Fit for Funding: Creating a Power Gym Pitch Pitch

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Obesity is a growing concern in society today, and many people struggle to find the time and motivation to exercise regularly. As a result, many people find it difficult to maintain a healthy weight and lifestyle.

An example of this problem is Sarah, a busy single mother of two who works long hours and has very little time for exercise. She wants to lose weight and improve her health but feels overwhelmed by the process. Despite her best efforts to make time for exercise, she finds it difficult to stay motivated and consistent. Her busy schedule often leaves her too tired to hit the gym or go for a run, and she’s frustrated with the lack of progress she’s made on her health goals.

This issue is relevant for a large number of people, as busy lifestyles and limited time are common concerns in today’s society. Many people find it difficult to prioritize exercise and healthy habits while juggling work, family, and other responsibilities. As a result, there is a significant need for more accessible and convenient solutions to help people maintain a healthy lifestyle.

Currently, the solutions available to people like Sarah are limited. Traditional gyms are often expensive and require a significant time commitment to attend regularly. Although home workout videos and equipment are available, they can be expensive and may not provide the motivation and support needed to maintain a consistent exercise routine. As a result, many people like Sarah feel frustrated and discouraged by their lack of progress.

The problem exists because the traditional solutions available are not accessible or practical for many people. Additionally, societal pressures and expectations often prioritize work and other responsibilities over personal health and well-being, making it difficult for individuals to prioritize and make time for regular exercise.


Solution / value proposition

Our gym franchise provides a solution to the problem of people unable to find a convenient, affordable, high-quality gym with personalized training options. Our gyms will feature state-of-the-art equipment and facilities, as well as friendly, knowledgeable trainers who will help tailor fitness plans to each individual’s needs and goals. We will focus on creating a welcoming and inclusive environment for people of all fitness levels, ages and backgrounds.

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We’ve worked hard to create a gym experience that customers will love from their first visit. Our gyms will have a modern, clean design, creating a welcoming environment where customers will feel comfortable and confident in their ability to achieve their fitness goals. Our trainers will work closely with each client to create a personalized workout plan, using the latest fitness research to create a program that is scientifically validated and effective.

We understand that people often struggle to maintain motivation and engagement with their fitness routine, so we’ve developed a range of programs and classes designed to keep things fresh and enjoyable. We will be offering a variety of classes including yoga, zumba, strength training, and more. We will also have an online platform that will allow customers to track their progress, connect with trainers and access a range of additional resources to help them stay motivated and engaged.

Our gym franchise will offer a unique value proposition by providing a convenient, affordable and high-quality gym experience that combines the latest research in fitness with personalized training options. By creating a community-focused fitness facility, we will build a loyal clientele that will return to our gyms time and time again.

We are confident that our gym franchise will solve the problem addressed by providing customers with everything they need to achieve their fitness goals in a welcoming and inclusive environment. Our solution is so good that customers will be motivated to prioritize their fitness and make it an important part of their lifestyle. After using our gym services, clients will feel energized, empowered and motivated to continue their fitness journey with us.

We think our solution is truly amazing, and we’re excited to share it with investors who share our passion for fitness and community building. We are confident that our unique combination of technology, personalized training and community focus will make our gym franchise a top player in the fitness industry for years to come.

Market validation

Our research shows that the health and fitness industry is constantly growing and is expected to reach a market size of 6 billion by 2023 (Source: Market Research Future) . There is a huge demand for fitness centers and gymnasiums as more and more people become health conscious and seek a healthier lifestyle.

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The specific market we are targeting are people between the ages of 18 and 45 who want to join a fitness center or gymnasium. Our customer research revealed that they were willing to spend an average of -100 per month on gym membership fees. Additionally, our research found that the majority of these people tend to focus on strength training and cardio exercises. (Source: our customer survey)

Starting a gym in this market is a great opportunity as we anticipate continued growth in the health and fitness industry. By offering state-of-the-art equipment, a variety of training programs and excellent customer service, we expect to capture a significant share of this market, especially with the number of health conscious people growing every year.

The fitness industry has seen an annual growth rate of 2.6% and is expected to continue growing at a similar rate over the rest of the decade (Source: Ibisworld) . This means that there is a high probability of success for our gym business.

On average, customers in our target market are willing to pay -100 per month for gym memberships and additional services such as personal training, nutrition counseling, and fitness classes (Source: our customer survey) . This means that there is significant revenue potential in this market for our gym business.

  • TAM = 6 billion (fitness industry market size by 2023)
  • Target client: individuals aged 18 to 45
  • Expected Monthly Membership Fee: -100
  • Annual market growth rate: 2.6%

business model

Our gym operates as a member-based business, where customers pay a monthly fee to access our facilities. We offer various membership options with different levels of access and benefits such as personal training sessions and fitness classes.

Our income is generated through membership fees, personal training sessions and fitness classes. We also have a small retail section where we sell apparel and fitness supplements which adds to our revenue stream.

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Total revenue is expected to be .5 million per year, with the majority of revenue coming from membership fees.

As we are a service-based company, we focus on providing exceptional customer service to our members. Our employees are trained to ensure our members have a positive experience every time they visit the gym. This includes clean facilities, friendly interactions, and prompt and efficient customer service.

In addition to our brick-and-mortar location, we also offer virtual personal training sessions and fitness classes. This allows us to reach a wider audience and generate additional revenue.

Expansion is also a key part of our business strategy. We plan to open additional locations in other cities to increase our customer base and revenue stream. These new locations will be modeled after our successful flagship location.

  • Membership fees
  • Personal training sessions
  • fitness classes
  • Retail section (clothing and fitness supplements)


Our main competitors in the gym market include established players such as Gold’s Gym, 24 Hour Fitness and Anytime Fitness. Each of these gyms has their strengths and weaknesses, which we will review to see where we stand in the market.

Gold’s Gym: With over 700 locations worldwide, Gold’s Gym is a well-known brand in the fitness industry. They offer a wide range of equipment and courses and have a dedicated membership base. However, their pricing can be steep and their customer service can be lacking at times.

24 Hour Fitness: As the name suggests, 24 Hour Fitness offers round-the-clock access to their gyms. They also offer a variety of equipment and classes and have a large number of locations. However, they can also be priced high, and some members have reported cleanliness and maintenance issues at their facilities.

Anytime Fitness: This franchise-based gym offers convenient access to their facilities with 24/7 availability. They have a smaller footprint compared to other big gym chains, but they are competitively priced and offer personalized training programs. However, they may not have a greater variety of equipment or classes than larger gyms.

Our gymnasium will set us apart from the competition by providing a more personalized fitness experience. Our goal will be to build a community of members who can support and motivate each other towards their fitness goals. We will also offer a wider range of classes, including yoga, Pilates and dance-based workouts, which our competitors do not offer.

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Our Unique Selling Points (USPS) are:

  • Personalized fitness plans tailored to individual needs and goals.
  • A supportive and inclusive community environment.
  • A variety of fitness classes, including dance workouts, to offer something for everyone.
  • Clean, modern facilities that are always well maintained.

We believe our target audience is those looking for more than just a place to exercise – they want to be part of a community that supports and motivates each other with their fitness goals. Our main competitors are stealing potential customers by not providing the same level of personalized, community-focused experience that we will provide. Overall, we see ourselves as a solid player in the gym market that offers something new and unique.

Founding team

Our founding team is made up of people who have extensive experience and skills in various aspects of the fitness industry. We are passionate about taking a unique and innovative approach to the world of fitness and are committed to making our journey a huge success.

John Smith, CEO and Co-Founder
John holds a degree in Sports Science and has over 10 years of experience in the fitness industry. He previously managed and owned several successful gyms and has a track record of increasing revenue and profitability.

Jane Doe, CMO and Co-Founder
Jane holds a degree in marketing and has over 8 years of marketing experience in the fitness industry. She has successfully launched and marketed several fitness products and has a deep understanding of consumer behavior and trends.

Michael Lee, CFO and Co-Founder
Michael holds a degree in finance and has over 15 years of experience in finance and accounting. He has been in the fitness industry for 7 years and has helped launch and grow several successful fitness businesses.

Samantha Choi, Head Coach and Co-Founder
Samantha holds a degree in exercise science and is a certified personal trainer with 10 years of experience in the fitness industry. She has trained clients of all ages and fitness levels and has a deep understanding of exercise physiology and training techniques.

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Our team is well balanced and has the knowledge and skills to meet any challenges that may arise. We are committed to working together to bring our unique vision to life and provide our customers with an unparalleled fitness experience.

Our goal is to revolutionize the fitness industry by offering personalized and dynamic workouts, advanced technologies and exceptional customer service. We believe that fitness should be accessible to everyone and that our innovative approach will inspire and motivate individuals to achieve their fitness goals.

Although our team has a wide range of skills, we continually seek to learn and grow. We are always open to feedback and will work tirelessly to improve our skills and knowledge to ensure the success of our business.

We are convinced that we are the right people for the challenge of bringing a unique and innovative approach to the fitness industry. With our combined experience, passion and drive, we are committed to making our adventure a huge success.


Our gym has made significant progress since opening its doors in January 2021. We have focused on tracking our key metrics and making data-driven decisions to guide our growth. Here are some of the milestones we have achieved:

  • Customer purchase: We have acquired 500 new customers in the past six months. This is largely due to our successful marketing campaigns that have targeted health and fitness enthusiasts in our area.
  • Churn Rate: Our monthly churn rate is currently at 3%, which is below the industry average. This is a good indicator that our customers are satisfied with their experience at our gym and are likely to continue their membership.
  • Revenue: Our monthly revenue has increased steadily since we opened. Over the past four months, our revenue has increased by 20% and we expect this growth to continue as we attract new customers and retain our current ones.
  • Net Promoter Score: Our Net Promoter Score (NPS) is currently at 78. This is an excellent score and speaks to our focus on providing exceptional customer service and a high-end fitness experience. quality.
  • Partnerships: Our gym has formed partnerships with several local businesses, including nutritionists and physiotherapists, to provide our customers with comprehensive health and fitness services.
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We believe these milestones are strong indicators of our gym’s success and our ability to achieve our goals. As we continue to grow, we plan to invest in new equipment and expand our services to meet the evolving needs of our customers. We are focused on data-driven decision making and exceptional customer service will continue to be at the core of our business strategy.

Fund raising

As we bring our innovative gym concept to market, we are seeking a total of million in funding to support our initial growth and expansion efforts.

The funds will be used for three main areas:

  • Product development: 40% of the funds will be allocated to product development. This will include finalizing the design of our gym equipment, developing the software for our personalized workout plans, and testing all equipment and software for safety and effectiveness.
  • Marketing: 30% of funds will be allocated to marketing efforts. Our marketing campaign will focus on building brand awareness, driving customer acquisition and promoting our unique offerings. We plan to use a mix of digital, print and outdoor advertising, as well as influencer partnerships and community events.
  • Expansion: 30% of funds will be allocated to expand our services to new locations. This will include securing leases for additional gym space, hiring staff to handle customer service, and purchasing new equipment for each location.

With the million funding, we will be able to achieve the following milestones:

  • Open three new gym locations within the next 12 months.
  • Significant growth in our customer base, with the goal of reaching 10,000 active members in the next 18 months.
  • Further development of our personalized training plans, allowing greater personalization and recommendation features for members.

Thank you for considering our investment opportunity. With your support, we have no doubt that we can revolutionize the gym industry and provide a unique and valuable experience for our customers.