Garlic Agricultural Pitch: Secure Investor Funding to Grow

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Garlic growers face a significant problem – the increasing prevalence of soil-borne diseases that affect the growth and yield of garlic crops. This problem is particularly relevant in areas with intensive garlic cultivation, and it causes significant losses for garlic farmers.

One such farmer is John, who has been growing garlic for over a decade on his small farm in California. John invests a lot of time, money and effort into harvesting garlic, but every year he faces problems with soil-borne diseases. Despite her best efforts to treat the crop with chemical fertilizers and pesticides, the yield remains low and the quality is poor. As a result, John loses a significant amount of income each year, making his small farm unsustainable.

The problem is not unique to John, as garlic farmers across the country face similar issues. Conventional methods used to treat soil-borne diseases are not always effective and can have significant environmental and health impacts. These issues have led to a gap in the market for a sustainable and effective solution that helps garlic farmers grow healthier crops and increase yield.

In today’s world, where people are becoming more aware of their health and the environment, the demand for a more sustainable way of growing garlic is only increasing. Garlic is an essential ingredient in many cuisines around the world, and supply must meet demand. However, the current methods used by farmers are unsustainable and put the future of garlic cultivation at risk.

This problem exists because conventional methods of treating soil-borne diseases are not always effective, and garlic farmers have limited options for growing healthy and profitable crops. This creates significant problems for farmers who invest a lot of time, money and effort into growing garlic, affecting their livelihoods and the sustainability of the industry.

Solution / value proposition

Garlic farming is a difficult and time-consuming task for most farmers. Our solution is to provide garlic farmers with a comprehensive and innovative platform that streamlines their farming process from start to finish. Our platform will allow garlic growers to optimize their yield, reduce labor costs and improve their harvest quality.

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Our platform incorporates several innovative features designed to help garlic farmers solve their problems with ease. Some of our features include soil quality analysis, automated irrigation and harvesting systems that reduce human error and minimize waste. This will help farmers save time, reduce costs and increase the quality and yield of their products.

Our platform aims to help farmers benefit from new planting technologies, seed selection and cultivation techniques to ensure a rich harvest of garlic. We are leveraging technology to make garlic food accessible amidst labor scarcity and changing economic circumstances. The garlic farming platform will allow farmers to monitor various factors such as temperature, humidity and soil type in real time. With our platform, farmers can act quickly to adjust their farming practices and ensure their garlic crop grows optimally.

Our garlic farming platform will help farmers save time and effort, providing a compelling solution for farmers who need more time to focus on their core skills. They can leave the farming process to our platform by automating important parts. This solution allows them to expand their operations, improve returns and serve more customers while minimizing risk.

The garlic farming platform provides users with a seamless experience from start to finish. By using our platform, garlic growers can focus more on agricultural activities such as planting, watering, and harvesting without worrying about complications surrounding garlic cultivation. Our platform can make a significant difference in the overall satisfaction, productivity and profitability of garlic farmers.

Ultimately, our solution is amazing because it provides a streamlined, innovative, and comprehensive platform for garlic farmers. We are confident that our platform will positively transform garlic farming and provide a reliable solution for farmers looking to optimize their yield and profitability.

Market validation

TAM = Total Addressable Market Size: The garlic farming industry has been steadily growing and currently it is worth million in the United States alone. With the growing demand for organic and fresh products, the garlic farming market has the potential to grow even more.

Market Specifics Addressed: Garlic is a staple ingredient used in various cuisines around the world, and the demand for fresh, organic garlic is increasing. Additionally, garlic has many health benefits, making it a popular ingredient in health-conscious diets. Consequently, the garlic farming industry has a relatively short sales cycle, with customers frequently returning to purchase the product.

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Why is it a good idea to start a business in the market: Starting a garlic farming business offers an opportunity to tap into a growing market with relatively little competition. Additionally, as the demand for organic and fresh produce continues to increase, the garlic farming business can offer a sustainable and profitable solution to farmers.

Market Growth: The garlic farming industry has been growing steadily, with global garlic production estimated at 2.5% in 2020. The trend is expected to continue, the market was forecasting growth at a CAGR of 6.8 % from 2021 to 2028.

Customer’s willingness to pay: The market for organic and fresh garlic is characterized by premium prices, with customers willing to pay significantly more for these products. Therefore, a well-executed garlic farming business can expect to charge premium prices for its products.

business model

At Garlic, we plan to generate revenue by selling garlic to wholesalers, retailers and direct consumers. Our estimated Total Revenue for the first year is 0,000 and we aim to increase this by 25% each year. We will achieve our revenue goals through various products offered at different stages of garlic growth.

  • Seed garlic: Our initial product offering will be seed garlic. We will sell the high quality seed garlic to agricultural enterprises and individual growers who want to grow garlic, further promoting the production of our main product.
  • Fresh and Raw Garlic: Our main revenue generator will be fresh and raw. We will sell this product at a high price to retailers, wholesalers and directly to consumers. Our garlic is free of pesticides, herbicides and chemicals, making it an attractive choice for health-conscious consumers.
  • Garlic by-products: We will also generate revenue by creating value-added products from garlic, such as garlic powder, garlic oil, garlic seasoning and paste. of garlic. These products will be sold directly to food manufacturers, chain stores and individuals through our e-commerce platform.

Our business strategy is to build strong relationships with local farmers and suppliers, providing a sustainable supply chain for our product offerings. We will manage our costs by taking advantage of economies of scale, using resources efficiently and maintaining a disciplined approach with pricing.

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We will establish an online presence on various e-commerce platforms and our own website, allowing customers to purchase our garlic products quickly and to order. Our marketing strategies will focus on promoting the health benefits of our products, their organic nature and their strong flavors that will complement various cuisines.

Finally, we will ensure a consistent high quality product by implementing rigorous quality control standards and a robust quality assurance system. Our commitment to quality and sustainable growth will be our strength in the competitive agribusiness industry.


In the garlic farming industry, there are many competitors that share the same goal of producing high quality garlic. Some of our direct competitors include:

  • The Garlic Company: This is a major player in the industry and is known for its high quality garlic.
  • Christopher Ranch: Another large scale garlic grower who has been in the industry for over 60 years.
  • California Garlic Company: A family business that has been in operation for over 25 years and is known for its organic garlic.

There are also other competitors who indirectly compete with us by providing alternative spice options, such as onions and shallots. However, we believe our focus on garlic sets us apart from them.

Despite the competition, we believe that what makes us better is our commitment to producing high quality garlic through sustainable and environmentally responsible practices. We pride ourselves on being a small-scale, family-run business that puts the health and well-being of our customers first.

Our Unique Selling Points (USPS) include:

  • Organic farming: We use natural fertilizers and pesticides to ensure that our garlic is not only healthy and delicious, but also environmentally and socially responsible.
  • Farm to Table: All of our garlic is harvested and processed on our farm, ensuring freshness and quality control.
  • Variety: We offer a range of unconventional garlic varieties not commonly found on the market, such as elephant garlic and black garlic.

Some of our customers might be robbed by our competitors who offer lower prices or faster shipping times. However, we believe that our commitment to quality and sustainability will help mitigate the loss of those customers and attract new customers who share our values.

Founding team

At Garlic Food, we have assembled a team of highly experienced and passionate people who are committed to making our journey a huge success. Our main goal is to become a leading supplier of organic garlic in the region, and we believe our team has the skills and expertise to achieve this goal.

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Our team consists of the following members:

  • John Smith – Founder and CEO: John has a degree in Agricultural Science and over 10 years experience in the organic agriculture industry. He has successfully managed several garlic farms and has a deep understanding of market and industry trends.
  • Sarah Jones – Chief Operating Officer: Sarah has a degree in Business Administration and over 5 years of operations management experience. She has a proven track record of agricultural business success and has led several market expansion projects.
  • Mark Davis – Head of Sales: Mark has a marketing degree and over 7 years of sales management experience. He has successfully built and managed sales teams for several agricultural businesses and has a proven track record of meeting revenue goals.
  • Jane Lee – head of research and development: Jane has a Ph.D. in plant biology and more than 8 years of experience in agricultural research. She has led several research projects focused on developing new organic farming techniques and improving crop yields.
  • David Nguyen – Finance Regime: David has a degree in accounting and over 6 years of financial management experience. He has successfully managed the finances of several agricultural businesses and has a deep understanding of financial planning and analysis.

Together, our team has a proven track record of success in the agricultural industry, with a deep understanding of agricultural operations, sales and marketing, research and development, and financial management. We believe that our diverse skills and shared passion for organic farming make us the right people for the challenge of building a successful garlic food business.

Although we are confident in our abilities, we recognize the importance of continuous learning and growth. We are always looking for new opportunities to expand our knowledge and stay up to date with the latest industry trends and best practices.


With our traction slide, we want to demonstrate the progress we have made with our garlic farming business, giving investors concrete evidence of the potential success of our idea. Our metric is primarily focused on increasing sales and customer retention, which we believe are the critical drivers for the growth of our niche market. So far we have seen promising results and we believe we are on the right track.

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Since starting our garlic farming business, we have seen a steady increase in sales, with a monthly growth rate of 20%. We also acquired a few new regular customers, with an average retention rate of 75%. These numbers continue to increase week by week, giving us confidence that our product resonates with our target audience.

We experimented with different sales channels, such as farmers’ markets and online markets, to reach new customers. Our data shows that online marketplaces are the most effective channel, with a 30% conversion rate. We continued to focus primarily on online sales, which resulted in a significant increase in our customer base.

We have also received positive feedback from our customers, who appreciate the high quality of our garlic and the sustainable, eco-friendly farming practices we use. This feedback reinforces our belief that our product is unique and valuable to our target market.

Furthermore, our research has shown that the demand for organic and locally grown garlic continues to increase, despite the challenges facing the global economy due to the Covid-19 pandemic. This trend has motivated us to increase our production capacity so that we can meet the growing demand for our product.

  • 20% monthly sales growth
  • Average retention rate of 75% of repeat customers
  • 30% conversion rate in online marketplaces

In conclusion, we are convinced that our garlic farming business has a lot of potential and we have the evidence to back it up. Our growing sales figures, high customer retention rate, positive feedback and growing demand for high quality, locally grown garlic are all clear indicators that our business is heading in the right direction. We believe we’ve found the right product market, and we’re excited about the prospect of continuing to grow and expand our business.

Fund raising

We are looking for million seed funding to help us complete our development of garlic agricultural products and release a beta version. This amount of funding is crucial for our next steps to ensure the success of our garlic food project.

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The funds will be used for several purposes, including:

  • Product Development: About 40% of funds will be allocated to complete our product development, including testing, prototype design, and development of our proprietary technology.
  • Marketing: Around 30% of the funds will be spent on marketing activities, including the launch of our website, attendance at conferences and trade shows, and advertising.
  • Operations: 20% of our funds will be used for equipment purchases, office expenses and employee salaries.
  • Legal Fees: We plan to allocate 10% of funds to cover legal expenses like patent registration.

With the raised funds, we aim to achieve several key milestones, including:

  • Full Product Development: With the funding provided, we believe we can complete our development of garlic agricultural products, which includes designing prototypes and testing them under different conditions.
  • Beta version release: After completing product development, we aim to release a beta version, which will be available to a small group of customers for initial feedback and testing.
  • Develop strong partnerships: We aim to build strategic partnerships with industry players to achieve better market penetration and expand the reach of our product, which will be achievable with the funding provided.
  • Marketing Campaigns: With the allocated funding, we plan to launch a comprehensive marketing campaign aimed at bringing our product to market and creating awareness.
  • Further Team Extension: Finally, we aim to strengthen our team by hiring talented specialists who will help us make our garlic farming business the most profitable and successful venture in the market.

We believe that with the right amount of seed funding, we can further develop our garlic farming project, create a sustainable business, and ultimately generate real value for our investors, customers, and society as a whole.

Garlic Agricultural Pitch: Secure Investor Funding to Grow

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