Leveling Up: Pitch Martial Arts School for Funding

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet John, he is a 30 year old working professional who was looking to take up martial arts to improve his physical and mental health. However, he struggled to find a martial arts school near his location that can accommodate his busy schedule. Most of the schools he meets have rigid class schedules and steep prices.

Unfortunately, John’s story is not unique. Many people who are interested in martial arts are unable to find a school that fits their schedule and budget. This is where our martial arts school comes in – we aim to make martial arts accessible, convenient and affordable for everyone.

This is a relevant issue as physical and mental health has become an increasingly important topic among people, especially after the Covid-19 pandemic. More and more people are looking to prioritize their health and are interested in activities like martial arts to improve their overall well-being. However, the current solutions on the market do not meet the needs of the masses.

The current solution to this problem are a few mainstream martial arts schools that offer limited class times, expensive prices, and rigid schedules. These schools do not meet the needs of the customers and people who cannot meet these requirements are not able to take up martial arts. Online martial arts classes have also become popular, but they lack the personalized touch that in-person classes provide. There is an opportunity for a hybrid model that provides personalized online and in-person classes that cater to a wider range of clients.

The problem exists because many martial arts schools still follow traditional teaching methods that are not flexible enough to meet customer needs. With changing lifestyles and hectic schedules, customers are looking for a school that provides a personalized experience while offering flexible class times and affordable prices.


Solution / value proposition

We offer a martial arts school that not only focuses on teaching students self-defense techniques, but also confidence and discipline. Our school provides a safe and welcoming environment for students of all ages to learn and grow. We believe that in this busy world, people need a space where they can disconnect from stress and anxiety. We practice martial arts not just as a sport, but as a way of life.

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Our program offers several types of martial arts options such as karate, jiu-jitsu, kickboxing, etc.

  • We have experienced and certified instructors who tailor the training to the level of the student, so everyone can reach their potential.
  • We also focus on improving other life skills such as emotional intelligence, social interaction and leadership. We believe everyone has something to contribute to the world
  • Our curriculum goes beyond physical exercise and is tailored to students’ personal needs and goals. We teach students to develop discipline and focus on long-term goals.

Our martial arts school is not just a place where students can learn new skills; It’s a community where they can meet like-minded people and develop friendships. After joining our school, students will feel empowered, confident and accomplished. They will be able to face daily challenges with a new perspective and a more positive attitude towards life.

We are confident that our martial arts school will provide our students with an incredible experience that they will cherish for a lifetime.

Market validation

The market validation of our school of hypothetical martial craftsmanship is overwhelmingly positive. Martial arts have become increasingly popular in recent years, with more and more people of all ages and walks of life recognizing the benefits of this discipline. In fact, the global martial arts market is expected to reach .5 billion by 2023 growing at a compound annual growth rate (CAGR) of 5.3% .

Our target market consists of people interested in learning martial arts for a variety of reasons – from self defense to fitness to competition. According to our research, the average income per client in this industry is 0-0 per month , with most schools offering multiple classes per week. The sales cycle for martial arts schools can vary, but we believe our unique brand and high quality offerings will make it easy for us to attract and retain students.

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We believe now is the perfect time to start a martial arts school due to several key factors. First, as mentioned, the industry is growing rapidly and shows no signs of slowing down. Second, the Covid-19 pandemic has resulted in many people looking for alternative fitness options that they can do at home or in small groups. Finally, our region is growing rapidly, with a diverse population that we believe will be interested in what we have to offer.

The martial arts school market is definitely growing and is expected to continue to do so for years to come. In terms of price, we believe our rates will be competitive without being prohibitive. Our research indicates that customers are willing to pay between 0 – 0 per month for martial arts lessons, depending on the quality of instruction and facilities.

  • The global martial arts market is expected to reach .5 billion by 2023
  • Average revenue per customer in the industry is 0-0 per month
  • Customers willing to pay between 0 and 0 per month for martial arts lessons
  • The Covid-19 pandemic has led to increased interest in alternative fitness options
  • Our region is growing and has a diverse population interested in martial arts

business model

Our business model is built to generate revenue through memberships and merchandise sales. We aim to provide high quality martial arts training to a global clientele through our physical studio space and online classes. We have a variety of products and services that generate revenue for our business, including:

  • Membership Fees: Our primary source of revenue comes from our members, who pay monthly or annual membership fees to attend classes and access our facilities. We offer different levels of membership to provide greater flexibility and meet different budgets and training needs.
  • Private lessons: In addition to regular lessons, we offer private lessons for students who want more personalized attention or who are unable to attend our group lessons. These private lessons generate additional revenue for our business and provide a valuable service to our students.
  • Merchandise: We sell branded merchandise like t-shirts, hats and water bottles to our members and customers online. Our merchandise not only generates revenue, but also helps promote our business and create a sense of community among our students.
  • Events: We organize special events throughout the year, such as workshops, seminars and tournaments. These events attract new customers and generate additional revenue for our business.
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Our total revenue will depend on several factors, including the number of members we have, the amount of merchandise we sell, and the success of our events. However, we have projected that we will be able to generate 0,000 in revenue in our first year of operation, with profits increasing steadily in subsequent years.

We believe that our business strategy of providing high quality martial arts training, excellent customer service and a range of products and services to our customers will enable us to achieve long term success and growth.


In the martial arts industry, there is no shortage of competition. We have identified several major players in our market, including:

  • Competitor 1: A large chain of martial arts schools with locations across the country. They offer a variety of martial arts styles and have a strong focus on competition and tournament play.
  • Competitor 2: A small independent martial arts studio with a loyal student following. They specialize in traditional martial arts and emphasize discipline and character development.
  • Competitor 3: An online martial arts class that offers pre-recorded video lessons and virtual coaching. They focus on convenience and affordability.

Each of our competitors offers something unique and has strengths in different areas. For example, Competitor 1 has a strong brand and marketing presence, Competitor 2 has a passionate and knowledgeable instructor, and Competitor 3 offers flexibility and accessibility.

However, we believe our approach sets us apart from our competitors. Our program combines the best of traditional martial arts training with modern teaching methods to create a fun and effective learning experience. We value personal growth and development, and we emphasize positive reinforcement and confidence in our students.

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Our Unique Selling Points (USPS) include:

  • Individualized Attention: We keep our classes small to ensure each student receives personalized instruction and feedback. Our instructors take the time to get to know each student and work with them to achieve their individual goals.
  • Comprehensive Curriculum: We offer a well-rounded curriculum that covers all aspects of martial arts training including technique, conditioning and philosophy.
  • Family Environment: We welcome students of all ages and skill levels, and strive to create a friendly, supportive community for our students and their families.

We believe that our unique approach and USPS sets us apart from our competition and gives us a competitive edge in the marketplace. However, we also recognize that other martial arts schools and programs may attract some of our potential customers. To combat this, we plan to actively engage with our community and offer promotions and special events to keep our current students engaged and attract new ones.

Founding team

Our founding team consists of people who are passionate about martial arts and have a proven track record of success in business and martial arts. We came together with a common goal of creating a world-class martial arts school that builds confident, disciplined individuals.

John Doe – Chief Instructor

  • Master in Martial Arts
  • Certified black belt in several martial arts disciplines
  • Over 15 years of experience teaching martial arts to adults and children
  • Developed and implemented successful martial arts programs for schools and community centers

Jane Smith – Director of Operations

  • Bachelor of Business Administration
  • 10+ years of experience managing day-to-day small business operations
  • Marketing and customer service expertise
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David Lee – Financial Advisor

  • Bachelor of Finance
  • Licensed CPA
  • Over 10 years of experience in financial planning and analysis
  • Managed the finances of several successful startups

Together we have the skills to make this business a huge success. Our team has the expertise to overcome any challenge that comes our way, from financial planning to operations. We are confident that our passion and expertise in martial arts and business will create a world class martial arts school that provides high quality training for individuals of all ages.


In our martial arts school, we are making significant progress since our launch. Our traction is reflected in growing student numbers and high retention rates. We’re constantly focused on improving our student satisfaction levels, and it’s delivering results.

  • Student Growth: We have seen a steady increase in the number of students enrolling in our courses over the past year. Our biggest growth spurt occurred after we began offering personalized training programs to our students that meet their specific fitness and discipline needs.
  • Retention Rate: We pride ourselves on maintaining high retention rates of over 80%. This is the result of our personalized coaching approach and a strong sense of community at our school. Our students not only learn martial arts here, but they also feel comfortable and engaged in our community.
  • Customer Satisfaction: We routinely measure our customer satisfaction levels through feedback forms. 95% of our students rate our lessons as very engaging and satisfying.

The success of our traction can be attributed to several causes. First, we focus on providing high quality training programs that focus on individual progress. Second, we invest in our infrastructure and equipment to keep our student experience up to date and enjoyable. Finally, we maintain a strong online and social media presence which helps our outreach and enables us to cater to different demographics.

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Our growth metrics are all trending up, showing that not only are our assumptions holding true, but we’re also heading for product market adjustment.

The martial arts school market is growing rapidly globally, and we are well positioned to take advantage of this trend. We believe our metrics in combination with our overall mission and vision have put us among the best in the market. We certainly hope it provides a compelling case for our investors to get on board.

Fund raising

For our martial arts school, we are seeking seed funding of 0,000 to expand our operations and improve the experience we provide for our students.

How are we going to use the funds?

The funds we raise will be directed to several key areas:

  • Upgrading our facilities: We plan to invest in new equipment and technology to modernize our training facilities.
  • Marketing: We aim to increase our brand visibility through targeted digital advertising and promotion.
  • Hiring New Instructors: Our goal is to expand our team of qualified instructors, providing a wider range of martial arts styles to our students.

What will we achieve with the funds?

Our primary goal is to provide an enhanced training experience and meet a growing demand for martial arts education. With the funds we raise, we plan to achieve the following:

  • Expand our facilities and offer more courses to accommodate more students.
  • Increase our marketing efforts to reach a wider audience and attract more students to our school.
  • Hire new instructors and expand our curriculum to include additional martial arts styles, giving students more choices and opportunities to learn.

Overall, we believe our investment opportunity offers significant potential for growth and success in the martial arts education space. We hope to attract investors who share our vision and are committed to helping us achieve our goals.