convenience with their online store, but customers cannot physically test a bike before buying.

What sets us apart from our competition is our focus on customer experience and community involvement . We believe that building relationships with our customers is the key to long-term success. We have knowledgeable and friendly staff who are passionate about cycling and can offer personalized recommendations based on each client’s needs and goals.

Our Competitive Advantages, or USPS, are:

  • Competence: Our staff know all aspects of cycling, from maintenance to training.
  • Community: We host rides and group events to build a sense of community and promote cycling in the area.
  • Customization: We offer custom bike builds to meet the specific needs and preferences of our customers.
  • Convenience: Customers can order online and have their bikes shipped directly to the store for assembly and pickup.

We consider ourselves the market leader in providing high quality bicycles and exceptional customer service. Our competitors may steal customers through lower prices or a wider selection, but we believe our focus on community and personalization will set us apart and attract loyal customers.

Founding team

Our Retail Bicycle Shop team is the backbone of our business, and each member brings unique expertise and experience to make this venture a monumental success.

John Smith , the founder and CEO of Retail Bicycle Shop, has over 10 years of experience in the bicycle retail industry. He earned his bachelor’s degree in business management from Harvard University and started his career at a local bike shop. He progressed, gaining in-depth knowledge of the industry and becoming a successful entrepreneur. His leadership and strategic planning skills make him the perfect candidate to lead our company.

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Kate Johnson , the Co-Founder and Chief Marketing Officer, is a seasoned marketer with over 8 years of experience in the retail industry. She earned her Masters in Marketing from Stanford University and has worked with several top retail companies, helping them execute successful marketing campaigns. Her knowledge of consumer behavior and market trends makes her an invaluable asset to our team.

Michael Brown , our CFO, has over 12 years of finance and accounting experience, working for various Fortune 500 companies. He is a graduate of the Wharton School at the University of Pennsylvania and is a certified public accountant. His financial expertise and attention to detail ensure that we stay on top of our finances and make good business decisions.

Amy Lee , our Operations Manager, has over 5 years of experience in bicycle retail operations. She has a bachelor’s degree in supply chain management and worked her way up to a bike shop, gaining hands-on experience in managing day-to-day operations. His attention to detail and problem-solving skills make him perfectly suited to manage our stock and logistics.

Our team is united by a shared passion for bicycles and a strong belief in the growth potential of the retail bicycle industry. With our collective experience and expertise, we are confident that we have the skills to overcome any challenges we may face.

We believe our team is perfectly suited to the challenge of building a successful retail bike store. We have unique skills and a proven track record, combined with a common goal of creating a memorable cycling experience for our customers.

There is no shortage of skill in our team as we have covered all the crucial areas needed to run a retail bike shop. The collective skills of our team will help us create a seamless customer experience, set us apart from our competition, and drive success in the bicycle retail industry.


Our bike shop has been in operation for the past year, and during that time we have made notable progress towards achieving our goals. Here are some of our significant achievements so far:

  • We have seen a steady increase in our customer base, with our sales growing at a rate of 20% per month over the past quarter.
  • We have achieved a 70% customer retention rate, which shows that our customers love our products and services.
  • We were able to establish a product market fit by identifying the products and services that sell the most and focusing on those offerings. As a result, we were able to create more value for our customers and increase our profitability.
  • Our marketing efforts have been successful in raising awareness of our brand in the local community. We saw a 30% increase in website traffic and a 50% increase in social media engagement over the last quarter.
  • We have identified our most important drivers for growth, which include customer acquisition, customer lifetime value and average transaction value.
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Our progress so far validates our assumptions and proves that we are capable of successfully executing our business plan. The cycling industry has seen massive growth due to the increasing focus on sustainable transport options, we believe now is the perfect time to evolve our operations.

As we look to the future, our goal is to continue to build on our momentum, expand our product offerings and improve our customer experience. We are confident that we can achieve these goals and take our bike shop to the next level.


As a retail bicycle store, we are seeking 0,000 in funding to expand our business operations and further solidify our position in the growing cycling industry. Our investment opportunity has high potential for returns and aligns with the global trend towards environmentally friendly transportation.

How much money is needed?

We are seeking 0,000 in seed funding to fund the following expenses:

  • Inventory purchases
  • Marketing efforts to increase sales and visibility
  • Extension of our online store and website
  • Exploration of new retail locations in high traffic areas

What is the money spent?

The majority of funds raised will be used to purchase additional inventory, both in-store and for our online storefront, to meet customer demands and expand our product offerings. We will also allocate a portion of the funding for marketing efforts to increase our brand awareness and attract new customers.

The remaining funds will be used to upgrade our website, making it more user-friendly and providing a better online shopping experience for our customers. Finally, we plan to explore new retail locations in high traffic areas, which will require investment in rental agreements and upfront setup costs.

What will be achieved with the money?

Funds raised in this round of investment will help us achieve the following milestones:

  • Increase our inventories and product offerings, allowing us to better serve our customers and generate more revenue.
  • Develop our website, making it more accessible and user-friendly, thereby increasing our online sales and growing our customer base.
  • Increase our brand awareness and customer loyalty through targeted marketing efforts.
  • Explore new retail locations in high traffic areas, providing convenience to our customers and attracting new ones to our brand.

Overall, this seed funding will allow us to scale our operations and position ourselves as a leader in the retail cycling industry.