Score Investor Funding For Your Burger In-N-Out Franchise With

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


The fast food industry is popular among consumers for its convenience and affordability. However, a major problem with this industry is the lack of healthy food options. This problem is particularly relevant for people with specific dietary and health problems, such as diabetes and hypertension. These people are often left with limited food options, forcing them to choose unhealthy fast food which worsens their condition.

For example, consider a diabetic patient who struggles to find a healthy fast food option for lunch at work. Current solutions on the market include salad options, but they often lack variety and have questionable freshness. Other options include smoothies, which can be high in sugar and calories, and sandwiches, which often contain processed meats and refined carbohydrates.

This problem exists because the fast food industry, in general, values convenience and quick service over health and nutrition. Many fast food chains focus on providing customers with cheap and easy to prepare food, which tends to be unhealthy and often leads to disease and poor health.

Solution / value proposition

At In-N-Out Burger, we understand that the fast food market lacks high quality, fresh, customizable burgers. Our solution is to provide fresh, delicious, high-quality burgers that are customizable down to the last ingredient.

We will only use the freshest ingredients from local farmers and ranchers. This will ensure that our customers get the best quality meal every time they visit our restaurant. Our burgers will be customizable with a variety of toppings, including our signature animal sauce, making them tantalizing and delectable.

To better understand how we approached our solution, let us take you on a journey through our thought patterns. Our team spent a lot of time researching what our customers want from a burger, and the only common request was customization. To satisfy this, we have designed a simple system that allows our customers to customize their meal to their taste and preference.

  • We offer fresh, high quality ingredients – so our customers are satisfied and come back for more.
  • We offer customizable burgers – to make sure our customers get exactly what they want from their burger.
  • We offer prompt service – to accommodate customers with busy schedules.
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After using our solution, we want our customers to feel satisfied, happy and looking forward to their next visit. Our focus on quality and personalization in every burger we serve will have them having to tend to them again and again.

We think our solution is amazing and will solve the problem facing the fast food market. Our burgers are not only tasty but also made with fresh ingredients, meeting the expectations of every customer. By helping us establish an investment in our business, we will be able to make our solution accessible to more people, ensuring that every customer has the opportunity to experience the best quality and best fast food in town.

Market validation

As a potential In-N-Out burger franchisee, we conducted research on the fast food industry to validate our business solution in the market. Our TAM, or Total Addressable Market, is substantial and growing rapidly. According to Ibisworld, fast food industry revenues are expected to reach 0 billion by 2024. This important market is an opportunity for us to establish a strong presence and grow our business.

Burger’s joint market remains very competitive, but there are several untapped opportunities that we can exploit to differentiate ourselves from our competition. Our target customer is the modern young consumer who values quality and good customer service, both of which are at the heart of the Burger In-N-Out brand. With revenue per customer ranging from to , we aim to increase our sales volumes by providing affordable, high quality burgers and fries with exceptional customer service.

Starting a joint burger market business can be a good idea for two reasons. First, Millennials and Generation Z will drive the growth of the fast food industry in the coming years. These generations are looking for healthy and affordable meal options, which we plan to offer. Second, Burger’s cult following and brand recognition sets us apart from our competitors. The franchise has a proven business model that has been successful for over 70 years and has created a loyal following that we plan to convert into repeat customers.

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The market for our target demographic is growing, and we expect the demand for fast food to increase in the near future. According to a report by Statista, the fast food burger industry has grown 3.7% over the past five years, and sales are expected to grow 3.5% annually over the next five years. This growth trend indicates that there is a strong market for fast food burgers and gives us confidence in our business plan.

Our target customers are willing to pay a premium for quality ingredients and good service. In-N-Out Burger has a reputation for serving fresh, high-quality food at reasonable prices, which appeals to cost-conscious consumers looking for value for their money. Customers see value as deriving from the quality of food, service and price, and we will maintain a balance between these three factors as we evolve our business.

  • Our TAM is expected to reach 0 billion by 2024.
  • We target modern young customers who value quality and good service.
  • The fast food industry is growing and the cult of In-N-Out Burger sets us apart.
  • The joint Burger industry has grown 3.7% over the past five years, and sales are expected to grow 3.5% annually over the next five years.
  • We will maintain a balance between food quality, service and price to provide value to customers.

business model

Our Burger In-N-Out franchise business operates on a simple yet successful business model that will generate revenue from two primary sources:

  • Sales revenue: Our main source of revenue will be generated from the sales of our famous Burger In-N-Out menu. Our product line consists of fresh, high-quality, locally sourced ingredients, ensuring a consistently superior taste experience for every customer.
  • Licensing Revenue: We will generate additional revenue through licensing agreements with other companies for the use of our brand and revenue, both domestically and internationally.
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With the implementation of our effective business model, we aim to establish a successful and profitable restaurant franchise business that will meet the demand for tasty, fresh and affordable fast food.

We estimate that our total expected annual revenue will be approximately million generated from a combination of sales and licensing revenue.

Product range

  • Burgers: Our burgers are made with 100% pure beef patties that are freshly ground, prepared in-house and cooked to perfection. With our signature buns and ingredients such as lettuce, tomato, onion and our secret sauce, we make sure every burger lives up to our high standards for quality and taste.
  • Fries: Our hand-cut fries are made with freshly peeled potatoes, fried in 100% vegetable oil and served hot and crispy.
  • Beverages: We offer a range of beverages including our own line of soft drinks, lemonade and milkshakes in a variety of flavors such as vanilla, chocolate and strawberry.

With our unique menu and efficient business model, we are confident that our franchise will be very profitable.


Our main competitors in the burger market include McDonald’s, Burger King, Wendy’s and Five Guys. McDonald’s is the biggest player in the market, known for its fast service and affordable prices. Burger King and Wendy’s are also the best fast food chains, offering a menu similar to McDonald’s. Five Guys is a growing franchise known for its customizable burgers and fresh ingredients.

While these companies do well in terms of name recognition and established clientele, they often struggle to maintain the freshness and quality of their ingredients. Additionally, their menus can be limited, with little room for customization. The Burger In-N-Out franchise aims to differentiate us in these areas.

What makes us better is our focus on fresh ingredients, a customizable menu with our secret sauce , and a commitment to quality service. We believe our biggest USPs are our use of fresh, locally sourced ingredients and our famous animal-style burgers. Our customers love the fresh taste and unique customization that our menu allows.

Our biggest competitors in terms of stealing customers are McDonald’s and Five Guys. McDonald’s is able to offer affordable options, but often struggles to maintain quality ingredients. Five Guys is known for its fresh ingredients but doesn’t have the customization options we provide.

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As a result, we believe we have a unique position in the market. Our use of fresh ingredients and customization options makes us a strong contender for establishing fast food chains while maintaining a commitment to high quality service. We believe we can continue to grow our market share and attract customers looking for a fresh, customizable burger experience.

Founding team

Our founding team is made up of highly motivated and skilled professionals with a passion for good food and exceptional customer service. Each member brings a unique set of expertise that will be crucial to the success of our Burger In-N-Out franchise journey.

The primary goal of our team slide is to instill confidence in our investors that we have the skills and experience to make this venture a huge success. We believe our team’s track record and accomplishments are well aligned with the challenges we are about to face.

John Smith is our CEO and holds an MBA from Harvard University. He has over 10 years of experience in the fast food industry, having worked for McDonald’s and Wendy’s. His focus on operational excellence, financial management and customer experience is unparalleled.

Jane Doe is our COO and holds a bachelor’s degree in accounting from the University of California. Jane has worked for In-N-Out Burger for over 15 years, first as a cashier and then as a store manager. His strong leadership skills, attention to detail and industry experience are invaluable to our business.

Mike Brown is our CMO and holds a bachelor’s degree in marketing from San Francisco State University. He has over 10 years of experience in marketing and brand management, and his expertise is key to building and growing our brand.

Tom Lee is our CFO and holds a bachelor’s degree in finance from the University of Southern California. Tom has worked for several Fortune 500 companies, including Coca-Cola and PepsiCo. His financial acumen and strategic thinking make him our go-to person for all financial decisions.

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Together, our founding team is a tremendous force dedicated to bringing the best burgers and customer experience to our customers. We share a passion for good food, exceptional service and a strong work ethic that will drive our success.

We recognize that we may lack specific skills, such as technology and social media marketing experience. However, we are committed to learning and growing as a team, and we are open to partnering with experts in these fields.

We firmly believe that we are the right people for this challenge. We have a proven track record of success in the fast food industry, and we are confident that we can leverage our experience to replicate the success of In-N-Out Burger in our franchise venture.


Our Burger In-N-Out franchise has shown great progress since our launch into the highly competitive fast food market. We have tracked our growth and seen a steady increase in sales and customer satisfaction. Our team is dedicated to meeting our milestones and exceeding expectations.

One of our critical growth drivers has been customer acquisition. We have successfully grown our customer base through targeted advertising campaigns that have yielded impressive results. Our customer acquisition has increased 20% month-over-month and our customer retention rate is a healthy 70% . This proves that our customer loyalty program has been a valuable asset, and we are confident that we can build on this momentum.

Additionally, we have been monitoring our customer live time value and are delighted to share that our customers are showing strong engagement with our brand. Our customers’ average order value increased 15% last quarter, and we’re thrilled to see that 80% of our customers tried more than two different menu items.

We have also identified a massive growth opportunity in the market, and we believe our unique value proposition of fresh, quality ingredients and exceptional customer service will further drive our growth. The fast food market has seen unprecedented growth recently, and we have positioned our franchise in geographically desirable locations to capitalize on this trend.

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Our success in our initial rollout has allowed us to open additional locations in the city’s business district, which has high foot traffic and local demand for fast food. We are committed to scaling our business, and we believe our baseline metrics have proven that we are ready for this next step.

  • Customer acquisition growth of 20% over a month
  • 70% retention rate
  • 15% increase in average order value last quarter
  • 80% of customers have tried at least two different menu items
  • New locations opening in high demand areas

Fund raising

Our franchisee Burger In-N-Out is seeking seed funding of million to complete our product development and release a beta version of our product. This investment opportunity is a great chance to align with a brand that has the potential to disrupt the food industry. With the funds, we plan to achieve the following milestones:

  • Complete product development and release beta within six months of funding.
  • Conduct in-depth market research to identify our target audience and optimize our marketing plan before launch.
  • Grow our team by hiring top talent with expertise in technology, marketing and operations.

The funds raised will be used as follows:

  • Product development: 40%
  • Marketing: 30%
  • Operations: 20%
  • Legal and administrative costs: 10%

The majority of the funds will be allocated to product development, where the focus will be on improving the customer experience through technology. We will invest heavily in creating an innovative, user-friendly platform that is easy to navigate and accessible to anyone who loves In-N-Out. Additionally, a significant portion of the marketing budget will be spent on launching an effective online campaign that will increase brand awareness and drive traffic to our platform.

Finally, our operations team will work tirelessly to ensure seamless delivery services, efficient supply chain management and exceptional customer support. We believe that with the right team and funds, we will achieve our business goals and bring our revolutionary In-N-Out burger franchisee to market.