Crush Your Pitch: Get Funded for Your Spare Parts

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet John. John is a car enthusiast who owns a classic 1967 Ford Mustang. He wants to restore the car to its original condition, but unfortunately he has trouble finding the right parts. John has searched through several stores, online and offline, but can’t seem to find what he needs. Frustrated, John considers abandoning his restoration project.

John is not alone. Many car enthusiasts face this same problem, struggling to find quality spare parts for their classic cars. This is a problem because it not only affects the car enthusiast community, but also the automotive industry in general. Specifically, this themselves affects the profitability and longevity of classic cars.

The problem with the current solution is that there is no centralized platform for classic car spare parts. Car enthusiasts are forced to spend time and money traveling to various stores and online stores in search of these parts. Even then, there is no guarantee that they will find the parts they need.

The problem exists for various reasons. One reason is that classic cars are no longer being made, so finding parts can be a challenge. Moreover, the automotive industry’s current focus is on new models and technologies, leaving classic car enthusiasts behind.


Solution / value proposition

The problem of finding spare parts for old and rare vehicles is an ongoing problem for car enthusiasts and mechanics. Today’s market is fragmented and it can take hours of research to find the right part. Our solution is an online spare parts store that provides a single platform for all spare parts for vehicles of different makes, models and years. We offer a full line of high quality spare parts at competitive prices. Our website is easy to use and parts can be easily found using the search option or browsing through the categories.

Our primary value proposition is convenience. We save our customers time and effort by providing a one-stop-shop for all their spare parts needs. Our online store is accessible 24/7, and our inventory is always up to date, so our customers can be confident they are getting the parts they need.

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We have also developed a feedback system where our customers can rate and review products, helping other customers in their decision-making process. Additionally, we offer a warranty for all of our products, providing our customers with confidence in their purchases and ensuring that they have a positive experience with our company.

Another aspect of our solution is our team of experts . We have a team of experienced mechanics who are always on hand to answer any questions or offer advice on the correct spare parts for specific vehicles. This personalized service sets us apart from our competitors, and it is particularly useful for customers who may not be familiar with the technical aspects of their vehicle.

Overall, our solution is an innovative online spare parts store that provides a convenient and reliable solution for finding rare and specialized spare parts for different vehicles. We offer competitive pricing, high quality products, and personalized customer service, making us the go-to solution for car enthusiasts and mechanics.

Market validation

In the aftermarket parts store industry, the total addressable market size is large, with the global market predicted to reach .3 trillion by 2023. This indicates high growth potential and ensures that there is a market for our business solution. In the United States alone, the aftermarket store industry is worth 6 billion in 2021.

Details of our addressed market include revenue per customer, sales cycles and buyer personas. Our target market consists of companies and individuals who require high quality spare parts for their machinery and equipment. The market has shown a stable demand for products that provide high performance and durability. Moreover, with the increasing use of machinery and equipment in all industries, the demand for spare parts is expected to grow commensurately.

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It is a good idea to start a business in this market due to significant growth potential, low market saturation, and growing demand for superior aftermarket parts. The industry is lucrative and offers significant opportunities for innovation and differentiation.

Additionally, the aftermarket stores industry is growing at a steady rate, with a compound annual growth rate of 5.3%. The market is expected to continue to grow, driven by the increasing use of machinery and equipment across different industries.

Our customers are willing to pay a premium for high quality, reliable replacement parts. This is reflected in the average order value in the industry, which ranges from to ,000. Moreover, due to the great importance of machinery and equipment in various industries, customers are willing to pay more for high quality spare parts.

  • The global aftermarket parts store market is expected to reach .3 trillion by 2023.
  • The U.S. aftermarket parts industry is worth 6 billion in 2021.
  • Our target market consists of companies and individuals who require high quality spare parts for their machinery and equipment.
  • The spare parts store industry is growing at a steady rate of 5.3%.
  • Our customers are willing to pay a premium for high quality, reliable replacement parts with an average order value ranging from to ,000.

business model

Our business model revolves around offering high quality spare parts to individuals and wholesalers at competitive prices. We generate revenue by selling our products through our online store, which is accessible to anyone with an internet connection. Our business strategy is to focus on providing exceptional customer service, streamline our supply chain management and invest in marketing efforts to expand our customer base.

How will you generate income?

  • We generate revenue by selling spare parts through our online store.
  • We offer a wide range of spare parts for various industries at competitive prices.
  • Our pricing strategy is designed to incentivize our customers to buy in bulk, which increases overall revenue.
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What is the total amount of income?

  • Our projected revenue for the first year is 0,000, with 60% of our sales generated through e-commerce.
  • We have identified opportunities to expand our business by entering new markets and providing exclusive offers to our wholesale customers, which could potentially increase our revenue by 50% over the next two years.

What products will generate revenue?

  • We offer spare parts for various industries, including automobiles, construction equipment and electronics, which generate revenue for our business.
  • We are focused on providing high quality products that meet and exceed industry standards, improving customer satisfaction and generating repeat business.
  • We also provide a range of value added services, such as technical support, installation services and warranty on our products, resulting in additional revenue for the business.

In conclusion, our business model focuses on providing high quality spare parts to individuals and wholesalers at competitive prices. Our goal is to generate revenue by selling our products through our online store, streamline our supply chain management and invest in marketing efforts to expand our customer base. By providing exceptional customer service and a wide range of quality products, we aim to attract and retain customers and expand our business into new markets.


As an aftermarket supplier, our business faces competition from online and brick-and-mortar stores. Our competitors include:

  • Amazon : As a company with a large inventory of spare parts, they offer one-stop shopping for customers. However, they lack the personal touch that we provide and often have higher prices.
  • Autozone : As one of the largest aftermarket auto parts retailers in North America, they have a large inventory and a recognizable brand presence. However, their prices may be higher than ours, and they don’t offer the same personalized service we do.
  • Napa Auto Parts : As a chain of over 6,000 auto parts stores, they have a large inventory, competitive pricing, and brand recognition. However, they may not always have the specialty pieces we carry, and we aim to provide a more personalized shopping experience than a large chain can provide.
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What sets us apart from our competition is our personalized touch and expertise. We only focus on spare parts, which allows us to have a thorough understanding of our products and to provide our customers with the best services and advice. We are also committed to providing affordable prices and prompt shipping to our customers.

Our Unique Selling Points (USPS) include:

  • Specialized knowledge : Our team has an in-depth knowledge of spare parts and can provide personalized recommendations to our customers.
  • Competitive Pricing : We offer fair and competitive prices for our products, ensuring that our customers get the best value for their money.
  • Quality Control : We ensure that all of our products meet the highest quality standards and offer a warranty on all of our products.
  • Fast Shipping and Delivery : We offer fast and reliable shipping options to ensure our customers get their parts quickly.

We believe our biggest competitor is the customer’s desire to seek out the lowest prices online . To combat this, we will focus on providing a personalized shopping experience with our specialist knowledge and quality products. We also aim to build long-term relationships with our customers through exceptional service and competitive pricing.

Founding team

In the aftermarket, we have a strong and experienced founding team with a proven track record of success. Our team consists of:

  • John Smith , CEO and Co-Founder, holds a degree in business administration from Harvard University and has over 15 years of experience in the automotive industry. He has successfully managed several auto parts stores and has a deep understanding of the industry.
  • Mary Lee , Coo and Co-Founder, holds a degree in Mechanical Engineering from MIT and over 10 years experience in the automotive industry. She has extensive experience in supply chain management and has worked for several high profile automotive companies.
  • Tom Jones , CTO and co-founder, holds a degree in computer science from Stanford University and over 10 years of software development experience. He has worked for several successful startups and has a strong track record of building scalable and user-friendly systems.
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We believe our team is the best choice for aftermarket parts due to our diverse skill sets and experience in different areas of the industry. By working together, we can ensure the success of our business.

Our goal is to revolutionize the auto parts industry by providing a convenient and trusted online marketplace for consumers and suppliers. We are passionate about making the process of buying and selling auto parts as easy as possible.

Although our team has a wide range of skills, we are aware that there may be areas where we lack expertise. To compensate for this, we have built a strong network of advisors and industry experts who can provide advice when needed.

We firmly believe that we are the right people for the challenge of building an aftermarket store. Our team has a deep understanding of the industry and the technical expertise needed to build a successful online marketplace. We are committed to making the aftermarket a huge success and we are confident in our ability to make it happen.


So far, our strong traction has demonstrated the potential for success in our business.

  • Since launching our e-commerce store six months ago, we have seen a steady increase in sales month over month.
  • Our customer acquisition cost has decreased by 25% since implementing the targeted social media ad campaigns, resulting in a higher ROI.
  • Our customer retention rate is 75%, demonstrating a high level of customer satisfaction and loyalty. This resulted in a significant increase in business referrals and word of mouth referrals.

We believe these measures are critical drivers for growth and have positioned us for continued success.

We also discovered that there is a significant market gap in the availability of high quality auto parts, with few competitors dominating the local market. This has led us to focus on expanding our product offerings and increasing our market share in the local auto parts industry.

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Additionally, we have found that customers appreciate our exceptional customer service and attention to detail. We believe this sets us apart from our competitors and positions us for success as we continue to grow and expand our business.

Fund raising

For the successful launch of our aftermarket parts store, we are looking to raise 0,000 in seed funding. This funding will be used to finalize our product development and launch marketing efforts that will serve to attract a wider audience to our store.

Approximately 65% of the funds raised will be allocated to product development, which will include hiring additional technical staff, developing websites and apps, and purchasing technology-related software and hardware. 20% of the funds will be allocated to marketing and will include covering the costs of website maintenance, search engine optimization (SEO) and social media advertising. The remaining 15% of the funds will be invested in hiring additional employees.

With the expected funds and using it in the manner indicated above, we aim to achieve several milestones. We plan to grow our product lines to over 50,000 spare parts in 6 months and achieve revenues of up to million in the first year.

  • Complete the development of our web and mobile platforms over the next six months
  • Launch of the application on Appstore and Playstore in 8 months after funding
  • Expand our reach through social media and search engines
  • Hire additional e-commerce and marketing professionals to increase sales revenue
  • Partner with manufacturers to provide customers with affordable, quality products

We believe that the aftermarket store will revolutionize the aftermarket, and we are confident that our investors will share our vision and help us achieve these milestones. The support of our investors will be essential in our journey to becoming a preferred supplier of high quality spare parts to users around the world.