Funding Your Dream Beauty Store: Pitch Pitch Secrets Revealed

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


As owners of a beauty supply store, we understand the importance of providing excellent customer service and building strong relationships with our customers. However, we have noticed that traditional customer relationship management (CRM) processes are often ineffective and inefficient in this industry.

Many of our customers have different needs and preferences when it comes to beauty products, which makes it difficult to follow their individual preferences and purchase stories. This results in missed opportunities to up-sell or cross-sell products and a lack of personalized service.

Additionally, it is difficult to collect and analyze customer behavior data, which makes it difficult to make informed business decisions, such as which products to stock and which marketing campaigns to invest in.

  • What is the problem? – The inefficiency and inefficiency of traditional customer relationship management processes in the beauty supply industry.
  • What is the relevance of the problem? – It is very relevant because providing excellent customer service and building strong relationships with customers is essential for the success of any business.
  • What is the current solution for the problem? – Many beauty supply stores use manual methods, such as paper records and spreadsheets, to track customer information and purchases. However, these methods are often time-consuming, error-prone, and lack the ability to analyze data effectively.
  • Why does the problem exist? – The problem exists due to the complexities of customer behavior and the lack of effective tools to manage and analyze customer data.

Solution / value proposition

At our beauty supply store, we solve the problem of limited accessibility to high quality, exotic beauty products for women of color. Our store offers an extensive selection of premium beauty products tailored to the specific needs of our target demographic.

We recognized that most beauty stores mainly stock products suitable for the general market, which often do not work as effectively on women with darker skin tones or different hair textures. Our store aims to fill this gap in the market and provide women of color with a one-stop-shop for all their beauty needs.

Our solution is unique in that we offer physical and online shopping experiences. We have a brick and mortar store where customers can come and try on various products while receiving personalized assistance from our qualified beauty consultants. Additionally, our online store provides our customers with an easy and accessible way to purchase our products from the comfort of their homes.

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We strongly believe in creating an exceptional customer experience that exceeds expectations. Therefore, we offer in-store and online beauty consultations to help our customers navigate our product offerings, determine which products work best for them, and create personalized beauty regimens. We also allow customers to easily reorder their favorite products and offer a loyalty program that rewards their continued patronage.

Customer will feel secure and confident after using our products. Our premium options will provide desired results for women of color, who struggle to find beauty products that meet their unique beauty needs. By feeling secure and confident, the customer will become a returning customer and our solution will become part of their daily beauty routine.

Our solution is amazing because we took a product that is readily available in the market and rebranded it to cater to an underserved market. Our unique selling proposition is that our store is filled with quality, exclusive beauty products that cater to the specific needs of women of color.

  • We stock hair products that work for various hair textures including fluffy, coiled and curly hair types.
  • Our skincare products are formulated to address the specific skin concerns of women with darker skin tones.
  • We offer a wide range of makeup products specially formulated to match different skin tones.
  • Our inventory includes a curated selection of exotic beauty products from international brands that are not readily available in mainstream stores.

We believe our solution has the potential to revolutionize the beauty industry by setting a new standard for inclusivity, diversity and quality. By investing in our store, you have the opportunity to be part of this transformation and provide women of color with a beauty experience they have never had before.

Market validation

The beauty industry is a rapidly growing market with a total addressable market size of 2 billion according to a Zion Market Research report in 2020. This industry includes both products and services such as hair care, skin care, cosmetics and spa treatments. The specific market for the beauty supply store is the retail sector of the industry, which accounted for 2 billion of the total market.

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The average revenue per customer in the US retail industry is , as reported by Statista in 2020. The sales cycle for beauty products is relatively faster compared to other industries in retail, customers frequently purchase products every 2-4 months. Additionally, beauty consumers have developed strong demand for high-quality products and personalized customer experiences, leading to growth opportunities for innovative companies in the industry.

Starting a beauty supply store is a viable business idea due to the industry’s steady growth rate and increasing demand for specialized beauty products and services. Additionally, the retail sector of the beauty industry has proven resilient during economic downturns, with the industry remaining relatively stable during the 2008 global financial crisis and the current Covid-19 pandemic.

The beauty industry is expected to continue its upward growth trajectory, with a projected compound annual growth rate (CAGR) of 7.6% from 2020 to 2027, according to a report by Fior Markets. The report notes that the global pandemic has only accelerated the shift to digital channels and online shopping for beauty products, creating more growth opportunities for companies with a strong online presence such as the beauty supply store.

Customers in the beauty retail industry are willing to pay for high quality products and services. According to a report by Accenture, 68% of beauty consumers are willing to pay more for eco-friendly products, while 73% are willing to pay more for customization or personalization of their beauty products. This presents an opportunity for the beauty supply store to differentiate itself by offering personalized recommendations and eco-friendly products.

business model

At the Beauty Supply store, our main goal is to provide quality beauty products to our customers while generating a sustainable source of income. Our revenue model is designed to ensure that we maximize our potential while meeting the needs of our customers.

The store generates revenue through a number of channels, which include:

  • Sales of beauty products: We offer a wide range of beauty products to our customers at competitive prices. These products include hair care products, skincare products and beauty accessories. We maintain relationships with various suppliers to ensure that we have a steady supply of high quality products that meet our customers’ needs.
  • Salon Services: A portion of our revenue comes from the salon services we provide. We have an in-house salon where our clients can receive hair and beauty treatments from our experienced stylists.
  • Membership Program: We offer a membership program where customers pay an annual fee to receive discounts and other benefits on their purchases. This generates additional revenue and helps retain customers.
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Our revenue stream is expected to steadily increase over time due to the growing demand for beauty products and services, and our ability to provide quality products and services to our customers.

Our total revenue for the first year is expected to be 0,000 with an expected growth rate of 10% per year. We plan to allocate a portion of our revenue to marketing efforts, inventory management and expanding our salon services.

Overall, we believe our business model is sustainable and scalable, allowing us to grow while maintaining our core values of providing quality products and services to our customers.


In the beauty supply store market, there are several key competitors that offer similar products and services. These players include:

  • Ulta Beauty: A large chain store that offers a wide range of beauty products, from makeup to skincare.
  • Sephora: Another chain store specializing in high-end makeup and skincare products.
  • Sally Beauty: A brick-and-mortar store that offers a range of professional-grade beauty products, including salon equipment and supplies.

These competitors have established loyal customer bases and have strong reputations in the beauty industry. However, they have limitations in some areas.

What they do well: Ulta Beauty and Sephora are known for their extensive product offerings and high-quality products. Sally Beauty is well regarded for its professional quality products and equipment.

What they do wrong: Ulta and Sephora have limited offerings in hair care and styling products, leaving a gap in the market. Sally Beauty focuses primarily on serving salon professionals and does not offer as many products geared towards the average consumer.

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What sets us apart: Our beauty supplies store has a strong focus on hair care and styling products, offering a wide range of options for customers. Plus, we offer a personalized shopping experience with expert stylists on staff to provide recommendations and advice. Our store also offers a rewards program, which sets us apart from our competitors.

Our USPS: Our primary competitive advantage is our focus on hair care and styling. In addition, our personalized shopping experience and rewards program differentiates us from our competitors and provides added value to our customers.

Who is stealing from our customers: Our competitors are mainly stealing from our customers by offering a wider range of beauty products, which we hope to counter by expanding our product offerings over time.

Founding team

Our team includes highly experienced individuals who have an unyielding drive to revolutionize the CRM industry. We are confident in our skills to make this business a huge success.

John Doe, CEO: John has over 10 years of software development experience. Prior to founding our company, he led a team of developers at a high profile technology company, where he was responsible for the successful launch of 3 software products. John’s expertise in software development is invaluable in creating and managing our CRM software.

Jane Smith, COO: With 8 years of experience in business operations, Jane brings a wealth of knowledge to our team. She successfully launched and scaled 2 startups in the past and was recognized by Forbes as one of the “top 30 under 30” in the tech industry. His expertise will be crucial in the management and growth of our business.

Mike Lee, CDO: Mike is the force behind our data analysis capabilities. He has a doctorate. In MIT Statistics and worked as a Data Scientist at a Fortune 500 company for 5 years. He has designed and implemented data analysis solutions for several industries and his expertise in this field is instrumental in the development of our CRM software.

Our common goal is to provide a solution for companies struggling with customer relationship management. We believe our CRM software will improve customer experiences and relationships. Our team has a shared passion for technology and innovation, and we are excited to bring our expertise to the CRM market.

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Although our team is highly qualified and experienced, we recognize that we do not have expertise in all areas required of a successful startup. We are committed to building a diverse team to fill skill gaps.

We are convinced that our team is the right one for this challenge. With our combined skills and experience, we believe we can successfully revolutionize the CRM industry and provide a valuable solution to businesses worldwide.


At Beauty Supply Store, we have made significant progress in our business traction as we continue to expand our operations. Since launching our e-commerce platform five months ago, we have seen a steady increase in sales , which have exceeded our initial projections. In the last month alone, our sales have increased by 35%, bringing our total revenue to ,000.

Additionally, our customer base has grown and we have gained over 1,000 new customers in the last month. This is an indication of our widespread acceptance by the target market as well as the attractiveness of our offerings. We have achieved this through online and offline marketing strategies and by providing excellent customer service.

Customer retention has been another area of success for Beauty Supply Store as we have experienced a low churn rate of less than 5% since launch. Indeed, we have actively collected customer feedback and use it to continuously improve our services.

One of our most crucial metrics is Average Order Value (AOV) , which increased 20% last month. Indeed, we have implemented a loyalty program that rewards customers for repeat purchases and referrals. This has led to increased customer loyalty and satisfaction while increasing our sales and revenue per customer.

Another indicator of our success is Cost per Customer Acquisition (CAC) , which has been steadily declining. Through targeted social media advertising and other forms of digital marketing, we were able to reduce our CAC to , which is well below the industry average. This contributed significantly to our profitability.

  • We are making good progress in our business operations, and all the metrics we are tracking show that we are on the right path to success.
  • Our previous market assumptions have been validated by our growing sales, customer retention and loyalty
  • We are steadily approaching a market fit of the product as indicated by our growing customer base and positive feedback
  • Customers continue to express their love for our products, and we achieved a high Net Promoter Score (NPS) of 9
  • The beauty industry is set to grow exponentially in the coming years, presenting us with a massive growth opportunity to exploit
  • All of our metrics point to a bright future for Beauty Supply Store, and we will continue to build on them as we scale up our operations.
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As we continue to make progress in developing our beauty supply store platform, we are seeking million seed funding to take our product to the next level. We believe investing in our platform will provide significant ROI for our investors and clients.

With seed funding, we plan to allocate 30% of funds to product development To create new features and functionality to improve user experience. 40% of the funds will go towards marketing efforts to promote our platform to a wider audience and attract more users. Finally, the remaining 30% will be used to Hire top talent to help us scale our operations . We want to bring in developers, designers, and skilled customer support staff to help us make sure Beauty Supply Store is the best it can be.

We are confident that with the injection of seed funding, we can deliver key milestones that will bring us closer to our long-term vision for the business. Specifically, we plan:

  • Release our beta version of the platform, which will allow us to collect valuable feedback from users
  • Expand our marketing reach to increase customer acquisition
  • Finalize product development for the full version of the platform
  • Gain traction among our target audience and establish our position as a leading platform for beauty supply purchases

We are excited to take the next steps in our journey and believe that with your investment, we can achieve great things together.

Funding Your Dream Beauty Store: Pitch Pitch Secrets Revealed

Pitch Deck Template that gets you funded!

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