Evaluating Your Home Day Care Business: Considerations and Methods.


The home daycare industry is one of the fastest growing industries in the United States. According to recent statistics, the child care industry is expected to reach .4 billion by 2023. With the significant growth of home day care businesses, many day care owners are looking for ways to properly value their businesses. . In this blog post, we’ll explore valuation considerations and methods to help you better understand how to value a home daycare business.

Factors to consider when valuing a home daycare business

There are several factors to consider when valuing a home daycare business:

  • Property location and size
  • Revenue and profit history
  • Customer base and retention
  • Competition and market demand

Valuation Methods for a Home Daycare Business

There are several valuation methods you can use to determine the value of a home daycare business:

  • Income approach
  • Market approach
  • Asset approach
  • Discounted cash flow method
  • Comparable selling method

By considering the above factors and using one or more of the valuation methods, you can assess the true value of your home daycare business. Accurately valuing your business can help you secure financing, sell your business, or simply better understand its value.


Comparison of valuation methods

Home daycare businesses can be difficult to evaluate due to their unique nature. However, several valuation methods can be used to determine the value of these businesses. These methods include:

Evaluation method Benefits The inconvenients
Income approach
  • Focuses on the earning potential of the business
  • Uses current and projected income to determine value

  • Relies heavily on accurate financial records
  • Not suitable for businesses with unpredictable income

Market approach
  • Compares the company to similar ones in the market
  • Relies on market data and trends to determine value

  • May not take into account the unique qualities of each home daycare business
  • Requires a sufficient number of similar companies to compare

Asset approach
  • Values the company based on its tangible and intangible assets
  • Can be useful for businesses with valuable equipment or intellectual property

  • Does not take into account the earning potential of the business
  • May not consider intangibles such as goodwill or reputation

Discounted cash flow method
  • Uses projected future cash flows to determine value
  • Accounts for the time value of money and inflation

  • Based on accurate revenue and expense projections
  • May not be suitable for businesses with unpredictable income

Comparable selling method
  • Compares the business to similar ones that have recently sold
  • Can be useful for businesses in a tight-knit community

  • May not take into account the unique qualities of each home daycare business
  • Requires a sufficient number of recent sales to compare


Property location and size

The first factor to consider when valuing a home daycare is the location and size of the property. Location plays a vital role in determining the value of a daycare business as it can affect the demand for childcare services. A home daycare located in a residential area that is heavily populated by young families is worth more than one located in an area with low demand for such services.

Property size also plays a crucial role in determining the value of a home daycare business. Larger properties that have enough space for children to play and learn are worth more compared to smaller properties. This is because larger properties can accommodate more children, which translates to higher earning potential.


  • Check the location’s demographics to determine if it has a high demand for child care.
  • Assess the property to see if it has enough space for children to play and learn.

Understanding the location and size of the property is crucial for home daycare valuation. Home daycare businesses that are located in high demand areas and have enough space for children to play and learn are worth more.

Revenue and profit history

When it comes to valuing a home daycare business, one of the most important factors to consider is the revenue and profit history of the business. The revenue and profit history provides a clear picture of how much money the business has earned and what income it is generating. This information is crucial in determining the overall value of the business.

Valuing a home day care business requires the business owner to estimate their income and expenses over a set period of time, usually the previous three years. By taking this information into consideration, they can determine their average annual income and profit. This amount can then be used as the basis for the valuation of their business.


  • Keep track of all income and expenses to ensure accurate data when determining business value
  • Consider the cost of supplies and utilities when calculating expenses
  • Be honest and transparent about your revenue and profit history, as this information will be crucial in the evaluation process

It should be noted that companies with consistent and growing revenues and profits over the years are often valued higher than those with less stable revenues. However, businesses with fluctuating revenue can still be worth a lot if the owner can prove that their business revenue and profits will increase in the future.

Factors to keep in mind when evaluating the company’s revenue and earnings history include the age of the business, the level of demand for child care in the area, and the competition. For example, a brand new daycare center might not have had the opportunity to generate consistent revenue and profit, but if it is in a high demand area with little competition, it could still be valued.


  • Research the local daycare market to understand demand, competition, and average prices in your area
  • Consider using a business valuation calculator, such as the EBITDA multiple method or the revenue multiple method, to help determine the value of your business
  • Consult a professional appraiser to ensure an accurate assessment

In conclusion, the revenue and profit history of a home daycare business are crucial factors to consider when determining the overall value of the business. Owners should keep track of business income and expenses and be transparent about their business’s revenue and profit history to ensure an accurate valuation.

Customer base and retention

One of the main factors to consider when valuing a home daycare business is the size and quality of the clientele. Are there enough parents bringing their children to daycare to justify its existence? Are they satisfied with the service they receive? Customer retention is just as important. Are parents likely to stay with the daycare for an extended period and why?


  • Maintain an accurate record of the number of children and families served by the daycare
  • Keep track of families who continue to use daycare services year after year
  • Monitor families periodically to assess their satisfaction with daycare services
  • Use customer feedback to improve daycare services and resolve any complaints or issues

To determine the value of a home daycare business, one must also consider its reputation in the community. A daycare with a well-deserved reputation for providing high quality care is more likely to maintain a steady stream of customers and command a higher price than one with a questionable reputation.


  • Look for testimonials from satisfied parents
  • Make sure the business has a positive online presence
  • Participate in community events and initiatives to raise awareness of daycare services
  • Encourage referrals from satisfied parents

Another factor to consider when valuing a home daycare business is whether the daycare accepts government subsidies, such as those offered by state or federal government programs. The value of daycare may be affected by the availability or absence of such subsidies.


  • Research the availability of government subsidies for home child care in your area
  • Determine if the daycare is currently accepting these grants
  • Calculate the impact accepting or not accepting grants can have on daycare revenue and valuation

Valuing a home daycare business is not a straightforward process, but by carefully considering factors such as customer base and retention, reputation, and government subsidies, you can arrive at a fair and accurate valuation. If you are considering selling your daycare business, you may want to seek out a business broker or other professional who specializes in valuing and selling home daycare.

Competition and market demand

One of the most important factors to consider when valuing a home daycare business is competition and market demand. The demand for home child care varies based on location, population density, and community income level. Therefore, understanding the competition in the area and the level of demand for daycare services are crucial in determining the value of the business.


  • Research the number of home day care providers in the area and their prices.
  • Find out the average cost of daycare services in the community and compare it to home daycare prices.
  • Consider the daycare’s unique selling points, such as specialized care or services offered, as a way to differentiate yourself from the competition.

It is essential to have a clear understanding of the competitive landscape and market demand when valuing a home daycare business. By doing so, it is possible to determine a fair and realistic price, which is important for both the buyer and the seller.

Assessment methods

Income approach

If you are looking to evaluate your home daycare business, you should start by analyzing the revenue approach. This approach examines cash inflows and outflows and determines the profitability of the daycare. The revenue approach is based on the earning potential of the daycare and is the most common method for valuing small businesses.


  • It is a commonly used method
  • It takes into account cash flow and profitability
  • This approach is useful for companies that have a good track record of profitability

The inconvenients:

  • It depends on accurate financial data.
  • Sources of income can fluctuate in a daycare business

To determine the value of your home daycare business using the income approach, you will need to calculate your annual income and then determine your expenses. From this, you will be able to calculate your net income. Once you have this figure, you can apply a valuation multiple. For example, if your net income is ,000 and your business is growing, a multiple of 3x could be applied. That would appreciate your 0,000 daycare.

Once you have determined the value of your home daycare business using the income approach, you can then adjust the value based on other factors such as market share, customer base, and location. It is important to note that a daycare business is highly dependent on owner involvement. Therefore, if you plan to sell your daycare business, it is essential to prepare your financials and demonstrate the profitability of your business to potential buyers.

Market approach

One of the common methods used to value a small home daycare business is the market approach. This approach involves analyzing the selling prices of similar childcare activities in the local market to determine a fair market value.Benefits:

  • Relies on market data, which can be easily accessed through online databases and local trading brokers
  • Allows comparison between similar businesses in the region
  • Can provide a realistic valuation based on current market conditions

The inconvenients:

  • Applicable market data may be limited, especially in smaller communities
  • The selling prices of other childcare companies are not always publicly available
  • Companies with unique qualities or niches may not have comparable sales data

For example, if a comparable daycare business in the area recently sold for 0,000, and has similar qualities and services, including age range of children, hours of operation, and location , then the market approach suggests that home daycare is also worth around 0,000. Overall, while the market approach isn’t perfect, it can be a useful tool in determining the value of a home daycare business. It is important to collect as much relevant market data as possible and work with a professional appraiser to accurately value the business.

Asset Approach

The asset approach is one of three approaches used to value a business. But before you begin the valuation process, it’s important to understand what an asset approach is. The asset approach looks at the fair market value of the assets of a daycare business to determine its value. These assets can include physical assets such as real estate, equipment and furniture, as well as intangible assets such as intellectual property and goodwill.

Advantages of the asset approach:

  • The asset approach is easy to understand and can provide a realistic valuation of the business.
  • It is beneficial if the business is relatively new or lacks profitability, as the focus is on assets.

Disadvantages of the asset approach:

  • It does not take into account the value of the company’s ability to generate future profits, which can be an important factor.
  • This can result in an inflated valuation if the cost of the asset is higher than its market value or if the business owner has failed to account for depreciation.

For example, suppose you want to value the physical assets of your home daycare business. In this case, you will need to list all material assets, including furniture, equipment, toys, and other relevant items, and calculate their current market value. However, when using the asset approach to value a home daycare business, it is essential to consider the following:

  • Which assets are critical to the success of the business and are working properly.
  • What assets need to be replaced or upgraded and how much will it cost.
  • How much you have invested in the assets, including renovation costs or alternative financing costs.
  • How much you expect the assets to depreciate to account for wear and tear and scheduled repair and maintenance costs.
  • Determine if the assets are transferable in the event of a sale and if there would be any legal issues associated with this.

For example, suppose you have a newly opened home daycare business with no revenue or profit. In this case, the asset approach may be the most appropriate valuation method. However, if your business has a strong record of earnings and revenue, the asset approach may not provide a complete picture of business value, and another approach may be more appropriate.

Accordingly, understanding the pros and cons of the asset approach and evaluating it against the specific home daycare is critical to determining if it is the most appropriate valuation technique.

Discounted Cash Flow Method for Valuing Home Daycare Businesses

One of the most common methods used to value companies is the reduced cash flow (DCF) method. It is a more comprehensive approach compared to other methods, as it considers future cash flows and resets them to present value.


  • Considers all expected future cash flows
  • Allows flexibility in assumptions
  • Can provide an accurate assessment if inputs are correctly estimated

The inconvenients:

  • Requires detailed financial projections and assumptions
  • May underestimate risk and uncertainty
  • Difficult to apply in companies with unstable or fluctuating cash flows

To calculate the value of a home daycare business using DCF, you will need to estimate the following:

  • Expected cash inflow from operations
  • Expected cash outflows from operating expenses, taxes, and capital expenditures
  • Expected cash flow growth rate
  • Discount rate to assess the value of future cash flows

For example, suppose a home daycare business generates annual cash flow of ,000 and you estimate that cash flow will increase at a rate of 5% per year. If you apply a discount rate of 10% and assume that the business will operate for the next 10 years, you can calculate the present value of future cash flows as follows:

PV = ,000 / (1 + 10%) + ,500 / (1 + 10%) ^ 2 + ,125 / (1 + 10%) ^ 3 + … + ,372.50 / (1 +10%) ^10 = 9,684.62

This means that the estimated value of the business based on its expected future cash flows is 9,684.62.

The DCF method is just one of many approaches to valuing a small daycare business. It is important to consider other methods, such as the market approach or the asset-based approach, and weigh their respective advantages and disadvantages.

Comparable selling method

One of the most popular ways to value a home daycare business is to use the comparable selling method. This method involves looking at the selling prices of other similar daycare businesses in the same field and using that information to determine the value of your own business.


  • Uses real data to determine business value
  • Helps determine a fair market value for the business
  • May be more accurate than other methods if enough comparable sales are available

The inconvenients:

  • Can be difficult to find enough comparable sales in some areas
  • Sales data may not be available or may be unreliable
  • Does not consider unique factors that may affect business value

For example, let’s say you’re trying to market your home daycare business in a certain neighborhood. You can research recent sales of other similar daycare businesses in that same neighborhood and use that information to estimate the value of your own business. If, for example, three comparable daycare businesses recently sold for 0,000, 0,000, and 0,000 respectively, you can use that information to help determine the fair market value of your own business.


A home daycare value is a complex process that requires careful attention to various factors. By using one or more of the valuation methods, you can determine the true value of your business. Having an accurate valuation of your business is essential to making informed decisions about its future, including obtaining financing or selling your business.

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