Leveling Your Wing Game: The Buffalo Wild Wings Pitch At

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Buffalo Wild Wings franchisees face a significant problem in the restaurant industry today. Many people want affordable, high-quality meals, but it can be difficult for franchisees to keep costs low while still providing a unique dining experience. Current solutions available in the market do not meet the expectations of customers and business owners, resulting in lower sales revenue for franchise owners.

The issue is particularly relevant as customer preferences for healthy, locally sourced ingredients in their meals continue to grow. Traditional franchises have struggled to meet these new demands while keeping costs low, leading to a decline in market share.

This issue is not only relevant to business owners, but also impacts customers who are looking for a unique dining experience that delivers high quality and affordable meals. An example of this problem affecting clients is Sarah, a young mother living in a suburban area. She wants to take her family out for dinner but struggles to find a restaurant that offers a variety of dishes, including healthy, locally sourced ingredients, without breaking the bank. Sarah is not alone; Many other customers are facing a similar problem and looking for a solution.

The current solution for this problem is outdated and inefficient. Traditional franchises rely on high prices and marketing gimmicks without offering a unique value proposition to the customer. This approach has become outdated and inefficient as customers now seek a unique dining experience that offers healthy, locally sourced ingredients at an affordable price.

The problem exists not because of a lack of demand but because of a lack of supply of quality dining options. The restaurant industry needs a new approach that delivers high-quality meals at an affordable price while using effective marketing and cost-cutting methods to maximize profits for franchise owners.

Solution / value proposition

The Buffalo Wild Wings franchisee provides a business opportunity to address the problem of a lack of quality sports bars in specific areas or markets. Our franchisees will provide a unique and enjoyable sports viewing experience for customers, providing a solution to the challenge of finding a great place to watch sports events. We use effective marketing and cost reduction methods, enabling the company to keep costs low and profits high. Plus, our franchisees will provide high-quality food and beverages, big TV screens and a lively atmosphere, all at an affordable price.

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The high quality of our menu options and the overall experience offered by our franchisees solves the main problem of the lack of premium sports bars in local markets. Our franchisee’s customer will not only be satisfied but also delighted with the experience we provide. Our franchisees will focus on customer satisfaction and do everything they can to ensure our customers come back again and again.

After using our franchisee’s sports bar experience solution, customers will feel satisfied, joyful, excited and entertained. They will return to our locations again and again, bringing their friends and family to partake in the fun and excitement of our locations.

The experience that potential customers will have at a Buffalo Wild Wings franchise location is incredible. Potential customers will be eager to visit and eagerly anticipate the experience. The solution we offer is something the client will want to have and something they may not be able to live with.

  • Unique sports viewing experience
  • Effective marketing and cost reduction methods
  • High quality food and drink at affordable prices
  • Lively atmosphere
  • Focused on customer satisfaction

Market validation

According to a recent report by Technavio, the global chicken wings market is expected to reach .27 billion by 2025, growing at a CAGR of 5%. This indicates a significantly large TAM for a Wilds Buffalo franchisee, which offers a unique dining experience focused on chicken wings and other delicious food options. This growth forecast also indicates a viable market for our commercial solution.

The chicken wing restaurant industry has seen steady growth over the past few years. Our research shows that customers spend an average of around per visit, which is standard for casual dining restaurants. Additionally, our industry’s sales cycle is relatively short, ranging from minutes to an hour, indicating strong demand for quick service restaurants.

Starting a Buffalo Wild Wings franchise is a great idea because it provides a unique, high-quality dining experience centered around our delicious chicken wings and other food options. Additionally, the restaurant industry has seen a shift towards quick-service restaurants, which makes our business model relevant and in line with industry trends.

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The market is indeed growing. Additionally, the switch to healthy eating has not affected the sales of chicken wings, making it a valuable niche. Our research shows that customers are willing to pay around to for an order of chicken wings or other foods. This demand indicates a viable and growing market for our commercial solution.

  • The global chicken wings market is projected to reach .27 billion by 2025, growing at a CAGR of 5%, indicating a significantly large TAM for a Buffalo Wild Wings franchisee.
  • Customers are willing to spend around per visit to casual dining restaurants, and sales cycles range from minutes to an hour.
  • Our business model is relevant and in line with industry trends towards quick service restaurants.
  • The market is growing and customers are willing to pay around – for an order of chicken wings or other foods, indicating a viable and growing market for our business solution.

business model

As a Buffalo Wild Wings franchisee, we generate revenue by providing high quality food and beverage options to our customers. We operate under a franchise model, which means we provide franchisees with the resources, training and support needed to run successful restaurants. In exchange, franchisees pay us initial franchise fees and ongoing royalties based on their sales.

In addition to the initial investment, franchisees also contribute to a national advertising fund. This fund supports marketing campaigns designed to increase brand awareness and drive traffic to our restaurants.

Our income is generated primarily from the sale of food and beverages. We offer a range of menu items including wings, burgers, sandwiches, salads and a variety of beverages, alcoholic and non-alcoholic. We aim to provide our customers with a unique dining experience, with an emphasis on quality, value and customer service.

  • Franchise Fees: We charge one-time franchise fees to new franchisees. This initial investment covers the cost of training, site selection and other start-up costs. Fees vary depending on the size and location of the restaurant.
  • Royalty: We charge franchisees a percentage of their sales as ongoing royalties. These fees are typically around 5% of sales and are used to cover ongoing expenses such as marketing and support services.
  • National Advertising Fund: Franchisees contribute to a National Advertising Fund, which is used to support national marketing campaigns. We believe this fund is an important tool to drive brand awareness and increase customer traffic to our restaurants.
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Our business model has been successful, generating revenues of over billion per year. We believe our focus on quality, value and customer service will continue to drive growth in the years to come as we expand our brand and reach new customers.


When it comes to providing sports bar experiences, there are many competitors in the market. However, at Buffalo Wild Wings franchisee believe that our unique approach to providing exceptional customer service and a lively atmosphere sets us apart from our competitors.

Our main competitors include hooters, twin peaks and slant kilts. These companies have established themselves in the sports bar and casual dining market with an emphasis on classic bar food and drink service, with scantily clad servers and a lively atmosphere.

Although our competitors have been successful in establishing loyal customer bases, they fall short of providing a home environment and healthy meal options. We aim to set ourselves apart by offering a menu that meets all customer needs, including vegetarian and gluten-free options, as well as providing a welcoming and lively space for families and friends.

One of our Unique Selling Points (USPS) is our focus on customer engagement through interactive technology. We aim to deliver an immersive interactive experience that sets us apart from our competitors. Our in-house gaming feature, Buzztime® Entertainment, gives customers access to a variety of games and activities they can play while enjoying their meals. Our technology partner, Punchh® Loyalty & Engagement, provides an innovative mobile app that customers can use to place orders, provide feedback and earn loyalty rewards.

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We have identified that Hooters, Tilted Kilt and Twin Peaks are robbing our customers with their slightly cheaper menus and focusing on scantily clad servers, projecting an unhealthy and boring image. We aim to steal these customers by offering affordable yet high quality and healthy meal options and a family environment with friendly and attentive staff.

Founding team

At Buffalo Wild Wings Franchisee, our primary goal is to provide high quality food and an enjoyable dining experience to customers in every location. Our team is made up of people from diverse backgrounds and expertise, all united by our shared love for great food and exceptional customer service.

The founding members of our team are:

  • John Smith, CEO – John has over 25 years experience in the restaurant industry and has run several successful franchises in the past. He holds an MBA from Harvard Business School and is dedicated to ensuring our franchisees receive the support they need to succeed.
  • Mary Johnson, COO – With a degree in hotel management and more than 15 years of experience in the restaurant industry, Mary oversees the day-to-day operations of the Buffalo Wild Wings franchisee. His expertise in customer service and team management ensures that each location is run with efficiency and excellence.
  • David Lee, Chief Financial Officer – David brings over 20 years of finance and accounting experience to the team. He holds a CPA license and has managed the finances of several large-scale franchises. David ensures that our franchisees have the financial resources they need to succeed.
  • Amy Chen, CMO – Amy has a background in marketing and has worked for several successful franchises in the past. She holds an MBA in Marketing from Wharton School and is responsible for developing and executing our marketing strategies to attract and retain customers.
  • Mike Rodriguez, Franchise Support Manager – Mike has over 15 years of franchise support experience and leads our efforts in providing training and resources to our franchisees. He ensures that each franchisee receives the support she needs to succeed and grow her business.
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We are confident that our team has the skills and experience to make the Buffalo Wild Wings franchise a huge success. Our combined expertise in restaurant management, finance, marketing and franchise management ensures that every aspect of the business is covered.

While each team member brings unique skills and experience to the table, we all share a passion for providing exceptional food and service to our customers. We believe this common goal will drive our success and ensure that every customer leaves our restaurants satisfied.

We recognize that no team is perfect, and we are always looking for opportunities for growth and improvement. We constantly seek feedback from our customers and franchisees to ensure that we are meeting their needs and exceeding expectations.

Overall, we are confident that our team is suited to the challenge of cultivating and expanding the franchise of the Buffalo Wild Wings. We are committed to providing our franchisees with the support they need to succeed and to delivering exceptional food and service to customers in every location.


The Buffalo Wild Wings franchisee has made significant progress over the past few years, and we have several milestones to prove it. We have established a strong market presence and our customer base has grown rapidly. Our focus on delivering high quality meals and unique dining experiences has resonated with our customers, and it shows in our metrics.

  • Increasing sales: Our sales have increased steadily year by year. Over the past year, we have seen a 25% increase in sales and we plan to exceed our sales targets for the next fiscal year. Our revenue growth was driven by the opening of new locations, increased catering services and improvements to our online ordering system.
  • Customer Satisfaction: We measure customer satisfaction through surveys and feedback, and our customers love our food and service. Our Net Promoter Score (NPS) is at a peak of 9.5, which means our customers are willing to recommend us to others. We also have a high customer retention rate, which is a testament to our ability to deliver a consistent and satisfying experience.
  • Market growth: The restaurant industry is large and we are taking advantage of market growth to expand our business. We currently operate in over 25 states and plan to open new locations in the next fiscal year. Our strategy is to target areas with high demand for our services and establish a dominant presence in those areas.
  • Operational Efficiency: We continually improve our operations to maximize profitability and reduce costs. Our franchisees benefit from our optimized ordering and inventory management systems, which help minimize waste and increase efficiency. We also invest in technology to improve the customer experience and streamline our processes.
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Our traction milestones demonstrate our ability to execute our business model while meeting customer and market demands. We have a solid foundation for growth, and our forward momentum is a strong indicator of our potential for success.

Fund raising

At Buffalo Wild Wings Franchisee, we are currently seeking million in seed funding to continue our expansion efforts and develop new restaurant locations.

Use of funds

  • 70% on expansion: The majority of funds will be directed towards opening new franchise locations across the country. This includes securing rental agreements, purchasing equipment and supplies and hiring staff members.
  • 20% on Marketing: We will allocate a portion of the funds to marketing efforts to build brand awareness and drive customer traffic to our new franchise locations. This includes launching digital marketing campaigns, creating promotional materials and attending local events.
  • 10% on Training and Support: Remaining funds will be dedicated to training and supporting our franchise owners and staff members to ensure restaurant operations and excellent customer service.


With these funds, we plan to open 10 new Buffalo Wild Wings franchise locations within the next 12 months. We will also focus on increasing customer loyalty through personalized promotions and a seamless ordering experience.

Overall, with this investment, we aim to revolutionize the restaurant industry and become one of the leading providers of high quality, affordable meal options across the country.

Leveling Your Wing Game: The Buffalo Wild Wings Pitch At

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