Financing your remediation project: pitch Deck for Investors

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


The Sanitation Problem We are trying to address the lack of access to proper sanitation facilities in low-income areas. This problem affects millions of people around the world, leading to various health risks and environmental problems. Let me tell you the story of Ajoa, a mother of three living in a rural community in Ghana.

Adjoa wakes up early every morning to fetch water from the stream and bring it home. She then walks a considerable distance to use the communal toilets shared by her entire community. The latrines are poorly maintained, without proper water supply, there is no privacy and it smells terrible. Adjoa is always worried about her children getting sick, as the dirty environment makes them prone to illnesses such as cholera and typhoid fever which spread rapidly through the already struggling community.

The sanitation problem we aim to solve is a widespread and crucial problem. According to the World Health Organization (WHO), around 4.2 billion people worldwide do not have access to safely managed sanitation. This means people are forced to use unsafe facilities or defecate in the open, which can lead to a range of environmental and health-related issues.

The current solution to this problem is often inadequate or non-existent. Many people in low-income areas use shared toilets, which can be in terrible condition due to poor maintenance. Others have to resort to open defecation, which leads to increased water contamination, leading to waterborne diseases that affect both humans and marine life.

The reason why this problem exists is mainly due to lack of infrastructure, poverty and lack of education in low income areas. Governments, nonprofits, and private companies have attempted to address this problem in the past, but progress has been slow.


Solution / value proposition

Our sanitation service offers a complete and innovative solution to solve the problem of poor sanitation in urban areas. We provide an easy-to-use, affordable alternative to traditional sanitation methods, helping to reduce the spread of disease and improve public health.

Our system uses a unique combination of bio-catalysts and natural processes to break down waste quickly and efficiently, producing clean and safe by-products that can be used for fertilizer or energy production. This solution is not only environmentally friendly but also cost effective and low maintenance, making it accessible to a wide range of customers.

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We understand that our customers want to live in a clean and safe environment, and that’s why we’ve designed our service to meet their needs. Our service is simple to use: customers can easily sign up for our service through our website or mobile app and choose the collection frequency for their waste. Our trained technicians will manage everything from there, ensuring waste is handled efficiently and safely.

Our solution is amazing because it solves a real problem in an eco-friendly, cost-effective and user-friendly way. There is a real need for improved sanitation in urban areas, and our service provides a much needed solution to this problem.

  • Does this really solve the problem discussed?
  • Yes, our sanitation service provides a comprehensive and innovative solution to the problem of poor sanitation in urban areas, helping to reduce the spread of disease and improve public health.

  • Is the solution so good that the customer will do anything to get it?
  • Absolutely. Our solution is affordable, easy to use, environmentally friendly and low maintenance, making it accessible to a wide range of customers.

  • How will the customer feel after using the solution?
  • Customers will feel satisfied knowing they are living in a clean and safe environment while contributing to a more sustainable future.

We spent a lot of time researching and testing different methods to find the best solution for our customers. Our team consists of experienced professionals in the sanitation industry, who have developed this innovative solution by combining the latest technology with years of experience.

We are confident in the effectiveness of our solution and have already received interest from a number of potential customers. With the help of our investors, we can expand our operations and help even more people benefit from our service.

Market validation

Our remediation service responds to a critical need in the market. Each year, the United States generates more than 267 million tons of waste, according to the report of the Environmental Protection Agency (EPA). The problem is exacerbated by the lack of effective waste management systems and the lack of available solutions.

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Our TAM is 1 billion, which covers a large market where we can grow our business. The specific segment we are targeting is corporate and municipal services. Our research indicates that the average revenue per customer in the commercial waste management industry is approximately ,000 per location. This is an important opportunity for us to tap into this market to rapidly expand our business.

There are several reasons why it is a good idea to start a business in this market. First, the sanitation industry is known to be a stable and reliable business. Waste management services are needed, making them resilient to economic volatility. Second, there is a growing demand for sustainable waste solutions. People are more aware than ever before, and municipalities and private organizations are looking for effective solutions to reduce their environmental impact.

The market for our service is growing. According to Waste Dive, a media outlet that focuses on the sanitation industry, waste reduction efforts are growing at a rate of about 1% per year. Additionally, research firm Technavio predicts that the global waste management market is poised to grow by 0 billion between 2019 and 2024, growing at a CAGR of nearly 6% during this period. These trends are consistent with our business objectives and provide us with an opportunity to capture a share of this growing market.

Our target customers are willing to pay a premium for quality waste management and remediation services. According to Grand View Research, the global smart waste management market was worth .32 billion in 2016, but is expected to reach .19 billion by 2024.

  • Our market is large and we have a significant opportunity for us to capitalize on the growing demand for sustainable waste solutions.
  • We cater to a specific market, which allows us to effectively target potential customers.
  • The market is growing, which provides an opportunity for us to scale our business.

business model

Our business model focuses on providing efficient and reliable sanitation services to our customers while generating revenue through various waterways. As a remediation service company, our primary goal is to provide the best possible service using state-of-the-art equipment and trained professionals to ensure that our customers are satisfied with our work.

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We generate revenue through the following methods:

  • Regular Remediation Services: Our primary stream of revenue comes from providing regular remediation services to a diverse range of customers, including residential, commercial and industrial customers. Our services include waste management, sewage disposal and general sanitation services, which we offer at competitive prices tailored to the needs of our customers.
  • Specialized sanitation services: In addition to our regular services, we offer specialized sanitation services, such as hazardous waste disposal, bulk waste disposal and biohazard cleaning. These services are an additional source of income that we offer to our customers. These services are in high demand and provide a means for us to increase our revenue while providing specialized services.
  • Complementary products: In addition to our basic services, we offer complementary products, such as sanitation supplies. These products include, but are not limited to, cleaning supplies, trash cans, and other essentials our customers may need to ensure sanitation in their homes or businesses. These complementary products generate additional revenue for our business.
  • Recurring Revenue: We offer our customers the option to sign up for Recurring Remediation Services, which generates stable and predictable revenue for our business. This way we can ensure the continuity of our business and create revenue consistency.

Our total projected revenue is expected to exceed million in our second year of operation. These revenues are generated from our various revenue streams, which we continue to grow.

We are confident in our ability to create revenue through our various streams and deliver high quality and value to our customers while ensuring that our business remains profitable.


Our competition consists of both established waste management companies and emerging startups in the sanitation industry. Waste Management Inc. is one of the largest waste management companies in the world, providing complete waste solutions to businesses and municipalities. Although they have the advantage of scale and infrastructure, they do not focus on the specific sanitation services we provide.

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On the other hand, Souci is a prominent sanitation startup that operates in low-income areas, providing hygienic and affordable sanitation services. Although they offer innovative solutions, their aim is to focus on a different market segment and we do not consider them to be direct competitors.

What sets us apart from our competition is that our niche focus on remediation services for luxury residential and commercial properties. We provide a premium solution for those who value exceptional service and attention to detail. Our sanitation technicians are extensively trained to the latest industry standards and use state-of-the-art equipment to ensure the highest quality service.

Our Unique Selling Points (USPS) include:

  • Specialization in luxury properties
  • Highly qualified and professional sanitation technicians
  • Advanced technology and equipment
  • Customizable service plans to meet specific customer needs

We recognize that some waste management companies and emerging startups could potentially enter our market, but we believe our specialist focus on luxury remediation services will continue to set us apart.

Our research shows that our customers are most susceptible to being robbed by competitors who lack the level of professionalism, attention to detail and expertise that we offer. Therefore, we believe investing in marketing efforts that highlight our unique value proposition and focus on sanitizing luxury will help us attract and retain customers.

Founding team

Our founding team is made up of people with a shared passion for delivering sustainable solutions to solving environmental problems. We believe the furniture industry can become more aware of waste reduction and our company can help move it in that direction.

John Doe, Founder and CEO: John holds a degree in business administration and has worked in the furniture industry for over 10 years. He has experience in sales, marketing and management. He also has a strong understanding of furniture renovation, which will help inform our business decisions.

Jane Smith, Chief Designer: Jane has a degree in interior design and has worked for several high end furniture companies. She has an eye for design and can create unique, custom pieces that will stand out in the marketplace. She will be responsible for working with customers to create custom parts, as well as overseeing the design of our in-house parts.

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Mark Rodriguez, Chef Craftsman: Mark has years of furniture restoration experience and will oversee the renovation process for all of our pieces. He brings a wealth of knowledge and skills to the team, including woodworking, upholstery and finishing. He is a master at his craft and will help ensure the quality of our finished products.

The main goal of our team is to bring our expertise to create a unique business and compliment each other’s strengths . Our combined skills will allow us to bring the best possible products to our customers.

We are confident that our team has the right skills to successfully start and run our business. However, we recognize that there may be gaps in other areas, such as marketing and finance. To address this, we will work with external consultants where needed to ensure that all aspects of our business are covered.

We believe we are the right people for the challenge of starting a sustainable furniture business. We share a passion for creating a more sustainable future and are driven to make a positive difference.


Our traction in the sustainable furniture industry has grown substantially and continuously, signaling our business potential for investors.

  • We secured a lease on our retail space and began acquiring our initial inventory.
  • We have already established a strong social media presence.
  • Since the launch of our online store, we have seen a steady increase in website traffic, with a high conversion rate from visitors to customers.
  • We have received significant interest from our local community, with several repeat customers, as well as inquiries about partnerships and collaborations with other small businesses.

Our growing sales and customer engagement prove our success in creating a market that aligns with our mission of sustainable and affordable furniture.

We measured several key metrics, including:

  • Website traffic and conversion rate
  • Inventory turnover rate
  • Customer satisfaction rate through comments and reviews
  • Success rate of marketing campaigns

All of these measures signify significant progress towards our goals and have enabled us to make data-driven decisions in expanding and improving our business. We believe our early success is an indicator of our potential for scalability and long-term success in the sustainable furniture market.

Fund raising

Our business requires 0,000 in funding to cover start-up costs, inventory acquisition, and marketing efforts. We are confident in our store’s demand and believe that we can quickly become profitable with the help of our investors.

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We will use the funds as follows:

  • 60% For inventory acquisition and renovation costs: our main objective is to acquire a wide variety of used furniture to provide a complete selection to our customers. With the majority of the funding, we will purchase these pieces and restore them in-house to create unique, top quality pieces.
  • 20% For Marketing Efforts: We aim to connect with potential customers and grow our business through multiple marketing channels, including social media advertisements, email campaigns, and event sponsorships.
  • 15% For Retail Space Rental: We have secured a lease for our retail space, and will need to cover rent and utilities with a portion of the funding.
  • 5% For operational costs: We will allocate a small percentage of funding for expenses necessary to run our business, such as payment processing fees and minor repairs.

With this funding, we will achieve our milestones which include:

  • Expand our inventory to offer more unique pieces, attracting more customers online and in-store.
  • Boost our marketing efforts to reach as wide an audience as possible, while maintaining a strong focus on sustainable and affordable products.
  • To build our brand image and reputation as a leading supplier in the refurbished furniture market, thus distinguishing ourselves from other furniture retailers.
  • Reinvest all profits back into the business, with the goal of expanding our operations to other cities by opening additional stores.

We are open to discussing different investment models and partnerships, and our team is excited about the potential for growth and success in this industry. With your investment, we can make a significant impact in the furniture industry, reducing waste and providing our customers with affordable, high quality and environmentally friendly options.