Beauty School Pitch: Killing the Game with Funded

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet Jane. Jane has always had a passion for makeup and dreamed of starting her own beauty school to teach others the craft. After countless hours of planning, research and design, she launches her website. She thinks everything is going well, but after a week of managing her site, strange things start to happen. His website starts to slow down, and sometimes it won’t load at all. She doesn’t seem to understand why.

After doing some research, she discovers that her website is hosted on a shared server, and the heavy traffic her site is receiving is causing the server to slow down. Jane faces a dilemma. She can pay for an upgraded server plan, but it’s too expensive for her small business. She is frustrated and her dreams are in danger of being shattered.

The beauty industry is a colossal force, generating billions of dollars in revenue annually. However, starting beauty school is a daunting task for many. Small business owners like Jane, who lack the technical expertise and resources to manage their online operations, often find it incredibly time-consuming and downright confusing.

It’s a relevant and prevalent issue among millions of small business owners like Jane who want to grow their businesses without investing in expensive IT staff or equipment. Many small businesses struggle to keep up with the constant changes and developments in digital technology while maintaining a forward-moving strategy.

The current solution to this problem is fragmented and inefficient. Small businesses have to use multiple platforms to manage their online presence, such as website builders, hosting providers, email marketing tools, and social media marketing tools. These platforms do not communicate with each other, leading to inefficiencies and inaccuracies.

Not everyone has the technical expertise to juggle multiple online platforms. This is where our SaaS platform comes in.

Solution / value proposition

At Beauty School, we understand the challenges faced by people in the beauty industry who want to upgrade their skills but are limited by time, location, and access to resources. Our solution is a comprehensive online learning platform that provides high-quality beauty education through emails, webinars, and workshops designed to empower students with the latest skills and techniques in various beauty fields.

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Our platform is unique in that it offers personalized learning, with an AI-powered algorithm that curates course material based on student level, interests, and learning style. We also provide on-demand access to expert mentors, ensuring our students receive one-on-one guidance and support throughout their learning journey.

Our courses cover a wide range of beauty topics, including makeup, skincare, hairstyling, and nail art. We collaborate with industry experts and renowned educators to ensure our content is relevant, current and on par with global beauty standards.

The benefits of using our platform are many. First, we provide convenience and flexibility, allowing students to learn at their own pace, from the comfort of their homes and their favorite devices. Second, we offer affordable prices compared to traditional beauty schools, with various subscription levels to suit students’ budgets. Third, we give our students a sense of community, with access to a network of students, mentors and industry professionals through our private social media groups and forums.

Using our platform, students will gain the skills and knowledge to take their careers to the next level and achieve their dreams in the beauty industry. They will feel empowered, confident and well-equipped to meet the demands of the ever-changing beauty landscape.

Our solution is amazing because it offers a unique combination of convenience, customization, current accessibility and industry-relevant content. We are confident that our platform will revolutionize the way people learn and master beauty skills.

  • Does this really solve the problem discussed?

Yes, Beauty School online learning platform is designed to solve the challenge faced by people who want to upgrade their beauty skills but are limited by the constraints of traditional beauty schools. We provide convenience, affordability, flexibility, and personalized learning that meets student needs and addresses the issue of limited access to high-quality beauty education.

  • Is the solution so good that the customer will do anything to get it?

Yes, our solution offers the best value for money, considering the convenience, affordability, and customization features that our platform provides. Additionally, by using our platform, students learn the latest beauty techniques and access a network of mentors and industry professionals, which enhances their career opportunities and competitiveness.

  • How will the customer feel after using the solution?
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The client will feel empowered, confident and well-equipped with skills and knowledge that meet industry demands. Our students can apply their learnings to enhance their current roles, build their beauty brands, or become successful entrepreneurs in the beauty industry.

  • Is the solution amazing?

Yes, our solution is amazing because it offers a complete, innovative and flexible approach to beauty education. We offer the best value and deliver an exceptional learning experience through our personalized, industry-relevant content and access to a network of expert mentors and industry professionals.

Market validation

The beauty industry is a rapidly growing market, with an estimated value of 2 billion in 2019. Statista , the market is expected to reach 8 billion by 2027, growing at a 2020 CAGR of 5.3%. to 2027.

Our Total Addressable Market Size (TAM) includes people looking to enter the beauty industry as well as established beauty professionals looking to expand their skills. This includes cosmetology school students, independent beauty professionals, and salons and spas that provide advanced training for their employees. Our market specifics addressed include high value to customer life as individuals who receive training are likely to return for additional courses throughout their careers. Additionally, salons and spas are willing to invest in training for their employees to increase their skills and overall revenue.

Starting a business in the beauty education market is a good idea due to the significant increase in demand for beauty professionals and the growing need for quality education. According to a Beauty survey, 61% of beauty professionals would like access to additional education and training to develop their skills and knowledge.

The beauty education market is growing rapidly as the need for quality training increases. Additionally, the Covid-19 pandemic has forced many beauty professionals to pivot into online education, increasing the demand for digital platforms in the industry.

Our research shows that customers are willing to pay for quality beauty education. The cost of cosmetology school programs ranges from ,000 to ,000, and advanced training and certification courses can range from 0 to ,000 per course.

business model

Our beauty school offers a range of courses for budding cosmetologists and estheticians. Our basic revenue generator is the tuition fees charged for each course. We also offer additional products and services that generate revenue for our business.

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Our main source of income is generated by tuition fees paid by our students. We offer several courses in cosmetology and aesthetics that range from ,000 to ,000 in tuition, depending on duration and level of education.

Product sales

In addition to our classes, we sell a range of beauty products which generate revenue for our business. These products include professional-grade beauty tools, skincare products, and hair care products. Our students also purchase these products to use during their lessons and take home with them. We will also provide branded merchandise, such as t-shirts, tote bags or water bottles, to further promote our brand and create revenue.

Service sales

We offer a range of beauty services that generate revenue for our business. These services include haircuts, hair color, wax, facial, and manicures/pedicures. These services are offered to the public and can be booked through our website or by telephone.

Financial projections

We expect to generate a total revenue of million in our first year of operations. We expect 80% of our revenue to be generated from tuition fees, 15% of our revenue to be generated from product sales, and 5% of our revenue to be generated from service sales. However, we expect product sales and service sales to increase significantly over the next few years as we expand our services and product offerings.

Expansion plans

We plan to expand our business by increasing our marketing efforts, opening new locations, and offering additional classes and services. We believe these plans will allow us to increase our revenues and create growth opportunities for our business.


As with any business, we recognize that there are competitors in the beauty school market. Our main competitors are ABC Beauty School , XYZ Institute of Beauty , and Academy of Beauty . Each of these schools offers comprehensive beauty training programs that cover a wide range of topics, such as hairstyling, makeup application, and esthetics.

ABC Beauty School is known for its experienced instructors and strong curriculum. However, it lacks some of the modern technology and tools we offer, such as virtual reality training and real-time feedback tools. Additionally, ABC Beauty School prices are higher than ours, making our platform a more affordable option for many students.

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XYZ Institute of Beauty offers a similar range of courses as we do, but their online platform is not as comprehensive as ours. They don’t offer a fully integrated online learning experience, which makes it harder for students to manage their courses and progress. Also, they don’t offer any real-time feedback tools, which we believe are crucial for student success.

Beauty Academy is a newer player in the beauty school market, but has quickly gained attention for its innovative approach to beauty education. However, their platform only offers limited course options and their price is higher than ours. We believe we have a unique competitive advantage over Beauty Academy with our wide range of courses and affordable prices.

Our competitive advantage lies in our innovative platform which offers a fully integrated online learning experience, including virtual reality training and real-time feedback tools. No other beauty school offers the same level of technology and support as we do, which sets us apart. Plus, our pricing is more affordable than some of our bigger competitors, making our platform accessible to a wider range of students.

Our Unique Selling Propositions (USPs) include our virtual reality training, real-time feedback tools, comprehensive course options, and affordability. We are confident that these USPs will help us attract and retain students in a crowded market.

We believe our major competitors are stealing our customers primarily through price. Many mainstream beauty schools charge a premium for their courses, and we recognize that some students may choose a cheaper, lower quality option. However, we believe that our innovative platform and comprehensive course options make our platform a more attractive option for most students.

Founding team

Our founding team is made up of people who have a proven Bresting background in software development, entrepreneurship and education. We came together with a shared passion to revolutionize the beauty school industry and make quality education accessible to everyone.

  • CEO, Laura Hernandez: Laura has a background in education and entrepreneurship, having founded a successful beauty school chain with over 7 locations. She holds a Masters in Business Administration and is a licensed cosmetologist with extensive knowledge of the industry.
  • CTO, Mark Johnson: Mark is a seasoned software developer with over 10 years of experience in product development and design. He has worked on many projects, including an e-learning platform, and holds a bachelor’s degree in computer science.
  • COO, Maria Rodriguez: Maria has a strong background in education and management, having worked in the industry for over 15 years. She holds a Bachelor of Education and has experience running several beauty schools.
  • Marketing Director, John Smith: John is a marketing expert with over 7 years of experience building brands and acquiring customers. He has worked with several start-ups, helping them develop their marketing strategies and holds a bachelor’s degree in marketing.
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We believe our team has the skills to meet the challenges of building a successful beauty school chain. We bring a diverse set of skills and experiences to the table, allowing us to approach problems from multiple angles and deliver innovative solutions.

Our goal is to create a new standard of education in the beauty industry that prioritizes quality and accessibility. We are passionate about providing students with the tools they need to succeed, and we believe our team is the right team to make that vision a reality.


At Beauty School, we have made significant strides towards establishing our brand and growing our customer base. Our traction is evidenced by the following milestones:

  • We have secured three partnerships with local salons, providing us with a steady stream of clients.
  • Our user base has grown by 300% since our launch last year, with a majority of our customers being repeat users.
  • Our Net Promoter Score (NPS) has always been above 70, indicating that our customers are very satisfied with our product.
  • We implemented a referral program, which resulted in a 25% increase in our customer base in the last quarter.

Our traction so far proves that we are making significant progress towards our goal of establishing Beauty School as the go-to online platform for beauty courses. The positive metrics on our pull slide show investors that we are not only making progress, but that our previous assumptions have proven true and we are coming to a product market adjustment.

Our customers love our product, as evidenced by our high NPS score and retention rates. Additionally, the beauty industry is growing, with an estimated value of 2 billion in 2019 and is expected to grow at a CAGR of 5.5% over the next five years.

We use metrics such as lead count, customer acquisition cost (CAC), churn, and customer lifetime value (LTV) to measure our success. By tracking these metrics, we can identify areas for improvement and make data-driven decisions that will drive growth.

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Our growth strategy includes expanding our course offerings, targeting more salons for partnerships, and increasing our marketing efforts. With our traction and growth potential, we believe Beauty School is a solid investment for investors interested in the beauty education industry.

Fund raising

For our beauty school business, we are seeking million in seed funding to fuel our growth and take our platform to the next level. We believe this is an exciting investment opportunity that has the potential to change the way people learn and train in the beauty industry.

We plan to allocate funds as follows:

  • Product development (40%): Our main priority is the development and improvement of our e-learning platform. We will invest in technology, infrastructure and people to build a more reliable, faster and comprehensive platform that meets the evolving needs of our customers.
  • Marketing (30%): We will invest in marketing efforts to reach more potential customers and build brand awareness. This includes digital marketing campaigns, social media ads and influencer marketing to target our niche audience.
  • Team Expansion (20%): We plan to hire additional staff to support our growth and expansion. This includes web developers, content creators, and customer support personnel.
  • Research and Development (10%): We will allocate a portion of the funds to research and development efforts to improve the quality and effectiveness of our courses.

With this funding, we expect to achieve several milestones over the next 24 months, including:

  • Release an updated version of our platform with new features and functionality.
  • Expand our course offerings to include more in-demand beauty skills and techniques.
  • Expand our reach to new markets and acquire more students, increasing our revenue and market share.
  • Become the go-to platform for online beauty education, serving the needs of students, educators, and industry professionals.

We are confident that our beauty business has the potential for significant growth in the lucrative beauty industry, and we believe this funding will help us achieve our goals and position ourselves as a market leader.

Beauty School Pitch: Killing the Game with Funded

Pitch Deck Template that gets you funded!

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