Earn funding for your board game club with this pitching game!

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Parents today face a dilemma when it comes to finding appropriate extracurricular activities for their children. Often the options available to them are not engaging enough, and they may end up being merely a way to pass the time rather than providing any real intellectual stimulation. This is especially true for parents of children in the 10 to 16 age bracket, where opportunities for academic and intellectual growth are limited.

As a result, many parents feel frustrated with the current state of extracurricular activities for their children. They worry that their child is missing out on critical developmental milestones and potential future opportunities, which could be vital to their growth and prosperity. Thus, they are constantly looking for new, innovative solutions that can provide engaging and beneficial learning experiences for their children.

What is the relevance of the problem?

This issue is incredibly relevant because the education system has yet to find a way to bridge the gap between traditional classroom education and the learning that should occur outside of it. This gap presents significant challenges for parents, as they struggle to find extracurricular activities that not only provide their child with meaningful experiences but also align with their educational aspirations. Additionally, as technology continues to advance, traditional extracurricular activities may become obsolete – especially important to note as parents look for ways to reduce screen time for their children.

What is the current solution for the problem?

Currently, there are extracurricular activities available that provide intellectual growth opportunities for children. However, many of these activities are not accessible to all children due to financial constraints, availability and social factors. There is also a lack of innovation in the extracurricular space, with many clubs and classes organized in outdated formats that no longer resonate with today’s youth. Additionally, many activities do not offer a comprehensive program that focuses on a child’s holistic development, including social and emotional growth, which is increasingly essential these days.

Why does the problem exist?

The problem exists due to a lack of comprehensive extracurricular activities that focus on the holistic development of a child. Many extracurricular activities available are often oversubscribed, not individualized to a child’s needs, and do not provide adequate support for academic and emotional growth. Additionally, many of these activities are often left to voluntary parents, who have limited time and capacity to support a full learning experience for children.

Solution / value proposition

Board games have been at the forefront of social entertainment for generations. However, in the age of digital entertainment, people are losing touch with this classic form of social interaction. Our board game club is here to change that by providing a unique and exciting way to bring people together and enjoy the social benefits that come with board games.

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Our club offers a member-based model that provides access to a wide selection of board games, from classic favorites to modern hits. Members can reserve tables and spend quality time with friends and family, while enjoying delicious food and drinks provided by our club cafe.

We believe that our club’s unique proposition will solve the problem of diminishing connection caused by digital entertainment. By providing a comfortable and nurturing environment, our club creates a welcoming space that fosters social interaction, stimulates the mind, and fosters lasting relationships.

Our members will feel elated and connected after experiencing the joy of board games in a comfortable and friendly environment. They will appreciate the opportunity to interact socially without the distractions of the digital world, and will cherish the memories they create while playing together.

We also plan to introduce board game tournaments, theme nights and other exciting events that will keep our members engaged and coming back for more.

We conducted extensive research and surveys with our target audience to understand their board game preferences and create a bespoke selection of games that appeals to all generations. Our focus on providing an unparalleled board game experience combined with a comfortable and friendly environment makes our club solution amazing.

  • Access to a large selection of board games
  • Membership-based model
  • Comfortable and friendly environment
  • Exciting events, tournaments and themed evenings
  • Focus on making connections through social entertainment

Market validation

In recent years, board games have experienced a resurgence in popularity around the world. According to a Report by Technavio , the global board game market size was valued at .12 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 14% from 2020 to 2024. This means that The total addressable market size for board games is expected to reach .6 billion by 2024.

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The market specifiers addressed include that board gamers are willing to spend an average of per game and are also interested in attending events, conventions, and game nights. Additionally, the industry board game has a relatively short sales cycle, with new games being introduced and purchased frequently, keeping the market vibrant and fresh.

We think it’s a good idea to start a business in the board game space because of the combination of a growing market and a strong community of dedicated board gamers. There are many opportunities to create unique products and experiences for these consumers, and we are committed to building a community hub where they can engage with each other and the hobby they love.

The board game market is definitely growing and has been doing so for several years. The BoardGamesnerd Report 2020 states that the pandemic has accelerated this growth, with the majority of board game enthusiasts reporting playing more games and buying more games in the early months of the pandemic. Additionally, board games provide a unique opportunity to unplug and connect with others in ways that digital content cannot, even after the pandemic is over.

In terms of pricing, we conducted surveys and interviews with potential customers and found that they were willing to pay between and per event and between and 0 for custom board games. Our business model is designed to be sustainable, affordable and attractive to the diverse community of board gamers.

business model

Our board game club is a member-based club where individuals pay a monthly fee to participate in weekly game nights and tournaments. Our business strategy is to provide a unique and enjoyable gaming experience to our members, while simultaneously increasing revenue through various means.

Revenue Generation

We will generate revenue through the following means:

  • Membership Fee: Members will pay a monthly membership fee of which will give them access to game nights, tournaments and other exclusive events. We plan to have 200 members in the first year, generating ,000 in revenue.
  • Food and Beverages: We will be offering a selection of food and beverages for sale during game nights, generating approximately ,000 in revenue in the first year.
  • Merchandise: We will sell board games and related merchandise in our retail store, generating approximately ,000 in revenue in the first year.
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Our total projected revenue for the first year is 2,000.

Some products

The products that will generate income are:

  • Membership Subscriptions: Our main product is our Membership Subscription, which provides access to game nights, tournaments and other exclusive events.
  • Food and Drink: We will be providing a selection of food and drink for sale during game nights.
  • Retail Merchandise: We will sell board games and related merchandise in our retail store.

Overall, we believe our unique business model will allow us to generate revenue while providing a fun and engaging gaming experience for our members.


Our board game club faces competition from other board game cafes and clubs in our area. Here are our main competitors:

  • Game on Cafe: Game on Cafe is a popular board game cafe with a large library of games, food and drinks. They have a loyal following and offer a variety of weekly events such as Trivia nights and gaming tournaments.
  • The Board Room: The Board Room is a board game club that offers a laid back and relaxed atmosphere perfect for game lovers. They have a smaller library of games than the game on Cafe, but they offer a range of games. events and game leagues.
  • Game Time: Game Time is a board game cafe with a similar business model to Game on Cafe. They offer a large library of games, food and drink, and also hold regular events.

Our competitors are doing well in offering a wide range of board games and providing a welcoming atmosphere for customers. However, we believe we offer several unique benefits that make us better in the market:

  • Exclusive Membership: Unlike our competitors, we offer an exclusive membership program to our customers. This offers discounted rates and exclusive gaming events. We believe this will help us better retain our customers and foster a sense of community among our members.
  • Focus on Education: We aim to focus on education by offering courses and workshops in board game design and strategy, as well as providing learning resources for schools and educators . We believe this will help us differentiate ourselves in the market and appeal to a wider range of potential customers.
  • Family Atmosphere: Although our competitors offer a range of events and programs, we aim to provide a family atmosphere that appeals to children and adults alike. By hosting workshops and game nights for families, we believe we can create a unique selling point that sets us apart from the competition.
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We believe gaming over coffee and playtime are our biggest threats as they offer similar products to ours. Our unique selling points aim to counter their strengths by providing a more exclusive and education-focused atmosphere. Additionally, we will need to be aware of new competitors that may enter the market in the future.

Founding team

Our Board Games Club Business team is a passionate group of people with diverse backgrounds and skills, all united by our love for board games and our commitment to building a successful business.

The main purpose of our team slide is to strengthen our team and our abilities to make this adventure a huge success. Each member of our team brings something unique to the table, from education and experience to achievements and shared passions.

John Doe, CEO and Founder: John has a Bachelor’s degree in Business Administration and over 10 years of experience in the board game industry. It has successfully launched several board game products and has a proven record of increasing sales and revenue. John’s passion for board games and entrepreneurship led him to create the board game club business.

Jane Smith, Creative Director: Jane has a Masters in Graphic Design and over 7 years of experience creating and designing board games. She has worked with several publishing houses and has won several awards for her game designs. Jane’s creativity and attention to detail are invaluable in developing unique and engaging board games for our clients.

Mike Johnson, Chief Financial Officer: Mike has a bachelor’s degree in accounting and over 15 years of finance and accounting experience. He has worked with several startups in various industries and has a strong background in financial management and strategy development. Mike’s expertise is crucial to managing our finances and ensuring the long-term success of our business.

Shannon Lee, Marketing Manager: Shannon has a bachelor’s degree in marketing and over 5 years of experience in digital marketing and social media strategy. She has worked with several companies in the entertainment industry and has a proven track record of growing brand awareness and customer engagement. Shannon’s innovative marketing strategies will help us reach a wider audience and grow our customer base.

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Together, our team has the skills to build and maintain a successful board game business. Each member brings a unique set of skills and experiences, and we believe we are the right people for the challenge.

Our goal is to provide an exceptional board game experience to our customers. We believe board games have the power to bring people together and create meaningful connections. Our goal is to create enjoyable, challenging and challenging games, and to foster a community of board game enthusiasts.

  • Why choose our team?
  • We have a diverse range of skills and experiences, and a shared passion for board games.
  • We have a proven track record of success in our respective fields.
  • We are committed to building a successful business that delivers value to our customers.

In conclusion, we believe our team is well suited to the challenge of building a successful board game business. We have the skills, the experience and the passion to make this adventure a huge success.


The board game club has seen significant traction over the past year, with a 127% increase in monthly active users . We attribute this growth to our exceptional customer experience, personalized marketing and community engagement efforts. Our user base includes a diverse group of people of varying ages, indicating that our product has broad appeal.

Additionally, we’ve successfully earned a 4.5-star rating on TrustPilot , with customers noting our excellent customer service, affordability, and wide selection of board games. We also have a 40% Retention Rate , indicating strong customer loyalty to our brand.

We are happy to report that we have secured partnerships with several local game stores and cafes , where customers can find our curated selection of board games to rent or buy. These partnerships have also allowed us to expand our marketing reach and attract new customers.

Our metrics have shown that our key drivers for growth are customer satisfaction and community engagement. To that end, we’ve prioritized our efforts in these areas, with weekly game nights, social media contests, and referral programs. We expect these initiatives to drive continued growth and help us achieve our goals for the coming year.

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Going forward , we plan to continue investing in our partnerships with local businesses, expand our curated selection of board games, and launch a subscription model for more regular customers. We are confident that these actions will lead us to further growth and success in the board game industry.

Fund raising

Our board game club business is seeking 0,000 in seed funding to help accelerate our growth and release a beta version of our product. Funds will be used for product development, marketing and hiring additional staff.

The majority of funds will be allocated to product development, which includes software development, graphic design, and user experience testing. We believe that creating an engaging and user-friendly platform is crucial to the success of our business. Additionally, a percentage of the funds will also be allocated to marketing efforts, such as social media advertising, email campaigns, and video content creation. Finally, we plan to hire additional staff members to support our business growth and improve our overall operations.

We have several milestones that we plan to achieve with the funds we raise. First, we plan to release a beta version of our product, which will include a select number of games and features that we believe will resonate with our target audience. We also plan to expand our user base through targeted marketing campaigns and partnerships with relevant influencers and businesses.

Second, we plan to launch the full version of our product, which will include a larger selection of games and additional premium features. We will continue to improve the user experience and add new features based on user feedback.

Finally, we plan to generate revenue through a combination of monthly subscriptions and a percentage of sales from third-party game developers. Our goal is to become the go-to destination for board game enthusiasts, offering an engaging, user-friendly and constantly evolving platform.

  • How much money is needed? We are seeking 0,000 in seed funding.
  • What is the money spent? Funds will be used for product development, marketing and hiring additional staff.
  • What will be achieved with the money? We plan to release a beta version of our product, launch the full version, and generate revenue through monthly subscriptions and a percentage of sales from third-party game developers.