Win funding for your doula business with an irresistible pitch pitch

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


The current pregnancy and childbirth experience for many women is often stressful and overwhelming, leaving them feeling uncared for and unprepared. This problem is especially relevant because it affects every woman who goes through pregnancy and childbirth, which is an important part of life for many women around the world.

For example, Sarah, who was six months pregnant, had to go through a pregnancy on her own because her partner was not allowed to attend antenatal appointments due to Covid-19 restrictions. She felt isolated, unsupported and unprepared for the birth, which made the experience more daunting for her.

In many cases, women do not receive enough guidance and support throughout their pregnancy journey; They are often left to figure things out on their own. This is a big deal because pregnancy and childbirth is a potentially complicated and stressful event that requires professional and emotional assistance.

The current solution for the problem is inadequate or expensive, with personal doulas charging exorbitant prices for their expertise. Many women cannot afford to pay for an experienced doula, and those who can often report a lack of connection with their assigned doula, which still leaves them unsupported for a vulnerable time.

The problem exists because of the lack of affordable, accessible and consistent support in the current pregnancy journey. There is a need for a more affordable and accessible alternative that can provide the support women need throughout their pregnancy and their journey to childbirth.

Solution / value proposition

As a doula company, we provide holistic pregnancy and postpartum care services to pregnant women. Our solution focuses on supporting, empowering and educating mothers and families during one of the most vulnerable times in their lives.

Our Doula team is made up of experienced professionals who work one-on-one with clients, providing personalized care and attention to their unique needs. We offer emotional, physical and informational support to help clients navigate pregnancy and childbirth with confidence and ease.

Our services include, but are not limited to:

  • Consultations and planning before pregnancy
  • Prenatal care support, including education and childbirth preparation classes
  • Ongoing labor and birthing support, including pain management techniques and emotional support
  • Postpartum care, including breastfeeding support and emotional counseling
  • Parenting and childcare courses
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Our approach is grounded in evidence-based practices, ensuring that our clients receive the best possible care. By providing holistic care to families, we aim to reduce medical interventions during childbirth, support positive birth experiences, and improve maternal and nurturing outcomes.

Our solution addresses the problem of inadequate and impersonal care during the pregnancy and postpartum periods. We understand the importance of a mother’s mental and physical well-being during this time, and our solution provides a nurturing and supportive environment for mothers and their families.

We aim to provide comprehensive care that ensures pregnant women feel empowered and confident throughout their pregnancy, labor and postpartum experience. We are committed to ensuring that each client feels emotionally supported, physically comfortable and confident in their birth and parenting decision-making processes.

Our solution is not only needed, but is unmatched in the industry. Our dedicated doula team works tirelessly to create a positive and memorable birthing experience for clients. We think our solution is amazing and our customers can attest to that.

Market validation

The doula industry has seen significant growth in recent years as expectant parents seek additional support during childbirth. According to the American Pregnancy Association , more than 25% of new mothers have used doula services, and the demand for these services is increasing. The total size of the addressable market is estimated at billion per year in the United States alone .

Industry doula details include an average turnover per client of around ,000 to ,000 per birth , with some doulas charging as high as ,000. The sales cycle typically involves building a relationship with potential clients, meeting them for an initial consultation, and providing ongoing support during pregnancy and childbirth.

The decision to start a doula business is a good one because the increased focus on natural birth and maternal mental health has brought doula support to the fore. As more understanding parents seek out doulas, there is a growing opportunity to develop a successful business that meets this need. Additionally, with the current pandemic, there is a greater need for virtual support, which provides a unique opportunity for innovation and growth in this industry.

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The doula market is expected to continue to grow as more people seek additional support during childbirth. According to Market Research Future , the market is expected to grow at a CAGR of 7.8% from 2020 to 2027.

Clients are willing to pay a premium for Doula services because of the valuable support they provide. The cost of a doula is often seen as an investment in a smoother birth experience and a healthier newborn. Most insurance policies do not cover these costs, making it a self-funding market. Doula services range from 0 to ,000 depending on factors such as experience, location, and type of services provided.

business model

Our doula business generates revenue primarily through our services, including prenatal education, labor support, postpartum care, and lactation counseling. We also offer additional revenue streams through the sale of educational materials and merchandise for expecting parents.

Our revenue generation will be through customers who pay for our services. We offer postpartum care packages and lactation counseling services at an additional cost, which increases our revenue streams. Additionally, we sell custom educational materials and merchandise in our online store to supplement our revenue.

The total amount of revenue we aim to generate is 0,000 in the first year, increasing by 20% in each subsequent year.


  • Prenatal Education: Our doula company offers childbirth education classes, which we provide both virtually and in person to expecting parents on a regular basis. Classes cover a variety of pregnancy and natural childbirth topics, including parenting and labor coaching.
  • Labor Support: We provide ongoing support and coaching to expectant mothers during childbirth. Our Doulas goal is to provide mothers with emotional support, minimizing pain and stress to make labor manageable and successful.
  • Postpartum care: Our team works with parents after giving birth to provide postpartum care, including baby care, feeding, and helping to adjust to life with a new born.
  • Lactation Advice: We offer breastfeeding support and advice to new mothers who are experiencing lactation issues. Our lactation counseling services help parents understand how to overcome various breastfeeding challenges.
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Educational materials and merchandise

  • We offer a variety of educational materials, including guides and books on childbirth, parenting, breastfeeding, and self-care, which are created by our experienced team of doulas.
  • We sell custom merchandise including doula t-shirts, baby gear, and birth supplies. Customers can make purchases through our online store, generating additional revenue.

Our strategy is to establish a solid reputation in our community, focusing on providing excellent and personalized services. As our business continues to grow, we will expand our team to reach a wider clientele, furthering our strong reputation as the premier doula service provider.


In the doula industry, we face competition from a variety of sources. The most important competitors include:

  • Hospitals: Hospitals often offer doula services as a package with their existing medical services. They have the advantage of being easily located and having a well-established reputation. However, they generally have a rigid approach to their services and may not provide the personalized care provided by our company.
  • Independent Doulas: Independent doulas provide similar services to ours, but lack the organizational support and resources that we can provide to our clients. Additionally, they may struggle to keep their prices competitive and reliable.
  • Online doula services: There are several online doula services that provide virtual support and classes. They offer flexibility and convenience, but they lack the hands-on approach provided by in-person doulas.

At Our Doula Company , we aim to differentiate ourselves from our competitors by focusing on our unique selling points or USPS:

  • Personalized Care: We provide highly individualized care that meets the specific needs and preferences of our clients. Our clients can trust us to provide personalized care tailored to their unique situations and circumstances.
  • Organization and Support: We offer a well-organized support system that includes pre-birth meetings, labor and delivery support, and post-partum care. Our clients can be confident that they will have access to the resources and guidance they need.
  • Reasonable Pricing: We strive to keep our costs manageable while providing high quality service to our customers. This helps us stay competitive in the market while providing the best possible care to our customers.
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Our main competitors are those who steal from our customers and their potential customers. We realize that hospitals and online doula services are constantly competing for the same target market. To counter this, we aim to focus on our unique and personalized approach to doula services, emphasizing the value of having in-person support throughout the birth process.

Our competitive advantage comes from the combination of our USPS and our commitment to providing exceptional care to our customers. Together, these factors position us well in the market and enable us to provide exceptional doula service.

Founding team

Our doula business is founded by a team of highly trained and experienced professionals with a shared passion for childbirth and maternal care. Our primary focus is to provide exceptional care, support and advice to pregnant and new women through all stages of pregnancy and childbirth.

Why choose your team?

We are a cohesive team of certified doulas with extensive experience in maternal care and support. We are highly driven and passionate about providing personalized care. Our collective experience includes healthcare, counseling and social work. We pride ourselves on our exceptional customer service skills, professionalism and compassionate approach to our customers. We strongly believe that our team brings the right skills and experiences needed to make our business successful.

What is your goal?

Our goal is to enhance the birth and postpartum experience by providing exceptional maternal care and support services. We strive to create a safe and nurturing environment for mothers and families while supporting a mother’s choices and needs throughout the stages of childbirth. Our ultimate goal is to ensure that every woman we serve feels strong, informed, empowered and confident about the birth experience.

Are there any missing skills?

We have a diverse team of doulas with unique skills and competencies that complement each other. While we recognize there is always room for improvement, we believe our team is well equipped to handle the challenges that come with supporting pregnant women and new mothers.

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Are you the right people for the challenge?

We are confident in our ability to provide exceptional service and support to our customers. Our team includes passionate and compassionate individuals with extensive experience and skills in maternal care and support. We embody our business values and are committed to providing personalized, compassionate and professional care that meets the unique needs of our clients. We believe we are the right people to meet the challenges of our industry, and with the right financial support, we will make our doula business a huge success.

  • Jane Doe – Certified Doula with a background in counseling and social work.
  • John Smith – Certified Doula with a health care background.
  • Mary Johnson – Certified Doula with extensive experience in maternal care and support.
  • Tom Brown – Certified Doula with a background in education and coaching.


Our doula business has been progressing steadily over the past year, as evidenced by the following milestones:

  • We have provided doula services to over 15 clients resulting in positive feedback and testimonials from everyone. Our clients have expressed their appreciation for our personalized care, expertise and compassionate support through pregnancy, birth and postpartum.
  • We have partnered with local midwives and healthcare providers, resulting in referrals and a steady stream of new clients.
  • We exceeded our revenue targets for the year by 20%, with total revenue of ,000. This has allowed us to invest in improving our services and expanding our team.
  • We have developed a strong social media presence, with over 2,000 followers on Instagram and Facebook. This allowed us to reach a wider audience and attract new customers.

These milestones demonstrate that our business is on the right track and meeting the needs of our target market. We believe our services are increasingly valuable to future parents seeking a supportive and nurturing birth experience.

Our key metrics for growth include:

  • Number of Clients Served: We aim to continue to increase the number of clients we serve each month, while maintaining our high standards of care.
  • Revenue: We plan to increase our revenue by expanding our services and creating new customer packages.
  • Customer Satisfaction: We will continue to collect feedback from our customers and improve our services to meet their needs.
  • Social Media Engagement: We will focus on creating high quality content and increasing engagement with our followers, with the aim of reaching a wider audience and attracting new customers.
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We believe that with our experienced team and growing traction, our doula business is well positioned to succeed in the expanding market for prenatal and postnatal services.

Fund raising

Our doula company is seeking 0,000 in funding to expand our services and build a mobile app. We would like to offer a 15% stake to our investors.

The funds will primarily be spent on product development, marketing and new hires. We plan to allocate 50% of the funds to the development of our mobile application, which will allow us to reach a wider audience and provide better services to our customers. Additionally, we will allocate 30% of funds to marketing, including digital advertising, search engine optimization and partnership initiatives. The remaining 20% of funds will be used to hire new team members to support our growing business.

With this funding, we expect to achieve several important milestones. First, we aim to launch our mobile app, which will allow us to provide personalized care plans and connect with our clients more effectively. We also plan to expand our business geographically, establishing partnerships with hospitals and clinics in different regions. Finally, we plan to increase our customer base by 30% within the first six months of launching the application.

We believe our doula business is a promising investment opportunity as it provides essential services to women during one of their most intimate times and has a unique position in the growing health and wellness market. . We believe that with the right resources, we can scale our business and have a real impact on women’s lives.

Win funding for your doula business with an irresistible pitch pitch

Pitch Deck Template that gets you funded!

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