Clean Your Way to Funding: Tumble Pitch Strategies

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet Sara. Sarah is a busy working mom whose schedule leaves her little time to take care of household chores like laundry. She regularly comes home from work to find overflowing laundry baskets and not enough time to spend with her family.

Unfortunately, this is a common problem faced by many individuals and families who lead busy lives. Laundry is a time-consuming task that requires sorting, washing, drying, folding and ironing. It’s an endless cycle that eats up valuable time and energy that could be better spent elsewhere.

Additionally, the problem is compounded by the fact that people often lack the space and equipment to effectively wash their clothes. Apartment living, for example, often doesn’t provide space for dedicated laundry rooms or washers and dryers. This forces many people to spend time and money getting their laundry from laundromats or hiring laundry services.

This issue is especially relevant today, as many people have hectic schedules and are looking for ways to streamline their daily routines to make more time for hobbies and family activities.

The current solution for this problem usually involves outsourcing the laundry task to a third-party service. However, this solution is often expensive and can become a logistical nightmare, requiring careful planning and coordination to ensure clothes are washed and delivered on time.

Overall, the problem exists because people are looking for a better and more efficient way to manage their laundry chores. They need a solution that gives them the convenience and flexibility to wash their clothes on their schedule and in their space.

Solution / value proposition

Our SaaS platform solves the problem of busy owners who struggle to balance work, family, and household chores. Doing the laundry is a heavy task that requires time, effort and expertise. Our solution provides a convenient and affordable way for homeowners to outsource their laundry needs.

Does this really solve the problem discussed?

Yes, our solution solves the problem of busy homeowners who struggle with laundry. By outsourcing this time-consuming chore, our clients can focus on more important things in their lives.

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How will the customer feel after using the solution?

Our customers will feel delighted and relieved after using our solution. They won’t have to worry about doing laundry on their own anymore and can enjoy freshly cleaned clothes hassle-free.

Is the solution so good that the customer will do anything to get it?

Absolutely. Our solution offers convenience, affordability and reliability. We use eco-friendly detergents and fabric softeners and make sure clothes are clean, fresh and neatly folded. Customers can choose from various service plans and customize their preferences. We also offer a mobile app that allows customers to schedule pickups, track deliveries, and communicate with our team.

Is the solution amazing?

Yes, our solution is amazing because it offers a service that resonates with the needs of today’s busy homeowners. We leverage technology, innovation and customer service to make laundry a hassle-free task for our customers.

To demonstrate our ability to solve the problem, we spent months researching the laundry market, analyzing customer feedback, and testing various prototypes. We have hired professional laundry experts and partnered with reputable suppliers to ensure the quality of our service. We continue to invest in our platform, monitor customer feedback and improve our processes.

Our platform offers a full suite of tools to manage laundry, including pickups, washing, drying, folding, and delivering clothes. We use state-of-the-art technology to track orders, manage inventory and optimize logistics. We also offer additional services such as dry cleaning, ironing and repairs. Our customer-centric approach ensures that we always put their needs first, listen to their feedback and strive to exceed their expectations.

Overall, our solution is a game-changer for the laundry industry, and we believe it has the potential to become the go-to solution for busy homeowners looking for convenience and quality in laundry services.

Market validation

Our market validation confirms the demand for our SaaS platform, particularly in the small business market. According to Small Business Trends , there are approximately 31.7 million small businesses in the United States alone. This represents a significantly large TAM, which we project to exceed billion per year. Additionally, the Covid-19 pandemic has accelerated the adoption of online operations, making our platform more relevant than ever.

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Our target market consists of small business owners who typically have limited time and resources to manage their online operations. According to industry research, the average small business spends around to 0 per month on various online tools. We plan to provide an affordable solution, starting at per month, that includes all the tools needed for online business operations in one platform.

Our market research has also identified some details of our target market. Small business owners typically spend a lot of time managing things like invoicing, customer relationship management, and website building. They also require integrations with third-party tools such as accounting software. Our platform solves these problems by providing a full suite of tools specific to the needs of small businesses.

Starting a business in this market is a good idea due to the growing demand for online business operations. According to Statista , global e-commerce sales are expected to reach .5 trillion by 2023, matching the rapid growth of the e-commerce market. Small businesses are also investing heavily in online presence; As reported by EMARSYS , email marketing alone has an average ROI of 4400%, providing a great opportunity for our platform.

Our research has confirmed that the market for our platform is growing. In 2020, the global SaaS market is estimated to have reached 0 billion, and it is expected to grow at a CAGR of over 21% between 2021 and 2028 according to Grand View Research . Our platform taps into this growing market by specifically addressing the needs of small businesses.

Our pricing model for the platform is based on monthly subscriptions with tiers starting at and up to 0 per month for premium features. Through beta testing, we received positive feedback from our users, confirming their willingness to pay for our platform.

  • Key points to remember:
  • The TAM for our platform exceeds billion per year in the United States alone.
  • Small business owners typically spend between and 0 per month on online tools.
  • The market is growing with e-commerce and email marketing as key drivers.
  • Our pricing model has been validated by beta users.
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business model

Our business model is based on a subscription-based pricing model which allows us to generate recurring revenue from our customers. We offer different subscription levels that vary depending on the size and needs of our customers. Our pricing tiers are designed to be affordable and competitive in the marketplace. Additionally, we will offer premium services for an additional charge, such as premium laundry detergents, fabric softeners and removals.

At the heart of our business model is our online platform which allows customers to easily schedule laundry services from the comfort of their homes. We also offer pickup and delivery services, which allows us to serve a wider clientele, including busy professionals, families and seniors.

We expect our revenue to grow steadily as we continue to onboard new customers through our marketing and advertising efforts. We also plan to offer discounts and loyalty programs to attract and retain customers and encourage them to continue using our services.

In addition to our laundry services, we plan to expand our product offerings to include additional services, such as dry cleaning, tailoring and shoe repair. These additional services should generate additional revenue while allowing us to serve our customers more comprehensively.

Overall, our business model is designed to create a scalable, profitable business that generates revenue from our core laundry services and additional offerings. We expect to generate total sales of million in the first three years of operation and million over the next 10 years.


Our main competitors in the online business operations market are Squarespace, Wix and Shopify. Squarespace and Wix are primarily website builders, while Shopify focuses on e-commerce. While they all provide tools for managing online operations, they don’t have the full suite of tools we offer to meet the unique needs of small business owners.

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Both Squarespace and Wix do a good job of providing easy-to-use website builders with templates for various industries. However, they lack the ability to handle various and complex online operations such as invoicing and revenue preparation. Shopify is a great option for e-commerce, but it doesn’t offer the same breadth of tools for other operations that we do.

Our platform offers a full suite of tools at a more affordable price than our competitors. We’re specifically designed to meet the needs of small business owners, offering unique features like revenue preparation and customer relationship management. Our platform is also more user-friendly and comes with a higher support system than our competitors.

Our USPs include:

  • Complete suite of tools for online business operations
  • Affordable pricing model
  • User-friendly and designed specifically for small businesses
  • Higher support system

Although our competitors may steal some customers through their website building capabilities, we view our platform as a superior option for small business owners looking to manage all aspects of their online operations.

Founding team

Our team consists of highly skilled and experienced professionals in software development, enterprise and online business operations industries. We believe our expertise and passion make us the perfect team to take on the challenge of simplifying online business operations for small business owners.

Our CEO (Name) Had a successful career in entrepreneurship before joining our team. He has launched several startups and has experience in the software development industry. He graduated from (University) with a degree in computer science and has extensive knowledge in software engineering and product development.

Our CTO (Name) has over 15 years of experience in software engineering and product development. He has a doctorate. in Computer Science from (University) and worked for various software development companies, bringing innovative products to market. His technical expertise and leadership skills make him an invaluable asset to our team.

Our Head of Marketing (Name) has over a decade of experience in marketing for startups and small businesses. She has a degree in Marketing from (University) and has a great understanding of digital marketing strategies. His in-depth knowledge of the industry and his creativity allow our team to promote our company.

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As a team, we aim to make life easier for small business owners by providing them with an affordable, comprehensive, and user-friendly platform. Our goal is to create a one-stop shop for all online business operations so entrepreneurs can focus on growing their business and achieving their goals.

We understand that our success depends on the success of our customers. That’s why our team is dedicated to providing the best possible experience and ensuring that our platform meets all their needs. We are constantly learning, growing and improving to provide the best service to our customers and stay ahead in the industry.

Together, our team has all the skills and competencies needed to make our business a huge success. We are driven by our passion for technology and entrepreneurship and we will stop at nothing to make our vision a reality.

  • Core Skills:
    • Software development
    • Development
    • Marketing Strategy
    • digital marketing
    • Entrepreneurship


So far, our traction has proven our hypothesis and gives investors proof that our company is on the path to success. We launched a beta version of our platform and have onboarded over 200 small business owners to date. This number has increased consistently on a weekly basis.

We also secured 0,000 in seed funding from angel investors, representing their confidence in our business model. This will help us continue to develop and expand our platform.

Metrics that illustrate our progress include:

  • Average monthly revenue growth has increased by 23% since our beta launch.
  • The cohort analysis shows that the lifetime value of a customer is potentially higher than our initial projections.
  • Our customer churn rate is lower than our initial projections.

All of these metrics suggest that we are making progress and that our business is moving in the right direction. Additionally, we received positive feedback from beta users, with most expressing satisfaction with our platform’s feature set and user experience.

In the future, we plan:

  • Continue to target small businesses and expand our customer base through targeted marketing campaigns.
  • Incorporate additional features into our platform based on customer feedback to increase customer engagement and retention.
  • Develop strategic partnerships to access more small businesses and offer additional value-added services.

We believe that with our traction and continued execution, our platform has the potential to become the leading solution for small business owners looking to simplify their online operations.

Fund raising

Our company, Laundry, is seeking million in funding to accelerate our growth, expand our product offerings and increase our marketing efforts. This seed funding will be used to take our business to the next level and achieve our goals.

Specifically, the funds will be spent on the following:

  • Product Development: 30% of the funds will be allocated for the completion of our product development and the release of a beta version. We want to make sure that our platform always improves and meets the needs of our customers.
  • Marketing: 40% of funds will be spent on marketing efforts including brand awareness through targeted campaigns, attending industry events and engaging with customers on social media platforms.
  • New Employees: 20% of funds will go towards hiring new talent to join our team and help us expand our product offerings, improve our customer service and drive growth.
  • Miscellaneous: 10% of funds will be reserved for unexpected expenses and unforeseen circumstances that may arise in the future.

With this funding, we aim to achieve the following milestones over the next two years:

  • Onboard 10,000+ small business owners on our platform
  • Expand our product offerings to include additional tools for online business operations
  • Generate million in annual recurring revenue
  • Become the solution of choice for small business owners looking to manage their online operations more efficiently

We believe our platform has the potential to revolutionize the way small business owners manage their online operations, and we’re excited to take the next steps towards growth and success.

Clean Your Way to Funding: Tumble Pitch Strategies

Pitch Deck Template that gets you funded!

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