Financing your dream with the pitch of the Carvel franchisee

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet Julie, a working mother of two who enjoys treating her kids to the occasional ice cream. One day, while they were enjoying their treat at Carvel, she noticed a long line forming behind her. She didn’t want to hold the line, but her kids couldn’t decide on their favorite flavors, and she couldn’t see the bulletin board for her current job. French and embarrassed, she quickly made a decision, only to realize later that she didn’t like her choice.

It’s an all-too-common problem: long lines during peak hours, menu confusion, and a lack of information that leave customers feeling overwhelmed and embarrassed. Lack of convenience and a personalized experience lead to customers leaving Carvel with an unsatisfactory experience, resulting in the loss of repeat customers. Carvel needs a solution to retain customers and bring in new ones.

The problem is relevant because it is not only Julie who faces this problem. In today’s fast-paced world, customers don’t have the time or patience to wait in long lines and struggle with menu options. They want a quick and personalized solution to satisfy their cravings with minimal effort. If Carvel fails to provide this, it risks falling behind its competitors and losing market share.

The current solution to this problem is limited. Customers can place an order through a mobile app or the website, but the option is not user-friendly, and not everyone prefers ordering online. Although Carvel has a good reputation for its quality ice cream, the lack of convenience and customization overshadows the positive aspects of its brand.

The problem exists due to a lack of innovative and practical solutions in the market that facilitate customer needs and preferences. Carvel must conduct extensive market research to understand its customers’ needs, develop an innovative solution, and re-enter the market with a competitive advantage.

Solution / value proposition

As a Carvel franchisee, we understand the struggle of finding quality dessert options that are both delicious and healthy. Our solution is to offer a wide range of ice cream varieties, suitable for all dietary needs, without compromising taste. We ensure that our ice creams are made with only the freshest and finest ingredients, which is sure to please our customers.

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What sets us apart is our ability to cater to different food preferences and allergies. We have a vegan range of ice creams made with milk, plant-based flavors and sweeteners gluten-free range for those who cannot tolerate gluten. We’re not just limited to flavors – we’ll be offering a range of toppings to keep the ice cream experience fun and exciting.

Our goal is to provide our customers with guilt-free indulgence without having to compromise on taste. You will find that our ice cream will leave the customer feeling happy, satisfied and guilt free.

We went through an extensive research and development process to find the perfect formula that delivers a heavenly ice cream experience minus the guilt. Additionally, our Guest Experience team will be trained to provide personalized and exceptional service, ensuring the guest feels valued and satisfied every time they visit.

Our solution responds to the growing demand for healthy alternatives in the dessert market. With our diverse offerings, we are confident that we can make a name for ourselves in the crowded market and become the go-to place for guilt-free dessert cravings.

Market validation

Carvel enters the billion ice cream industry with its unique offerings and competitive pricing. The total addressable market size for ice cream in the United States is estimated to be around billion, with a growing trend towards premium, quality and unique products. According to a recent Forbes article, there has been an increase in demand for premium ice cream made with unique ingredients such as nitro, vegan, and low-calorie options. This presents a great opportunity for Carvel to meet demand by offering unique flavors and high quality products.

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Carvel’s specific target market is families with children, teenagers and young adults in our delivery range. Our revenue per customer should be around -, with an average sales cycle of 2-3 visits per month.

The ice cream industry is a great place to start a business due to its high demand and growing trend towards premium products. According to a market research report by Ibisworld , the industry is expected to grow at a CAGR of 4.5% over the next five years, with an expected revenue of .3 billion by 2025. Therefore, starting a business in this industry presents an excellent opportunity for growth and success.

  • The market is growing at a CAGR of 4.5% over the next five years, making it an ideal place to start a business
  • There is a growing trend towards premium ice cream products, which Carvel can combine with its unique offerings to meet market demand
  • Our specific target market consists of families with children, teens and young adults who are within our delivery range, with an expected revenue per customer of – and an average sales cycle of 2-3 visits per month

A recent Nielsen report indicates that consumers are willing to pay more for premium, unique and high-quality ice cream products. At Carvel, we recognize this trend and plan to offer unique, high quality products at competitive prices to meet the needs of our customers. We are confident that our offering of unique flavors and high quality products will attract customers and create a loyal following.

business model

Our Carvel franchisee business model is based on generating revenue through sales of ice cream, cakes and related products. Our sources of income include:

  • Sales of ice cream and frozen desserts
  • Sales of cakes and other desserts
  • Participation in local events and festivals
  • Sell merchandise such as t-shirts and hats

Our goal is to provide high quality ice cream and desserts to our customers while maintaining a profitable business. We plan to achieve this by:

  • Working with reputable suppliers to cause high quality ingredients
  • Develop a strong brand and create a loyal customer base through targeted marketing and promotions
  • Offering a wide range of flavors and products to suit different tastes and preferences
  • Maintain a competitive pricing strategy to attract more customers
  • Provide excellent customer service to create a positive customer experience
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Our total expected revenue is 0,000 in the first year of operation, with an expectation of steady growth in subsequent years. Sales of ice cream and frozen desserts will generate the majority of our revenue, while sales of cakes and other products will supplement our revenue.

We believe in a Lean business model and keep our expenses to a minimum. We will run our business on a franchise model and incur expenses such as rent, employee salaries, utilities and marketing expenses.

In conclusion, our Carvel franchisee business model is centered on providing exceptional and delicious ice cream and desserts while maintaining good profit margins. By focusing on quality, brand building and customer satisfaction, we are confident in our ability to attract and retain customers, ensuring long-term success.


When it comes to pizza delivery, there are a number of major competitors in the market that we will be up against. Some of our competitors include:

  • pizza hut
  • Domino
  • Daddy Johns
  • Little Caesars

These companies all have their unique strengths and weaknesses. Pizza Hut has a strong online ordering platform and an extensive menu. Domino’s is known for its fast delivery and high quality ingredients. Papa John focuses on freshness and has a popular rewards program. Little Caesars offers affordable prices and has a unique take on the pizza business model.

However, what sets us apart from our competition is our focus on fresh ingredients, personalized service and excellent customer experience. Our Unique Selling Points (USPS) include:

  • Strict quality control of our ingredients and pizzas, ensuring freshness and taste.
  • A wide range of innovative pizza varieties, catering to different tastes and preferences.
  • A loyalty program that rewards frequent customers with discounts and exclusive offers.
  • Delivery services in a certain range of our store, ensuring the convenience of our customers.
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Our target market is those looking for high quality pizza, excellent customer service and a personalized experience. Our market position is to be the go-to pizza delivery service for those who appreciate fresh ingredients and great service.

As for who is stealing from our customers, it could be one of our competitors who offer similar services. However, we believe that by focusing on quality and customer experience, we can win customers who are looking for something better and more unique in terms of pizza delivery.

Founding team

Our team comes with a diverse array of skills and experience, which uniquely positions us to make Carvel Franchisee a success.

John Smith: John brings over 10 years experience in the quick service restaurant industry and has worked in a variety of positions from Line Cook to General Manager. He holds a bachelor’s degree in hotel management from XYZ University and recently completed a certification in franchise management.

Mary Johnson: Mary has been a franchise owner and operator for a major pizza chain for the past five years. Prior to that, she spent several years in marketing and sales in the consumer packaged goods industry. She holds an MBA from ABC University, focusing in marketing and entrepreneurship.

Bill Lee: Bill is a seasoned finance and accounting expert with over 15 years of experience working with various franchises. He has a particular focus on financial analysis, budgeting and forecasting. He holds a bachelor’s degree in accounting from Def College and is a certified accountant.

Our main objective is to bring the best of the Carvel franchise to our customers. We believe our unique combination of skills allows us to do this successfully. Our collective goal is to provide exceptional customer service, high quality ice cream, and to create a welcoming atmosphere that fosters loyalty.

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Each member of the team has a proven track record in their respective fields, ensuring that we have all the skills necessary to meet any business challenge that comes our way.

We are confident that we are the right team for the job. Our shared passion for bringing delicious candy to the masses, coupled with our strong track record, sets us apart in the industry and ensures that we are well positioned to build a successful franchise.

In summary, our team has the right combination of skills, experience and passion to ensure Carvel Franchisees success, and we are delighted to share it with you.


Our franchisee Carvel has reached major milestones since our launch six months ago. We have seen a significant increase in the number of customers and their satisfaction with our product.

A key metric we track is the number of ice cream cakes sold each month, which had only steadily increased by 20% each month since our launch.

We are proud to announce that we have achieved product market fit through customer feedback and our ability to adapt. Our flavors and toppings are making a name for themselves in the market, and customers love what we offer.

To build on this success, we focused on acquiring new customers and retaining existing ones. We were able to reduce our customer acquisition cost by 15% and saw a 35% reduction in customer churn.

Our franchise is strategically positioned in a busy mall that attracts high foot traffic, resulting in increased sales and revenue. In addition, our delivery services have been a success for customers who cannot come to our store.

We also launched a loyalty program, which was well received, and saw a 10% increase in repeat customers. Additionally, we have partnered with local schools, organizations and businesses to cater to their events and have successfully served ten events over the past six months.

With the growth of the ice cream market, our unique offerings and our commitment to providing exceptional customer service, we are confident that our franchise will continue to evolve and grow.

  • Increased the number of ice cream cakes sold by 20% each month since our launch.
  • Reducing the cost of customer acquisition by 15%.
  • Experienced a 35% reduction in customer churn.
  • The loyalty program generated a 10% increase in repeat customers.
  • Partnered with ten local schools, organizations and businesses since our launch.
  • Located in a bustling mall with high foot traffic.
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Fund raising

At Carvel Franchisee, we are looking to raise 0,000 to cover our start-up costs. This investment will help us achieve our goal of opening the best ice cream shop on the block and providing our customers with an exceptional experience they won’t find anywhere else.

The funds will mainly be used for the following:

  • Store Renovation : We will be renovating the store to create a welcoming and fun environment for our customers to enjoy their ice cream.
  • Purchase of equipment : We must acquire the necessary equipment, such as ice cream machines, freezers and point-of-sale systems, to provide the best quality products and services.
  • Advertising Costs : We will invest in targeted advertising campaigns to build brand awareness and drive foot traffic to our store.

With this investment, we will be able to create a unique and memorable customer experience, as well as achieve the following milestones:

  • Open the Carvel franchise store within six months
  • Build loyal customers through exceptional service and quality products
  • Expand our product offerings and catering services in the future

We think now is the perfect time to invest in the Carvel franchisee. The ice cream industry is growing steadily and we are confident that our unique offerings and outstanding services will make us stand out in the market. With your investment, we promise to go above and beyond to delight our customers with the best ice cream in town!

Financing your dream with the pitch of the Carvel franchisee

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